Funded! This project was successfully funded on November 22, 2012.

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Vintage style meets modern attitude in these silk scarves, featuring hand-drawn illustrations of cities from a local's point of view.

About Emily+Ross

UPDATE: WE ARE FULLY FUNDED on 11/7 with 14 DAYS TO GO! Thank you so much to all our backers and supporters! The scarves are going into production, and now we're moving on to stretch goals -- details below!

Hi! I'm Emily McDowell, the Emily in Emily+Ross. I'm a writer and illustrator living in Los Angeles. In 2010, I left my fulltime job as an advertising copywriter and creative director, determined to build a career that resonated more with who I am. Since then, I've been working as an illustrator and freelancer.

Last spring, my brilliant friend June Ross, an open water swimmer and Bay Area resident, came to me with a great idea: she wanted me to draw her a scarf featuring San Francisco Bay, in the style of vintage travel scarves from the 40s and 50s. In the process of creating that scarf, the idea for Emily+Ross was born.

I've lived all over the country, and I've always had a fascination with the nuances and details that make each city unique. Not the touristy stuff, but the real, often-overlooked elements familiar to the people who actually live there: the kind of things that appeal to both residents and visitors alike.

Emily+Ross scarves are designed to celebrate places from a local's perspective, with a nod to vintage style, but with a modern, irreverent sensibility. Above all, I want everything I design to be beautiful and wearable, or suitable for framing in your home.

The scarves are hand-illustrated by me, in my messy little home office in Los Angeles. They are digitally printed onto extremely high quality, 100% silk with a soft, matte, sand-washed finish. Additional cities are coming soon; I plan to do Brooklyn next.

With my personal savings, I've funded the development process so far: research, having samples made, building a website, doing a photo shoot. But now, I'm ready to bring Emily+Ross to life, which is where you come in.

The Project

One of the benefits of digital printing is that it's possible to print smaller bulk runs, which is great for small businesses like mine. However, there are minimum quantity requirements for fabric and printing of each design, and those require payment up front. With the funds I raise from Kickstarter, I'll be able to place a large order for production. I'll also be able to sample and produce scarves featuring additional cities.

STRETCH GOALS:

Now that we've reached our goal of $6,000 (HOORAY!!!), I'll be using additional funds for the following:

  • Holding launch parties and trunk shows to attract wholesale buyers
  • Paying trade show booth fees to attract even MORE wholesale buyers!
  • Building a custom e-commerce site
  • Beginning the process of expanding the line into cotton tea towels, by sourcing manufacturers and having samples made.


Rewards

All rewards will be shipped the first week of December to arrive before the holidays.

PRINTS: Signed, limited edition, 8x8" and 12"x12" archival pigment prints, of the scarf design of your choice, on high-quality, heavyweight matte stock.

The Los Angeles scarf print is shown here in both sizes, and all three designs are available as prints, starting at the $25 backer level. Prints of the scarf designs are a Kickstarter backer exclusive, and will not be available to purchase after the project ends.

SCARVES: Want a scarf? You'll get one in the design of your choice when you back this project at the $100 level. An important note on that: when this project ends, the scarves will sell for about $120, so as a $100 backer, you won't just get a scarf and my undying appreciation; you'll also get a significant discount on the retail price.

THE SAN FRANCISCO SCARF

THE LOS ANGELES SCARF

THE PALM SPRINGS SCARF

Thank You

I'd like to especially thank June Ross, my amazing friend and the inspiration for this whole shebang. All photos were shot by the talented Bess Friday, based in San Francisco. Thank you, also, to our lovely model Abigail Rutkowski, and to all the people who've been offering up Facebook likes and words of encouragement as this plan has unfolded.

And, of course, I want to thank everyone who backs this project. I am so incredibly grateful for all of your support.

Like Emily+Ross on Facebook and follow us on Twitter @emilyandross for updates and special announcements!

Want to see Kicktraq's forecast for Emily+Ross? Click below:

Risks and challenges Learn about accountability on Kickstarter

I've already done most of the hard work of sourcing the right material and finding the right printer and manufacturer, which has definitely been the most challenging part of the process so far. After several months of development, I feel confident that I have great partners.

My background has definitely prepared me to take on the challenge of marketing and promotions; I've been working to grow both big and small brands for many years, both creatively and strategically, and I'm looking forward to doing the same with my own company. To start, I'll be sending out press kits to bloggers and buyers, and holding launch parties in Los Angeles and San Francisco.

Really, the main obstacle for me is startup capital -- which is where my amazing Kickstarter angels come in.

FAQ

98
Backers
$8,535
pledged of $6,000 goal
0
seconds to go
  • Pledge $10 or more
    You selected

    7 backers

    A handwritten thank-you note, sent to you on a limited edition, full-color postcard featuring one of the three scarf designs available at launch.

    Estimated delivery:
  • Pledge $25 or more
    You selected

    17 backers

    A signed, limited edition 8" x 8" archival pigment print of your choice of the Los Angeles, Palm Springs, or San Francisco scarf design, printed on 8.5" x 11" heavyweight matte stock. Prints of the scarf designs will only be available for the duration of the Kickstarter launch. All rewards will be delivered before the holidays.

    Estimated delivery:
    Add $4 USD to ship outside the US
  • Pledge $45 or more
    You selected

    9 backers

    A signed, limited edition 12" x 12" archival pigment print of your choice of the Los Angeles, Palm Springs, or San Francisco scarf design, printed on 13" x 19" heavyweight matte stock. Prints of the scarf designs will only be available for the duration of the Kickstarter launch. All rewards will be delivered before the holidays.

    Estimated delivery:
    Add $5 USD to ship outside the US
  • Pledge $75 or more
    You selected

    4 backers

    A set of ALL THREE 8"x8" signed, limited edition prints of the Los Angeles, Palm Springs, and San Francisco scarf designs. (OR) TWO signed, limited edition 12" x 12" prints of the scarf design(s) of your choice, printed on 13" x 19" heavyweight matte stock. Prints of the scarf designs will only be available for the duration of the Kickstarter launch. Keep one for you and give one as a gift!

    Estimated delivery:
    Add $5 USD to ship outside the US
  • Pledge $100 or more
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    37 backers Limited (63 left of 100)

    Your $100 pledge gets you the scarf of your choice: Los Angeles, Palm Springs, or San Francisco Bay. Scarves are 100% silk and 36" square, and will retail for $120. They will be delivered before the holidays. I'm biased, but they make excellent gifts. Free shipping to USA.

    Estimated delivery:
    Add $7 USD to ship outside the US
  • Pledge $125 or more
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    4 backers Limited (46 left of 50)

    One scarf of your choice AND a signed, limited edition 8" x 8" archival pigment print of the scarf design of your choice. (The two designs can be different.)

    Estimated delivery:
    Add $7 USD to ship outside the US
  • Pledge $140 or more
    You selected

    0 backers Limited (30 left of 30)

    One scarf of your choice AND a signed, limited edition 12" x 12" archival pigment print of the scarf design of your choice. (The two designs can be different.)

    Estimated delivery:
    Add $10 USD to ship outside the US
  • Pledge $175 or more
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    6 backers Limited (24 left of 30)

    TWO scarves of your choice: Los Angeles, Palm Springs, or San Francisco Bay (the two designs can be different).

    Estimated delivery:
    Add $10 USD to ship outside the US
  • Pledge $200 or more
    You selected

    1 backer Limited (19 left of 20)

    TWO scarves of your choice: Los Angeles, Palm Springs, or San Francisco Bay (the two designs can be different), PLUS a set of ALL THREE 8"x8" signed, limited edition prints of the Los Angeles, Palm Springs, and San Francisco scarf designs. (OR) TWO signed, limited edition 12" x 12" prints of the scarf design(s) of your choice, printed on 13" x 19" heavyweight matte stock.

    Estimated delivery:
    Add $15 USD to ship outside the US
  • Pledge $300 or more
    You selected

    1 backer Limited (19 left of 20)

    THREE scarves of your choice: Los Angeles, Palm Springs, or San Francisco Bay (The three designs can be different), PLUS a set of ALL THREE 12"x12" signed, limited edition prints of the Los Angeles, Palm Springs, and San Francisco scarf designs, printed on 13" x 19" heavyweight matte stock.

    Estimated delivery:
    Add $15 USD to ship outside the US
  • Pledge $500 or more
    You selected

    2 backers Limited (8 left of 10)

    SIX scarves of your choice: any combination of Los Angeles, Palm Springs, and San Francisco Bay.

    Estimated delivery:
    Add $15 USD to ship outside the US
  • Pledge $1,000 or more
    You selected

    0 backers Limited (3 left of 3)

    THREE scarves of your choice: Los Angeles, Palm Springs, or San Francisco Bay (The three designs can be different), AND 3 signed, limited edition 8" x 8" archival pigment prints of the scarf design(s) of your choice, PLUS a custom illustration by Emily McDowell. (I can't promise completion of custom illustrations before the holidays.)

    Estimated delivery:
    Add $15 USD to ship outside the US
Funding period

- (30 days)