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The complete kits enable anyone to grow food anywhere. Plant the paper and add water!
You buy one, we give one to a person in need.
The complete kits enable anyone to grow food anywhere. Plant the paper and add water!
You buy one, we give one to a person in need.
The complete kits enable anyone to grow food anywhere. Plant the paper and add water! You buy one, we give one to a person in need.
81 backers pledged $2,811 to help bring this project to life.

About

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Urban Gardening Kit | Just add Water

$2,811

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We believe that your garden should be quick, easy and fun to plant and need only 5 minutes of your time daily to care for it.

That’s why we developed our patented seed tape and then our complete kits and app.

Reel Gardening is a patented biodegradable seed tape which anchors seed and nutrients at the correct depth and distance apart. To plant, place the paper vertically in the soil with the coloured portion visible above the soil. The plants emerge correctly spaced, differentiated from weeds and the paper eventually decomposes to produce compost in the soil. Reel Gardening hosts a variety of benefits making it more successful than traditional seed.

Introducing the Planting Bag and Planting Pot

We believe that for us to solve the current food crisis, we need to get back to basics and we need to get hooked on growing food. We have been asked by more and more people here in Johannesburg for a simple solution to urban gardening and so we decided to design a simple, fun, African inspired planting kit that enables anyone to grow their own herbs or vegetables anywhere. Be it on a…

Our kits are made in a traditional South African fabric called ShweShwe. This fabric is usually reserved to make dresses and headwear for special occasions. We believe that a starting a food garden is a special occasion and your garden should be something beautiful in your home which takes centre stage and becomes a feature and not an eyesore. We also believe that growing your own food should be really simple and easy and that you should only have to spend a maximum of 5 minutes a day caring for it.

Endorsed By

https://www.urbanturnip.org/container-gardening-news-june-2018/

https://www.goodthingsguy.com/lifestyle/proudly-south-african-gardening/

Planting Kits contain everything you need. Just add water!

 Our kits come complete with everything you need and all of our products link into our App which is available for free download on any device. There is a weekly animated video that simply explains what is needed by your plants that week and then the app will tell you exactly what you need to do each day according to what you planted, your Reel Garden promises to not need more than 5 minutes of your time. And the app even reminds you to water!

Available for download on Apple and Android

Learn & Grow

We believe that the way to sustainably tackle our current food crisis is to create systemic behaviour change and get kids to both understand and enjoy the simple pleasure that is growing your own food. We achieve this through our Learn and Grow kit. Each kit creates an outdoor classroom and provides the teacher or parent with everything they need to utilise the garden as a teaching tool. We developed this kit over the past 2 years and have initially rolled them out to over 2500 schools across South Africa with great success. The kit is prices so that for every kit we sell, we are able to donate a kit to a school in need.

Reel Gardening was designed to serve these low income schools and we promise the schools that receive a donated garden that we will make sure they have enough seed tape to re-plant each year and each of our sales of our Planting bags or Pots enable us to donate seed tape re ll packs to these schools each year to ensure the learning continues. We partner with various NGO’s on the ground to make this happen.

For us to scale our positive social impact we need to start selling our planting kit products outside of our small country and that’s where you come in! Help us by being our first international customers and by doing so, you will not only receive your own Reel Gardening planting kit to plant this Summer but you will also be enabling us to gift the planting revolution to schools across Africa.

Don't just take our word for it...

Reel Gardening works with thousands of schools around South Africa. Planting gardens and helping teachers to use these food gardens as teaching tools. These are testimonials from a school in Soweto. 

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Reel Gardening Accolades/Company successes Journey

Rewards

We have many rewards on offer. Our small Shweshwe pots can be placed on a sunny windowsill or desktop anywhere. These pots contain everything you need to get started including the pot, the soil, the seed and the fertilizer. All you need to do is add water.

Our specially designed Shweshwe planting bags can be hung on any sunny wall or balcony. They wont mess. The kit contains two bags, seed to plant 6 plants, fertilizer and a watering spout. All you need to do is add soil and water.

Our learn & Grow kits will plant out a 1m2 raised bed. The kit contains everything you need to get started, including the activity book. You just need to add soil and water.

 Wholesale Bundles for re-sale :

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Risks and challenges

We have the patents for our planting technology. We have the manufacturing capability and we have secured all of the relevant seed importation permits for both the USA and the EU.

We now need orders to enable us to scale our operations and export our first kits.

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Support

  1. Select this reward

    Pledge $5 or more About $5

    Reel Easy Guide To Growing

    Reel Easy Guide to Growing is a 30 page book that will teach you everything you need to know about growing your own food the natural and easy way. You will learn about all aspects of growing, from simple soil tests to making your own home made organic pesticide and fertilisers.

    Includes:
    • Reel Easy Guide To Growing PDF Book
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    3 backers
    $
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  2. Select this reward

    Pledge $7 or more About $7

    Learn while Growing Activity Book

    Activity book which makes the food garden a fun learning environment. Specially designed for children of ages 3 to 6.

    Includes:
    • Learn While Growing Activity Book : PDF version
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    Estimated delivery
    0 backers
    $
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  3. Select this reward

    Pledge $10 or more About $10

    Planting Pot **EARLY BIRD**

    The Planting Pot is handmade from traditional South African ShweShwe Fabric in Johannesburg.

    It is designed to be placed on any surface that is in full sunlight, either inside or outside.

    The pot contains an internal drip tray and is designed as an aeration pot creating healthier plants.

    The Reel Gardening patented Seed Tape comes in 17 different varieties. You can choose 1 variety of herb, vegetable or flower to plant in your pot.

    For every three pots sold, we will be able to gift a re-planting kit to a school in need in South Africa.

    ** Desired colour of fabric and seed varietals are chosen via backer survey after the campaign ends **

    Includes:
    • Planting Pot (10 cm / 4 in diameter)
    • Internal Drip Tray
    • Seed Tape
    • Soil Block
    • One third of a food garden donated to a school in South Africa
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    Estimated delivery
    Ships to Only certain countries
    Limited 15 backers
    $
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  4. Select this reward

    Pledge $15 or more About $15

    Planting Pot Kit

    The Planting Pot is handmade from traditional South African ShweShwe Fabric in Johannesburg.

    It is designed to be placed on any surface that is in full sunlight, either inside or outside.

    The pot contains an internal drip tray and is designed as an aeration pot creating healthier plants.

    The Reel Gardening patented Seed Tape comes in 17 different varieties. You can choose 1 variety of herb, vegetable or flower to plant in your pot.

    For every three pots sold, we will be able to gift a re-planting kit to a school in need in South Africa.

    ** Desired colour of fabric and seed varietals are chosen via backer survey after the campaign ends **

    Includes:
    • Planting Pot (10 cm / 4 in diameter)
    • Internal Drip Tray
    • Seed Tape
    • Soil Block
    • Fertilizer Spike
    • One third of a food garden donated to a school in South Africa
    Less
    Estimated delivery
    Ships to Only certain countries
    6 backers
    $
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  5. Select this reward

    Pledge $30 or more About $30

    Set of 3 Planting Pots

    The Planting Pot is handmade from traditional South African ShweShwe Fabric in Johannesburg.

    It is designed to be placed on any surface that is in full sunlight, either inside or outside.

    The pot contains an internal drip tray and is designed as an aeration pot creating healthier plants.

    The Reel Gardening patented Seed Tape comes in 17 different varieties. You can choose 3 different herbs, vegetables or flowers to plant.

    Your pledge will also enable us to gift a re-planting kit to a school in need in South Africa. We will email you all of the details, photos of the donation and keep you updated with how the garden does.

    ** Desired colour of fabric and seed varietals are chosen via backer survey after the campaign ends **

    Includes:
    • Planting Pot (10 cm / 4 in diameter)
    • Internal Drip Tray
    • Seed Tape
    • Soil Block
    • Fertilizer Spike
    • Re-Planting Kit, Donated to a School in South Africa
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    Estimated delivery
    Ships to Only certain countries
    18 backers
    $
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  6. Reward no longer available

    Pledge $30 or more About $30

    Planting Bag Set **EARLY BIRD**

    The Planting Bag is handmade from traditional South African ShweShwe Fabric in Johannesburg.

    It is designed to be either hung over a balcony railing or directly on a wall. The fabric on the back of the bag is water proof and will keep your wall dry. The bag is designed as an aeration pot creating healthier plants.

    The Reel Gardening patented Seed Tape comes in 17 different varieties. You can choose 3 different herbs, vegetables or flowers to plant.

    Your pledge will also enable us to gift a re-planting kit to a school in need in South Africa. We will email you all of the details, photos of the donation and keep you updated with how the garden does.

    ** Desired colour of fabric and seed varietals are chosen via backer survey after the campaign ends **

    Includes:
    • Hanging Planter Bag (28 x 28 x 10 cm / 11 x 11 x 4 in)
    • Fertilizer Spike
    • Seed Tape
    • Water Spout
    • Black Zip Tie
    • Re-Planting Kit, Donated to a School in South Africa
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    Estimated delivery
    Ships to Only certain countries
    Reward no longer available 20 backers
    $
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  7. Select this reward

    Pledge $40 or more About $40

    Hanging Planting Bag Set

    The Planting Bag is handmade from traditional South African ShweShwe Fabric in Johannesburg.

    It is designed to be either hung over a balcony railing or directly on a wall. The fabric on the back of the bag is water proof and will keep your wall dry. The bag is designed as an aeration pot creating healthier plants.

    The Reel Gardening patented Seed Tape comes in 17 different varieties. You can choose 3 different herbs, vegetables or flowers to plant.

    Your pledge will also enable us to gift a re-planting kit to a school in need in South Africa. We will email you all of the details, photos of the donation and keep you updated with how the garden does.

    ** Desired colour of fabric and seed varietals are chosen via backer survey after the campaign ends **

    Includes:
    • Hanging Planter Bag (28 x 28 x 10 cm / 11 x 11 x 4 in)
    • Seed Tape
    • Fertilizer Spike
    • Water Spout
    • Black Zip Tie
    • Re-Planting Kit, Donated to a School in South Africa
    Less
    Estimated delivery
    Ships to Only certain countries
    4 backers
    $
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  8. Select this reward

    Pledge $40 or more About $40

    School Garden in South Africa

    your pledge will enable us to gift, in your name, a Learn & Grow Kit to a school in need in South Africa. We will email you all of the details, photos of the donation and keep you updated with how the garden does.

    Includes:
    • Grow Pod
    • School Workbook & Teachers Guide
    • Reel Easy Guide to Growing
    • Seed Tape
    • Soil Food
    • Weed Guard
    • Water Spout
    • Re-planting Seed, Soil Food & Weed Guard
    Less
    Estimated delivery
    2 backers
    $
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  9. Select this reward

    Pledge $45 or more About $45

    *Early Bird* Pot & Bag Combo

    This Reward is a Planting Bag Set & A Planting Pot.

    The Planting Bag is handmade from traditional South African ShweShwe Fabric in Johannesburg. It is designed to be either hung over a balcony railing or directly on a wall. The fabric on the back of the bag is water proof and will keep your wall dry.The pot contains an internal drip tray and both the pot and bag are designed as an aeration pot creating healthier plants.

    The Reel Gardening patented Seed Tape comes in 17 different varieties. You can choose 1 variety of herb, vegetable or flower to plant in your pot and three to plant in your bags.

    Your pledge will also enable us to gift a re-planting kit to a school in need in South Africa. We will email you all of the details, photos of the donation and keep you updated with how the garden does.

    ** Desired colour of fabric and seed varietals are chosen via backer survey after the campaign ends **

    Less
    Estimated delivery
    Ships to Only certain countries
    Limited 7 backers
    $
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  10. Select this reward

    Pledge $55 or more About $55

    Planting Bag Set & Pot Combo

    This Reward is a Planting Bag Set & A Planting Pot.

    The Planting Bag is handmade from traditional South African ShweShwe Fabric in Johannesburg. It is designed to be either hung over a balcony railing or directly on a wall. The fabric on the back of the bag is water proof and will keep your wall dry.The pot contains an internal drip tray and both the pot and bag are designed as an aeration pot creating healthier plants.

    The Reel Gardening patented Seed Tape comes in 17 different varieties. You can choose 1 variety of herb, vegetable or flower to plant in your pot and three to plant in your bags.

    Your pledge will also enable us to gift a re-planting kit to a school in need in South Africa. We will email you all of the details, photos of the donation and keep you updated with how the garden does.

    ** Desired colour of fabric and seed varietals are chosen via backer survey after the campaign ends **

    Less
    Estimated delivery
    Ships to Only certain countries
    2 backers
    $
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  11. Select this reward

    Pledge $80 or more About $80

    Learn & Grow Kit

    You will receive a complete Learn & Grow Kit packed with seed according to where you live and when you want to plant. It will also contain a Learn While Growing Activity Book.

    The Reel Gardening patented Seed Tape comes in 17 different varieties. You can choose 9 different herbs, vegetables and flower to plant in your kit.

    Your pledge will also enable us to gift, in your name, a Learn & Grow Kit to a school in need in South Africa. We will email you all of the details, photos of the donation and keep you updated with how the garden does.

    ** Seed varietals are chosen via backer survey after the campaign ends **

    Less
    Estimated delivery
    Ships to Only certain countries
    3 backers
    $
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  12. Select this reward

    Pledge $600 or more About $600

    Wholesale Bundle for Re-Sale | 80 Pots

    The Planting Pot is handmade from traditional South African ShweShwe Fabric in Johannesburg.

    It is designed to be placed on any surface that is in full sunlight, either inside or outside.

    The pot contains an internal drip tray and is designed as an aeration pot creating healthier plants.

    The Reel Gardening patented Seed Tape comes in 17 different varieties. You can choose 3 different herbs, vegetables or flowers to plant.

    Your pledge will also enable us to gift a re-planting kit to a school in need in South Africa. We will email you all of the details, photos of the donation and keep you updated with how the garden does.

    ** Desired colour of fabric and seed varietals are chosen via backer survey after the campaign ends **

    Each of the 80 Pots you will recieve will be individually packed into Beautiful Die Cut boxes, ready to be placed on a shelf for re-sale. The boxes are also barcoded. Each Box will contain a Planting Pot, A Drip Tray, Dehydrated Soil Disk, Fertilizer Sticks and the Seed Tape.

    Includes:
    • 80× Planting Pot (10 cm / 4 in diameter)
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    Estimated delivery
    Ships to Only certain countries
    0 backers
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  13. Select this reward

    Pledge $900 or more About $900

    Wholesale Bundle | 32 Planting Bag Sets

    The Planting Bag is handmade from traditional South African ShweShwe Fabric in Johannesburg.

    It is designed to be either hung over a balcony railing or directly on a wall. The fabric on the back of the bag is water proof and will keep your wall dry. The bag is designed as an aeration pot creating healthier plants.

    The Reel Gardening patented Seed Tape comes in 17 different varieties. You can choose 3 different herbs, vegetables or flowers to plant.

    Your pledge will also enable us to gift a re-planting kit to a school in need in South Africa. We will email you all of the details, photos of the donation and keep you updated with how the garden does.

    ** Desired colour of fabric and seed varietals are chosen via backer survey after the campaign ends **

    Each of the 32 Hanging Bag Sets you will recieve will be individually packed into Beautiful Die Cut boxes, ready to be placed on a shelf or hung up for re-sale. The boxes are also barcoded.

    Each Box will contain a Two Planting Bags, Water Spout, Fertilizer Sticks and the Seed Tape.

    Includes:
    • 64× Hanging Planter Bag (28 x 28 x 10 cm / 11 x 11 x 4 in)
    Less
    Estimated delivery
    Ships to Only certain countries
    0 backers
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Funding period

- (30 days)