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S$ 1,311 pledged of S$ 35,500 goal
backers
By Frau Blume
S$ 1,311 pledged of S$ 35,500 goal
backers

About this project

 

As part of our kickstarter campaign we are offering our Core High Specification Performance Styles at a ‘Special Introductory Price’

 

Be one of the first customers to own a style from The Blume Collection. We're offering 50% off single purchases and up to 60% off our early bird packages.

 

We have partnered with world leading manufacturers of high end sportwear to ensure our production quality and consistency is of the highest standard possible.

We use the latest 3D technology to initially fit and amend patterns prior to any sampling being produced. This allows us to be agile, fast and most important sustainable.

All prototypes have been tested for functionality, comfort and washability to ensure we obtain the best fit, and quality finish.

We’ve participated in fit sessions with antinatal classes, breastfeeding mothers and postnatal fitness enthusiasts to ensure ‘The Blume Collection’ offers a new level of high specification activewear for Pregnancy and beyond.

 

When Lena had her baby in 2015 she found it impossible to find fashionable nursing clothes for both leisure and her active lifestyle, and so the ‘Blume’ idea was born.

“Mothers truly Blume” during their pregnancy so we wanted to design a collection that not only looks great, but also offer 4 key points; Comfort, Support, Functionality, and Affordability.

Lena Blume worked with one of the global leaders in sportswear for 6 years developing innovative products and sustainable solutions. Her extensive traveling during her work career gave her the foundations to start her new venture.

Jonathan Swead Is creative director for Citilites, and founder of Oh..My! Kidswear. He has extensive knowledge of both the womenswear and childrenswear industries, having been supplying major high street retailers for the past 10 years.

Eleni Koureas-Cornell Started working in the maternity sector 10 years ago. Her extensive knowledge of the industry, and well established network has helped maternity/nursing brands open doors with key accounts around the globe. 

Please help us offer contemporary nursing styles for active mothers around the world. The money you pledge will pay for our first production run of "The Blume Collection", and you will be the first to receive one of our styles at a special introductory price, exclusive to kickstarter.

We’re looking to raise S$35,000. 

If you’re not a mum but want to help us on our journey please pledge S$2, and share our our campaign with your friends and family.

Behind the scenes we continue to develop new styles. The more we over achieve our target, The more we can bring you!  

 

 

With the success of this campaign, we shall place the first production orders of The Blume Collection.

Behind the scenes we’re working hard on our website design and plan to launch in July. www.TheBlumeCollection.com.

We shall commence kickstarter deliveries

Available in sizes XS through L As a backer, you will receive a survey at the conclusion of the Kickstarter campaign which will ask for your preferred size before we ship your goods.

 

 

 

Follow us on Instagram @theblumecollection for the latest updates and more photos. Click on the image...

  

Risks and challenges

All Materials have been secured and our production slot with the manufacturers are booked. It's just a matter of fulfilling MOQs.

We've allotted an extra 3 weeks cushion into the project deadline for potential unforeseen circumstances.

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Questions about this project? Check out the FAQ

Support this project

  1. Select this reward

    Pledge S$ 3 or more About $2

    Send us your support

    Do you love the idea of 'The Blume Collection' and want to be part of our story?
    We're so grateful for your support! As a little 'thank you' we'll send you a motivational quote.

    Send us yours for the chance to be featured on our website and social media.

    We'll keep you updated with our progress as our journey continues.

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  2. Select this reward

    Pledge S$ 9 or more About $6

    15 minute workout plan

    We share the secret of getting your pre-baby body back.
    Download a pack containing a 15-minute workout plan written by our personal trainers specialising in postnatal fitness.

    Converts to ~ €6 / £5

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    2 backers
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  3. Select this reward

    Pledge S$ 16 or more About $11

    The Blume Collection Pouch

    The Blume Collection Pouch is your perfect companion for all activities.

    It also doubles up as a diaper bag!

    Converts to ~ €11 / £9

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    4 backers
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  4. Select this reward

    Pledge S$ 49 or more About $35

    Post Maternity Performance Nursing Top

    - Built in support for low impact sports’ with wide and soft elastic underband for extra comfort
    -High tech Velcro for smooth nursing access
    -Built in panels to support the stomach and back after pregnancy
    -Designed with an open back for maximum freedom of movement
    -longer length
    -Made from fast-drying, moisture-wicking material

    We will be in touch with you at the completion of the campaign to find out your size information.

    Converts to ~ €33 / £28

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  5. Select this reward

    Pledge S$ 52 or more About $37

    High Impact Sports Nursing Bra

    -Designed for Pre & Postnatal use
    -Will adapt to your changing bust size; Suitable for C+
    -Wide under band support for extra support and comfort
    -Wire free design
    -Support level: Firm support
    -Contemporary zip detail to inner nursing bra
    -Featuring smart clips you can open with one hand for quick and easy nursing access
    -Adjustable hook and eye functionality at the back for changing rib cage circumference
    -Designed with an open back for maximum freedom of movement
    -Made from fast-drying, moisture-wicking material

    We will be in touch with you at the completion of the campaign to find out your size information.

    Converts to ~ €35 / £30

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  6. Select this reward

    Pledge S$ 52 or more About $37

    Performance Legging

    -Designed for Pre and Postnatal use
    -Made from soft to touch, sweat-wicking fabric
    -Perform for all high-intensity workouts
    -Flattering style lines
    -Full length, inseam measurement 30”

    Prenatal Features;
    -Specially designed, no digging waistband & power mesh will grow with your bump
    -Breathable cooling mesh, to prevent over heating during exercise.
    -The cross over under bump panel supports your bump
    -The extra wide waistband gives support to the lower back

    Postnatal Features;
    -The waistband is designed to not press on any post labour scaring

    We will be in touch with you at the completion of the campaign to find out your size information.

    Converts to ~ €35 / £30

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  7. Select this reward

    Pledge S$ 52 or more About $37

    Zip Sweat Top

    -Designed for Pre & Postnatal use
    -Contemporary zip access for nursing
    -Back adjustable toggles to loosen for pregnancy and tighten for post
    -Handy Kangaroo pocket
    -Longer in length

    We will be in touch with you at the completion of the campaign to find out your size information.

    Converts to ~ €35 / £30

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    2 backers
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  8. Select this reward

    Pledge S$ 55 or more About $39

    Package 1: Nursing Top & Pouch

    Package includes;
    Performance Nursing Top
    The Blume Collection Pouch

    Super saving deal. Limited to the first 30 customers.

    We will be in touch with you at the completion of the campaign to find out your size information.

    Converts to ~ €37 / £32

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  9. Select this reward

    Pledge S$ 58 or more About $42

    Package 2: Legging & Pouch

    Package includes;
    Performance Legging
    The Blume Collection Pouch

    Super saving deal. Limited to the first 30 customers.

    We will be in touch with you at the completion of the campaign to find out your size information.

    Converts to ~ €39 / £33

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    Ships to Anywhere in the world
    Limited 1 backer
    S$
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  10. Select this reward

    Pledge S$ 89 or more About $64

    Package 3: Legging & Sports Bra

    Packaging includes;
    Performance Legging
    High Impact Sports Nursing Bra

    Super saving deal. Limited to the first 30 customers.

    We will be in touch with you at the completion of the campaign to find out your size information.

    Converts to ~ €60 / £51

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  11. Select this reward

    Pledge S$ 95 or more About $68

    Package 4: Legging & Bra & Pouch

    Package includes;
    Performance Legging
    High Impact Sports Nursing Bra
    The Blume Collection Pouch

    Super saving deal. Limited to the first 30 customers.

    We will be in touch with you at the completion of the campaign to find out your size information.

    Converts to ~ €64 / £55

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  12. Select this reward

    Pledge S$ 250 or more About $179

    Core Styles + 1 Personal Trainer Session

    Package includes;
    Our 3 Core Styles;
    High Impact Sports Nursing Bra
    Performance Nursing Top
    Performance Leggings

    Plus;
    The Blume Collection Pouch
    A Personal Trainer Session! (Pre or postnatal)

    If you do not live in Singapore or London this will be a skype session.

    We will be in touch with you at the completion of the campaign to find out your size information.

    Converts to ~ €168 / £143

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Funding period

- (28 days)