Usage Magazine is a new biannual magazine focusing on cosmetics and beauty. Paris based but written in English, Usage Magazine showcases the products with a non-commercial but artistic aesthetic.
We are a team of art directors, graphic designers and photographers who already work in the fields of fashion, luxury and beauty in Paris.
Usage Magazine is born with the idea that today, the beauty industry is losing its creativity whilst climbing a commercial escalator. In order to bring back this creativity and beauty jobs back to the foreground, such as hairdressers and makeup artists who have all been left behind, we have created Usage Magazine.
For the first issue, the magazine includes worldwide to niche brands, curated by quality, not by hype.
As beauty is made to be contemplated, we display the beauty within still-life focused photo series. We gave “carte blanche”/a free pass, if you will, to more than 20 worldwide contributors in order to offer them the opportunity to express their talent and their creativity. We want to break the already established frontiers between art and commerce by giving the speech to creatives. We are proud to give you exclusive content thanks to the trust, the energy and the support of all our contributors.
PART. 1 - Interviews
[INTERVIEW] > Whispering with Laura Mercier
An intimate portrait with the makeup master Laura Mercier.
Plastic intervention by Camille Pogu
[PRODUCT] > L'objet by Artis
Photo series presenting the « Elite Smoke » brushes collection.
Photography by Romain Boé
[REPORT] > Case Study by NellyRodi
Innovation & Creativity Agency NellyRodi will explore and analyse the "Cross Gender" theme.
[PORTFOLIO] > Tandem: Paul Duchemin + Julia Wretzky
A photo project teaming a hairstylist and a makeup artist.
Photography by Écoute Chérie
[INTERVIEW] > cc:onversation
An intimate conversation with Laura Burdese, Acqua di Parma's CEO.
[INTERVIEW] > New Born: La Bouche Rouge
An interview of Nicolas Gerlier about his new lipstick brand. Photography by Léonard Méchineau
PART. 2 - Creative Photo Series
Still Life Series #01 by Léonard Méchineau
Still Life Series #02 by Christian Hagemann
Still Life Series #03 by Baker & Evans
Still Life Series #04 by Philippe Fragnière
Still Life Series #05 by Jonas Marguet
Beauty Series #01 by Justin Personnaz
Beauty Series #02 by Julia & Vincent
Beauty Series #03 by Cécile Paravina & Lee Wei Swee
Beauty Series #04 by Corey Olsen
Beauty Series #05 by Azim Haidaryan
PART. 3 - Documenta
Los Angeles based photographer Sergiy Barchuk will explore by a photographic report the world of DIY makeup and natural light.
Advertising Free • 200 pages • 210 × 300mm • CYMK Offset • Printed in Italy •
As graphic designers who have produced books ourselves, we appreciate high-quality publishing and know what it takes to produce a high-quality magazine. The magazine will be printed in Verona, Italy.
Having designed and produced many books, magazines and print supports ourselves, we understand the process well and have already been working closely with printers to iron out any problems they anticipate before production. We will be reviewing hard copy proofs of every page before printing. When the magazine is being printed, we will be visiting the printing plant to conduct a press check to ensure the color reproduction is faithful to the original.
This is a big magazine that is going to take time to print, bind, and finish. We are working closely with our printer in Italy to ensure the smoothest production possible and, if funded, we plan on updating backers regularly on each step of the process.
****Please note that this cover is not the definitive one. This cover was made in order to showcase the sticker!****
On each magazine, there will be a sticker. Hand-sticked in Italy, each issue will be unique. This sticker will feature all the content and the contributors of the magazine, designed as a cosmetic inspired sticker.
We designed a dedicated page in the first issue of the magazine for the people who will support us on kickstarter. This page will be placed at the beginning of the magazine. Each person will be listed in an alphabetical order with his First Name, Last Name and country.
**** Please note that this is a previsional calendar. We will do our best to keep the deadlines! ****
Usage Magazine is 30% self-financed by their founders.
If you like our project but can't contribute, you can help us by simply sharing this page with your contacts and friends. You can also follow our instagram account @usagemagazine.
If you liked the song of the video, you can follow our friends from Tempo Studio!
Risks and challenges
The greatest challenge with any finished magazine is shipping; once printed, our main goal is to have all copies shipped by the end of June. All of the funds raised, including any addition to our goal, will be invested into our second issue.
If you have any postage related questions or any further queries related to Usage Magazine or this campaign, please get in touch - firstname.lastname@example.org - and we’ll get back to you ASAP.Learn about accountability on Kickstarter
- (30 days)