Since our last campaign we have reached new levels when providing our custom-made jeans service to the world.
We now have almost 100 fabrics in stock, and we are offering even more add-ons than before. We also just added another fit, our Slim Darryl with a high rise. Our production has also doubled in quantity, which led us to double our factory- and warehouse size. We are so humbled by all your amazing support, and your trust in our brand, so we decided once more, to take another step and advance in the denim game. That's why we are creating this Kickstarter campaign sooner than we expected.
WORLD'S FIRST EXCLUSIVE SOSO FABRICS
So here it is. The reason for this campaign. Together with MHC Mill, we have meticulously crafted 6 of our first official SOSOBROTHERS fabrics!
Sourced from 100% premium Xinjiang cotton, more known as the "new Zimbabwean cotton", our first fabrics will be known to the world by the end of this campaign, as long as you guys help us reach our goal that is...
We have come across some really amazing denims from around the globe and with that knowledge and experience, we've now taken all the goodies from these different denims and woven 6 completely new and unique, extremely high quality selvedge denims which YOU guys will be the first in the world to wear.
And by now, most of you, already know that with these fabrics, YOU get to decide how your jeans should look, and fit like.
We also have a second reason for presenting you this campaign. We are so proud to tell you that SOSO is opening up the doors to the world's first brick-and-mortar concept store in Johans hometown Umeå, Sweden! Hopefully this store will be one of many!
Our journey started almost 6 years ago, when two Swedish guys decided to create a family. The SOSO family. A Swedish quality denim family.
SOSO Clothing is a 2-man brand. We have been traveling on the denim road for nearly 4 years now. We created this brand because it was a way for us to say no, to fashion with a high price tag. Our goal has always, and will always be, giving people a fair deal on a clean and simple denim where quality is key.
2 years ago, we decided to venture into Custom Made Jeans since we would like to give our customers more freedom of choice, variety, uniqueness, along with personality and quality at a fair price point.
We are on the road of becoming the world´s largest Custom Made denim brand, with the world´s largest selection of selvedge fabrics from around the globe. You can check out our previous two successful campaigns with Kickstarter here:
Help us, help you - give the most comprehensive denim service of our time, where all our customers finally get to decide how their jeans will turn out.
Join our SOSO family!
The perfect all time, all season, raw stretch selvedge denim. A must, in every guy/girls wardrobe, no matter if you are a raw denim-noobie or a grinding denim head.
Did we say that the fabric above is a must. Well... we say it again... A pitch black pair of jeans is also a must in every man's wardrobe and with the SOSO Signature Thick Red Selvedge ID, this black fabric will look like no one else's.
If you ever craved a pair of jeans that looks like no jeans before, with a selvedge ID that you for sure never laid your eyes upon before, then this is the denim for you. The broken twill composition of the yarns (weft & warp), together with the deep indigo dye and the complete rainbow selvedge ID makes this fabric truly unique and rich of character.
This Gold & Silver selvedge denim has tons of neat details. Not all heavyweight denims needs to be stiff as cardboard in our opinion, so therefore we made it soft and comfortable, yet with spectacular fading potential thanks to its uneven weave of the yarns and deep indigo dyed warp.
It's a rare sight, but we have finally made it - A black X black heavyweight selvedge denim. Say no more, with our red signature selvedge ID on this black rigid denim, the looks, fades and overall coolness is just out of this world.
As the grand finale, we created something truly spectacular - A super heavyweight selvedge denim with indigo warp AND indigo weft. This will guaranteed provide you with the greatest fades possible and as a celebration to where we come from, we made the selvedge ID to represent the Swedish flag.
Newly added Rewards.
Since we started offering custom made jeans, we quickly discovered the hype, attention and yearning after something different in the denim scene worldwide. Our goal is to always revolutionize the experience of buying denim by adding customization and personality all the way to your doorstep. The process is fairly easy but takes a little calculating, and designing skills.
First of all, you have to choose, and pledge for one or more rewards!
STEP 1 - CHOOSE FIT
Now it's time to choose the most important aspect of the process. Choosing your preferred fit. In our next headline you will see the range of our different fits available.
STEP 2 - WAIST & LENGTH
After you haven chosen your perfect fit, it's time to look at our fit guide. It will help you determine what size you should go for. It's extremely important to take the composition of the fabric (stretch or not) and weight (thickness) of the denim, into the consideration when calculation and choosing your size. Please calculate for expansion (while wearing) and shrinkage (after the first wash = 2-3%).
All our fabrics are sanforized, meaning the yarns are pre-shrunk (not washed) but some shrinkage still occurs after the first wash/soak.
The easiest way to figure out your size is by measuring a pair of new/old jeans you have at home and compare it in our FIT GUIDE.
STEP 3 - DETAILS
Having made the crucial decision regarding fit, waist and length its time for the fun part - The details such as color of buttons and rivets, thread color and leather patch. Also if you prefer button or zip fly.
STEP 4 - ADD-ONS
If you thought step 3 was fun then wait until you see our add-ons - the step where you really add true uniqueness and personality to your jeans. Normally we charge for this but not on this Kickstarter project - Here it's FREE
We are offering 3 free add-ons when pledging, the choice is yours to make. You are free to choose any add-on, no matter the prices are on our website.
(You can find pictures and information on all our available add-ons below.)
You can of course choose more than 3 add-ons on one pair of jeans, in that case, just increase your pledge manually with $10 per extra add-on. (please don't hesitate to ask us regarding this, in case you don't know how to do.)
When you have backed one of our rewards, please consider how you would like your jeans to turn out, and wait for our survey to drop in your Kickstarter mail. It will not be the standard kind of survey that is used at the end of a Kickstarter project but our own "form" to fill in. We will send this right after you have pledged.
The sooner you fill it in, and provide us your details, the faster we will get started with your jeans.
So now, the choice is yours - Start crafting!
Before deciding your add-ons, you have to decide your thread color, buttons and leather patch.
Lots of Kickstarter companies offers the choice of 2 or 3 traditional fits. We know for a fact that people prefer a wider range of choices since all our bodies are created differently.
Therefore, we are able to offer you all our 7 fits. From skinny to loose.
SKINNY LUKE - is our tightest fit, and is better suited for stretch denim or skinny legs. It has a normal rise and is skinny from the hip down to the leg opening.
SLIM DARRYL - is our slim tapered fit, and is preferred by those who like heavier denims but still want a tight feeling. It's straight from the hips through thigh, and parallel from the knee down to the leg opening.
SLIM DARRYL HIGH RISE (NEW FIT) - is our slim tapered version of the Slim Darryl above but with a high rise for greater comfort.
STRAIGHT JEREMY - is our regular fit. It has a normal rise, remains straight from the waist down to the knee cap and then tapers slightly down at the leg opening.
LOOSE CANNON - is based on Straight Jeremy but for those who prefer a loose fit in the upper area. We made this "balloon" fit for those who has larger legs but still would like a tapered fit down at the knee and leg opening.
CLASSIC SELVEDGE FIT - is our straight fit and is absolutely perfect for selvedge heads. This fit has a slightly higher waist and resembling a Levi's 501. People that prefer old school selvedge and heavier denims should choose this fit.
BILLY BOOTCUT - is our regular bootcut fit and is built on the foundation of Straight Jeremy. It has a normal rise, remains straight from the waist down to the knee cap and then becomes larger from knee to leg opening. Perfect for motorcycle boots.
In case you find your preferred fit, but after checking our fit guide, realizing that you are between sizes or that you would like to alter one or more measurements, then of course you're allowed to do so.
Each measurement that you want to alter costs 240 SEK, $29 (original price $49). For example; if you would like to alter the waist and front rise you have to increase your pledge with 240+240 = 480 SEK ($58).
Risks and challenges
There´s always risks in a crowd sourced project. But not with SOSO.
Since we have been active for almost 6 years now, we have a daily operation and hardware already produced and ready to be made. Our denim business is completely operational with our own factory and suppliers.
The only setback we encountered in our first campaign was shipping delays. But since we are using DHL Express, we eliminated that possibility of error as well.
In the end, all our backers will get their rewards no matter what. That is our promise same as our promise to our existing customers that we have in our daily base operations.
But please remember, there´s no exchange or return for our custom made jeans. So make sure to really check, measure and take into consideration the information we provide regarding sizing.Learn about accountability on Kickstarter
- (30 days)