UPDATE: WE ARE FULLY FUNDED on 11/7 with 14 DAYS TO GO! Thank you so much to all our backers and supporters! The scarves are going into production, and now we're moving on to stretch goals -- details below!
Hi! I'm Emily McDowell, the Emily in Emily+Ross. I'm a writer and illustrator living in Los Angeles. In 2010, I left my fulltime job as an advertising copywriter and creative director, determined to build a career that resonated more with who I am. Since then, I've been working as an illustrator and freelancer.
Last spring, my brilliant friend June Ross, an open water swimmer and Bay Area resident, came to me with a great idea: she wanted me to draw her a scarf featuring San Francisco Bay, in the style of vintage travel scarves from the 40s and 50s. In the process of creating that scarf, the idea for Emily+Ross was born.
I've lived all over the country, and I've always had a fascination with the nuances and details that make each city unique. Not the touristy stuff, but the real, often-overlooked elements familiar to the people who actually live there: the kind of things that appeal to both residents and visitors alike.
Emily+Ross scarves are designed to celebrate places from a local's perspective, with a nod to vintage style, but with a modern, irreverent sensibility. Above all, I want everything I design to be beautiful and wearable, or suitable for framing in your home.
The scarves are hand-illustrated by me, in my messy little home office in Los Angeles. They are digitally printed onto extremely high quality, 100% silk with a soft, matte, sand-washed finish. Additional cities are coming soon; I plan to do Brooklyn next.
With my personal savings, I've funded the development process so far: research, having samples made, building a website, doing a photo shoot. But now, I'm ready to bring Emily+Ross to life, which is where you come in.
One of the benefits of digital printing is that it's possible to print smaller bulk runs, which is great for small businesses like mine. However, there are minimum quantity requirements for fabric and printing of each design, and those require payment up front. With the funds I raise from Kickstarter, I'll be able to place a large order for production. I'll also be able to sample and produce scarves featuring additional cities.
Now that we've reached our goal of $6,000 (HOORAY!!!), I'll be using additional funds for the following:
- Holding launch parties and trunk shows to attract wholesale buyers
- Paying trade show booth fees to attract even MORE wholesale buyers!
- Building a custom e-commerce site
- Beginning the process of expanding the line into cotton tea towels, by sourcing manufacturers and having samples made.
All rewards will be shipped the first week of December to arrive before the holidays.
PRINTS: Signed, limited edition, 8x8" and 12"x12" archival pigment prints, of the scarf design of your choice, on high-quality, heavyweight matte stock.
The Los Angeles scarf print is shown here in both sizes, and all three designs are available as prints, starting at the $25 backer level. Prints of the scarf designs are a Kickstarter backer exclusive, and will not be available to purchase after the project ends.
SCARVES: Want a scarf? You'll get one in the design of your choice when you back this project at the $100 level. An important note on that: when this project ends, the scarves will sell for about $120, so as a $100 backer, you won't just get a scarf and my undying appreciation; you'll also get a significant discount on the retail price.
THE SAN FRANCISCO SCARF
THE LOS ANGELES SCARF
THE PALM SPRINGS SCARF
I'd like to especially thank June Ross, my amazing friend and the inspiration for this whole shebang. All photos were shot by the talented Bess Friday, based in San Francisco. Thank you, also, to our lovely model Abigail Rutkowski, and to all the people who've been offering up Facebook likes and words of encouragement as this plan has unfolded.
And, of course, I want to thank everyone who backs this project. I am so incredibly grateful for all of your support.
Want to see Kicktraq's forecast for Emily+Ross? Click below:
Risks and challenges
I've already done most of the hard work of sourcing the right material and finding the right printer and manufacturer, which has definitely been the most challenging part of the process so far. After several months of development, I feel confident that I have great partners.
My background has definitely prepared me to take on the challenge of marketing and promotions; I've been working to grow both big and small brands for many years, both creatively and strategically, and I'm looking forward to doing the same with my own company. To start, I'll be sending out press kits to bloggers and buyers, and holding launch parties in Los Angeles and San Francisco.
Really, the main obstacle for me is startup capital -- which is where my amazing Kickstarter angels come in.Learn about accountability on Kickstarter
- (30 days)