About this project
What We Do
We've formulated a highly nutritious, great tasting supplement line based with crickets as a sustainable protein alternative.
Our product line includes cricket protein bars, pure cricket powder (flour), and a cricket based protein shake blend designed for post workout recovery.
We've tested our products and proven our concept. Help us advocate crickets becoming a regular part of the American diet as we innovate with different foods, all while saving our planet!
The misguided, unfounded perception that eating insects in the U.S. is 'gross' or 'weird' will be changed. With your help, we will prove to America that crickets provide a tasty, nutrient-dense protein alternative that will also drive for a positive ecological impact. Join us in our protein revolution!
Simply put, insects, and specifically crickets, provide a superior protein alternative compared to traditional protein sources. They promote sustainability, provide competitive nutrition, and taste pretty good, too! Let’s dig in to the ecological and nutritional sides of our position that demonstrate crickets' superiority:
Dramatically Friendly to Our Earth
Crickets hardly emit any greenhouse gases. Nearly 30% of global greenhouse gas emissions come from agriculture. That's more than the GHG emissions from all of the cars in the world! We have a tremendous opportunity to reduce this impact by choosing crickets as a drastically less harmful protein source. According to the United Nations, our arable land will likely diminish by 30% by 2050, due to rising food demand. Crickets can be cultivated vertically, indoors, eliminating the incentive to deforest and farm more land.
Resources Defended and Conserved
Compared to other protein sources like beef, pork, or soy, crickets use an extremely small amount of water and feed to produce the same amount of protein.The United Nations Food and Agriculture Organization predicts that there will be over one billion people without access to fresh water by 2050. Let’s take an effective step to conserve this precious resource. Can you believe that crickets utilize 0.000045% of the water and 17% of the feed needed by cows to produce the same amount of protein?
Robustly Nutritious vs Other Proteins
Crickets provide a very high quality protein, as they contain all nine essential amino acids. This highly bioavailable source is also a host to other micronutrients, and is packed with iron, calcium, vitamin B12, omega-3 fatty acids, and fiber. Pretty great, huh?
Here is an example of our healthy Banana Bread Lithic Bar, bolstered by the nutrition of other simple ingredients. Our bars are:
- Paleo,Non-GMO, Gluten Free, Soy Free, Dairy Free, Preservative Free, Artificial Flavor Free, and contain No Added Sugars.
**We've lab tested all of our products to ensure that our nutritional claims and safety standards are met.**
How is Lithic Different?
There are a few other companies making cricket bars in the U.S. We commend their movement of introducing cricket food to the Western culture; we want to take it a giant step further. Our scope is not limited to bars- we will drive for continuous product innovation. Here’s how our products are different:
Lithic Bars Pack a minimum of 15g of protein. This is about 35% more any other cricket bar on the market. Frankly, we don't skimp on the cricket! Aside from having more protein, Lithic Bars boast more fiber, omega-3's, and micronutrients than other cricket bars. Our bars have outperformed other protein bars (cricket and whey) in taste, based on blind tests and similar flavors. Lithic Bars will be priced competitively, ensuring that you get bang for you buck! Visit https://lithicnutrition.com/products/lithic-bars/ for more information.
Lithic's Cricket Complex™ is America's first, soluble, multi-source protein blend based on crickets. Cricket Complex provides immediate and sustained protein delivery via proteins that are digested at different rates in your body, promoting higher net protein utilization. This highly bioavailable complex contains 5.7g of BCAAs and serves up 23g of protein in each scoop. See https://lithicnutrition.com/product/cricket-complex-protein-powder/ for more information and nutrition facts.
Lithic Paleo Plex™ is a cricket based, multi-source protein blend that is strictly Paleo. This blend is still under development, but will be ready soon!
Pure cricket powder (Acheta Domesticus) is also known as 'cricket flour'. We've packaged our powder into small sizes for home use. Add a Paleo protein boost to existing or new recipes. Think of protein rich pancakes, brownies, cookies, oatmeal, yogurt, or anything else! See https://lithicnutrition.com/product/pure-cricket-powder/ for more information on how to innovate with crickets in your kitchen.
Rep your cricket pride. Our shirts are comfortable and designed to be conversation starters. They are a cotton/poly blend, fit athletically, and are darn comfortable. We promise it will quickly become one of your favorites!
Who We Are
Our name, Lithic Nutrition, is a reference to the Paleolithic era, a time when insects were a primary source of protein for hunters and gatherers. Our objective is to resurrect entomophagy, or eating insects, back into the modern Western diet. Dave and I (Lars) are identical twin brothers who have left our traditional careers to fully commit to our vision of Americans embracing crickets as a savior protein that addresses environmental issues and nutritional demands. We are athletes and adventure enthusiasts who are nutritionally educated and advocate for healthy, active lifestyles. It's our goal to make the most nourishing, best tasting cricket supplements on the market and begin a protein revolution! We invite you to learn more about us.
While serving as an active-duty U.S. Marine for five years, Dave first learned about eating crickets while deployed in Southeast Asia. During training in Thailand, Malaysia, the Philippines, and other areas, he found that crickets and other insects were nourishing for jungle survival but also a tasty food source on the dinner table eaten by locals. He couldn't help but wonder why this concept did not exist back home. After all, why does 80% of the world already eat bugs but Americans don't? Then the gears started turning...
After Dave recounted some of the edible adventures from Asia to his twin brother, Lars mentioned that he had read about the concept of “cricket food” and how insect based products could make their way into the American diet. Long story short, Lars sparked the idea for Lithic, Dave fueled it, we both quit our careers, and started the adventure.
What We Need
We have frugally built Lithic with our own funds. We lease our own 1,000 square foot warehouse and built out a small, FDA registered food manufacturing space. We have some basic equipment, and have finalized recipes for a few products that we intend to produce on a larger scale. Right now, it’s just the two of us, and everything is done by hand. Help us spread the word about our cricket based products and help change the way we see food!
Currently, we are offering three flavors of protein bars- Banana Bread, Blueberry Vanilla, and Dark Chocolate Brownie. All are well liked and have proven to us and others that cricket based products are an acceptable, wholesome alternative to other snacks. We would like to develop more flavors to appeal to more palates.
We also intend to innovate with our ready to mix powders, as we develop more flavors and combinations to meet others' nutritional and taste preferences. The innovative options are endless; we plan to explore every option to provide some cricket-based food product to every American’s liking. Let's make crickets mainstream!
Here is a breakdown of how the $10,000 will be used:
Our stretch goal is $15,000. This will allow us to pursue further product development, introduce more cricket based foods, and greatly improve our manufacturing process. We will be able to create a new position in our business, pursue more effective equipment, and maintain a higher stock inventory levels for both powders and bars.
Lithic In the News!
- Bugible - "They seem to have an incredibly smooth operation"
- Denver Post - "We want to disassociate the fear-factor marketing and focus on the nutrition and sustainability"
So, What Do You Say?
Will you join us in our adventure? Will you accept the challenge to think differently about food? We dare you to put any negative bias aside, order some cricket based foods, and become #fueledbycrickets!
Thank you so much for you consideration and support!
-Founders Lars and Dave Baugh
This project isn't just for backers in the United States. We'll be shipping Lithic Bars worldwide!
That being said, there are unique processes that apply specifically to international backers that we'd like you to be aware of. Please note that there is no way for us to charge any additional amount on our end for any applicable VAT/duties that may be a result of a specific country's local tax code. Therefore, these fees may be incurred upon receipt of your reward. These fees are the responsibility of each backer, and additional information regarding VAT/duties will be posted in our FAQ soon.
In addition, due to first class shipping fees and the weight of our products (8+ oz.), shipping rates may seem a bit high for some international locations. We calculated shipping rates beforehand, and are able to swallow some of the shipping costs on orders of Lithic Bars. Thank you for considering our products outside of the U.S.!
Risks and challenges
Upon successful funding of our project, we will do our best to overcome any unexpected obstacles. Some of those may be:
Rewards: We expect to ship our rewards during the specified month, but may encounter an unexpected delay with our packaging, ingredient sourcing, or shipping.
Products: Our customers' feedback is a gift to us. A constant channel of feedback allows us to tweak our formulas to perfection, which may deviate from the current formulas we use.
Equipment: As our products are handmade and use basic equipment, manufacturing equipment failure may cause a delay in products being made on schedule.Learn about accountability on Kickstarter
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