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UPDATED: This is it. We're making a Veronica Mars movie! Now the only question is: how big can we make it? We need your help!
91,585 backers pledged $5,702,153 to help bring this project to life.

Recent updates


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ICYMI: Veronica Mars (our new series on Hulu) is headed to ATX TV Festival in Austin!

Posted by Rob Thomas (Creator)

Hello Marshmallows, 

A long time ago...we used to be friends...and now we're back!  And headed to ATX TV Festival in Austin on June 8th with the first look at our revival series on Hulu!  We can't think of better people to join us than you! Plus, ATX Festival is offering YOU, our amazing Kickstarter backers, an exclusive discount so you can attend!
For 72 hours ONLY (Monday 4/22 at 5pm CT to Thursday 4/25 at 5pm CT), you can get 30% off Festival Badges and Saturday Day Wristbands. Our VERONICA MARS panel will be on Saturday, June 8th in Austin, Texas -- and we'll be announcing who will be joining us very soon! 

To redeem your code:

For more information about ATX Festival, visit the following links:

Please send any/all questions about the festival, the VERONICA MARS panel, or this exclusive discount to, they'll be able to help out!

Hope to see you there! And I can't wait for you to see the new episodes.


More Dick!

Posted by Rob Thomas (Creator)

We are very pleased to announce that Play It Again, Dick is available for purchase on iTunes in the United States as of today! It will be ad-free, and will include about 10 extra minutes of bloopers and unused footage. The series will also be available on iTunes Canada on December 15. We’ll keep you up to date as the show becomes available on other platforms, and we still hope to have some good news for our international backers on that front before too long. 

The feedback for the web series has been overwhelmingly positive, and we couldn’t be happier with how it’s been received. On behalf of Ryan and the entire cast & crew, thank you so much (again) for your continued support. 

In related news, we’d like to share with you a very cool contest that’s being launched by our good friends at This Bar Saves Lives and CW Seed. Ryan Hansen and Ryan Devlin have shot two new hilarious introduction videos, which you can watch along with a few deleted scenes and outtakes, between Play It Again, Dick episodes at Viewers can enter to win Dick-themed prizes, such as a Skype call with Ryan Hansen, autographed PIAD posters and scripts, Ryan as Dick recording your voicemail message, a 3-month supply of This Bar Saves Lives and other great This Bar swag. It's easy to enter, so start DICKing around here:

That’s all for now – all the best to everyone for a wonderful, safe, and happy holiday season - and don't forget the second Veronica Mars novel - Mr. Kiss and Tell - comes out January 20, 2015! 

Until next time, 


"Play It Again, Dick" Launches!

Posted by Rob Thomas (Creator)

The Day of Dick has arrived! The first episode of Play It Again, Dick, is up and running on CW Seed 

AND… we’re very happy to announce that the show is also streaming in Canada on CTV Extend 

For the rest of our international backers - we are working very hard on options that will enable you to enjoy the series as well. We will update you on that front as soon as we can. 

On another note, I wanted to share with you a great project involving one of our guest stars on Play It Again, Dick, Ryan Devlin. As some of you may remember, Ryan played Mercer in Season 3 of Veronica Mars; in Play It Again, Dick, he takes on a very different role… and I think I’ll leave it at that. Ryan has started a company – with Kristen Bell and some friends – called This Bar Saves Lives. You can find out all about them here: 

The bars are all-natural and gluten-free, made from fair trade ingredients from all over America. And for every bar sold, a packet of life-saving food is given to a child in need around the world. We’re big fans of This Bar Saves Lives, Dick is a big fan of This Bar Saves Lives, and we’re ecstatic to share this wonderful cause with all of you. Ryan has been kind enough to offer 20% off orders at for our Kickstarter backers - just enter the appropriately amusing promo code: DICK

A big thanks to everyone involved in making Play It Again, Dick a reality, and a huge, eternal thanks to all of our backers for continuing to support all things Veronica Mars. It has been so much fun to be back in this world, and we would never have had the opportunity without you. Check back to CW Seed and CTV Extend each of the next seven weeks for a new episode of Play It Again, Dick



Play It Again, Dick - trailer is live!

Posted by Rob Thomas (Creator)

Well Gang, 

I wasn’t kidding – another day, another update. Just a brief one this time, to let you know where you can find the full trailer for Play It Again, Dick. Our friends at have it embedded at:

And you can look for the spot when it airs during The Vampire Diaries tonight, between 8:00 and 9:00pm (7:00-8:00 CST) on The CW!

Please feel free to spread the word, as only Marshmallows can. We’re very excited for the first episode to air on CW Seed on Tuesday, September 16… 

…and I’m sure you’ll be hearing from me again before then. 

Thanks again, 


Putting the Dick back in Private Dick...

Posted by Rob Thomas (Creator)


I’ve missed you. With iZombie in full swing, another Veronica Mars book in the hopper, AND the start of the college and pro football seasons, I haven’t been able to update you in awhile. You are, however, always close to my heart – and that’s why I’m so happy to share with you our next Veronica Mars-related project: Play It Again, Dick

As you may have already heard, Play It Again, Dick is a digital series that follows Ryan Hansen as he tries to get a Dick Casablancas show off the ground. As Ryan says in his pitch to the CW network: 

“It’s like a Veronica Mars that isn’t afraid of sex. Rob always called me the dessert of the show. Why not a show that’s all dessert? We drop all the who-gives-a-damn high school-is-a-metaphor-for-something-or-other and just give the people what they want: Dick!” 

And while you’ll see several familiar faces from the Veronica Mars universe, the web series isn’t what you’d call “canon.” We know how much you would love to see Veronica and friends back in another movie or a new TV series – believe me, we’d love nothing more ourselves – but in the meantime, we had an opportunity to present a different, skewed, slightly absurd take on these characters, and on the actors who play them. So we ran with it, and had a blast. We think you will too. 

The series will debut on Tuesday, September 16, on the CW Seed:

 A new episode will air each week after that – for a total of eight episodes, each about 7-10 minutes long. And, as a special treat for our Kickstarter family... here’s an advance look at the AWESOME poster:

Told you it was awesome. Here’s a direct link to the Play It Again, Dick teaser: 

And finally, here’s a link to a great behind-the-scenes article on Buzzfeed:

For our international backers, unfortunately, the CW Seed is not available outside the US. Please know that we are doing everything we can to make the series accessible to all of you as well, and we hope to have an update on that front soon. 

Thanks again (and again and again) for all the support. As Dick might say, save room for dessert! Stay tuned for more updates over the next week... 

 Until then,