Betta Fish is a story that centers on a provocative clash between a con artist prodigy and a beautiful, malicious mob boss queen!
Betta Fish is a story that centers on a provocative clash between a con artist prodigy and a beautiful, malicious mob boss queen! Read more
About this project
Are you ready to be a rebel?
Today’s independent film market is rife with many great opportunities, both in the realm of new ideas as well as the arena of social progress. Our film Betta Fish is in a unique position to capitalize on both these areas, build an audience, and enjoy a lucrative stand. Betta Fish explores recent trends like stronger female characters and the diversity of cast and crew, and capitalizes on rich characters in a substantive story. As a small independent film company, we are uniquely suited to be able to adapt to changes in the industry by utilizing cutting edge marketing and advertising as well as a smaller infrastructure. We have designed our film to explore and celebrate recent social changes and issues by providing more characters of race, gender, disabilities, and sexual orientation. Our knowledge of the current positioning of other films/production companies allows us to create a totally fresh approach to filmmaking that is more reflective of today’s markets and the needs of today’s audience. We are in the position to adopt new innovative ideas and characters. Unlike our highly established competitors large major Hollywood* studios*, we are uniquely suited to benefit the change in the industry. Our knowledge of the current positioning of the independent film industry and the needs of today’s audience gives us a competitive edge. Our goal is to rise above the social norm and break the status quo of characters in film. In doing so, we will attract a large following of today’s discerning audience.
Check Out Mike Bredons Interview.
Meet Our Star Ava Justin.
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Replay with sound
Marketing Goals & Objectives Goal: This film is not only an attempt on creativity through an independent platform but it also presents a statement to the film community as a whole. The marketing goals will follow that focus by not only promoting the film but attempting to raise awareness of disparities in the industry to the local community.
Marketing We will take a guerilla approach in our marketing, avoiding traditional marketing methods such as expensive advertising campaigns, and instead rely on lower cost, more creative approaches. We shall be very pragmatic and quickly drop any marketing method that does not work and replace it with new ones.
The One And Only Jazz Boss!
Meet Frank And Crack A Cold One!
In comparison to our competitors, our main focus is dealing with real people in current times dealing with real issues. Looking in a mirror is always more intriguing for audiences, and therein lies our competitive edge over our competitors. With this our film will be able to reach a larger market on multiple levels and channels.
Key Factors For Success
The success our film will be the result of superior storytelling, concentration on characters, visuals, extra attention to detail throughout our operation, and our high level of experience in the industry. In particular, what really sets us apart from our competition is that we are the ONLY film that’s provides an audience with rich characters of race, gender, and disabilities. Making our product superior to our competition. Furthermore, this allows our product to have a higher demand in return gaining more outlets such as film festivals, theatrical releases, and special screenings. In addition, this produces both revenue and promotion for our film, leading to greater distribution and profitable sales.
FlixChatter Film Blog
I had the pleasure of being interviewed by Ruth Maramis for her blog. Please click on the link to see the inspiration behind Betta Fish and the challenges I faced!
Financial Situation/ Needs
In order to effectively complete our film, we project a total of $25,000.00 in financing. Principal use of the funds will be to finance equipment, payroll, location, sets, marketing, and operations. To reach our $25,000 goal, we are looking for your donation . Remember we view you not as a backer or producer, but as a pillar of a cause that needs your to help to rise, the film community needs you.
Risks and challenges
The Independent Film industry has expanded rapidly in the past 7 years and growth is expected to continue at a strong pace for the foreseeable future. This offers excellent opportunities for new films to enter the market. We intend to address the needs of the audience in this market who seek more provocative films with diverse casting and visuals. However, our challenge will be upsetting the establishment of the main stream such as large Hollywood financed films. Were going to shake things up turn the odds on the table. We are the tip of the arrow the first ones through the door it's going to be rough and tough but we will succeed with you being our pillar!Learn about accountability on Kickstarter
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