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Greyscale Goods curates the best of androgynous apparel and sends it to your doorstep. Finding clothes has never been easier.
Greyscale Goods curates the best of androgynous apparel and sends it to your doorstep. Finding clothes has never been easier.
Greyscale Goods curates the best of androgynous apparel and sends it to your doorstep. Finding clothes has never been easier.
476 backers pledged $27,529 to help bring this project to life.

About this project

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Greyscale Goods: beyond labels, just goods.

$27,529

476

Visit our blog at greyscalegoods.tumblr.com for additional pictures, information and daily updates!

How would you like to receive a box of clothing that is hand-selected for you based on your individual style?
How would you like to receive a box of clothing that is hand-selected for you based on your individual style?

OUR GOAL

To create a new way to shop that goes beyond traditional retail stores. 
The current dichotomy between traditional men's and women's departments in stores is no longer relevant to so many of today's customers. Many customers like to shop in both departments because contemporary style has become more and more gender-neutral and androgynous. Greyscale Goods searches for the best styles in the market, regardless of intended department, and offers them to customers in a brand new shopping platform. 

HOW WILL IT WORK?

Customers of Greyscale Goods sign up with a customer profile, informing us of your size, personal style, lifestyle, career, and whatever else you may feel we should know about you, including photos. The more we know, the better we can match your style! Whether you have an upcoming major life event like a wedding, or even just a first date, we will get you outfitted appropriately. Then based on our knowledge of you, Greyscale Goods will send you a box of goods from our inventory of brands from around the world. For every Kickstarter supporter of $25 and above, the styling charge will be waived for your first 3 boxes that you order. Although we are very confident that you will love it, we want to make sure that you are satisfied with the service before we ask you to pay for it. After your first 3 boxes, we ask that you pay a $25 styling charge for each box that you request. But, guess what-that $25 goes towards the purchase that you make from that box of goods! 

the "box of goods"
the "box of goods"


When you receive the box to your door, try everything on. Everything. Then go online to your profile and fill out comments for each item. Tell us why you like it or don't like it. If your items fit and you decide to to keep them, we'll charge the credit card you left us on file. If you love an item, but need a different size, we'll send you a new size until we get it just right. 
Eventually, we will achieve a perfect rhythm, and the stylists at Greyscale Goods will know your style better than your girlfriend. (Tell her we say "you're welcome.")

(...if you like any of the above outfits, you will probably like what we have to send.)
(...if you like any of the above outfits, you will probably like what we have to send.)

WHY KICKSTARTER?

A brand new business has so many steps to take, and each one costs money. From registering a corporation, to hiring an accountant, to designing packaging, every step of the way has a price tag. While we would love to be able to fund it all ourselves because we are so very passionate about this, that is just not possible. We need your help to fund the beginning phases of this company if you want to see this launch. Basically, its up to you to let us know how badly you want this company to exist.
At our bare bones minimum of $25,000, you are helping get this company up and running with:
- Website build
- Inventory management software
- Legal fees, Taxes, Accounting, Insurance, Licenses and selling permits

STRETCH GOALS:
We have some top secret rewards in the works, but they will only be revealed if we reach certain goals. They include collaborations with some of your favorite brands and style icons, and we are so excited to share them with you in due time. 

STRETCH GOAL 1:
$65,000 -
 In addition to getting a website up and running in order to support our orders, we will be able to invest in starting inventory to support 1000 customers. This will be the bulk of the cost to start, taking up more than half of our funding. 
This will also cover the costs of packaging designs and supplies. Additional funds will go toward paying the team to donate every waking hour to deliver on our promises. We are already receiving lots of favors from our talented friends to get these things done more affordably, but some things just cost money, and there is no way around it!! The more that you donate, the more inventory we can start out with, and the more customers we can provide with goods. As simple as that: more money=more goods. So this is entirely in your hands, future customers: if you want this, you have to let us know by clicking those green buttons to your right! We have everyone lined up and ready to go RIGHT NOW! The team is assembled and waiting for the starting gun. 

STRETCH GOAL 2:

$90,000 - will enable Greyscale Goods to work out of a workspace, instead of Sara’s living room. Also, we will bring you even more selection of brands. There are some really amazing global brands out there that we want to introduce you to, but they have higher minimums, and require a larger order than we will be able to place at our lower goal amount. More inventory means serving more customers. 

STRETCH GOAL 3:

$120,000 - If we reach a stretch goal of $120,000, Greyscale Goods will partner with Kipper Clothiers to bring you an exclusive line of Ready-To-Wear suiting. Only available through Greyscale Goods, Kipper has offered to partner with us to design a limited line of jackets, trousers, and shirts in standard sizes based on their experiences with their customers. Greyscale Goods loves their products so much, that we believe they should be available to more customers than just those who live in San Francisco and want to invest in a custom suit. If you get us to $120,000 Greyscale Goods will be able to offer their suiting separates in our boxes of goods.

FURTHER STRETCH GOALS:

The planning doesn't stop here--we want to be able to offer inventory in plus sizes, and if we raise more that $120,000, we will include plus-sizes into our mix.

REWARDS:

We have been working with our uber-talented graphic designer Alex Vega to bring you some really fun Greyscale Goods merchandise that will only be available during this Kickstarter campaign. Here's a breakdown of details about each item...

The STICKER PACK includes 4 stickers of varying sizes in some of our favorite graphics. These are ideal to stick anywhere!

The MAGNET PACK contains all of the stickers AND two magnets: WHAT'S YOUR SHADE? and our fun MAKE A GREYSCALE comic. They'll look great on your fridge or locker!

SPORT YOUR GREY - A classic black snapback cap with dark grey thread in our favorite slogan. One size. 

The SPOT ON underwear pack includes one pair of American Apparel boy brief black cotton underwear with white elastic band, screen-printed with a white G logo on the front. Also included is one pair of white sport socks with 3 grey stripes and grey G logo on the outside of each calf. This style of underwear runs lower cut and very small (this model is wearing size medium), available in sizes S-XL. Socks are one size: unisex 9-11.

The I'M SO GREY underwear pack includes one pair of American Apparel men's style boxer brief in asphalt cotton and white elastic band, with white screen-printed graphic "SO GREY" on the back. Also included is one pair of white sport socks with 3 grey stripes and grey G logo on the outside of each calf. This style of underwear runs on the smaller side (this model is wearing size small), available in sizes XS-XL. Socks are one size: unisex 9-11.

GREYSCALE graphic screen printed on the Champ Sweatshirt from Alternative Apparel in eco-black: with vintage-style raglan sleeves and bound rib collar. Unisex regular fit, available in sizes S-XXL.

These LIMITED EDITION leather bracelets are just the beginning of a partnership that we are extremely excited about with Urstadt.Swan. These ladies from NYC are insanely talented, are consistently featured in Elle, W, and Vogue magazines, and they are working on a very exciting leather collar accessory for Greyscale Goods that we can’t wait to reveal! Check them out at UrstadtSwan.com, and then go click on the right to grab these bracelets before they are gone! We only have 15 of each style: SO TOUGH - a black leather bracelet with woven chain detail and snap closure, and YOU'RE A STUD - black leather covered studded bracelet with snap closure. 

This LIMITED EDITION slim fit polo will only be available during this Kickstarter campaign. This shirt is made of Cotton Pique Knit in Heather Charcoal, and has plaid accents at the side vents, placket, and neckline. Available in sizes XS-XXL.

We just added this KIPPER COMBO for those of you who love Kipper Clothiers and want both pieces! 

It takes a village...This campaign and launch has been made possible by the following outstanding humans:
Kayce Brown: Director of Strategic Partnerships
Alex Vega: our Graphic Designer extraordinaire, Co-founder and Design Director of Autostraddle.com
Robin Roemer: DP of interview with Sara Medd. www.robinroemer.com
Lauren Aadland: DP of interview with cast+outfit montage. www.buttonandbly.com 
Sara Tollefson: DP of exteriors+BTS still photographer. www.saratollefson.com 
Sarah Croce: Video Editor mastermind

Music: "Call It In The Air" by The Cinema, Written by Matt Malpass & Leighton Antelman. Courtesy of GRAVELPIT MUSIC/Stacee Coleman www.gravelpitmusic.com 

Super stylish cast of models: 

RR Sigel
Sarah Croce, www.youtube.com/stevieandsarah
Stevie Boebi, www.youtube.com/stevie
Kayce Brown 
Kip Reinsmith 
Amanda Saugstad 
Alex Vega, www.alexvegadesign.com
Mary Tully, www.tullystraining.com

Risks and challenges

At Greyscale Goods, we consider ourselves pioneers expanding the horizons of the way we shop, and quite honestly, there are some challenges ahead as there is with exploring any new horizon. Fortunately, our combined experiences have made us professional problem solvers! We welcome the opportunity to solve any problem that may arise.
We are basing these initial funding needs on serving 1000 customers. If we find that demand exceeds this, we will need to adjust our budgets and timelines. This would be the best challenge to encounter!
We will be depending very heavily on our vendors delivering goods on time in order to fulfill our boxes of goods to send you. If our vendors are late, that will affect our timing as well. As of now, we are planning to begin shipping to our customers in February 2015, but if suppliers run late, we may have push our first shipments back to March. But don’t worry: Kickstarter backers will begin receiving rewards in the mail within 8 weeks of the campaign end date! Any delays that we may encounter will be immediately communicated to our backers and supporters.
Our team is confident that we can overcome these challenges in the true spirit of pioneerism: adapt and respond to any reasonable situation in order to meet and exceed the expectations of our supporters. We pride ourselves in providing great customer service and promise to communicate frequently and openly with you.

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Support this project

  1. Select this reward

    Pledge $3 or more About $3

    THANK YOU! - Any amount you donate tells us you want this company to exist. We appreciate every donation and and we will post a special thank you page on our new website with your name!

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    Pledge $6 or more About $6

    STICKER PACK - Slap our fancy logo anywhere you like. We'll send you all four designs!

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    37 backers
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    Pledge $15 or more About $15

    MAGNET PACK DELUXE - We'll send you both magnet designs, and throw in some stickers too just for fun.

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    Pledge $20 or more About $20

    CARRY YOUR SWAG - We printed up some heavy canvas tote bags with our Greyscale Goods "What's Your Shade?" graphic. Inside your tote will be stickers and magnets!

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    Pledge $30 or more About $30

    SPORT OUR GOODS - Receive a t-shirt with your choice of "SO GREY" or "WHAT'S YOUR SHADE?" designs. You will be able to choose which design and size at the end of the campaign. We're also including stickers with all t-shirt packages. This is an early bird price: only 30 available at $30!

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    Reward no longer available 30 backers
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  6. Select this reward

    Pledge $35 or more About $35

    THE GOODS - Choose from our SPOT ON or SO GREY designs printed on American Apparel underwear. Order these and we'll also send you a pair of our G logo sport socks and stickers!

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    35 backers
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  7. Select this reward

    Pledge $35 or more About $35

    SPORT OUR GOODS - Receive a t-shirt with your choice of "SO GREY" or "WHAT'S YOUR SHADE?" designs. You will be able to choose which design and size at the end of the campaign. We're also including stickers with all t-shirt packages.

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    121 backers
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  8. Select this reward

    Pledge $35 or more About $35

    SPORT YOUR GREY - Classic black snapback cap and dark grey thread with our SO GREY. slogan. One size. Choose this reward on its own or add $35 to another reward to include this in your swag!

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    25 backers
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    Pledge $50 or more About $50

    YOU'RE AWESOME - Want both t-shirts? Sweet! We don't want to limit you to only one, so go ahead, live on the wild side and order two! And guess what, Sara will write you a personalized hand-written note to thank you for being awesome.

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    Reward no longer available 25 backers
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  10. Select this reward

    Pledge $65 or more About $65

    EXCLUSIVE DESIGN - Sara worked with our friends over at Kipper Clothiers to design a Greyscale tie, which is grey - obviously. This silk/wool tie design is exclusive to Greyscale Goods! See more details over to the left.

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    3 backers
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  11. Select this reward

    Pledge $70 or more About $70

    THE GREYSCALE - Receive a dark grey Alternative Apparel Champ sweatshirt with our "GREYSCALE" graphic on the chest. You will be able to choose size at the end of the campaign. We're also including stickers with all sweatshirt packages.

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    6 backers
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  12. Select this reward

    Pledge $85 or more About $85

    YOU'RE A STUD - black leather studded bracelet by Urstadt.Swan. This is a limited edition leather covered studded bracelet-only 15 available!

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    Ships to Only United States
    Limited 1 backer
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    Pledge $85 or more About $85

    SO TOUGH - black leather and chain bracelet by Urstadt.Swan. This is a limited edition woven chain and leather bracelet-only 15 available!

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    Limited 2 backers
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  14. Select this reward

    Pledge $85 or more About $85

    *JUST ADDED* THE mini-SWAG will include a GREYSCALE sweatshirt, one t-shirt of your choice and a sticker pack! This is a great deal!

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    12 backers
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    Pledge $100 or more About $100

    SWAG OVERLOAD - (EARLY BIRD OFFER) Receive one of each of our Greyscale Goods branded items! Tote bag, sweatshirt, t-shirts, underwear, socks, magnets, stickers. This is by far the best deal on here, but this price is only available to the first 25 donors!

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    Reward no longer available 25 backers
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  16. Select this reward

    Pledge $125 or more About $125

    SWAG OVERLOAD - Receive one of each of our Greyscale Goods branded items! Tote bag, sweatshirt, t-shirts, underwear, socks, magnets, stickers. This is by far the best deal on here, even if you missed out on the early bird package.

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    31 backers
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    Pledge $145 or more About $145

    LIMITED EDITION - Sara worked with our friends over at Kipper Clothiers to design a limited edition slim-fit polo shirt in our favorite shade of grey. See more details to the left about the special trims that Sara chose for this item.

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    Pledge $150 or more About $150

    THE STYLING SESSION - Have you ever had a personal stylist advise you on what you should be wearing to best suit your body? Sara has invaluable information and intuition about what to wear that will help you feel more confident and more like yourself. 10 backers will be able to Skype with Sara and get tips on what they should be wearing! Already confident about your style? Amazing! Sara can just tell you how pretty you look for 30 minutes.

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    Pledge $200 or more About $200

    THE LOCAL STYLING SESSION - If you live in Los Angeles, or are willing to get yourself here, come to Founder Sara Medd’s styling studio and get some great advice on what to wear for your upcoming date, interview, or event. Need a shopping partner? Check out the below reward option for a shopping session!

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  20. Select this reward

    Pledge $200 or more About $200

    THE KIPPER COMBO - Were you having trouble deciding between the two awesome Kipper rewards? Get both and save $10! Sara worked with our friends over at Kipper Clothiers to design a grey silk/wool tie and custom polo: both are exclusive to Greyscale Goods!

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    1 backer
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  21. Select this reward

    Pledge $250 or more About $250

    JOIN US - Join the Greyscale Goods team for a private brunch in LA. Sara will host a private brunch for backers of $250 and above to celebrate the success of this campaign and the launch of Greyscale Goods. We can't wait to meet you!

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  22. Select this reward

    Pledge $300 or more About $300

    THE GRAB BAG - Feeling lucky? Sara has hand-selected some of her favorite items from our Greyscale Goods offerings and collaboration partners and you will receive up to 5 items in the size of your choice. These will be unique items not available in any other reward offering. (Retail value of goods guaranteed to be over $300)

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    Limited 6 backers
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  23. Select this reward

    Pledge $500 or more About $500

    SHOW IT OFF - Be a model on the Greyscale Goods website! We'll give you a preview of what's to come at Greyscale Goods. And then we're going to style you and fire up the cameras. We know you'll look good in our goods and we want you to show it off! In addition, you will be invited to join us at our private brunch celebration.
    (must be local to LA area, or willing to get yourself here)

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    Pledge $750 or more About $750

    THE GREYSCALE EXPERIENCE - 2 x 1-hour styling sessions with Sara Medd, our Founder, one for each of your first two boxes of goods. Sara will hand-deliver your first two boxes from Greyscale Goods, styled specifically for you based on your individual style and body type. Receive tips on how to wear your new goods, and how to incorporate into your daily wardrobe.
    In addition, you will be invited to join us at our private brunch celebration.

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    Limited 0 backers
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  25. Select this reward

    Pledge $2,000 or more About $2,000

    WARDROBE REHAB - (local to LA area only) Our Founder, Sara Medd, will assess your style and wardrobe and help you determine what you are lacking. Do you have clothing in there from 2005 that you haven’t worn in forever? Or maybe you wore it last week but shouldn't have? Sara will give you honest tips on what to get rid of, what pieces to invest in, and what you look amazing in. Having an experienced personal stylist go through your closet is practically invaluable, and only 2 donors will have this opportunity. Then if you need a shopping companion for the day, that’s all part of this incredible deal.
    In addition, you will be invited to join us at our private brunch celebration.

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  26. Select this reward

    Pledge $3,000 or more About $3,000

    THE ULTIMATE GREYSCALE EXPERIENCE - This is what Greyscale Goods is all about: You will receive 2 full outfits from Greyscale Goods: 2 jackets, 2 pants, 2 shirts, with accessories to match! Brands chosen will depend on your style and body, and a stylist will work closely with you to make sure that you find two outfits that help you to feel confident and look your best! Get the experience of a personal stylist, and the convenience of delivery to your doorstep.
    In addition, you will be invited to join us at our private brunch celebration.

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Funding period

- (30 days)