About this project
My best friend and I started this venture last year after a long discussion about the perils of the affordable wristwatch industry. For years, the market has been oversaturated with companies who charge exorbitant prices for subpar products made with cheap components. That's where we come in.
We spent months designing our product, focusing on the slightest intricacies. We took inspiration from traditional French and Swiss designs integrated with a minimalistic Bauhaus style, to create a watch that is both subtle and sophisticated.
We designed our product to be versatile and focused on an interchangeable strap design to beautifully accompany any outfit, occasion or activity.
Quality never came second to aesthetics. After months of trial and error we finally partnered with a manufacturer capable of producing our design, and building our product using many of the exact components found in Swiss Made luxury watches. This ensures that our watches are built to last.
After a year of hard work, we are proud to present...
Our mission while designing our product was simple.
- Quality: Built to last and backed by a one-year warranty.
- Aesthetics: Bauhaus integrated with classic Geneva.
- Affordability: Expensive in quality yet affordable in price.
- Versatility: Designed to accompany any outfit, occasion or activity.
We constructed our cases from a durable and ultra-thin, gold & silver plated 316L surgical grade stainless steel.
We designed the cases to be 40 mm x 7 mm - thin, durable and the perfect size for men or women.
The face of our watch is protected with sapphire crystal, a material nearly twice as hard as standard mineral glass, and almost as hard as a diamond. In practical terms, these faces are almost impossible to scratch... unless you have a pocket full of diamonds, and if you have a pocket full of diamonds then you should probably go buy yourself a Rolex.
In order to stay true to our quality we used one of the most reliable quartz movements in the world - a gold plated Swiss Ronda 1069 movement with six jewels and a remote sweep second hand placed 6.3 mm from the center.
What we've created is a timepiece that can be worn from the beach to the boardroom. We used a less is more approach in developing the face. A clean white background paired with black Roman numerals and French Losangé style watch hands. We are extremely pleased with the results and now we are ready to share them with you.
- Case Diameter: 40mm
- Case Thickness: 7mm
- Case Material: Gold, Rose Gold, or Silver 316L Stainless Steel
- Crystal: Sapphire
- Mechanism: Ronda 1069 Swiss Quartz Movement
- Lug Width: 20mm
- Strap Materials: Genuine Leather, Silicone, or Herringbone
- Strap Buckle: Butterfly Clasp
- Water Resistant up to 5 ATM
Our Kickstarter backers are the backbone of this company. We understand that without you, this dream could never become a reality - so in order to show our appreciation, our partners got together and decided to create the Parr & Co. Founder's Club.
Founder's Club members will receive a limited edition caseback.
Once our campaign ends, we will immediately place the orders with our manufacturers. Depending on how large the orders are, production will most likely take between sixty and ninety days. We want our backers to receive their watches as quickly as possible without sacrificing their quality. The watches will be individually inspected once they arrive. There will be full disclosure with our backers and they will be updated every step along the way.
We Need Your Help!
In order to keep costs reasonable, we need to order a large quantity of watches. By becoming a backer of our project, you will help cover a portion of production costs in exchange for a beautiful, minimalistic timepiece at a highly discounted price!
All U.S. backers will receive FREE shipping!
By pledging today, you are ordering a Founder's Edition Parr & Co. wristwatch from our first production run. Not only are you locking in our special Kickstarter price, but you will be receiving the watch before anyone else. Our first 150 backers will receive one (1) watch for $140 ($60 off retail price of $200). The rest of our backers will receive one watch for $160 ($40 off retail price of $200). If you order our TANDEM package, you will receive two (2) watches for $300 ($100 off retail price of $400). Lastly, our HAT-TRICK package offers three (3) watches for $420 ($180 off retail price of $600).
The TANDEM EARLY BIRD - Receive two (2) watches for $280 ($120 off retail) - Limited to 75 Backers
The PARR FOUR - Receive four (4) watches for $560 ($240 off retail)
Own a boutique store? Email us at email@example.com for wholesale inquiries.
Once our campaign ends, we will send an email survey to request any information we need to deliver you and your fellow backers’ rewards. Survey questions will include shipping address, watch finish, strap color and other project-specific preferences.
Once you complete the survey, you'll receive an email confirmation that includes a copy of your responses.
All watches sold by Parr & Co. are covered by a 1-year limited warranty against defects. The warranty term begins the day the watch is delivered. For warranty inquiries please contact our warranty department at firstname.lastname@example.org
We are two lifelong best friends from Miami, Florida. After high school, we attended the University of Florida, on the pre-med track. Senior year of college we decided to delay our plans for Medical School to follow our lifelong dream of starting a collection of watches instead. Fascinated by the trends that expensive Swiss luxury watch brands offered yet being unable to afford them, we set out to create a brand of our own. After endless design thought processes, research, hard work, and hours in the UF architecture lab, we finally established a watch brand, Parr & Co. This brand is made for people like us: those who appreciate elegant, quality watches, yet desire affordability at the same time.
Risks and challenges
We are prepared to deal with any unexpected obstacles we might face. There is no such thing as being over protected so we have carefully analyzed and prepared for any potential issues. We have worked with multiple manufacturers over the past year and have developed close connections in the international and local wristwatch industry.
By ordering samples from several manufacturers, we are confident that we are working with the best. With over twenty years of watch making experience, our partners have proven to be reliable.
We pride ourselves on customer service and integrity. Keeping backers informed during the entire production process is of upmost importance. Expect regular updates with pictures of your watches making their way from our manufacturer to your doorstep.
We are committed to exceeding our backers' expectations and shaking up the luxury watch industry. Parr & Co. will be a long-lasting brand that is known for its dedication to affordable elegance. Our backers will be forever appreciated.
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