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A  stylish, go-anywhere, do-anything suit engineered for the modern woman. The Playsuit Reinvented is tailored to perfection and built for play.
A stylish, go-anywhere, do-anything suit engineered for the modern woman. The Playsuit Reinvented is tailored to perfection and built for play.
448 backers pledged $30,436 to help bring this project to life.
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The Playsuit: The Ultimate Suit for The Modern Woman

$30,436

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JOLIE: Represents artfulness, intellect, science, and refined beauty.

COQUETTE: The rebellious, playful, and devil-may-care provocateur.

JOLIE COQUETTE is a lifestyle inspired by the aforementioned elements of sublime play, and dynamic femininity - Offering a line of beautiful, functional Playsuits for the modern woman. 

PLAYSUIT/ noun: A stylish go anywhere do anything utility suit designed to inspire playfulness and engagement with empathetic functionality and beautiful form. 

Our #girlboss team of engineers, realized that while men’s apparel is based on both function and form, women’s apparel is fundamentally lacking in everyday functionality. This made us extremely angry. 

We envision a world where women live and play more freely and spontaneously - just as men do. Our apparel is inspired by that vision.

♡ Empathetically Engineered: Designed with women's experiences in mind.
Beauty: Classically stylish pieces.
Play: Alluring engagement, the heart of our brand.
♡ Revenge: On patriarchal societal norms.

♡ The outer shell is made with a luxe cotton knit, more structured than most knits but just as soft. Look beautiful, tailored, and feel comfortable

 ♡ Each suit has an internal chest pocket for easy credit card access, plus deep pockets for storage.

♡ With an openable snap crotch, trips to the ladies room no longer require you to get undressed. We know how long it took you to get your situation situated.

♡ Stretchy and soft - freedom to move & play.

Bra straps won't slide off your shoulders with built in strap-holders under each sleeve.

♡ An over-the-hip design eliminates pull-over pains. Put on your clothes without vandalizing your updo. Trust and believe, we've all been there.

♡ Looks like a skirt, acts like a short - skirting around the city like the busy-bee that you are is now a flash-free affair.

♡ Manufactured in the US. The very best quality.

SIZE CHART & PLAYSUIT MEASUREMENTS:
As a knit garment The Playsuit is flexibly built to fit sizes 0-4 [s/m], and will be manufactured in one size for this initial production run. Measurements of the Playsuit are as follows:

♡ 30" full length ♡ 15" waist to hem ♡ 1.75" inseam
♡ fits 24"- 28" natural waist ♡ fits 32"- 34" natural chest

Estimated measurements of the Playsuit in M are as follows:

♡ 30"-30.5" full length ♡ 15"-15.5" waist to hem ♡ 1.75"-2" inseam ♡ fits 28"- 32" natural waist ♡ fits 36"-38" natural chest

♡ A classic design makes The Playsuit a metaphorical piece of cake to style up or down. Getting dressed time? 10 minutes or less. Here are some of our favorite looks.

♡ Frolicking dramatically ♡ Dancing spastically ♡ Bending & Snapping
♡ Downward dog in public  ♡ Aggressive cuddling ♡ Complaisant snuggling ♡ Bed jumping ♡ Bike riding ♡ Scooter gliding ♡ Concert going ♡ Errand running

FOR $5:
A virtual piggy back ride from the Jolie Coquette Team...to anywhere in the world. Choose your location wisely.

FOR $9: 
Beautiful, functional, coquettish stickers; to put on sacred refrigerator items, calendars, sketchbooks, and all your BFF/BF'S stuff. Plus a handwritten thank you note from our team to you.

FOR $12:
Jolie Coquette Pick-up Line Postcards. For all of your adorably passive agressive, flirtation needs. Coquette crushes > all other crushes.

FOR $29:
The Jolie/Coquette cotton crop top. Depending on availability, your color choice will be either blush-pink or white. A survey for size and color options will be sent after the campaign has run it's course. Merci!

FOR $29 [LIMITED]:
The Love-me-knot Ribbon Accessory; for hair wear, accessorizing, and more. Featured in our Valentine's Day Giveaway [video below] with Kurly Klips!

FOR $39:
The Jolie/Coquette cotton crop top + the full set of Pick-Up Line Postcards.

FOR $79 [EARLY BIRDS] & $89 [REGULAR CAMPAIGN PRICE]: One Playsuit in pictured color Sienna Saturday. Comes with a set of stickers, two Pick-up Line Postcards, and a beautifully printed Playbook

PLAYBOOK PAGE:

FOR $149 [LIMITED]: The Playsuit in limited edition Raspberry Pi. Sprinkled in coquette stickers and post cards.

FOR $169 [PARTNER IN CRIME SET]:
Two Playsuits in color Sienna Saturday, for you and your bestie. Comes with stickers, Pick-up Line Postcards, and beautifully printed Playbooks.

FOR $500: THE LOVE CLUB The entire Jolie Coquette team will write a thank you song for you...and virtually serenade you via video chat. In addition to this lovely musical joy, you get The Playsuit in limited edition color Wineberry, The Playsuit in Sienna Saturday + the aforementioned swag. Merci. Merci Beaucoup.

FOR $1,000: PLAYTONIC TECTONICS CLUB
In addition to three Sienna Saturday Playsuits + the coquette swag, you get your lovely name and your lovely face on our site as a supporter [if you want], and a hand written thank you card from our team. Merci, we are deeply moved and will eternally have very warm, amiable feelings towards you.

FOR $2,500: THE PLAYDATE
Join the Jolie Coquette founder for a personalized playdate in San Francisco. A day featuring SF's funnest spots, fashion, innovation, and tips on how to integrate more playtime into your everyday. You'll also receive The Playsuit in Sienna Saturday + all of the aforementioned swag.

SHARE & SCORE OUR FREE PLAYLIST! Share our project link and email a screenshot of your post to wink@joliecoquette.com. We'll send you back a 25 song playlist to spice up your everyday!

BEHIND THE SEAMS:
Kimber-Lee Alston is the Founder & CEO of Jolie Coquette, an admitted dessert enthusiast, and spontaneous pirouetter. She grew up in Brooklyn, NY and spent much of her youth gallivanting through Coney Island and Times Square until graduating from LaGuardia Arts High School in 2009. As an artist and engineer at Lehigh University, she created Jolie Coquette.

[Below] Kimber-Lee at Baker Beach in SF. Documenting playsuit prototype # 1 - the first iteration of the short-like part of the suit.

 Follow on snapchat @kimberleealston

♡ Mid September Campaign closes.
♡ September - Orders placed for fabrics, materials, and supplies.
♡ October - Playsuits are made.
♡ November - orders shipped to you!

Risks and challenges

The Jolie Coquette journey began early in 2013, and while we acknowledge the inevitable risks involved in a first production run, we are confident in our ability to execute. We have finalized our patterns, sourced materials and lined up a factory in SF with the capability and flexibility to meet a wide range of order volumes.

We are committed to shipping The Playsuits in November, but our aim is to deliver sooner than promised!

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Support

  1. Select this reward

    Pledge US$ 1 or more About US$ 1

    MERCI. From the bottom of our hearts, thank you.

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    Pledge US$ 5 or more About US$ 5

    MERCI! You get a virtual piggy back ride from all of us here at Jolie Coquette. That's right. Anywhere you wanna go.
    -
    CAN'T AFFORD TO BACK THIS PROJECT?
    Scroll down for a free reward :)

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    Pledge US$ 9 or more About US$ 9

    MERCI BEAUCOUP! You get a set of super-fun Jolie Coquette stickers! Hint: There's a birdie sticker. So you can put birds on things. Plus a virtual hug and a handwritten thank you note from the team at Jolie Coquette. We love you.

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    Pledge US$ 12 or more About US$ 12

    You get an adorably sassy set of our PICK-UP LINE POST CARDS. Mail them to your long distance love interests, and they'll be all up in your yard like what in two days tops. We worked really hard on these, and tested them for months. We're all still single but it's not because our moves aren't witty.

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    Pledge US$ 29 or more About US$ 29

    JOLIE/COQUETTE CROP TOP: You get a soft cotton cropped tee for a très casual coquette look. JOLIE printed on the front, COQUETTE printed on the back. Style with a high waisted leather pencil skirt and your favorite pair of wedges...or wear it over The Playsuit! Show your support for our movement.

    Plus:
    You'll get our sassy pack of stickers. And your choice of two Pick-up Line Postcards.

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    Pledge US$ 39 or more About US$ 39

    THE COQUETTE KIT: You get the Jolie/Coquette cotton crop top, the full set of Pick-Up Line Postcards, and coquette stickers. Take this kit, and dive into the delightful sea of coquettish bliss.

    -

    “Our life is composed greatly from dreams, from the unconscious, and they must be brought into connection with action. They must be woven together.”
    ― Anaïs Nin

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  7. Select this reward

    Pledge US$ 89 or more About US$ 89

    "Knock knock"
    "Who's there?"
    "The Playsuit."

    You too get THE PLAYSUIT + the aforementioned euphoria and swag. It'll be fun we swear.

    :: That's ~$40 off the full retail price of $129 ::
    *one size*
    Free U.S. Shipping

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    Pledge US$ 149 or more About US$ 149

    THE RASPBERRY PI CLUB:
    Who's ready for dessert? You are! Because you get the Playsuit in limited edition color Raspberry Pi. Deliciously sprinkled with coquette stickers, and Pick Up Line Postcards.

    *one size*
    Free U.S. Shipping

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    Limited 21 backers
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    Pledge US$ 149 or more About US$ 149

    THE COQUETTE BLEU CLUB
    For the bold of heart with a touch of sass, The Playsuit in limited Coquette Bleu [navy]. Get dressed for adventure in this luxe navy suit.

    *size S or M*
    Free U.S. Shipping

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    Limited 14 backers
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    Pledge US$ 169 or more About US$ 169

    THE PARTNER IN CRIME SET: You get two playsuits [$84.50 each], for you and your bestie - you know, the girl who sneaks around with you at night, and much-too-eagerly agrees to cover your ex's new car with spray cheese in revenge. All while looking like a bond girl.

    Plus a beautifully mini printed Playbook, a rad set of stickers, and our Pick-up Line Postcards.

    *one size*
    Free U.S. Shipping

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    Ships to Anywhere in the world
    13 backers
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  11. Select this reward

    Pledge US$ 500 or more About US$ 500

    THE LOVE CLUB:
    Everything will glow for you. In a collaborative effort, the entire Jolie Coquette team will write a thank you song for you...and virtually serenade you via video chat.

    In addition to this lovely musical joy, you get the Playsuit in limited edition color Wineberry, The Playsuit in Sienna Saturday + the aforementioned swag. Merci. Merci Beaucoup.

    *one size*
    Free Worldwide Shipping

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    Ships to Anywhere in the world
    Limited 2 backers
    $

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  12. Select this reward

    Pledge US$ 1,000 or more About US$ 1,000

    PLAYTONIC TECTONICS CLUB:
    Say it five times fast. In addition to three Sienna Saturday Playsuits + coquette swag, you get your lovely name and your lovely face on our site as a supporter [if you want], and a hand written thank you card from our team. Merci, we are deeply moved and will eternally have very warm, amiable feelings towards you.

    *one size*
    Free Worldwide Shipping

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    Ships to Anywhere in the world
    2 backers
    $

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  13. Select this reward

    Pledge US$ 2,500 or more About US$ 2,500

    THE PLAYDATE:
    Join the Jolie Coquette founder for a personalized playdate in San Francisco. A day featuring SF's funnest spots and tips on how to integrate more playtime into your everyday. You'll also receive The Playsuit in Sienna Saturday + all of the aforementioned swag.

    Less
    Estimated delivery
    Ships to Only United States
    Limited 0 backers
    $

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    Pledge US$ 29 or more About US$ 29

    LOVE ME KNOT RIBBON ACCESSORY: You get one Jolie Coquette Love-me-knot Ribbon. Made with our durably delicate charmeuse silk; for hair wear, accessorizing, and more. A truly versatile multi-functional accessory.

    Plus:
    You'll also get our sassy pack of stickers. And your choice of two Pick-up Line Postcards.

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    Ships to Anywhere in the world
    Reward no longer available 9 backers
    $

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    Pledge US$ 29 or more About US$ 29

    #TBT JOLIE COQUETTE SILK CAMI:
    While testing concepts and fabrics in 2014, we created a curated line of delicate silk camisoles, hand dyed with tea leaves. 100% silk. Made for building blanket forts in cozy style, lounging around the house, or slipping under a blazer for a touch of softness.

    Free U.S. Shipping
    *size s/m*

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    Ships to Anywhere in the world
    Reward no longer available 3 backers
    $

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  16. Reward no longer available

    Pledge US$ 29 or more About US$ 29

    #TBT JOLIE COQUETTE FLORAL CROP TOP:
    While testing concepts and fabrics in 2014, we created a curated line of delicate rayon crop tops, hand dyed with tea leaves. Like our silk camis - also made for building blanket forts in cozy style, lounging around the house, or slipping under a blazer for a touch of softness.

    Free U.S. Shipping
    *size s/m*

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    Ships to Anywhere in the world
    Reward no longer available 1 backer
    $

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    Pledge US$ 79 or more About US$ 79

    Bonjour early birds, you get THE PLAYSUIT

    Get ready to frolic through fields of happiness drizzled in euphoria and sprinkled with beauty. Comes with our Playbook, with tips on how to have optimal fun while wearing your suit. Plus two Pick-up Line Postcards, and stickers #getitgirlll

    :: That's ~$50 off the full retail price of $129 ::
    *one size*
    Free U.S. Shipping

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    Ships to Anywhere in the world
    Reward no longer available 95 backers
    $

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Funding period

- (45 days)