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$2,247 pledged of $10,000 goal
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By Diana Salerno
$2,247 pledged of $10,000 goal
backers

About


Overview:

We’re passionate about our invention of a life preserver for dogs that is a collar, not a life jacket. Our patented Hedz UP Pets Watercollar PFD protects dogs like the Personal Flotation Device (PFD) protects humans. Our ‘canine’ Personal Flotation Device (PFD) is light-weight and attaches to your dog’s own collar. Our Hedz UP Pets Watercollar is designed to keep a dog’s nose above water, even if unconscious. It is the first proven product of its type.

Our Watercollar is great for safely taking your dog on water adventures. Go ahead. Go exploring together. No worries, because your favorite play buddy is protected. No matter where you choose to go with your dog, you can keep him protected and comfortable.

We believe our customers when they tell us our product is “priceless” for the peace of mind it brings, knowing their dog is comfortable as well as protected. Many of these customers own a dog life jacket their dog will not wear. We’re acting on the encouragement of the many, many ‘Friends of Hedz UP Pets’ who love our product and believe we can successfully launch this product.

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              How to put the Hedz UP Pets Watercollar on your dog.

Product Description: 

Our patented Hedz UP Pets Watercollar PFD is a great swim aid, but more importantly, it is a life preserver. It is made of non-absorbent, closed-cell foam to keep it light-weight with a cotton fabric covering and nylon strapping. The hexagonal-shape offers more comfort for the dog. We’re proud that our Watercollar PFD is engineered using the same standards as the human flotation requirements established by the United States Coast Guard and that it’s made in America.

The way it works is you thread your own dog’s collar through the nylon loops on our Watercollar PFD. These loops allow the Watercollar to hang away from your dog’s neck for freedom of movement and clear sight around water risks. If your dog’s collar will not slip off over his head, the Watercollar PFD is safely attached and will hold his head above water.

                       Comfortable to play in and stay protected.

When the dog is swimming, or if he falls into the water, the straps position the flotation under the chin to keep the dog’s ears and nose above the water. Our Watercollar PFD allows for easy swimming and playing in the water, as well as ensuring a panic-free swim to safety. If the dog should become exhausted, or even unconscious, the Watercollar holds him in a position of safety, with his nose well above the water. 

Why is the Watercollar better than the dog life jacket (the only current option)?

This incredible invention takes the place of a dog life jacket. Beyond a swim aid, this PFD holds the dog’s head and nose above water, even if he is completely unconscious. It is comfortable, light-weight and non-restrictive for dogs, so they can wear it all day and move confidently while staying protected.      

                      Comfortable enough to sleep in.

It’s a great swim aid. For your dog’s first experience in water, make it a positive one. One of our test dogs had never been in deep water before. She stopped fighting the water quickly once she realized her head was staying above the water. She was swimming like a champ in less than 3 minutes. 

              Less than 3 minutes after first pool experience.

It’s a life preserver. Most life jackets do not protect your dog from drowning. The jackets are designed to hold the dog in a swimming position. If a dog becomes injured, or worse, unconscious, his head will drop into the water. The Watercollar PFD holds him in a vertical position with his nose in the air. This product is your dog’s best choice for drowning prevention.

                      If unconscious with a dog life jacket.

                 If unconscious with a Hedz UP Pets Watercollar. 

It’s a training aid. When introducing dogs to an unfamiliar water environment, protect them while you are teaching them how to find their way out.  New pool? Dogs unfamiliar with pools often fall in. They most often panic and try to get out the same place they fell in. They continue to try to get out at the wall until they become exhausted, and then drown. It can take less than 15 minutes.  

It’s skin-friendly. No ‘hot spots’ like life jackets can create; just fun on a “hot” day by the river. No rub sores; just a great day with you at the beach. 

Happy and protected having fun with my people at the beach.

                                       

It’s just the thing for older dogs. As our dogs get older, they can become grumpy and stubborn. The light-weight Watercollar PFD is easy to like for these older dogs. If they’re comfortable in their own collars, they will be in ours.

It’s ideal for handicapped dogs. We have a customer who has a little dog that recently went blind. She bought the Watercollar so her dog could continue to swim with them in their pool.

Blind dog still swimming with Hedz Up Pets Watercollar. 

                                       

Our Watercollar is great for safely taking your dog on water adventures. Go ahead. Go exploring together. No worries, because your favorite play buddy is protected. No matter where you choose to go – boating, sailing, kayaking, paddle boarding or even fishing – you can keep your dog protected and comfortable..

Want to know more? Please check us out at 

http://www.HedzUpPets.com

             Lynne Peters our inventor and passionate leader.

About the Inventor:

Lynne Peters invented this product to save her own dog from drowning. She had a new pool and Katie, her Jack Russell, loved playing around it.  Unfortunately, she fell in many times.  When Katie fell in, she would be so frightened that she could not listen to us trying to teach her where the steps were. Lynne was so afraid she was going to look out one day and find her precious Katie at the bottom of the pool, so she invented what is now the Hedz UP Pets Watercollar.

Lynne grew up loving animals. Her family always had a dog. When her children were young, she became involved in breeding, training, grooming and showing wire-haired fox terriers.It was a natural progression that she came to invent a product that would save the lives of many dogs from drowning.

Having worked her entire career as a legal secretary, Lynne has accumulated a working knowledge in intellectual property law, sports & entertainment law, insurance, corporate, and family practice law. The skills she gained in writing correspondence and various court documents have proved to be very beneficial in her role with Hedz UP Pets. Her love of the English language has proven invaluable in her writings as the ‘voice’ of the company. Lynne’s persuasive yet caring nature quickly makes ‘friends’ of clients, customers and supporters.

Background:

We’re more than a start-up. Our Watercollar PFD has been through the following: 

  • Product research and development phase;
  • Patent process; 
  • Market testing to identify multiple pet owner market segments; 
  • Advertising testing to evaluate web traffic response rates; and
  •  Developing high-quality production capacity without entering a manufacturing relationship. 

All efforts to date have been funded solely by the two owners with investments and sweat equity. Hedz UP Pets, Inc. is positioned for accelerated growth potential. We have a product that is patented, a process in place to make it, a system to sell it and satisfied customers. Now we must sell enough products to justify scaling to more profitable manufacturing and prove there is enough market interest to secure long-term investment funding to finance growth.

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Project Defined:

This KickStarter campaign is our short-term financial plan. Our goal is to raise at least $10,000 to produce, market and sell our largest production run to-date. Do we need more? Absolutely! But we’ve come a long way with our bare-bones marketing strategies. We can be strategic. We have proven that by getting this far.

Our project plan is to finance a large production of our Watercollars. We have a business plan to target key markets with advertising and public relations designed to push traffic to our website. Additionally, we’ll be pursuing relationships with pet focused retail websites and retail store fronts to handle our product. Finally, we'll sell our Watercollars at well-attended dog events (like the Houston World Series of Dog Show). We will start with our most active markets:Houston/Clear Lake area and the Nantucket area. 

The more backers we get, the more markets we can target.

                        YOU are a BIG part of our future

                   Happy and protected boating with his owners.

Rewards Program -- Become a “Friend of Hedz UP Pets” 

The one thing all “Friends of Hedz UP Pets” have in common is the knowledge that not all dogs are good swimmers. Dogs CAN drown. Many of our “Friends” have their own heartbreaking story of loss, or know someone whose dog drowned. A dog who cannot find his way out of water becomes exhausted and drowns, sometimes in less than 15 minutes, no matter how well he can swim. Veterinarians acknowledge that thousands of dogs across this country drown every year.

Backing us for this KickStarter project will make a huge difference in our future. Also very important to us is warning dog owners to protect their pets from drowning. We hear so many heartbreaking stories of dogs that could swim well, but drown when they could not find their way out of the water or had hurt themselves falling into the water. Will you help us remind dog owners of their responsibility to protect their dogs from drowning when enjoying water-oriented outdoor adventures together?

                                    Protect your whole pack.

As part of our donation packages, you can choose a reward that will help you “get the word out” to your community to protect dogs from drowning. We encourage working with groups in which you’re already active. Teachers, veterinarians, pet store owners, marinas, dog rescue groups and folks like you are great sources to help us spread the word! Students looking for a special class project would have fun and learn about saving dogs from drowning. Girl Scouts and Boy Scouts looking to serve others can even earn patches for caring for pets. Anyone can modify the “Protect Dogs from Drowning” Community Awareness Campaign Kit to fit their needs. 

Rewards at-a-Glance:

$ 15 or more (Limit 20)

ONE (1) CHILDREN'S BOOK, a paperback titled ‘Don't Say Goodbye, Just Say See You’ an illustrated children’s book by a “Friends of Hedz UP Pets” helping to explain the death of an old or ill dog. 

$ 25 or more       

A photo of you and/or your dog on our Website and Facebook page, plus a digital kiss and a virtual hug!

$ 45 or more (Limit 15)   EARLY BACKER SPECIAL     

ONE (1) ANY SIZE Orange Hedz UP Pets Watercollars (See sizes below)  

$ 60 or more     (Limit 40 kits)

“PROTECT DOGS FROM DROWNING” Community Education Kit for schools and other groups – For All Ages 

$65 or more     (Limit 15)

ONE (1) ANY SIZE Orange Hedz UP Pets Watercollar (See sizes below)   

$ 80 or more 

ONE (1) SMALL Hedz UP Pets Watercollar (Choice of 3 Small sizes) (See sizes below)

$ 100 or more 

ONE (1) MEDIUM Hedz UP Pets Watercollar (Choice of 3 Medium sizes) (See sizes below)

$ 160 or more 

TWO (2) MEDIUM Hedz UP Pets Watercollar OR One (1) MEDIUM AND ONE (1) LARGE Orange Watercollar. (Choice of 3 Medium sizes and 2 Large sizes.) (See sizes below)

$ 200 or more   (Limit 50)

LIMITED EDITION MONOGRAMMED WATERCOLLAR with YOUR DOG’S NAME (See sizes below)

$ 500 or more     (Limit 10) 

LIMITED PRIVILEGE INVITATION to participate in a teleconference planning session with principals. (Not intended to indicate any legal influence on management nor management decision-making. Your influence of ideas will be welcome.)

           Protecting your dog from 3 lbs. to 120 lbs.

Watercollars are sized to dog's weight 

SMALL   3-5 lbs.
SMALL   5-8 lbs.
SMALL   8-11 lbs.

MEDIUM   11-16 lbs.
MEDIUM   16-30 lbs.
MEDIUM   30-50 lbs.

LARGE   50-80 lbs.
LARGE   80-120 lbs.

We offer EXTRA LARGE by special order only:
EXTRA LARGE   120-160 lbs.
EXTRA LARGE   160-200 lbs.

How to Back Hedz Up Pets Watercollar:

Backing Hedz UP Pets Watercollar on Kickstarter is simple and secure, and open to everyone around the world.

  • Log into your Kickstarter account, or create a new account. 
  • Click the green “Back This Project” button at the top of this page. 
  • Enter your pledge amount and select a reward tier. 
  • Submit your payment information and that’s it!

You should receive a confirmation email moments after you submit the form. Kickstarter accepts debit or credit card associated with Visa, MasterCard, or American Express. All payments are in US dollars. Note: your card will only be charged after April 4th.

Risks and challenges

We’re more than a start-up. Our Watercollar PFD has been through the following:
• Product research and development phase;
• Patent process;
• Market testing to identify multiple pet owner market segments;
• Advertising testing to evaluate web traffic response rates; and
• Developing high-quality production capacity without entering a manufacturing relationship.

All efforts to date have been funded solely by the two owners with investments and sweat equity. Hedz UP Pets, Inc. is positioned for accelerated growth potential. We have a product that is patented, a process in place to make it, a system to sell it and satisfied customers. Now we must sell enough products to justify scaling to more profitable manufacturing and prove there is enough market interest to secure long-term investment funding to finance growth

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Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge $15 or more About $15

    ONE (1) CHILDREN'S BOOK, a paperback titled ‘Don't Say Goodbye, Just Say See You’ an illustrated children’s book by a “Friends of Hedz UP Pets” helping to explain the death of an old or ill dog. Free shipping in US.

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    Pledge $25 or more About $25

    Thank you SO MUCH for supporting this very worthy cause of PROTECTING DOGS FROM DROWNING. For this reward, we want to put a photo of you and/or your dog on our Website and Facebook page!

    We will also send you a digital kiss and a virtual hug!

    (Please send photos DURING the Kickstarter campaign to us via email to LynneSavesDogs@gmail.com).

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    Pledge $45 or more About $45

    EARLY BACKER SPECIAL
    ONE (1) ANY SIZE Orange Hedz UP Pets Watercollars from the following sizes: SM 3-5, SM 5-8, SM-8-11, MED 11-16, MED 16-30, MED 30-50, LG 50-80, LG 80-120.
    Free shipping in US, $20 to Canada.

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    Limited 10 backers
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  4. Select this reward

    Pledge $60 or more About $60

    “Protect Dogs from Drowning” COMMUNITY EDUCATIONAL KIT “All Ages” – Includes 10 “Protect Dogs From Drowning” Wristbands, plus our Community Awareness Campaign with poster art, content and images to create your own campaign.

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  5. Select this reward

    Pledge $65 or more About $65

    ONE (1) Orange Hedz UP Pets Watercollar of any of the following sizes: SM 3-5, SM 5-8, SM-8-11, MED 11-16, MED 16-30, MED 30-50, LG 50-80, LG 80-120. Free shipping in US, $20 to Canada.

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  6. Select this reward

    Pledge $80 or more About $80

    ONE (1) SMALL Orange Hedz UP Pets Watercollar.
    We have three different SMALL sizes (SM 3-5, SM 5-8, SM 8-11). Free shipping in US, $20 to Canada.

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  7. Select this reward

    Pledge $100 or more About $100

    ONE (1) MEDIUM Orange Hedz UP Pets Watercollar.

    We have three different MEDIUM sizes (11-16 lbs. 16-30 lbs. and 30-50 lbs.). Free shipping in US, $20 to Canada.

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  8. Select this reward

    Pledge $160 or more About $160

    TWO (2) MEDIUM Orange Hedz UP Pets Watercollars OR
    One (1) MEDIUM AND ONE (1) LARGE Orange Watercollars.

    We have three different MEDIUM sizes (11-16 lbs. 16-30 lbs. and 30-50 lbs.). We have two different LARGE sizes (50-80 lbs. and 80-120 lbs.). Free shipping in US, $20 to Canada.

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  9. Select this reward

    Pledge $200 or more About $200

    LIMITED EDITION MONOGRAMMED Hedz UP Pets Watercollar – monogrammed with YOUR DOG’S NAME on any Orange Watercollar for a small, medium or large dog. Free shipping in US, $20 to Canada.

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    Pledge $500 or more About $500

    LIMITED PRIVILEGE INVITATION to participate in a one-time teleconference planning session with principals.

    (Not intended to indicate any legal influence on management nor management decision-making. Your influence of ideas will be welcome.)

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Funding period

- (30 days)