EDI GOLDEN AGE | ADVANCED SATURATION DIVER by EUROPEAN DIVING INSTRUMENTS
*** February 13, 2015 ***
Sadly, it looks like we're not going to make it.
We are re-thinking the possibilities of our project, and hope to launch a new project soon.
Don't hesitate to send us your questions, comments, or give a last minute show of support for the Golden Age.
You can also keep track of EDI on Twitter: twitter.com/ediwatches
Thanks to those who supported us and gave us great feedback.
*** January 18, 2015 ***
- Added updated dial design based on feedback
- Added image of clasp
- Each watch purchased from Kickstarter will have a unique serial number
At EDI Watches, we are making it affordable to have features that were previously only available in the most exclusive watches. We then added our own exciting innovations. Finally, we packaged it in a watch with the timeless style from the golden age of watches; all at a Kickstarter promotional price. This price will not last, so take this opportunity to buy now!
With the money we raise, we will be able to place the minimum orders with our factories (500 to 2000 units, depending on the part).
We will implement minor changes to several parts before production begins (including the logo plaque), as discussed below. We welcome input from customers.
***Updated dial design based on customer feedback***
Prototype photos based on original design - pre-update
Our Distinctive Features
You will not see all these features in other modern watches at our price point. Some of these features are also proprietary.
1. Our automatic double barrel movement with a 3 day power reserve.
This movement is highly decorated, has a full balance bridge, and a large balance wheel. The power reserve is far longer than in other mechanical dive watches at this price. It also hand winds.
For those new to mechanical watch terminology, this means that the watch is automatically wound with the movement of your wrist. You also have the option of winding the watch with the crown. There is no battery or any electrical current.
2. Thickest lume application. We engineered extraordinarily tall hour-marker surrounds, to support the thickest possible layer of lume.
3. Partially textured indices and hands. For better visibility in every lighting situation.
4. Advanced shuttle loom denim straps. Fast drying, breathable, durable fabric, made the old fashioned way, on shuttle looms.
5. 904L steel. We use 904L stainless steel for our watches’ cases and bracelets. Try to find other companies using 904L at this price point.
6. Shock resistant movement holder. Our movement rings will be made from a shock-resistant elastomer, which protects the watch’s internal mechanisms.
7. Pointed crown guards. Based on crown guards of the early 1960s, these have an elegant yet aggressive style, and avoid impeding access to the crown.
8. Crimped edge (screw down) crown. As in the golden age of watches, a large crimped inner edge on the crown is used, for a firmer grip.
9. Fat bevelled lugs. In the classic 1950s/60s style, no detail is ignored, including the beautiful fat bevelled lugs that were characteristic of that era.
10. Lacquered dials. Layering nitrocellulose lacquer on the dial was a once-forgotten method for protecting against damage. The striking, liquid effect that this lacquer creates is part of the appeal of watches from the golden age.
11. Our colours. Our colours are inspired by golden age of watches, and the sun bleached bezels and dials seen on classic divers after years of service.
450m water resistance (pressure tested to 500m)
Double domed sapphire crystal with [inner] AR coating
Lumed sapphire bezel insert
Solid link (904L) stainless steel bracelet with solid end links and link screws
Dive clasp with microadjuster
Large (2mm), extra durable spring bars
Spring bar/lug hole setup allowing spring bars to fully extend, to prevent failure
Protected helium release valve
Custom Viton gaskets
Case diameter: 41.5mm without crown
Lug to lug: 48.5mm
Height: 12.75mm + 1.5mm crystal dome
Crown: 8mm x 4.3mm
Lug width: 20mm
Buckle width: 18mm
Changes Before Production
The main changes that will be made to the watch before production will be to the crown (deeper ridges, deeper engraving, beveled edge), and to the logo on the dial. The logo plaque will be completely redone.
Input from customers will definitely be considered.
Movement: EDI E-353 automatic (and hand winding), double barrel, full balance bridge, 3-day power reserve, 21,600bph beat rate, built to EDI specs by the Liaocheng factory
Crystal: Premium double-domed sapphire with inner AR coating
Case: 904L steel, drilled lugholes
Bezel: 120 clicks, 904L steel, lumed sapphire
Bracelet: Link screws, solid end links, microadjustable dive clasp
Lume: Custom tinted BGW9 Superluminova™
Your package will include:
EDI Golden Age dive watch, fitted with its bracelet
EDI shuttle loom strap (matching the watch colour)
EDI nylon nato strap (grey)
Strap changing tool
EDI watch box
1. For our watches to include features and materials that are only used in the most expensive watches; and to sell them at a fraction of the cost.
2. To include our unique, proprietary innovations in the EDI Golden Age. We will continue to develop new features, using the most advanced parts and materials available.
3. To have our watches fully tested in the most extreme scenarios, by commercial diving companies. We will be working with the SubSea diving company of Italy to test our watches’ capabilities.
4. To create our products with a classic style inspired by the elegant yet functional dive watches of the golden age of watches; the 1950s and 60s. We capture particular style elements that others [who pay homage to the era] have overlooked. We take you back to a time of legendary watches and legendary watch owners.
5. To spare no cost in achieving our goals for quality, and to have as many of our parts as possible made and assembled in Europe in the future.
6. To eventually bring our in-house movement design into production.
Where is the EDI Golden Age manufactured, designed, and tested?
The Golden Age was designed and engineered in our workshop in Spain.
The dials (including the indices) and hands are entirely made in Switzerland.
The cases are made in China at a very experienced, top notch factory.
The movements will be made to our own specifications by a movement manufacturer in China (Liaocheng) with over 50 years of experience and a brand new manufacturing facility. The quality control and oversight of the movement will first be performed by a Hong Kong company that also provides a warranty and various guarantees. The movement will then get partially rebuilt (with new components), lubricated, and a second layer of quality control at the assembly plant in Switzerland.
The final assembly of the watch will be performed in Switzerland, where the completed watch will also go through a final quality control process. This facility will also perform pressure testing again for water resistance.
The Golden Age will be tested to its limits by the SubSea commercial diving company in Italy, where it will be used by professional divers and the results will be posted on our website. We intend to continue working with SubSea as we bring more innovations to the market.
Your watches will be shipped from Europe.
We searched the entire world for the facilities that were capable of creating our watch. After consulting with hundreds, we realized we could not find what we needed in one place. We did not compromise. We only accepted the best.
We will provide a complete limited warranty for issues that occur within the first year of owning your watch.
We will also sell replacement movements to registered customers beyond the warranty period. We will be keeping a large surplus of them.
At the moment we are just a 2 person operation without a service / repair centre. However, as the company grows, we will implement one.
The warranty does not cover if the watch has been dropped, hit, has clear evidence of abuse, the case back has been opened or other parts have been removed, or any wear from regular use.
Care instructions are not followed according to the manual (e.g. leaving the crown unscrewed while underwater).
Philip Allan, is EDI’s data bank for technical and movement information. Philip has been staying in the Costa Brava region of Spain, a haven for sea going activities, while starting EDI.
Richard Harrison, is mechanically minded, a natural wristwatch handyman, and has been a licensed diver since 2007. Richard is based in Ontario, Canada, where he is in charge of EDI’s North American operations.
Lorenzo Vecchia - Product photographer for our better photos
Ryan Heaney - Digital rendering creator
Joieria Rellotgeria - Assembled our prototype
Subsea Services - Testing our watches
Risks and challenges
Risk 1: Late delivery. If the production process is seamless, we will start delivering watches within 6 months after we receive the Kickstarter funding. To mitigate the risk of late delivery, we decided to be very conservative with our time estimate. We will keep our buyers updated on Kickstarter and through Twitter.
Risk 2: Parcel loss due to mail service. Our watches will be shipped fully tracked and insured. Any loss will be immediately replaced. Shipments to certain countries must be sent via DHL to prevent loss. Every customer will receive their watches.
Risk 3: After sales service. At this point we are just a 2 person operation. We do not have a repair facility, etc. This is why we will continue to provide spare parts (and will keep a lot of excess in reserve), even after the warranty is over. We will be developing a service and repairs department in the future.Learn about accountability on Kickstarter
- (60 days)