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Bring Fortune 421 from the city to the sand by helping us with the creation of our new swimsuit, boardshort and tank top collection!
Bring Fortune 421 from the city to the sand by helping us with the creation of our new swimsuit, boardshort and tank top collection!
186 backers pledged $17,594 to help bring this project to life.

About this project

Fortune 421 Clothing & Swimwear 2013 Summer Collection project video thumbnail
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$17,594

186

THANK YOU TO EVERY SINGLE PERSON THAT SUPPORTED OUR KICKSTARTER PROJECT AND HELPED US REACH OUR GOAL!! 

YOU CAN STILL SUPPORT OUR DREAM BY VISITING OUR ONLINE STORE AT WWW.FORTUNE421.COM ... USE 20% OFF CODE: KICKSTARTER TO PURCHASE THE PRODUCTS SEEN IN THIS PROJECT! 

MUCH LOVE, JASON & THE FORTUNE FAMILY

Thank you for taking the time to watch our video to learn about who we are and what we're working hard to do. I'm excited to have this opportunity to share it with you. Hopefully you like what you see and are able to become a part of our story by making a pledge. 

My name is Jason Herrick and I am the founder of FORTUNE 421. I started this concept seven years ago in my bedroom while in college by stitching my 421 logo to the back and FORTUNE to the front of a single shirt. My motivation, passion, and mission has been to “spread a fortune of love and life” and today I am proud to say FORTUNE 421 has grown into a fashion, music, and events company with roots dug deep in San Diego but reaching nationally. This company is my life, my love, and my family. My mother Joie, commonly referred to as Mama J, has been stitching our hand-made shirts from the beginning and thanks to her dedication our following has grown organically through the nightlife community. A community where we share our passions of music and fashion with our friends. Her role in the company is especially important to me because thanks to our success thus far we've been able to end her ten years of homelessness that was brought upon her by domestic abuse. Her sewing table now sits feet away from her bed in our office and I’m lucky to have her dedication and support for our company every day.

Kickstarter friends, this is where we need your help. We’ve been staying afloat through selling our screen print and hand sewn t-shirts. But we are sitting on the enormous potential of breaking into the swimwear market that exists here in Southern California. 

I was fortunate to have a girlfriend with a passion for swimwear and together, with my partner Errol, we embarked on a journey to design and create a line of FORTUNE 421 bikinis, boardshorts and tank tops. Last year we were able to produce a small portion of the swimsuit collection after scraping together every dollar we could. While the response has been fantastic we hit a road block due to the much higher costs involved in creating cut and sew products. We had to halt production on the boardshorts, tanks tops and the second part of the swimsuit collection after our samples where made. Here is a look at those boardshorts, tank tops and swimsuit designs that are in the works...

If you make a pledge to help us today your investment will go towards the remaining steps to bring this clothing line to life. That includes purchasing material, cutting the fabric, embroidering our logos, stitching the pieces together, and finally tagging and bagging the finished goods… all of this done right here in the United States at factories in LA.

Here is look at the Southern California beach culture featuring some of our current and future beachwear products...

To thank you for your pledge we have put together a collection of rewards full of amazing Fortune 421 products. Ranging from our current screen print designs to  a hand made shirt stitched up by Mama J. You could be the very first to own pieces from our new collection of boardshorts tank tops and swimsuits or even have an exclusive VIP experience in Las Vegas with the Fortune Family for our anniversary celebration. There are many great options that will fit any amount you are able to help us with!

***Upon our project being successfully funded we will send out a catalog and survey to each backer to find out what piece(s) you would like to choose and what size(s) you would like to fulfill your reward. 

***  Please let us know if you are choosing the BANDANA AND STICKER PACK, SCREEN PRINT DESIGN T-SHIRT, 3-PACK SCREEN PRINT DESIGN T-SHIRT, or SWIMSUIT TOP & BOTTOM (from the first limited run) and would like it shipped in time for CHRISTMAS.  We'll do our best to get it to you in time!

LIMITED EDITION KICKSTARTER T-SHIRT FOR MEN & TANK FOR WOMEN: 

SCREEN PRINT DESIGN T-SHIRT CHOICES: 

HAND MADE DESIGN T-SHIRT CHOICES (STITCHED BY MAMA J):

SWIMSUIT CHOICES (TOP & BOTTOM):

Thank you for your support and helping us spread a fortune of love & life! 

For more product and sizing information visit our website at www.fortune421.com
For more product and sizing information visit our website at www.fortune421.com

Risks and challenges

The main challenge we will face once we are successfully funded will be TIME. We will be on a tight schedule to get everything done in time for spring of 2013. The swimsuits, boardshorts and tank tops will all need to rush strait into production. The good thing is that we already have our samples and patterns exactly how we want them to fit so we'll just need to create our grading, start cutting, embroider our logos and construct the pieces which all can be done within a few weeks. It's just going to take us being hands on and in constant communication with the factories we work with to let them know exactly what we need from them and when we need it! We believe that we can overcome this challenge and deliver a fortune on time!

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  1. Select this reward

    Pledge $5 or more About $5

    THANK YOU CARD FROM MAMA J - A hand written thank you card from Mama J herself.

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    3 backers
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    Pledge $15 or more About $15

    BANDANA & STICKER PACK - One of our Fortune 421 signature bandanas and a pack of 421 logo stickers

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    5 backers
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    Pledge $25 or more About $25

    SCREEN PRINT DESIGN T-SHIRT - One of our current Fortune 421 screen print design t-shirts of your choice. (From available sizes)

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    26 backers
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    Pledge $30 or more About $30

    LIMITED EDITION KICKSTARTER T-SHIRT - One of our Fortune 421 limited edition t-shirts designed exclusively for our Kickstarter campaign by designer Jon Phenom.

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    Limited 24 backers
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    Pledge $40 or more About $40

    HAND MADE T-SHIRT DESIGN STITCHED BY MAMA J - One of our current hand stitched Fortune 421 t-shirt designs made by Mama J of your choice.

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    16 backers
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    Pledge $50 or more About $50

    FIRST TO OWN NEW TANK TOP - One Fortune 421 tank top of your choice from our upcoming collection.

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    4 backers
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  7. Select this reward

    Pledge $60 or more About $60

    CUSTOM DESIGNED HAND MADE T-SHIRT STITCHED BY MAMA J - One of our hand stitched Fortune 421 t-shirts custom designed by you and made by Mama J. You select the shirt color, fabric and thread color from our current color and design options.

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    Limited 11 backers
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  8. Select this reward

    Pledge $75 or more About $75

    3 SCREEN PRINT DESIGN T-SHIRT - Three of our current Fortune 421 screen print design t-shirts of your choice. (From available sizes)

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    20 backers
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  9. Select this reward

    Pledge $100 or more About $100

    SWIMSUIT TOP & BOTTOM - One of our first limited run Fortune 421 Swimsuit designs of your choice. Select any top style and any bottom style with mix and match sizing. (From available sizes)

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    11 backers
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    Pledge $100 or more About $100

    FIRST TO OWN NEW BOARD SHORT - One Fortune 421 board short of your choice from our upcoming collection.

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    9 backers
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  11. Select this reward

    Pledge $120 or more About $120

    3 HAND MADE T-SHIRT DESIGN STITCHED BY MAMA J - Three of our current hand stitched Fortune 421 t-shirt designs made by Mama J of your choice.

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    11 backers
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  12. Select this reward

    Pledge $125 or more About $125

    FIRST TO OWN NEW SWIMSUIT TOP & BOTTOM - One of our Fortune 421 Swimsuit designs of your choice from our upcoming collection. Select any top style and any bottom style with mix and match sizing.

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    1 backer
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  13. Select this reward

    Pledge $150 or more About $150

    FIRST TO OWN NEW BOARD SHORT & TANK TOP PACKAGE - One Fortune 421 board short and one Fortune 421 tank top of your choice from our upcoming collection.

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    8 backers
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  14. Select this reward

    Pledge $421 or more About $421

    THE 421 DELUXE DEAL PACKAGE - 4 screen print design t-shirts, 2 custom designed hand made t-shirts stitched by Mama J, 1 board short & 1 tank top from upcoming collection, 1 swimsuit top & bottom from upcoming collection, 2 bandana & sticker packs. All your choice of available styles and sizes.

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    9 backers
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  15. Select this reward

    Pledge $2,500 or more About $2,500

    LAS VEGAS PARTY PACKAGE (FROM WESTERN STATES) - An exclusive trip for 2 to join the entire Fortune Family for our annual Las Vegas reunion and anniversary celebration April 28-30th 2013. Includes 2 flights, 2 nights hotel, 2 VIP entrances to all our Fortune events and 4 screen print design t-shirts. Get to know the hard working entrepreneurs behind Fortune 421 and become a part of the family! (Flights within USA only traveling from the Western States)

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    Limited 1 backer
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    Pledge $3,000 or more About $3,000

    LAS VEGAS PARTY PACKAGE (FROM EASTERN, MIDWEST & SOUTH STATES) - An exclusive trip for 2 to join the entire Fortune Family for our annual Las Vegas reunion and anniversary celebration April 28-30th 2013. Includes 2 flights, 2 nights hotel, 2 VIP entrances to all our Fortune events and 4 screen print design t-shirts. Get to know the hard working entrepreneurs behind Fortune 421 and become a part of the family! (Flights within USA only traveling from the Eastern, Midwest & South States)

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    Limited 0 backers
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Funding period

- (30 days)