week 1: Incredible Start!
First off, thank you all so much for supporting THE IRAN JOB.
Your level of support is amazing. Indeed it's humbling... Just one week into the campaign and we have more than 80 backers from 11 different countries! YOU - our backers - are from the U.S., Iran, Israel, Germany, India, Switzerland, France, Canada, Saudi Arabia and other places.
Another encouraging sign is that the campaign started branching out beyond our friends and family almost immediately - we are now getting more pledges from folks we don't (yet) know than from our existing network. We hope to meet you all in person soon!
As well, we already have more than 300 "likes" on facebook, and in total the trailer has been viewed over 3000 times. The URL is making its online rounds, the campaign is being shared on facebook and twitter and it's clearly having an effect - thanks to all of you! It's created the beginning of an online buzz which has already led to an interview with the Huffington Post - yesterday - we look forward to sharing it with you once it's online (hopefully by the end of next week), and to another interview request from CNN. All through online word of mouth!
We had hopes this film might find its audience - every filmmaker has these dreams - but this level of interest is inspiring and indeed super exciting! And it all started with you, so thank you all again!!!
Most importantly, we've just cracked the $7,500 mark today. This is an incredible start! However, in Kickstarter math we won't see any of this funding unless we raise the entire 50K. And to do that we need to keep going at this pace. It's a long road, but after this week we actually believe that we can do this!
We would be so grateful if you continued getting the word out on facebook, twitter and by personal emails. Here's one thing you could do that we think will be very effective: Send a personal e-mail to your friends and social network. Fee free to copy/paste the drafted message below or tweak it to your own voice and liking:
Hey friends, if you believe in good causes, please join me in supporting this important, timely and funny (!) film. Watch the trailer, share it on Facebook, spread the word and pledge! This film focuses on an American basketball player in Iran, but it tells a much bigger story about the power of diplomacy, women's rights and the universal quest for freedom that I think needs telling right now. If the filmmakers can make their goal, we're looking at a 2012 festival premiere, and likely theatrical release by summer or fall 2012. Click here to watch their trailer and get involved: http://www.kickstarter.com/projects/554272471/the-iran-job?ref=live
Also, here are two ideas that some of our donors had to increase everyone's impact, and we think both are fantastic ideas:
1) If each of you can inspire one person to match your own pledge it will double the snowball effect.
2) Any pledge can be gifted to other people, and since it's the holiday season a pledge would make for a great holiday gift. For example, Person A can give the PLAYMAKER award ($25), or any other pledge level, to Person B as a holiday gift -- it's like a voucher for the pre-release DVD, or for whichever pledge level chosen.
These are just two ideas, and we thank the two geniuses who came up with them. Please keep these ideas coming - many of you are creative thinkers and we welcome such input! If you have any ideas for outreach, please don't be shy! We want to hear from you, we're in this together!
We've just posted some new footage that we'd love to share with you first - in honor of the NBA lockout being almost over..:-). Here are Kevin's impressions of his first professional basketball game in Iran - the Season opener of the Iranian Super League ... Please click on the link below:
Stay tuned for more updates and please continue spreading the URL: http://www.kickstarter.com/projects/554272471/the-iran-job?ref=live
We have enormous gratitude to all of you who have pledged to THE IRAN JOB. You are now part of this film and we hope to see and meet each and everyone of you at a screening soon!
Much love, Sara & Till