WHO WE ARE
Lithology Brewing was started in 2013 by four lovers of local craft beer. Our mission, a simple one: "Locally brew amazing craft beer and increase the number of top quality brewers in the New York metropolitan area by 1".
So with our diverse (science, engineering, business, writing and contracting) backgrounds and more than 20 years of combined brewing experience we set out to go pro and push the boundaries of brewing techniques, ingredients and technology. Over the last two years, we have been working on perfecting recipes, honing brewing techniques, developing beer names, finding a location to brew, growing awesome beards and, well...you get the idea.
It seems that our hard work and determination are starting to pay off. In 2014, we entered our traditional style, English IPA into a competition and won that event. Shortly thereafter we secured a spot as alternating proprietors with a small nano-brewery in Farmingdale, New York. More recently, we became federally licensed brewers (TTB Approved) and won a Bronze Medal at the New York International Beer Competition for our Brown Ale (against competition from around the world).
The New York metropolitan area is home to roughly 20 million people and about 30 craft breweries. By comparison, San Diego is home to 1.4 Million people and about 100 craft breweries. Lets continue to tip the scales back east!
Today we are in the final stages of securing the State license, meaning we are only a short time away from selling our first keg!
WHY WE DO IT
We want our beers to spark conversation and be enjoyed in the company of friends, family, neighbors and acquaintances. Our goal is to utilize our scientific backgrounds and love of beer to craft the perfect pint. The brewing process blends science, technology, new and traditional techniques as well as the the best available LOCAL ingredients to craft balanced and drinkable beers. Grain, Hops and Yeast are blended together in a way that compliments each individual component. We want to honor the artisan hop and grain growers, maltsters and yeast propagators. The entire process, from ingredient selection to brewing to kegging, is done with the purpose of creating an exceptional drinking experience. If the brew doesn't taste right, we won't sell it. It's that simple.
WHY IS IT CALLED LITHOLOGY?
Lithology, a geological term, is the study of the physical characteristics of rock and sediment. Besides forming the land we walk on, rock and sediment are earth’s natural water filters, and since water is the basis of life (as well as beer) the connection seemed a perfect fit. The Lithology Brewing name pays homage to the sediments and rocks that filter our unique and delicious New York water. Think about it: What’s the key ingredient to making a true New York pizza? A genuine New York bagel? It’s the water! You can’t get exceptional New York food and beverages if you don’t recognize the water. And if all of that is too much to remember, you can always just say that Lithology Brewing rocks!
Using our business management backgrounds, we spent a lot of sleepless nights preparing a strong business plan and financial projections. Starting the brewing company is a serious undertaking and we are serious about it. We are off to a good start and have sunk a lot of our savings into getting Lithology off the ground. What we need now is a final push to finish procuring the equipment necessary to produce our award winning beers on a regular and consistent basis. With the support of the Kickstarter community, we are trying to raise the funds we need to purchase:
- A brite tank (carbonation tank) - $5,000
- Two additional fermenters - $10,000 (@5k each)
- Refrigerated van - $10,000 (The beer needs to be delivered frosty and fresh)
- New Kegs $8,000
- New tap handles - $2,000
This is an exciting time to be in the craft brewing business, and we are humbly grateful for all of the help and support we've received thus far from our friends, fans, family, and “firkin” awesome members of the craft brew world out there who've extended a hand.
Photos and Renderings of the Rewards:
Risks and challenges
Of course there are risks and challenges associated with every business venture. Some people might argue that the craft beer world has peaked, or has even reached a point of saturation on Long Island.
Over the last couple of years the craft beer scene has exploded in lower New York. But is it really saturated? When you look at other areas in the country where microbreweries are thriving, the brewery to person ratio far out paces the numbers we see here in the Metropolitan Area. There is an untapped market and a thirsty demographic that want to try new, quality brews. They want to branch out and support the local guy. They want good beer. And we want to make it.Learn about accountability on Kickstarter
- (35 days)