Funded! This project was successfully funded on July 26, 2013.

Photo-main
Play
00:00
00:00

Be part of opening an exciting restaurant where friends and family gather to enjoy food that brings back the comfort food grandma made.

Welcome to our Kickstarter Campaign!

My name is Kelly McFall.  With the help of my brother Kreg and my mother Jan, we are opening a restaurant in the El Paseo shopping district of Palm Desert, CA.  Wilma & Frieda's Cafe will be a full service breakfast and lunch farmhouse cafe with an urban twist.

To give you an idea of the journey to open Wilma & Frieda's Cafe, let me tell you a little bit of the story.  Ten years ago, I had a dream of opening my own restaurant and I decided to name it after my two grandmothers - Wilma and Frieda.  With her special brand of "bling," Wilma was a feisty mother of five, who wore cat-eye glasses and saw life as a great adventure to be savored.  Frieda, the more demure of the two, welcomed everyone to her table, ran a well organized kitchen and could whip up a meal for twenty on a moment's notice.  In a strange way, I feel kind of like the sum of the two of them.

During my management career, I had the opportunity to spend a number of years living in the San Francisco area.  As an unabashed "foodie," I have always had an appreciation for dining out and the creativity involved in serving memorable meals. While there, I enjoyed the craftsmanship, talent, and innovation present in the restaurant industry.  From the artisanship used in pressing fresh olive oils, to cheese makers on their farms, to amazing farmers markets, and of course the luscious wines in the Sonoma and Napa Valleys, I became more inspired to bring Wilma & Frieda's Cafe to life.

Artisan cheeses at the market.
Artisan cheeses at the market.

After settling in Palm Desert, and getting my brother and mother on board, I decided to make Wilma & Frieda's Cafe a reality.  First, I found the perfect place in The Gardens on El Paseo shopping center.  Next to Sak's Fifth Avenue, the restaurant will have a rustic urban decor, with an expansive airy feel, and views of the gardens.  With Tiffany's, Mastro's Steakhouse, Apple, Williams Sonoma, Pottery Barn, Tommy Bahama's and Louis Vuitton, The Gardens is a mecca for desert shoppers and diners.

Located on El Paseo, known as "the Rodeo Drive of the Desert," this area is a vibrant, upscale shopping and restaurant district located in Palm Desert, CA.  In addition to its many businesses, El Paseo plays host to Fashion Week which attracts Project Runway and other top designers; the Food and Wine Festival which draws Food Network chefs. Nearby, is the Paribas Tennis Gardens - the second largest tennis tournament in the United States which draws an international crowd.  From Palm Springs to La Quinta, the area is an oasis filled with tourists and locals who love their restaurants.  Wilma & Frieda's Cafe will be a perfect fit for these prestigious businesses and events, and will fill a need to serve quality breakfast & lunch fare.

Griddled meatloaf & home style red potatoes.
Griddled meatloaf & home style red potatoes.

Any great dining experience begins when you walk through the door.  At Wilma & Frieda's Cafe you find warm, welcoming and knowledgeable staff, committed to the highest quality service and ensuring you are taken care of.  The menu at Wilma & Frieda's Cafe has been carefully formulated to encompass a range of offerings that take comfort food and adds an innovative twist.  Careful thought has been put into each dish - with only the best ingredients, sourced responsibly, and purchased locally whenever possible.  Check out our accompanying video to see some of the appetizing meals we will be serving.

Fresh house-made jams with locally grown fruit.
Fresh house-made jams with locally grown fruit.
Short Rib Sandwich
Short Rib Sandwich

In closing, thank you for taking the time to read about Wilma & Frieda's Cafe.  To help us "launch the dream," we hope you will become a backer by supporting us through one of the many offerings we have available.  We are already on a tight budget and feel very confident that our business model and funding strategy of a mix of our own resources, private investors, and kick starter will give us the foundation needed to launch us in our first year and stay for years to come.  We'll keep you posted on the progress and we look forward to having you be part of the dream.

Visit on your Wilma & Frieda's Cafe weekend getaway.
Visit on your Wilma & Frieda's Cafe weekend getaway.

Risks and challenges Learn about accountability on Kickstarter

There are hurdles that any restaurant opening has to clear, many of them we have already accomplished. The first and foremost was securing the best
location. As every business owner knows one of the most important aspects of success is location, location, location. As previously stated, Wilma & Frieda's Cafe will be in the center of the prestigious shopping and dining district on El Paseo.

Second, many people go into the restaurant business with passion for their product, but lack the business acumen to succeed. My successful track record of managing several concepts, along with 30 years in the hospitality industry, has provided me the knowledge of operations, management, financing, training, development, and marketing from start-up to fully profitable businesses. In addition, my brother Kreg has 20 years of gourmet retail and catering background and my mother has over 20 years of administrative experience. Together, our professional backgrounds position us to deliver and succeed. We have done our research to plan accordingly to fully maximize the potential Wilma & Frieda's Cafe has to become a smashing success. We want our backers to feel like they are truly part of the cafe because you are. Our success is your success.

In addition to our own investment, once the project is successfully funded on Kickstarter we will have the capital needed to finish up and get our doors open. Your contribution will be used to purchase needed kitchen and espresso bar equipment, as well as insure we are set-up with operating capital for the business to flourish. Opening a new business has many miscellaneous fees, licenses, insurance and marketing dollars, your backing will make the difference in launching us in the right direction and the ability to succeed. To support us in reaching our goal, understand that every bit is important and immensely appreciated, as the project will not fund unless we meet our goal.

We look forward to you joining us in making this your favorite breakfast place! From our family, we thank you with enormous gratitude and appreciation for your support and belief in us.

-Kreg, Kelly & Jan

FAQ

  • No, Kickstarter will not charge you for your pledge until after our goal date of July 26th, and only if we achieve our goal of $50,000. At that time Kickstarter will verify that the campaign has successfully funded, and then will notify each backer when payment is to be charged to their account. This is an all or nothing program, and if we do not achieve our target no money will be funded.

    Last updated:
  • No, you will receive 3 vouchers good for any breakfast, and yes this is good for the Filet & Eggs as well. The advantage of this being 3 separate vouchers is that you can get creative, and use them all for yourself on 3 separate visits, or keep one and treat your friends. Or purchase 3 and give them to your employees as incentives. We are all about creativity here!

    Last updated:
113
Backers
$52,054
pledged of $50,000 goal
0
seconds to go
  • Pledge $10 or more
    You selected

    2 backers

    You will receive a complimentary specialty coffee drink of your choice plus virtual high-five and a shout out on our Facebook page with our forever gratitude.

    Estimated delivery:
  • Pledge $25 or more
    You selected

    8 backers

    Stop by after we open & pick up a jar of strawberry or triple-berry house made jam. This will tickle your taste buds, and make any morning much better.

    Estimated delivery:
  • Pledge $25 or more
    You selected

    6 backers

    Stop by and pick up a Wilma & Frieda travel mug and a complimentary cup of coffee. Served with a warm smile and entice you to return again!

    Estimated delivery:
  • Pledge $50 or more
    You selected

    5 backers

    Wilma's Lunch Package - Receive 3 lunch entree vouchers to be redeemable for any lunch plate of your choice at the restaurant plus soft drink of your choice. These will be great to share or make a nice employee incentive. You can redeem all at once or individually.

    Estimated delivery:
  • Pledge $50 or more
    You selected

    6 backers Limited (69 left of 75)

    Get your commemorative Wilma & Frieda's El Paseo Cafe T-shirt. Be the first to show your support for your favorite breakfast spot with original design created by west coast artist Neil Staley.

    Estimated delivery:
    Ships within the US only
  • Pledge $50 or more
    You selected

    2 backers

    Frieda's Fabulous Breakfast Package Receive 3 Breakfast Vouchers to be redeemable for any breakfast plate of your choice at the restaurant. These will be great to share or make a nice employee incentive.

    Estimated delivery:
  • Pledge $60 or more
    You selected

    9 backers

    Out of Towners - Receive two jars of your favorite house made jam shipped to your home. Trust us, this is the best stuff on a fresh bagel or english muffin. (includes shipping)

    Estimated delivery:
    Ships within the US only
  • Pledge $60 or more
    You selected

    4 backers

    Receive a complimentary specialty coffee drink with a breakfast for you. Plus a custom Wilma & Frieda's Cafe mug and jar of jam to take home to remind you every day that you need to come back and visit us as soon as you can.

    Estimated delivery:
  • Pledge $75 or more
    You selected

    1 backer Limited (14 left of 15)

    Coffee Cupping & Food Pairing Workshop. Learn about the different types of coffee beans and how its grown and processed. Then participate in a tasting where you will learn to identify taste profiles and match the best coffee to pair with food. This is a must for all foodies, you will amaze your friends next time you entertain at home. In addition you will receive espresso recipes and a Wilma & Frieda's Cafe coffee mug. Refreshments will be provided at this event. (2 1/2 hour workshop) January 25th. I promise you, you will have more fun with coffee than you ever thought possible. I guarantee it!!

    Estimated delivery:
  • Pledge $75 or more
    You selected

    1 backer Limited (11 left of 12)

    Office Meeting Package. Receive a baker's dozen of pastries and a java traveler with all of the condiments to take back to work and share at your next meeting. Meetings always go better with treats!

    Estimated delivery:
  • Pledge $100 or more
    You selected

    20 backers

    VIP Party - An invite to a private VIP Grand Opening Party (Nov. 23) for supporters of Wilma & Frieda's Cafe. Take a behind the scenes tour, and kick your heels up with our band. You will also receive your choice of a travel mug or Wilma & Frieda T-shirt. We can't wait to celebrate with all of our backers that have made this cafe a success. Your support means the world to us!

    Estimated delivery:
  • Pledge $250 or more
    You selected

    0 backers

    Enjoy a fresh hot cup of coffee for a year! You will receive Wilma & Frieda's Cafe vouchers to be redeemed at the cafe for up to 3 cups of coffee per week for the entire year. Start your day off relaxing with your coffee with one of the best views in the desert on our balcony.

    Estimated delivery:
    Ships within the US only
  • Pledge $250 or more
    You selected

    12 backers

    VIP Grand Opening Party x 2! (Nov. 23) An invite for 2 to a private VIP party for supporters of Wilma & Frieda's Cafe. C'mon and join the fun with great entertainment.You will also receive your 2 travel mugs AND 2 Wilma & Frieda T-shirts. We can't wait to celebrate with all of our backers that have made this cafe a success. Your support means the world to us!

    Estimated delivery:
  • Pledge $250 or more
    You selected

    2 backers Limited (23 left of 25)

    Evening of Opera! (September 6th) Enjoy dinner for two at Wilma & Frieda's Cafe. Includes a 3-course Italian dinner with dessert and beverage, while listening to accomplished opera singer Lisa Algozzini. Lisa has performed at LA opera with Placido Domingo. She is an alumna of Juilliard and has performed at Carnegie Hall. This is quite the experience from Puccini to some Broadway favorites, this will be a nice event. Includes a CD of Lisa's, "Cleopatra's Voice."

    Estimated delivery:
  • Pledge $300 or more
    You selected

    6 backers All gone!

    Name your dish. The first five backers have an opportunity to have their name on their favorite seasonal dish. We will keep it on the menu for at least the season and longer if its a winner. Imagine "Uncle John's 5 Cheese Mac!" (First names only, no business names) .

    Estimated delivery:
  • Pledge $500 or more
    You selected

    3 backers Limited (7 left of 10)

    Tea Party for 10 - Enjoy a private full tea service of aromatic pots of tea served with freshly warmed scones with cream & jam, assorted tea sandwiches petite savories, & petit fours. Wilma & Frieda would so wish they could be at this event with you! (3 hour event)

    Estimated delivery:
  • Pledge $1,000 or more
    You selected

    6 backers

    Become a Founder! Have your name listed on our wall of fame as a "Founder" of Wilma & Frieda's Cafe, as well as two commemorative t-shirts AND two travel mugs. Breakfast or lunch for two with coffee, along with two invites to the VIP Grand Opening Party.

    Estimated delivery:
  • Pledge $1,500 or more
    You selected

    1 backer

    Hold your next party or event at Wilma & Frieda's. You will have full use of the location for an evening event. (3 hours). Great for holiday venue, birthday or Fashion Week party. Let's start planning your next event now. Contact Kelly at kelly@wilmafrieda.com to reserve the event, and discuss any details or accommodations.

    Estimated delivery:
  • Pledge $2,000 or more
    You selected

    0 backers

    Founder Plus Package - Have your name listed on our wall of fame as a "Founder" of Wilma & Frieda's Cafe, as well as four commemorative t-shirts AND four travel mugs, two jars of house-made jam, breakfast or lunch for four with coffee, along with four invites to the VIP Grand Opening Party.....and heck we will even throw in a partridge in a pear tree!!

    Estimated delivery:
  • Pledge $3,800 or more
    You selected

    1 backer

    Rock Star Red Carpet Package. As one of our premier founders we have planned a special weekend for you to visit Wilma & Frieda's Cafe. A room for two will be reserved for you at a four-star hotel in the greater Palm Desert area. You will receive breakfast or lunch on both days of your stay, with VIP service at Wilma & Frieda's Cafe. As our guests you will also receive 2) travel mugs, 2) Wilma & Frieda's Cafe T-shirts and 2) jars of house-made jam and your name listed on our wall of fame as a "Founder." Then my pilot brother has coordinated to pick you up by town car to be taken on a helicopter tour of the Coachella Valley. Enjoy natures beautiful San Jacinto mountains and an aerial view of the Palm Springs tram. This trip promises views of unbeatable vistas of the gorgeous Palm Springs desert resort area. We really want to make this a fabulous VIP weekend for you as one of our founders. Trip coordination can be arranged with Kelly at Kelly@wilmafrieda.com. Great to plan trip during Fashion Week or Pariba Tennis Open.

    Estimated delivery:
Funding period

- (45 days)