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AU$ 169
pledged of AU$ 16,000pledged of AU$ 16,000 goal
3
backers
Funding Unsuccessful
The project's funding goal was not reached on Thu, September 20 2018 1:13 PM UTC +00:00
Cherie BinsteadBy Cherie Binstead
First created
Cherie BinsteadBy Cherie Binstead
First created
AU$ 169
pledged of AU$ 16,000pledged of AU$ 16,000 goal
3
backers
Funding Unsuccessful
The project's funding goal was not reached on Thu, September 20 2018 1:13 PM UTC +00:00

About

Cherie Binstead

Cherie Binstead here, as long as I can remember I have been creative. I'm the mother of two small children, wife of a “Fly in Fly Out” (FIFO) Husband and a creative sole at heart. Having spent 18 months traveling around Australia in a Caravan with two small children, I was inspired to channel my creativity into writing and illustrating fun, interactive and rhythmical children’s picture books that will foster a love of reading in our children.  

As a child I actually struggled with reading and openly admit that I had a very bad relationship with reading. This then heavily hampered my schooling. As I grew older, I understood more and more the value of being a competent reader and often wished more importance had been placed on reading in those early years. 

Because of my own struggles with reading, I have always placed an importance on reading to my own children. My struggles have also been in the back of my mind when creating this series and is the reason for the series being interactive and fun. 

I not only wants to encourage a good relationship with reading in our little ones, but I wanted to give parents a vehicle that would make reading to their children more enjoyable and educational at the same time.

I have already been nominated for a 2018 AusMumpreneur Product Innovation Award for the work on the first three books in this series. But now I would really appreciate your help to complete the series and get it out for all to enjoy.

About the "Binsteads on Tour" Series

These books are centered on the adventures of a family exploring Australia with a vision of inspiring other families to get into the great outdoors. The books are colourful reflections of the Australian landscape and includes an optional map and stickers, further extending the interactive elements that already lie within these books.

The books are also told in a narrative style, from the eyes of my little girl, so that children can connect with the books easily.  

While the books promise to entice families from all over the globe to visit and explore Australia (or even their own backyard), they also include a comprehension section in each book, adding to their educational qualities and giving readers a great opportunity to open up a fun conversation about the lessons and adventures within the books. Readers will be able to collect the series, learn about Australia’s geography, history and culture and the valuable life lessons throughout the series.

My Mission for the Series

With over 30 books in this series, readers will be taken on an scenic adventure traveling around Australia and will visit wonderful cities, towns and tourist attractions. 

Throughout the series, readers will discover what historical and cultural gems there are to find and where to find them. As readers collect each book there is an underlying journey to follow as the Binsteads make their way around Australia. This journey also has some important life lessons to take note of and learn from as well.

Readers will be able to get ideas on the direction the journey might take them on and some of the places that they are going to find out about by looking at the map (which is also on the inside cover of book 1); but the real adventure will unfold as each book is released and collected.

I aim to have all books in this series completed within the next 2.5 years. 

How will your funding be used?

Creation and Publication of future Books in the Series

Your backing will help fund the creation and the publication process of future books in this series. 

The cost for creating these books are rather low as I am doing all the creative work myself and have found an amazing publishing company to work with in order to self-publish these books, however given the quantity of books in the series and how quickly I would like to get the series out, your backing will greatly help with paying for the production cost, while efforts are also made to grow the books following. 

Employ an Assistant

So that I am able to focus more on the creation of the book series and the publishing process, your funds will mean that I can start paying an assistant. This role will perform activities that will not only raise brand awareness and sales (which will intern start to see the position pay for itself), but it is also crucial to achieving the mission of completing the series within the next 2.5 years. 

This assistant will be responsible for all Social Media and Marketing activities in order to grow the brand and will also pickup the slack on the order processing, until such time that it is viable to fund a dedicated person for a Sales and Administrations role. 

Fun and Interactive Book Readings... Spreading a love for reading.

As these books are educational and about making reading fun. I will be running a campaign to get these books into Schools and Preschools. One of the key objectives is to take these books out to Primary and Preschools and run some fun and interactive book reading sessions. This approach will also get the books in front of their target audience instead of them just sitting on bookshelves in between a stack of other books.

Some of these sessions will also be filmed and used not only as promotional material for the school book reading initiative, but will also serve as a guide and will be part of a lesson plan that other schools from around the world can follow in order to run their own fun and interactive book reading sessions for the series.

The other beautiful thing about working with the schools is that I am able to set up a dedicated code for each school. When parents purchase books using the dedicated code for their child's school, they are also raising money for the school. Rather than giving a retailer or wholesaler a commission, I will be able to give that commission to the school instead.

This is an extremely easy process and is very little work for the schools. The way the system works there is also great transparency in terms of the orders taken in and the money made for the school.

Your backing on this project will help pay for the initial book reading sessions to be filmed and edited. Plus, it will also pay for any materials required for these sessions.

These book reading sessions are also a key part to the book series success and building up product awareness.

Rewards

$10 Early Bird Illustrations eBook
$10 Early Bird Illustrations eBook
$15 Early Bird Illustration eBook and Post Cards
$15 Early Bird Illustration eBook and Post Cards
$20 Early Bird eBook Bonanza
$20 Early Bird eBook Bonanza
$25 eBook Bonanza + 1
$25 eBook Bonanza + 1
$30 5 x eBooks, 2 x A5 Prints and More
$30 5 x eBooks, 2 x A5 Prints and More
$40 5 eBooks, 4 x A5 Prints and More Bundle
$40 5 eBooks, 4 x A5 Prints and More Bundle
$60 Early Bird First 3 Books Bundle
$60 Early Bird First 3 Books Bundle
$75 Early Bird First 3 Books, Map and Stickers Bundle
$75 Early Bird First 3 Books, Map and Stickers Bundle
$75 First 4 Books Bundle
$75 First 4 Books Bundle
$80 Best Value First 4 Books, Map, Stickers and More
$80 Best Value First 4 Books, Map, Stickers and More
$400 Ayers Rock Original Illustration Bundle
$400 Ayers Rock Original Illustration Bundle
$400 Lookout at Jabiru Original Illustration Bundle
$400 Lookout at Jabiru Original Illustration Bundle
$400 Zebra Finches Original Illustration Bundle
$400 Zebra Finches Original Illustration Bundle
$400 Sammy Seal Original Illustration Artwork
$400 Sammy Seal Original Illustration Artwork
$400 Croc Jumping Original Illustration Bundle
$400 Croc Jumping Original Illustration Bundle
$400 Sunset at Broome Original Illustration
$400 Sunset at Broome Original Illustration

Risks and challenges

The biggest challenge will be finding the person who is the right fit for the assistants position. This is really a crucial element for not only the success of this series, but also for the series being completed in the 2.5 year period.

To make sure the right person is found, I have really thought about the businesses core values, in order to make sure that who ever is employed is aligned with the company values and therefore will be a good fit from a cultural point of view.

Finding someone who is as passionate about their job, the values of the company and being part of something that is making a different is key.

The assistant will have SOP (Standard Operating Procedures) document to guide them, so that there is a clear understanding of what is required for the role. It is important that this person is culturally the right fit, but they need to understand what is expected of them and be able to commit to performing in their position as well.

I have also been working on a schedule for a series of advertising campaigns that this assistant can get up and running to start building the brand and a sales funnel. This will give the assistant a good grounding as they find their feet in their role and will ensure they can hit the ground running.

In order to make sure that I work efficiently with the assistant, we will both have clearly defined Weekly Goals that will be broken down into Daily Tasks to report back to each other on to make sure that we are both on track.

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Support

  1. Select this reward

    Pledge AU$ 10 or more About $7

    Early Bird Special Illustrations eBook

    The Illustration eBook will have a selections of my 20 favourite illustrations from books 1, 2 and 3 with descriptions on each illustration.

    Includes:
    • Lifetime Membership keeping you posted on future releases.
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    Pledge AU$ 15 or more About $10

    Illustrations eBook+Post Card

    Early Bird Special
    The Illustration eBook will have a selections of my 20 favourite illustrations from books 1, 2 and 3 with descriptions on each illustration.

    Includes:
    • 6 x Post Cards taken from my favourite scenic illustrations
    • Lifetime Membership keeping you posted on future releases.
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    Pledge AU$ 20 or more About $14

    Early Bird eBook Bonanza!

    The Illustration eBook will have a selections of my 20 favourite illustrations from books 1, 2 and 3 with descriptions on each illustration.

    Includes:
    • "Binsteads on Tour" Books 1, 2 and 3 as eBooks
    • Lifetime Membership keeping you posted on future releases.
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  4. Select this reward

    Pledge AU$ 25 or more About $17

    ebook Bonanza + 1

    The Illustration eBook will have a selections of my 20 favourite illustrations from books 1, 2 and 3 with descriptions on each illustration.

    Includes:
    • "Binsteads on Tour" Books 1, 2 and 3 as eBooks
    • Binsteads on Tour Book 4 eBook
    • Lifetime Membership keeping you posted on future releases.
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  5. Select this reward

    Pledge AU$ 30 or more About $21

    2 x Prints + All 5 eBooks

    The Illustration eBook will have a selections of my 20 favourite illustrations from books 1, 2 and 3 with descriptions on each illustration.

    Includes:
    • 2 x Signed A5 Prints on 200GSM Satin Paper
    • "Binsteads on Tour" eBooks 1, 2, 3 and 4
    • Lifetime Membership keeping you posted on future releases.
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  6. Select this reward

    Pledge AU$ 40 or more About $28

    4 x Prints + All 5 eBooks

    The Illustration eBook will have a selections of my 20 favourite illustrations from books 1, 2 and 3 with descriptions on each illustration.

    Includes:
    • "Binsteads on Tour" eBooks 1, 2, 3 and 4
    • 4 x A5 Prints on 200GSM Satin Paper
    • Lifetime Membership keeping you posted on future releases.
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  7. Select this reward

    Pledge AU$ 60 or more About $41

    Early Bird Special_First 3 Books Bundled

    The first 3 books in the series 'Binsteads on Tour" signed.

    Includes:
    • Illustrations eBook as in above rewards.
    • 6 x Post Cards taken from my favourite scenic illustrations
    • Lifetime Membership keeping you posted on future releases.
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  8. Select this reward

    Pledge AU$ 75 or more About $52

    First 3 Books, Map & Stickers

    Early Bird Special
    The first 3 books in the series 'Binsteads on Tour" signed. Plus you will also get the Map and stickers, making this series even more interactive and fun to collect.

    Includes:
    • Illustrations eBook as in above rewards.
    • 6 x Post Cards taken from my favourite scenic illustrations
    • Lifetime Membership keeping you posted on future releases.
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  9. Select this reward

    Pledge AU$ 75 or more About $52

    First 4 Books Bundled

    The first 4 books in the series 'Binsteads on Tour" signed.

    Includes:
    • Illustrations eBook as in above rewards.
    • 6 x Post Cards taken from my favourite scenic illustrations
    • Lifetime Membership keeping you posted on future releases.
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    Pledge AU$ 80 or more About $55

    BEST VALUE_First 4 Books, Map & Stickers

    BEST VALUE
    The first 4 books in the series 'Binsteads on Tour". Plus you will also get the Map and stickers, making this series even more interactive and fun to collect.

    Includes:
    • Illustrations eBook as in above rewards.
    • 6 x Post Cards taken from my favourite scenic illustrations
    • 4 x A5 Prints on 200GSM Satin Paper
    • Lifetime Membership keeping you posted on future releases.
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    Pledge AU$ 400 or more About $276

    First 4 Books and 1 x Original Artwork

    Ayers Rock Original
    This bundle gets you signed copies of the first 4 books in the series with Map and Stickers and the original "Ayers Rock" Illustration. The illustrations is A3 in size, on 300GSM Water Colour Paper and is painting using Indian Inks.

    Includes:
    • 6 x Post Cards taken from my favourite scenic illustrations
    • Illustrations eBook as in above rewards.
    • Lifetime Membership keeping you posted on future releases.
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    Pledge AU$ 400 or more About $276

    First 4 Books & 1 x Original Artwork

    Lookout at Jabiru in Kakadu National Park
    This bundle gets you signed copies of the first 4 books in the series with Map and Stickers and the original "Lookout at Jabiru in Kakadu National Park" Illustration. The illustrations is A3 in size, on 300GSM Water Colour Paper and is painting using Indian Inks.

    Includes:
    • 6 x Post Cards taken from my favourite scenic illustrations
    • Illustrations eBook as in above rewards.
    • Lifetime Membership keeping you posted on future releases.
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    Pledge AU$ 400 or more About $276

    First 4 Books & 1 x Original Artwork

    Zebra Finches
    This bundle gets you signed copies of the first 4 books in the series with Map and Stickers and the original "Zebra Finches" Illustration. The illustrations is A3 in size, on 300GSM Water Colour Paper and is painting using Indian Inks.

    Includes:
    • 6 x Post Cards taken from my favourite scenic illustrations
    • Illustrations eBook as in above rewards.
    • Lifetime Membership keeping you posted on future releases.
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    Pledge AU$ 400 or more About $276

    First 4 Books & 1 x Original Artwork

    Sammy the Seal
    This bundle gets you signed copies of the first 4 books in the series with Map and Stickers and the original "Sammy the Seal" Illustration. The illustrations is A3 in size, on 300GSM Water Colour Paper and is painting using Indian Inks.

    Includes:
    • 6 x Post Cards taken from my favourite scenic illustrations
    • Illustrations eBook as in above rewards.
    • Lifetime Membership keeping you posted on future releases.
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  15. Select this reward

    Pledge AU$ 400 or more About $276

    First 4 Books & 1 x Original Artwork

    Croc Jumping
    This bundle gets you signed copies of the first 4 books in the series with Map and Stickers and the original "Croc Jumping" Illustration. The illustrations is A3 in size, on 300GSM Water Colour Paper and is painting using Indian Inks.

    Includes:
    • 6 x Post Cards taken from my favourite scenic illustrations
    • Illustrations eBook as in above rewards.
    • Lifetime Membership keeping you posted on future releases.
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    Pledge AU$ 400 or more About $276

    First 4 Books & 1 x Original Artwork

    Sunset at Cotton Tree
    This bundle gets you signed copies of the first 4 books in the series with Map and Stickers and the original "Sunset at Broome" Illustration. The illustrations is A3 in size, on 300GSM Water Colour Paper and is painting using Indian Inks.

    Includes:
    • 6 x Post Cards taken from my favourite scenic illustrations
    • Illustrations eBook as in above rewards.
    • Lifetime Membership keeping you posted on future releases.
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Funding period

- (30 days)