About this project
***STRETCH GOAL!***If we can hit $30,000 we will be able to greatly improve our instruction manual and hire a starving artist friend or two to help us make it the best, most informative set of videos we can! Help spread the word and let's shoot for 30K!
We want to change the way produce is grown & distributed, FOREVER
To accomplish this goal, we have to make the production of greens and vegetables easy to do and accessible to everyone. So, we designed a special production system based on our patented vertical towers that allows us to grow more produce using less space, and then transport the unharvested towers to market. It allows us to sell "You-Pick" vegetables at the supermarket, letting the customers pick exactly how much they want.
Whenever we would talk about growing towers of greens or herbs or flowers, or when folks saw our towers at the supermarket, people would always ask when we would make a model for home use. This got us thinking: What if we could take live towers directly to people’s homes - kind of like a "You-Pick" Community Supported Agriculture (CSA) in your own kitchen? Or what if people could just grow their own produce, easier, and with less space than a garden? What if people could do both? The more I thought about it, the more I knew this product would help enable the kind of future I want to live in. So, we decided to make a kit that allows folks to grow their own vegetables, or participate in live tower CSAs.
To start, we found some brilliant engineers, stayed up late, and designed a reservoir that would let us do all of the above, and most importantly, makes it simple and easy for people to do vertical farming in their own home, or on their patio, or wherever there’s room. This is our first version, and we’re excited to present it for pre-order to passionate Kickstarters.
Getting it done
Everything is in place to begin production of our Spring System. We've lined up manufacturers and mold makers, however, we need the money to actually build the molds and start the first production run. So, this Kickstarter project is essentially is a pre-order setup that will help finance our first set of in-home Spring Systems. We’re so excited to have Kickstarters partner with us to move agriculture forward and make our Bright vision a reality. We think it will be tons of fun.
Who is Bright Agrotech?
Bright Agrotech consists of three friends on the high plains of Laramie, WY. Nate Storey and Paul Bennick founded Bright Agrotech in 2009 hoping to help farmers reduce costs, farm sustainably and grow the highest quality produce for their consumers. Chris Michael is a recent University of Wyoming graduate and vital part of the Bright team.
Bright Agrotech won the University of Wyoming's 10K Business Challenge in 2010. Shortly after winning this entrepreneurial competition, Bright Agrotech moved into the Wyoming Technology Business Center. Being a part of the WTBC has provided Bright Agrotech with the business knowledge and know-how to grow and develop their business faster than it would have otherwise. Bright Agrotech has grown into a 2000 square foot greenhouse and will be adding a second facility within the next few weeks.
See our vision for the future!
- Nate Storey just finished a doctorate degree in agronomy on tower design, production and market applications- basically, he's spent the last decade developing this type of equipment, researching markets, and finding manufacturers.
- Paul Bennick has been the greenhouse operator since we installed our most recent greenhouse and knows the ins and outs of production as well as anyone - he’s a hard worker and is pretty sharp on the business end as well. Plus he has a really cute baby.
- Chris Michael is an incredibly hard working PR master, marketer, and all around office-work jack-of-all-trades. We can get this guy to do just about anything for a pizza party... (We've yet to have a pizza party)
- Henley Paradis has a passion for local and organic foods and strives to educate people on the importance of healthy eating and healthy lifestyles.
- Engineering: We have partnered with Manufacturing Contractors of Denver for engineering help and to get the logistics of manufacturing sorted out. These guys have tons of experience in the world of plastics manufacturing and they’ve committed to help us get this made and to market!
- Wyoming Technology Business Center Staff: We have offices in a local business incubator that is full of people much smarter than ourselves. So if we get stumped we can always go to them, and turn the collective brains of the WTBC to the issue at hand. They are our brain-trust.
Frequently Asked Questions
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Risks and challenges
The risks and challenges of this project are primarily concentrated in the areas of scaling and dealing with manufacturers. We have done our best to prepare in advance for all possible contingencies. We have budgeted fairly conservatively, and are very comfortable with the knowledge that we can produce this kit within the budget that we are requesting.
We have already invested a great deal of our own money to ensure that we are on schedule and making headway, even before the Kickstarter project launch. While we are hoping for an initial order between 100 and 200 kits, we’re prepared to adjust our order quantities and the inherent logistics to scale up and still get kits to customers in a timely manner. In our research on other Kickstarter projects, we realized that many projects ended up with frustrated customers because there weren’t enough updates and feedback on the project progress. So, as part of this we promise to keep everyone updated to the best of our abilities, and let our customers know exactly what’s going on with the manufacturing and delivery timeline.
Manufacturers can be difficult to work with regardless of scale, but this is one area where we have some experience. We already have some supply chains in place for producing towers, so we already have manufacturing online for half of the kit components. We’ll be working with American manufacturers only, so this will simplify the quality control, lead time and logistic issues, but it probably won’t eliminate them. To make delivery dates, we’ll stay on top of all of our manufacturers and make sure that they’re on schedule. On the chance that schedules are not maintained, we’ll let you know first, and then we’ll do everything within our power to make up for lost time. We’re used to staying up late and working long hours anyway, and Chris is always looking for an excuse to have a pizza party. So far, he hasn’t figured out the difference between a pizza party and a work session. I think we’ll keep him in the dark on that one.
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