Funded! This project was successfully funded on July 24, 2013.

Photo-main
Play
00:00
00:00

The Peloton Bike delivers live and on-demand indoor cycling classes to your home, while allowing competition & video chat with friends

At Peloton, we love two things: technology and fitness.  We believe the fitness category has been under-served by technology for too long.  At first, we considered just developing the right software platform, but we quickly discovered that by being "vertically integrated" (creating both the hardware and the software, like Apple), we would be able to deliver a dramatically better experience for our consumers.  And so, we embarked on the challenging (but super fun) journey of creating The Peloton Bike.

THE PELOTON BIKE

Designed from the ground up by Peloton in NYC, the Peloton bike merges high-design with modern technology–and there's nothing else like it. With a near-silent belt drive system and a magnetic resistance flywheel, this bike rides smooth and quiet. And its carbon steel, monocoque construction provides amazing strength and stability all while maintaing the gentle curves that make Peloton a perfect addition to any room in your home. 

…but the bike itself is just part of the story. Peloton's first-in-class 21.5" Full HD, multitouch console connects to your home WiFi to deliver live and on demand studio cycling classes from the best cycling instructors—anytime.



A sweat-resistant console, 4 times the size of a tablet

An immersive experience starts with a big, bright, and beautiful screen. That's why the Peloton bike has a Full HD 1080P LED panel with an all glass multitouch surface and was designed to be totally sweat resistant to withstand the rigors of a high-intensity workout. Still, it's what's behind the screen that makes the Peloton completely unique. A 1.5 GHz dual-core processor from Texas Instruments helps bring you fast HD streaming video. A front facing camera and microphone mean you can interact with friends and encourage one another while you ride. Bluetooth and ANT+ radio allow you to connect heart rate monitors and wireless headphones or speakers. And 802.11 b/g/n WiFi give you the industry's top connection speeds. This is what modern fitness looks like.

Please note that we have already sourced a much sleeker / smaller cord for the console
Please note that we have already sourced a much sleeker / smaller cord for the console

Designed for a perfect fit

Reinventing fitness required paying attention to every detail, like the resistance knob on your Peloton bike. It fits perfectly in any hand and the rounded dimples around the large-circumference control provide you a stable grip even while you're dripping sweat.

Your Peloton bike also gives you micro-adjustable seat and handle bar posts. There are no peg holes to line up – just a high-tension system that locks in place exactly where you want it. And while you're busy getting lost in your Peloton streaming class, you can tilt the screen with a gentle push or pull and it holds firmly in place.

Poly V® power transmission belt drive

Peloton threw away the chain and replaced it with a strong, built-to-last belt drive. The result is an incredibly quiet and smooth ride. It feels spectacular and you'll never bother anyone else while you ride. What's more, you'll never need to oil or grease a chain again. This modern drive system is gracefully housed in a slim, sleek, translucent case that complements the Peloton bike's flowing lines.

Magnetic resistance system

Brake pads are a thing of the past. Peloton's magnetic resistance system never touches the flywheel so it has no wearing parts and will remain strong.

Please note that your bike will have an additional sweat guard over the magnetic apparatus
Please note that your bike will have an additional sweat guard over the magnetic apparatus

The Peloton Experience

There's nothing like the motivational power of a group fitness class. A great instructor, the right music and the energy of a crowd moving together all coalesce into an experience you couldn't get from home–until now. 

Peloton offers live streaming and on demand classes from some of the best indoor cycling instructors broadcast direct to your Peloton bike. Connect Peloton's immersive 21.5" multitouch console to your WiFi and get instant access to great workouts any time you want from the convenience of home.


Live and on demand rides
Your Peloton homescreen provides quick access to fantastic classes broadcast to you live or on demand. Choose your favorite instructor, class type, or find a ride that's popular with your friends. Live classes are broadcast from Peloton's studio in NYC on a regular basis each day and new on demand classes are always added to the on demand library so you can get a great workout anytime.

Track your progress, earn achievements, and reach your fitness goals

The Peloton bike and console are designed to work perfectly together for accurate measurement of your performance metrics. Track calories burned (kcal), cadence (RPMs), power output (Watts), and more. View your detailed workout statistics and your progress over time. Share with friends and followers for extra motivation or keep your progress private. And the more you ride, the more opportunities you have to earn achievement milestones for just a bit more motivation to be your fittest.

Never ride solo again

The integrated camera and microphone on your Peloton console give you the ability to video chat with other riders in class. Have a friend or family member with a Peloton bike? You can ride together, both from the comfort of your own homes. Just enable video chat, find your friend in the leaderboard, and motivate (or taunt!) each other before, after, or during class. And, don't worry, the other riders can't hear you, so you're not going to get called out by the instructor for talking during class!

The in-class interface with live video chat (note top left corner)
The in-class interface with live video chat (note top left corner)

The Peloton Classes

In order to bring you the best indoor cycling classes, Peloton is launching an indoor cycling studio here in NYC and we will be streaming these classes to you live (and then on-demand) all day long. And as you can see from this marketing piece, we are not messing around in our efforts to get the best instructors:

Peloton Recruiting the 10 Best Instructors in New York

We realize that these classes make all the difference in the Peloton experience   As such, we are committed to getting the best instructors, the best music, and providing the best production value of the video ever seen in this category.  We are already well on our way on each front.

And as part of this Kickstarter campaign, we are giving all supporters –  who contribute more than $1,000 – a full year of unlimited live and on-demand streaming classes!   After a year, you will continue to have access to a free tier of classes and we will offer full access for a flat subscription fee.  We have not locked on the exact pricing of this monthly subscription, but we commit that it will not be more than $39/month for Kickstarter supporters (and we will work hard to offer it for even less). 



THE PELOTON TEAM

The Peloton Team on the High Line in NYC
The Peloton Team on the High Line in NYC
Yony and Swarna deep in Android
Yony and Swarna deep in Android
Hard at work
Hard at work
A truly collaborative process
A truly collaborative process
As you can guess, music is a big piece of the Peloton equation
As you can guess, music is a big piece of the Peloton equation
Eric and Tom obsessing about every design detail
Eric and Tom obsessing about every design detail
John and Sam with an architectural drawing of the Peloton Studio (in Chelsea)
John and Sam with an architectural drawing of the Peloton Studio (in Chelsea)
Chris testing his handy work
Chris testing his handy work

WHAT THE FUNDS ARE FOR

Peloton raised money from angel investors last year to get the company off the ground. We have enough money to pay our team for the foreseeable future and open our indoor cycle studio here in New York. But we need the help of the Kickstarter community in order to fully cover the tooling costs and meet the minimum order requirements of our manufacturing partners. 

To put that another way, we've spent the last 18 months hand making different versions of the Peloton bike. But in order to produce the bike we need to setup the machine manufacturing process. This involves building the "tools" required to create each unique part (yes, we first have to build the machinery that will build the bike!) and pre-purchasing lots of steel, aluminum, plastic, microchips (there are 17 in our console alone), etc. To be clear, this is the easy stuff–it just requires money upfront.

If we meet our funding goal of $250,000, we will be properly capitalized (i.e. "have enough money") to officially start building the Peloton Bike. Are you in?



THE PRODUCTION PLAN

There are two core manufacturing partners involved in delivering the Peloton Bike:

1) Our Indoor Cycle Partner - We have a very deep partnership with one of the best indoor cycle manufacturers in the world.  This partner has produced nearly one million indoor cycles over the past two decades.  From the Chairman on down, they clearly see the Peloton Bike as the future of indoor fitness and they are highly motivated to make this project a success.

2) Our Tablet Computer Partner - Making a custom tablet computer was not easy.  It was a full-fledged computer engineering effort (hardware and software) and one in which we wanted to deliver in spades.  As such, we partnered with one of the leading ODM companies in Asia; a company that services several Fortune 500 companies.  Their team is fantastically talented, professional, and as technical with the software as they are the hardware that they build.

Both partners have committed to delivering the first production run within 90 days of the first order (which will be placed the day this Kickstarter campaign ends). The Peloton Bikes will then spend ~45 days in containers on ships coming over from Asia, arriving at our East Coast warehousing facility. We feel comfortable targeting November 2013 for our first full-production shipments to supporters in the US, and January 2014 for our first International shipments.

EARLY VERSIONS OF THE PROTOTYPE

EVT1 (Engineering Verification Test 1)
EVT1 (Engineering Verification Test 1)
An early taped-together (literally) working prototype using off-the-shelf components in order to do a proof-of-concept
An early taped-together (literally) working prototype using off-the-shelf components in order to do a proof-of-concept


With our bike manufacturing partner testing metrics and readings coming from the bike sensors
With our bike manufacturing partner testing metrics and readings coming from the bike sensors
Evolution of the Peloton Tablet
Evolution of the Peloton Tablet

WHAT PEOPLE ARE SAYING ABOUT PELOTON:

"Peloton has built a sexy at-home bike that won’t look out of place in your high-design living room."
"Peloton has built a sexy at-home bike that won’t look out of place in your high-design living room."
"An indoor bicycle that shares more DNA with a Tour de France model than with the clunky exercise equipment in mom’s rec room"
"An indoor bicycle that shares more DNA with a Tour de France model than with the clunky exercise equipment in mom’s rec room"
“The live classes will give you an extra jolt of motivation thanks to the instructor, the leaderboard and the live-chat features”
“The live classes will give you an extra jolt of motivation thanks to the instructor, the leaderboard and the live-chat features”
"Here's some gear that'll ensure you'll never again have to fight for space in that hyper-competitive spin class."
"Here's some gear that'll ensure you'll never again have to fight for space in that hyper-competitive spin class."
"This has to be one of the most ambitious crowdfunding campaigns we’ll see this year, but it seems there is a very capable team behind the project."
"This has to be one of the most ambitious crowdfunding campaigns we’ll see this year, but it seems there is a very capable team behind the project."

OTHER REWARDS

Peloton T-Shirt
Peloton T-Shirt
Peloton Water Bottle
Peloton Water Bottle

PELOTON SPECIFICATIONS

Bike

  • Frame: Carbon steel and aluminum monocoque construction
  • Resistance: Neodymium rare earth magnet resistance system
  • Drive: Poly V® power transmission belt drive
  • Pedals: LOOK Delta compatible thermoplastic pedals
  • Seat: Sport series saddle with depressed ergonomic center channel
  • Crank arms: 170mm carbon steel
  • Bottom bracket: Precision steel 13/68mm

Console

  • 21.5" Full HD 1080p Screen
  • PCAP Multitouch
  • 1.5Ghz TI OMAP 4470 Dual-core Processor
  • 1 GB RAM
  • 16 GB Internal Flash Storage
  • WiFi 802.11 b/g/n
  • ANT+™ Wireless
  • Bluetooth 4.0
  • 100Mbps Ethernet
  • 2 x 3 Watt Stereo Speakers
  • 3.5mm TRRS Headphone and Microphone Connector
  • 1.3 Megapixel Front Facing Camera
  • Android 4.1
  • Peloton Cycle Data Connector

Risks and challenges Learn about accountability on Kickstarter

Similar to many Kickstarter projects, we face some risks as we endeavor to build and deliver such an ambitious product. Luckily, we have taken most of the “technology risks” off the table through aggressive prototyping of both the hardware and the software over the past 18 months. So we are left with mostly:
- Financing Risk
- Execution Risk
With respect to financing risk, we feel very comfortable that if we hit our Kickstarter funding goal, we will have enough money (and momentum) to succeed on this project, to run our business, and to deliver you your Peloton Bike.

That leaves “execution risk” as the biggest bogey in our business. Manufacturing timing, supply chain optimization, delivery logistics, etc will not be tackled and solved until our first major production run. From there, customer service and maintenance will be the challenge that we will obsess about and make sure we nail. We have a team of proven executors and operators and we have fantastic partners who excel in each of the above named operations. But since we’re asked to list “Risks and Challenges”, we feel compelled to point out that until we do these things in scale, they remain risks to you getting your Peloton Bike.

FAQ

  • Shipping prices vary widely by location. We believe that it will be simpler (and cheaper for you) to handle this separately once we determine the actual cost to ship directly to you. After our Kickstarter campaign is over and we are ready to start shipping, you will receive an invitation to go to our website and enter your shipping information to pay the appropriate amount. Again, while costs vary by location, we roughly estimate that shipping within US it will probably be somewhere around $150. Internationally it could be twice that or more. Please know that we are already working with large scale shippers to get their most aggressive quotes. Additionally, we will only pass the direct costs to you; without mark up or hidden costs. We want to get you your bike for as little money as possible (read: incentives are aligned here).

    Last updated:
  • Unfortunately, international shipping is not as easy or cheap as we would like it to be. Prices vary by country and what taxes and other regulations your government has. If you order a Peloton Bike through Kickstarter to be delivered outside the USA, we ask that you assume responsibility for all these charges. After our Kickstarter project ends, you will be asked to log into our website and pay the appropriate shipping charges.

    Last updated:
  • First off, we love all of the support, from home and abroad! That makes us regret having to set a different price internationally. Over time, as our team and operations grow, we have every intent to improve our international capabilities. At the moment, the additional handling, regulatory requirements (e.g. CE), shipping costs in case of replacements, and support needs abroad demand more of our small team. We would rather charge more and follow through on our promises than charge less and disappoint you. That said, we are proud to offer a bike that is still a fantastic value in relative terms to anything else on the market.

    Given enough demand in Asia, we are considering shipping locally in that region (and not shipping to the US first). This will obviously save time, money, and the environment! Please know that if we are able to do that, all savings will be passed directly to you via the shipping cost.

    Last updated:
  • Yes! Assuming that there is material demand in non-US countries, we will provide limited live and on-demand classes in other languages (taught from our New York studio). One of the benefits of being in New York is that there is a broad range of cultures and languages represented so we fully expect to have classes taught by fantastic instructors who speak Mandarin, Spanish, French, Korean, Japanese, Arabic, Hindi, Portuguese, Russian, and others…

    Last updated:
  • Our manufacturing partners have committed to delivering the first production run within 90 days of the first order (which will be placed the day this Kickstarter campaign ends). The Peloton Bikes will then spend ~45 days in containers on ships coming over from Asia, arriving at our East Coast warehousing facility. We feel comfortable targeting November 2013 for our first full-production shipments to supporters in the USA, and January 2014 for our first International shipments.

    Last updated:
  • We have not yet set an ongoing price. Our Kickstarter supporters are definitely receiving special treatment for believing in what we do!

    Last updated:
  • Yes. For Kickstarter supporters, we will provide a whole year of unlimited free classes. After a year, you will continue to have access to a free tier of classes and we will offer full access for a flat subscription fee. We have not locked on the exact pricing of this monthly subscription, but we commit that it will not be more than $39/month for Kickstarter supporters (and we will work hard to offer it for even less).

    Last updated:
  • We designed our video streaming ecosystem to deliver picture-perfect HD video that adapts to the quality of your at-home wired or wireless network connection. If you can stream from Netflix, Hulu, or a device like the Roku, you will have great results streaming live and on demand classes while in the saddle of your Peloton bike.

    To get specific, your Peloton bike requires a minimum 1.5Mbs broadband connection for standard definition video and we recommend 4.0Mbs broadband connection for the best HD quality video experience.

    Last updated:
  • Of course.

    Last updated:
  • We do want to open the platform to third-party apps to enable all of the above, and more. However, for launch, we want to make sure we perfect the core experience of delivering fantastic studio cycling classes to your home. Rest assured, though, that we will continually be adding additional functionality to the bike. These updates will occur seamlessly, with no user action required. Netflix and Hulu are among the top apps that we hope to integrate ASAP.

    Last updated:
  • The bike plugs in using an included AC adaptor.

    Last updated:
297
Backers
$307,332
pledged of $250,000 goal
0
seconds to go
  • Pledge $10 or more
    You selected

    20 backers

    Reserve your USERNAME on Peloton to be seen on the leaderboard by Peloton riders around the world.

    Estimated delivery:
  • Pledge $20 or more
    You selected

    28 backers

    Receive a Limited Edition Peloton WATER BOTTLE and reserve your USERNAME on Peloton to be seen on the leaderboard by Peloton riders around the world.

    Estimated delivery:
    Ships within the US only
  • Pledge $50 or more
    You selected

    55 backers

    A gorgeous Peloton Long-Sleeve T-SHIRT (and the water bottle and username)

    Estimated delivery:
    Add $20 USD to ship outside the US
  • Pledge $1,500 or more
    You selected

    158 backers Limited (92 left of 250)

    EARLY BIRD SPECIAL: The Peloton Bike (Shipping paid separately. USA ONLY)

    Estimated delivery:
  • Pledge $1,700 or more
    You selected

    5 backers

    KICKSTARTER SPECIAL: The Peloton Bike (Shipping paid separately. USA ONLY)

    Estimated delivery:
  • Pledge $2,000 or more
    You selected

    2 backers Limited (2498 left of 2500)

    INTERNATIONAL PACKAGE: The Peloton Bike equipped for Canadian, European or Asian product standards. (Shipping paid separately. Non-USA Countries)

    Estimated delivery:
  • Pledge $2,200 or more
    You selected

    13 backers Limited (2987 left of 3000)

    FULLY LOADED PACKAGE: The Peloton Bike plus Peloton headphones, Peloton biking shoes, a Peloton heart rate monitor, the Peloton hand weights, a Peloton shirt, and a Peloton sweat mat (you're going to need it!) (Shipping paid separately. USA ONLY)

    Estimated delivery:
  • Pledge $10,000 or more
    You selected

    0 backers Limited (5 left of 5)

    THE PELOTON EXPERIENCE: The Peloton Bike (and all of the accessories) AND a trip for two to NYC to meet the team and teach (or take) your very own class in the Peloton Studio, to be accessible to all Peloton riders via on-demand classes! (USA ONLY)

    Estimated delivery:
Funding period

- (30 days)