We believe that your garden should be quick, easy and fun to plant and need only 5 minutes of your time daily to care for it.
That’s why we developed our patented seed tape and then our complete kits and app.
Reel Gardening is a patented biodegradable seed tape which anchors seed and nutrients at the correct depth and distance apart. To plant, place the paper vertically in the soil with the coloured portion visible above the soil. The plants emerge correctly spaced, differentiated from weeds and the paper eventually decomposes to produce compost in the soil. Reel Gardening hosts a variety of benefits making it more successful than traditional seed.
Introducing the Planting Bag and Planting Pot
We believe that for us to solve the current food crisis, we need to get back to basics and we need to get hooked on growing food. We have been asked by more and more people here in Johannesburg for a simple solution to urban gardening and so we decided to design a simple, fun, African inspired planting kit that enables anyone to grow their own herbs or vegetables anywhere. Be it on a…
Our kits are made in a traditional South African fabric called ShweShwe. This fabric is usually reserved to make dresses and headwear for special occasions. We believe that a starting a food garden is a special occasion and your garden should be something beautiful in your home which takes centre stage and becomes a feature and not an eyesore. We also believe that growing your own food should be really simple and easy and that you should only have to spend a maximum of 5 minutes a day caring for it.
Planting Kits contain everything you need. Just add water!
Our kits come complete with everything you need and all of our products link into our App which is available for free download on any device. There is a weekly animated video that simply explains what is needed by your plants that week and then the app will tell you exactly what you need to do each day according to what you planted, your Reel Garden promises to not need more than 5 minutes of your time. And the app even reminds you to water!
Available for download on Apple and Android
Learn & Grow
We believe that the way to sustainably tackle our current food crisis is to create systemic behaviour change and get kids to both understand and enjoy the simple pleasure that is growing your own food. We achieve this through our Learn and Grow kit. Each kit creates an outdoor classroom and provides the teacher or parent with everything they need to utilise the garden as a teaching tool. We developed this kit over the past 2 years and have initially rolled them out to over 2500 schools across South Africa with great success. The kit is prices so that for every kit we sell, we are able to donate a kit to a school in need.
Reel Gardening was designed to serve these low income schools and we promise the schools that receive a donated garden that we will make sure they have enough seed tape to re-plant each year and each of our sales of our Planting bags or Pots enable us to donate seed tape re ll packs to these schools each year to ensure the learning continues. We partner with various NGO’s on the ground to make this happen.
For us to scale our positive social impact we need to start selling our planting kit products outside of our small country and that’s where you come in! Help us by being our first international customers and by doing so, you will not only receive your own Reel Gardening planting kit to plant this Summer but you will also be enabling us to gift the planting revolution to schools across Africa.
Don't just take our word for it...
Reel Gardening works with thousands of schools around South Africa. Planting gardens and helping teachers to use these food gardens as teaching tools. These are testimonials from a school in Soweto.
Reel Gardening Accolades/Company successes Journey
We have many rewards on offer. Our small Shweshwe pots can be placed on a sunny windowsill or desktop anywhere. These pots contain everything you need to get started including the pot, the soil, the seed and the fertilizer. All you need to do is add water.
Our specially designed Shweshwe planting bags can be hung on any sunny wall or balcony. They wont mess. The kit contains two bags, seed to plant 6 plants, fertilizer and a watering spout. All you need to do is add soil and water.
Our learn & Grow kits will plant out a 1m2 raised bed. The kit contains everything you need to get started, including the activity book. You just need to add soil and water.
Wholesale Bundles for re-sale :
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Risks and challenges
We have the patents for our planting technology. We have the manufacturing capability and we have secured all of the relevant seed importation permits for both the USA and the EU.
We now need orders to enable us to scale our operations and export our first kits.Learn about accountability on Kickstarter
- (30 days)