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$7,543
pledged of $9,409 goal
backers

All or nothing. This project will only be funded if it reaches its goal by .

By Usage Magazine
$7,543
pledged of $9,409 goal
backers

All or nothing. This project will only be funded if it reaches its goal by .

About

Usage Magazine is a new biannual magazine focusing on cosmetics and beauty. Paris based but written in English, Usage Magazine showcases the products with a non-commercial but artistic aesthetic.

We are a team of art directors, graphic designers and photographers who already work in the fields of fashion, luxury and beauty in Paris.

Usage Magazine is born with the idea that today, the beauty industry is losing its creativity whilst climbing a commercial escalator. In order to bring back this creativity and beauty jobs back to the foreground, such as hairdressers and makeup artists who have all been left behind, we have created Usage Magazine.

For the first issue, the magazine includes worldwide to niche brands, curated by quality, not by hype. 

As beauty is made to be contemplated, we display the beauty within still-life focused photo series. We gave “carte blanche”/a free pass, if you will, to more than 20 worldwide contributors in order to offer them the opportunity to express their talent and their creativity. We want to break the already established frontiers between art and commerce by giving the speech to creatives. We are proud to give you exclusive content thanks to the trust, the energy and the support of all our contributors.

PART. 1 - Interviews

[INTERVIEW] > Whispering with Laura Mercier
An intimate portrait with the makeup master Laura Mercier.
Plastic intervention by Camille Pogu

[PRODUCT] > L'objet by Artis
Photo series presenting the « Elite Smoke » brushes collection.
Photography by Romain Boé

[REPORT] > Case Study by NellyRodi
Innovation & Creativity Agency NellyRodi will explore and analyse the "Cross Gender" theme.

[PORTFOLIO] > Tandem: Paul Duchemin + Julia Wretzky
A photo project teaming a hairstylist and a makeup artist.
Photography by Écoute Chérie

[INTERVIEW] > cc:onversation
An intimate conversation with Laura Burdese, Acqua di Parma's CEO.

[INTERVIEW] > New Born: La Bouche Rouge 
An interview of Nicolas Gerlier about his new lipstick brand. Photography by Léonard Méchineau

PART. 2 - Creative Photo Series
Still Life Series #01 by Léonard Méchineau
Still Life Series #02 by Christian Hagemann
Still Life Series #03 by Baker & Evans
Still Life Series #04 by Philippe Fragnière
Still Life Series #05 by Jonas Marguet
Beauty Series #01 by Justin Personnaz
Beauty Series #02 by Julia & Vincent
Beauty Series #03 by Cécile Paravina & Lee Wei Swee
Beauty Series #04 by Corey Olsen
Beauty Series #05 by Azim Haidaryan

PART. 3 - Documenta
Los Angeles based photographer Sergiy Barchuk will explore by a photographic report the world of DIY makeup and natural light.

Tandem: Paul Duchemin + Julia Wretzky
Tandem: Paul Duchemin + Julia Wretzky
Laura Burdese interview
Laura Burdese interview
Beauty series by Justin Personnaz
Beauty series by Justin Personnaz
Beauty series by Justin Personnaz
Beauty series by Justin Personnaz
Still life series by Christian Hagemann
Still life series by Christian Hagemann
Still life series by Baker & Evans
Still life series by Baker & Evans

Advertising Free • 200 pages • 210 × 300mm • CYMK Offset • Printed in Italy •

QUALITY!
As graphic designers who have produced books ourselves, we appreciate high-quality publishing and know what it takes to produce a high-quality magazine. The magazine will be printed in Verona, Italy.

Having designed and produced many books, magazines and print supports ourselves, we understand the process well and have already been working closely with printers to iron out any problems they anticipate before production. We will be reviewing hard copy proofs of every page before printing. When the magazine is being printed, we will be visiting the printing plant to conduct a press check to ensure the color reproduction is faithful to the original.

This is a big magazine that is going to take time to print, bind, and finish. We are working closely with our printer in Italy to ensure the smoothest production possible and, if funded, we plan on updating backers regularly on each step of the process.

****Please note that this cover is not the definitive one. This cover was made in order to showcase the sticker!****
On each magazine, there will be a sticker. Hand-sticked in Italy, each issue will be unique. This sticker will feature all the content and the contributors of the magazine, designed as a cosmetic inspired sticker. 

Please note that this cover is not the definitive one. This cover was made in order to showcase the sticker!
Please note that this cover is not the definitive one. This cover was made in order to showcase the sticker!

We designed a dedicated page in the first issue of the magazine for the people who will support us on kickstarter. This page will be placed at the beginning of the magazine. Each person will be listed in an alphabetical order with his First Name, Last Name and country.

**** Please note that this is a previsional calendar. We will do our best to keep the deadlines! ****

 Usage Magazine is 30% self-financed by their founders.

Your Name in the magazine + Party Invitation
Your Name in the magazine + Party Invitation
Your Name in the magazine + Party Invitation + Digital Magazine
Your Name in the magazine + Party Invitation + Digital Magazine
Your Name in the magazine + Party Invitation + Print Magazine (early bird)
Your Name in the magazine + Party Invitation + Print Magazine (early bird)
Your Name in the magazine + Party Invitation + Print Magazine
Your Name in the magazine + Party Invitation + Print Magazine
Your Name in the magazine + Party Invitation + Digital Magazine + Print Magazine + Black premium tote bag in heavy cotton
Your Name in the magazine + Party Invitation + Digital Magazine + Print Magazine + Black premium tote bag in heavy cotton
Your Name in the magazine + Party Invitation + Digital Magazine + Print Magazine + Black premium tote bag in heavy cotton + Bespoke full page for the next issue
Your Name in the magazine + Party Invitation + Digital Magazine + Print Magazine + Black premium tote bag in heavy cotton + Bespoke full page for the next issue
Your Name in the magazine + Party Invitation + Digital Magazine + Print Magazine+ Black premium tote bag in heavy cotton + Bespoke spread page for the next issue
Your Name in the magazine + Party Invitation + Digital Magazine + Print Magazine+ Black premium tote bag in heavy cotton + Bespoke spread page for the next issue

If you like our project but can't contribute, you can help us by simply sharing this page with your contacts and friends. You can also follow our instagram account @usagemagazine.

If you liked the song of the video, you can follow our friends from Tempo Studio!

Risks and challenges

The greatest challenge with any finished magazine is shipping; once printed, our main goal is to have all copies shipped by the end of June. All of the funds raised, including any addition to our goal, will be invested into our second issue.

If you have any postage related questions or any further queries related to Usage Magazine or this campaign, please get in touch - contact@usagemagazine.com - and we’ll get back to you ASAP.

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Support

  1. Make a pledge without a reward

    About $12
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  2. Select this reward

    Pledge €5 or more About $6

    Usage Magazine Supporter

    Usage Magazine thanks you, your name appears on a dedicated page in the first edition of the magazine. You are also invited to our launching party in Paris.

    Includes:
    • Your Name in the Magazine
    • Launching Party Invitation in Paris
    Less
    Estimated delivery
    0 backers
    About $6
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  3. Select this reward

    Pledge €10 or more About $12

    Digital Magazine

    This is the best way to get Usage Magazine on your pocket or in your cloud. You can read it everywhere! We will send you a HD .pdf by email the day of the launching.

    Includes:
    • Your Name in the Magazine
    • Launching Party Invitation in Paris
    • Digital Magazine
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    Estimated delivery
    12 backers
    About $12
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  4. Select this reward

    Pledge €18 or more About $21

    Print Magazine - Early Bird

    We are happy to provide you the magazine at a Kickstarter exclusive price! Be the first to get our first issue hot off the press before it sells out! Limited quantities!

    Includes:
    • Your Name in the Magazine
    • Launching Party Invitation in Paris
    • Print Magazine
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited (169 left of 200) 31 backers
    About $21
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  5. Select this reward

    Pledge €20 or more About $24

    Print Magazine

    Pre-order the first issue now, from the press to your mailbox.

    Includes:
    • Your Name in the Magazine
    • Launching Party Invitation in Paris
    • Print Magazine
    Less
    Estimated delivery
    Ships to Anywhere in the world
    9 backers
    About $24
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  6. Select this reward

    Pledge €35 or more About $41

    Print Magazine + Black Tote Bag

    Pre-order the first issue now with his black tote bag! The tote bag is a standard format (41cm × 38cm × 8,5cm) in a black 220g premium heavy black 100% cotton. The handles measurement is 31cm. The logo is silk printed in white on one face.

    Includes:
    • Your Name in the Magazine
    • Launching Party Invitation in Paris
    • Print Magazine
    • Black Tote Bag
    Less
    Estimated delivery
    Ships to Anywhere in the world
    17 backers
    About $41
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  7. Select this reward

    Pledge €500 or more About $588

    Full-Page Bespoke Advertsing or Content

    We'll work with you to create a full-page bespoke advertising or content in the upcoming Issue 002 of Usage Magazine.

    Includes:
    • Your Name in the Magazine
    • Launching Party Invitation in Paris
    • Digital Magazine
    • Print Magazine
    • Black Tote Bag
    • Full-Page Bespoke Advertising or Content
    Less
    Estimated delivery
    Ships to Anywhere in the world
    4 backers
    About $588
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    It's a way to bring creative projects to life.

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  8. Select this reward

    Pledge €1,000 or more About $1,176

    Bespoke Spread Advertising or Content

    We'll work with you to create a spread page bespoke advertising or content in the upcoming Issue 002 of Usage Magazine.

    Includes:
    • Your Name in the Magazine
    • Launching Party Invitation in Paris
    • Digital Magazine
    • Print Magazine
    • Black Tote Bag
    • Bespoke Spread Page Advertising or Content
    Less
    Estimated delivery
    Ships to Anywhere in the world
    1 backer
    About $1,176
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.