21 Days Left Until EVERYONE can see Veronica Mars.
Earlier this week, I promised we'd have more news about international and digital release plans next week. Since then, details came together faster than we were expecting, so there's no need to wait.
I've got some news I think you'll all be excited about.
On March 14, Veronica Mars will be available to everyone, worldwide.
If your rewards include a digital version of the movie, you'll get it on March 14.
If your rewards didn't include a copy of the movie, or you've got friends who didn't back the project, the movie will also be available to EVERYONE on March 14 through participating digital platforms, cable providers and satellite services.
I'll share more specifics in a moment. First, I want to explain why I think this is exciting.
As I explained in the last update, getting a movie into a theater might sound easy, but believe me: I had courtside seats this season, and it's not. Despite that, the WB Distribution team managed to get the movie into a few hundred theaters, in several countries. It's possible that we'll be able to add more theaters to that list. It's just as possible that we won't. But no matter what, we would never be able to get the movie into a theater near every backer. We wanted to. I think you know that.
Getting into more theaters might also have been easier if we hadn't promised that backers at $35 and up would receive digital copies of the movie within a few days of the film's release. It's basic math: movie theaters try to show movies that people will come out to see, and that's a riskier proposition when 65,000+ people get copies of the movie on opening weekend.
To me, the most important goal was always to make sure that every backer would be able to see the movie as soon as possible. That's what we promised when you jumped on board last spring, and today, I'm pleased to say that we've kept that promise:
Backers and fans around the world will be able to see Veronica Mars, on March 14 – the same day it is released in US theaters.
Now, let me explain how this is going to work.
1. On March 14, Veronica Mars will be available, both to rent and purchase from DIGITAL RETAILERS (such as iTunes and Amazon) and on-demand through participating CABLE and SATELLITE providers, worldwide.
2. This also means that, on March 14, ALL backers whose rewards include digital copies of Veronica Mars will receive instructions for streaming and downloading the movie. That means that if you pledged at the $35 level or higher, you will be able to see the movie opening weekend.
(In a week or two, we'll have more specific details on that process.)
For a movie to be released in selected theaters in multiple countries and available to rent and purchase and watch on-demand worldwide, all on the same day? It's pretty much unheard of. And since everything about this movie is unprecedented, I'm pleased that our distribution plans are too.
I know you've got more questions, and as I get more information, I'll do my best to answer them.
For today, I'm just going to enjoy this:
Veronica Mars will be available worldwide on March 14.
So there it is, gang. Three weeks -- 21 days -- until you can see the movie: not just in the USA, Canada, UK, Ireland and Germany, but everywhere.
Have a great weekend.