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$3,297
pledged of $58,000pledged of $58,000 goal
47
backers
40days to go

All or nothing. This project will only be funded if it reaches its goal by Thu, December 26 2019 5:01 AM UTC +00:00.

Up-Cycled Bags ReDefined by THROW.NYC

Designer and Industrial Material Excess Transformed into New and Beautiful Fashion Accessories

Up-Cycled Bags ReDefined by THROW.NYC

Designer and Industrial Material Excess Transformed into New and Beautiful Fashion Accessories

$3,297
pledged of $58,000pledged of $58,000 goal
47
backers
40days to go

All or nothing. This project will only be funded if it reaches its goal by Thu, December 26 2019 5:01 AM UTC +00:00.

About

We’re delighted to introduce this fantastic brand concept and reality we call THROW.

The idea of transformation is inherent in the DNA of the brand and fashion itself. We take that to Heart.

Our COEUR LINE (white w/ black) of Fashion Accessories is made from previously used Event Tents and the SHOW LINE (printed) from Trade Show Banners. We find beauty in that which was once deemed useless and find joy in the journey of zero-waste intent. We know that you will find the same in THROW.











Brand Values




Sustainability Report 

In the process of manufacturing bags from banners, to date,THROW has diverted approximately 4,200 ft². of printed trade show banner vinyl away from landfills. With the next two projects, each of which will ship at the beginning of the New Year, THROW will divert an additional 45,000 ft.² of similar vinyl. Just to keep this in perspective an acre is 43,560 ft².

As part of our socially responsible give-back initiative THROW plans to manufacture and in-part donate tents and emergency shelters for disaster relief efforts. More to come on this as we progress.










Anthony Lilore & Eliane Said

Meet the Founders

THROW is who we are and what we do. “This is our heart”, says Eliane Said, Managing Partner and Catalyst.

Anthony says Eliane is one of the kindest and healthiest people you’ll ever meet. She does however believe in a balanced life (a great stance for someone perched on 4” heels) and as such can rock a spreadsheet like nobody’s business, samba and party with the best of ‘em and still crush a brutal gym class in the morning.

Eliane says Anthony puts family first, shines the light on others, lives and breathes design and product process. He’s funny, kind-hearted and loves the balance that Blues, Bourbon, and Bikes bring to his Harley and guitar filled life.

“Fashion is transformative. It can be very positive and powerful and unfortunately, sometimes negative as well. We aspire to a zero-waste and more positive cyclical “Cradle to Cradle” model of use, repurpose, remake, use, reuse and repeat’,” says THROW founder and sustainability veteran Anthony Lilore, Chief ReDesigner.

From surplus designer fabrics left at the cutting room to giant vinyl trade show banners destined for landfill, THROW transforms materials and gives them new purpose. We call this “disrupcycling” because it interrupts the Cradle to Grave linear product “lifecycle” of  “make, use and dispose”. This also delays the material end-of-life by diverting and breathing new life into these materials while preserving their integrity. (think: excess designer silk strips woven into a silk pillow, water bottles turned into clothing, or banners repurposed into really freakin’ cool vinyl bags from THROW).

Together we have over 50 years of experience (ouch that makes us feel way older than we are) in design, product development, manufacturing, biz-dev. and sales. We work hard, we play hard and the product we make with the hardworking heroes in the factories is an extension of everything we believe in.

Thanks for caring enough to take this journey with us.

Eliane & Anthony

Risks and challenges

Of course, every project has its risks and rewards. At THROW these are two sides of the same coin. Without coming off as arrogant, since we are already in production and have so many years running production on these types of projects, we are all too familiar with mitigating problems that arise within the supply network and during the manufacturing process. In truth the biggest risk is that we don’t tell the story properly and the corporate client or end-user, as a result, does not understand the importance of this disruption to the linear product life cycle. In turn, they order less, and the feedstock ends up in landfill, not production. From a sustainability perspective, this effects both the physical health of the environment and the fiscal health of the company. On the flip-side, the reward is that the end-user fully understands the need for such a disruption, and we have to make enough product to keep them happy. A good problem. Fortunately, our factory partners have the ability to scale and ramp-up at will simply by shifting their multi-talented workforce around within the production lines.

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    Numbered Limited Edition

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    SHOW LINE
    Each One has Unique Art Design

    - THE GRAB- Wristlet Clutch
    Out for morning coffee or out for the night. THE GRAB is more than a handful with a bonus wristlet.

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    Cross-body and VERSATILE as you are. Work or play, all with a hands-free shoulder strap.

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    NEW PERK T-SHIRT *GTFO*

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    T-shirt made from recycled cotton and recycled polyester.
    Style, softness & comfort.

    Stand firmly between “USE and REF-USE”.
    Get the F out of REF-USE (RE-USE).
    Let everyone know where you stand.

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    - THE CITY - Unambiguous Tote
    Over-the-shoulder or Overnight, THE CITY is your essential “walk of no-shame” carry-all.

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    COEUR LINE
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    Everything’s in the cloud. CUMULUS is the cloud-light tote that stores your everything.

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    - ALCHEMY - Adjustable Handle Tote
    Turn vinyl into pure gold. The adjustable handles transform to fit your needs when toting your precious elements.

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    - TERRA - Large Duffel
    Your Earth Element. The duffel made to travel the world. TERRA is light and strong enough to carry all your stuff.

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    - The Essential Shopper Collection -

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    One of the most important of the elements harnessed by humans and THROW’s hot little clutch.

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