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The first complete digital anthology on how-to drape India's sari in 84 ways & 3 short films on the sari's past, present & future.
The first complete digital anthology on how-to drape India's sari in 84 ways & 3 short films on the sari's past, present & future.
405 backers pledged CA$ 47,857 to help bring this project to life.

About

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CA$ 47,857

405

WHO WE ARE 

Founded in 2010, Border&Fall is a digital publication and creative agency working at the intersection of fashion and craft, focused on India’s evolving design language. As an independent voice, we report on innovation in both sectors through compelling interviews, articles and visual documentation. We work with some of India’s most exciting designers and specialize in business development across branding, digital, retail and creative direction. 

A project like this needs to marry technology and creative direction - and it’s what our team loves doing most. Want to know more? Check out our website, Instagram, Facebook and Twitter accounts for more information about our work and this exciting project.

OPPORTUNITY

Perhaps the most versatile garment in the world, the sari is an incredible design contribution from India. Its drape is referenced the world over and worn by millions of women on a daily basis. What can be worn in 100 different ways has overwhelmingly been whittled down to one recognised style of draping, known as the Nivi drape (shown below):

The Nivi drape; scroll down for image credits
The Nivi drape; scroll down for image credits

CONCEPT

Through film, Border&Fall will document the varied sari drapes of India and the genius of the garment's design in two distinct ways:

Create the first ever comprehensive digital library of every sari drape through 84 clear, short and attractive 'how-to' drape films and collaborate with three prominent filmmakers - Bon Duke, Pooja Kaul and Q - who will each create a short indie film on the sari’s importance and relevance.

These videos will be available free of charge, across Instagram, Facebook, YouTube and their own digital site.

WHY 84 DRAPES?

A little over 100 drapes have been documented but we’ve removed the ones that have the slightest of variations and will account for those variations within the 84 films.

WHY AREN’T MORE WOMEN WEARING THE SARI?

For us at Border&Fall, our point of view is that we have taken a living and breathing garment - one meant for adaptation - and largely narrowed its scope to one dimension. Most people perceive the Nivi drape as the only way to wear a sari and more importantly, have no easy access to learn the other drapes.

Therefore, we are left with a garment that is often perceived as traditional, old fashioned and with little room to experiment. Not only is this simply not true of the sari, but this perception puts the garment at risk: future generations will not want to wear it, and in many larger cities, they have already started relegating it to occasion wear.

The sari was designed to adapt. In fact, it didn’t even have a blouse or petticoat until a few 100 years ago!

SO, THE REAL QUESTION IS: WHAT DOES A SARI LOOK LIKE ON A WOMAN TODAY? 

This is the intention of our project: To look forward by documenting the past, and contribute to a much needed perception shift of the garment.

INSIGHTS 

Border&Fall conducted a survey to better understand social and cultural perceptions towards the sari today. Participants included over 50 men and 50 women based in India, between the ages of 16 and 45 from a cross-section of socioeconomic backgrounds across urban cities (Bangalore, Mumbai, New Delhi).

Though a small sample size, insights seem to correlate with many shared notions within this sample group. For example – ‘grace’ and ‘beauty’ are words most associated with the sari, though it’s worn only occasionally and many don’t know how to drape it, nor how many drapes exist. Here are some of our findings:

WHY THE SARI (& THIS PROJECT) MATTERS 

For over 5,000 years, the sari has united men and women through dress across the cultures of India, Bangladesh, Sri Lanka, Pakistan and Nepal: from North to South, rural to urban, labor to leisure and young to old. It has supported and sustained the livelihoods of weavers who represent many of the world’s greatest master craftsmen. The sari is steeped in connectivity: from storytelling and identity, family and community, to environment and workplace.

Says Anita Lal, founder of India's most loved design store, Good Earth: “Along with countless generations and millions of women, I have loved and enjoyed draping saris of so many different regions, weaves and colours and have passed a lot of the saris and the love for it on to my daughters. Border&Fall deserves applause and our thanks for valiantly keeping alive sari conversations.”

Want to know even more about why this project matters so much to us at Border&Fall? Read our article: "Why 'the Sari?'".

WHO ARE THE FILMMAKERS? 

We consciously approached these three diverse filmmakers for this project to explore the sari through multiple perspectives. Bon Duke brings a distinct fashion-forward and urban vibe; Q (Kaushik Mukherjee), a provocative vision and lens on Indian culture; and Pooja Kaul her intimate and sensitive storytelling. To learn more about our team, please scroll down to read their bios.

Q, Filmmaker: “I am thrilled to work with Border&Fall to produce a short film about one of the most complex subjects that I have ever worked on. I am a lover of the sari, and the fact that Border&Fall is taking this initiative is very exciting, as well as reassuring. The sari is one of the greatest art forms that exists in the subcontinent, and precious little work has been done to document and understand it. I am looking forward to the sari movement.” To watch trailers for Q's critically acclaimed films, click here: Gandu and Tasher Desh

Pooja Kaul, Filmmaker: "I think the sari project is about memory and the future, so it is tremendously exciting. The texture of memory has always interested me, and forms part of all my work, how it lives with us in the present, and the sari physically embodies that thought perfectly. We have memories of our mothers and grandmothers wearing their saris in the morning, of lying under our mother’s pallu, and now we have the challenge of taking it into the future, of re-imagining it, of maybe even loosening it from the ties of memory. There is a sense of a battle for the sari, which makes the project important." To watch Pooja's award-winning films, click here: Rasikan Re and Winter Trail

Bon Duke, Filmmaker: "I’m really interested in showing the youth, culture and creative work coming out of India and the forces - fashion, music, writing - behind all this amazing work. At the same time, I want to respect the subject by not implementing my own perceptions of what I know about India. The balance is going to be in creating something that is appealing to India itself - which means avoiding cliches that are common there - but which feels inclusive to the rest of the world." To get a sense of Bon's aesthetic and past work - take a peek at his reel below:

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WHY WE NEED YOUR HELP 

We’re hoping to give everyone who feels connected to the sari the opportunity to support this project, and to participate in a documentation of the sari’s past and the growing consciousness of its relevance in the future.

We’re looking to the Kickstarter community to help us raise $45,000 Canadian dollars, (the equivalent of $35,000 US dollars) which represents a portion of our total project budget of $200,000 Canadian dollars.

We are incredibly fortunate to have a pledge to match all funds raised on Kickstarter 1 for 1 - which means if we raise $45,000 Canadian dollars on Kickstarter we raise $90,000 in total! Kickstarter is all or nothing – if we don't raise our goal, we don’t raise anything.

Remember - sharing the link with your family and friends does a world of difference in getting more people to contribute!

HOW WE’LL USE THE FUNDS 

$45,000 Canadian dollars will fund the hard costs of production needed to get this project off the ground including covering the costs associated with renting the studio/production team in Mumbai to film the 84 how-to drape films. It also includes booking plane tickets and accommodations for Bon and his team who are coming from New York City to Mumbai this January 2017.

TIMELINE

MEET THE TEAM 

Malika Verma Kashyap, Border&Fall Founder: Malika has wanted to bring this film series to life for as long as she can remember. She moved to India from Montreal a decade ago with extensive experience in fashion brand management, communication and business development and founded Border&Fall in 2010.

Julia FG Smith, Border&Fall Special Projects: Unfulfilled after nearly a decade in social services, Julia sought the opportunity to devote her project management experience to a creative and cultural endeavor. Her appreciation for India's rich textile heritage makes this project a perfect fit.

Rta Kapur Chishti, Sari Advisor: Rta is India’s leading authority on the sari and a recognized textile scholar, co-author and editor of ‘Saris: Tradition and Beyond’ as well as ‘Handcrafted Indian Textiles’.

Bon Duke, Filmmaker: Born and raised in New York City, Bon has shot campaigns and films for Prabal Gurung, Zac Posen and Chloe. His films have been featured on Nowness and he shoots regularly for the New York Times Magazine.

Pooja Kaul, Filmmaker: Pooja is a writer and director who explores urban Indian life, forging connections between the past and present. She has trained at the National Film & Television School, Beaconsfield, UK, and at Jamia Millia Islamia, New Delhi. Her films Rasikan Re (2003) and Winter Trail (2002) have won awards at festivals worldwide and she is currently working on ‘The Umesh Chronicles’, her first full-length feature.

Q (Kaushik Mukherjee), Filmmaker: Born and raised in Kolkata, Q’s career began in advertising, directing award winning ad films. He then founded ODDJOINT, a progressive art house and his films have shown at festivals in Berlin, London, Helsinki and Rome among others. His film Gandu is a cult classic that remains the most downloaded film in the country.

Rashmi Varma, Designer: Born in Montreal and currently residing in New Delhi, Rashmi has worked in fashion, film and theatre. She has costume designed for notable directors, such as Deepa Mehta, and exhibited at the Victoria and Albert  Museum and the Museum of Canadian Contemporary Art. She recently co-authored 'SAR: The Essence of Indian Design' published by Phaidon Press.

Deep Kailey, Creative Director: Deep is the former Fashion Director of Tatler (UK) and London-based Fashion Editor of Vogue India. Prior engagements include the path-breaking publication Dazed & Confused and special projects for Comme des Garçons, Roksanda Ilincic and Kim Jones.

ADVISORY BOARD

REWARDS

 

 

  

 

 

 

 

  

 

  

 

  

 

 

 

 

 

 

 

 

 

 

 

 

CREDITS

Thank you to everyone below for making this campaign possible!

Kickstarter campaign sari illustrations: Manuja Singh Waldia of Waldia & Co.

Kickstarter Film Production: Quite Frankly Productions

Kickstarter Image / Film Credits: Aish; Amba WeavesAnavila; Bindaas UnlimitedFiona CaulfieldRta Kapur Chishti; Rimzim DaduDevika Daulet-Singh; Riddhi Desai of TinyfarmJennifer DSouza; Bon Duke; Eka; FatherlandShovan GandhiNimish Jain; Jaypore; Pooja Kaul; Kanya; Vir Kashyap; Rawky Ksh; Shweta Malhotra; Raw MangoManou of Wearabout; Dwaipayan MazumdarRahul Mishra; OgaanQGeorg Rulffes; Meera Sethi; SmallshopSwati & SunainaBandana Tewari; Two New YorkRitesh UttamchandaniRashmi Varma and Vimor

Kickstarter Public Relations: Very Truly Yours

 

 

                       

Risks and challenges

Our ask of $45,000 Canadian dollars plus a 1-1 match pledge represents nearly 50% of our total project budget of $200,000 Canadian dollars. We are confident this campaign will leverage our project to an international stage and that it will be attractive to other funders to help us get to the $200,000 needed.

In the event that there are delays and unexpected roadblocks that significantly impact our schedule, we promise to communicate with transparency. We’re equipped to handle the obstacles as they arise, though the more support you show us, the better off we’ll be!

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support

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    Our Gratitude!

    Our heartfelt thank you for believing in and supporting this project. Pledges like these are extremely valuable to us ... we send our happiest, most thankful thoughts to you!

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    Sari Drapes Postcard - Shweta Malhotra

    We will send you (or anyone you nominate) a snail-mail handwritten thank you note. Best part? It's on a lovely postcard featuring one of 12 sari drapes, as illustrated by Artist Shweta Malhotra from her 'Drapes of India' series. Frame it in a 4x6 to brighten up any space!

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    Handmade Assorted Magnets - Riddhi Desai

    A pack of 3 handmade magnets from Illustrator Riddhi Desai of Tinyfarm, a small stationery and art-goods shop. She has graciously offered these magnets from her 'Namma Chennai' collection, based on the beautiful sari-clad women of Tamil Nadu, South India.

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    Sari Drapes Poster - Manuja Singh Waldia

    Illustrator Manuja Singh Waldia created these beautiful sari images exclusively for this project, featuring 5 amazing sari drapes. This poster is printed on natural evolution white paper, 240 GSM in A3 size (11.7x16.5 inches).

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    Coromandel Sun Tote Bag - Rashmi Varma

    This 100% cotton tote bag is one in a limited run of 50 featuring an original print by designer Rashmi Varma (she's also one of our sari film series team members!). The wonderful team at Bhane. has offered to produce these for us.

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    Sacred Geometriks Tote Bag - Meera Sethi

    This 100% cotton tote bag is one in a limited run of 50 featuring an original print by multidisciplinary artist Meera Sethi from her Sacred Geometriks series. The wonderful team at Bhane. has offered to produce these for us.

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    Handwoven 100% Cotton Lungi - Vimor

    Family run for generations, Bangalore based Vimor has offered three handwoven, 100% cotton lungis with a vibrant check weave.

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    Limited Edition Tee - Sudarshan Shetty

    This grey t-shirt was a collaboration between artist Sudarshan Shetty and designer Rashmi Varma for 'Shoonya Ghar', Shetty’s solo exhibition at the National Gallery of Modern Art in New Delhi, 2016. Each t-shirt is hand-dyed and distressed featuring a silkscreened pillar design placed at the spine (the front is plain). 100% cotton. Size: medium only, 20 inches across chest and hips. Courtesy of Gallery SKE.

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    Signed Copy - Saris: Tradition & Beyond

    Five supporters will receive a signed copy of the invaluable hardcover book 'Saris: Tradition & Beyond' by Rta Kapur Chishti published by Roli Books. Learn all about the history of the sari and its regional drapes.

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    Handblock Printed Cotton Sari - Bindaas

    For years, Bindaas Unlimited has been India's under-the-radar and very cool brand behind some of the most playful block prints. Their signature cotton saris are handprinted and naturally dyed. Please specify in a message to us your preference for the a) dog motif b) tree motif or c) coin motif.

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    'Made in Kolkata' - Fiona Caulfield

    Fortunate for those who know India's 'Love Travel' guides by Fiona Caulfield - indispensable reading for those who visit (or live) in India. For those who don't - here is your chance to own her yet-to-be-released 'Made in Kolkata' book set. Handbound in natural indigo cloth, it is the first in a new series exploring the best of 'Made in India': an insiders guide on the best artisans, boutiques, craftspeople & designers. It comes with a separate travel journal bound in Bengali check cloth developed by Aneeth Arora of Péro (who is offering us gorgeous saris - below).

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    LTD Edition Signed CD - Sudarshan Shetty

    This is a beautiful recording of 'In a village far far away' from Sudarshan Shetty's show ‘this too shall pass’ at the Bhau Daji Lad Museum, Mumbai, 2010. Each CD is signed and from a limited Edition of 100. Duration: 11 min, 15 sec. Courtesy of Gallery SKE.

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    Signed Photograph - Bon Duke

    This will be a beautiful black and white still image from our project. Filmmaker and photographer Bon Duke will select and sign his favorite photograph from the sari drapes for 100 of our supporters.

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    Handwoven Cotton Jamdani Shawl - Aish

    Aish is known for her beautifully designed, travel-friendly scarves made in collaboration with India's textile craft communities. Aish is offering 5 of her handwoven Zia Red scarves, made of 100% cotton and featuring a modern jamdani motif.

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    Handwoven Silk Wool Check Shawl - Aish

    Aish is known for her beautifully designed, travel-friendly scarves made in collaboration with India's textile craft communities. Aish is offering supporters 5 of her handwoven Check Vermillion scarves made of 70% merino wool and 30% silk.

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    Cotton Chanderi Dupatta - Smallshop

    These handwoven cotton Chanderi dupattas/stoles are by the lovely whimsical duo of Smallshop. Trimmed with gold zari (thread) and delicate beading they are perfect as a light cover up or scarf. There are 5colors to choose from (first come first serve!) In a message to us, please confirm your selection of either, sea green dotted,red beaded, rani pink beaded, sea green beaded or old rose beaded.

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    Handwoven 100% Linen Stole, White - Eka

    This reward is for one of two handwoven white 100% linen stoles by Eka, classic and perfect for the warm sun and cooler evenings. These stoles feature subtle polka dots and been offered by Ogaan - one of India most loved boutiques.

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    Handwoven 100% Linen Stole, Flax - Eka

    This reward is for one of five handwoven flax-colored 100% linen stoles by Eka. Classic and perfect for the warm sun and cooler evenings, these unisex stoles have been offered by the Eka team, whose clothing is the ultimate in comfort!

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    Private Sari School Workshop - New Delhi

    You and 5 guests will enjoy a 3 hour private sari school workshop in Delhi hosted by Sari & Textile Scholar Rta Kapur Chishti. The workshop includes an introduction to regional variations in wearing style; materials, spinning & weaving techniques; and a lively workshop on how-to drape 4 unusual styles.

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    Handwoven Cotton Silk Sari - Raw Mango

    Most everyone’s favourite - Raw Mango is offering a selection of his best selling beautiful and timeless handwoven cotton silk saris - each 5 yards in length.

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    Handwoven Khadi Chanderi Sari - Péro

    This delightful handwoven sari is a mix of khadi and Chanderi by the team at Péro. With blue cotton checks and a floral calico border, it's perfect for everyday - pairing well with a white t-shirt!

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    Handwoven Maheshwari Sari - Amba Weaves

    Designer Hema Shroff Patel's passion for textile and craft is reflected in each Amba Weave design, including this limited edition Maheshwari handwoven 30% cotton, 70% silk sari. It features a contemporary interpretation of the traditional mutada border with metallic silver and gold threads.

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    Handwoven Silk Sari - Akaaro

    A beautiful 100% silk 5 yard sari by Akaaro. The New Delhi studio produces woven classics through an intensive technical design process in the form of studio weaving. The sari in the rewards photo is representative of what you will receive - it's one of Akaaro's signature pieces!

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    Handwoven Linen Sari - Anavila

    Anavila's signature 100% linen saris are coveted for their light yet luxurious feel. 5 yards in length, we have 10 of her beautiful saris to offer in a range of soft neutrals.

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    Handwoven Cotton Sari - Swati & Sunaina

    Swati & Sunaini is known for their limited edition woven heirlooms. They are offering one of their Maya saris, woven in the finest ivory cotton of two ply 200 count. This sari evokes simplicity, minimalism and elegance, and the luxe feel of the fabric and a subtle border make it special.

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    Handwoven Silk Wool Sari - Eka

    Eka's clothing is known for its charm and warmth. This is your chance to own a handwoven silk wool sari from her very first sari collection.

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    Silk Sari Dress - Rashmi Varma

    The new little black dress - this sari dress is in fluid black silk crepe and georgette and zips at the side. It’s a gorgeous piece that people love to wear with ease. You can choose from sizes xs-xl, and as Vogue India says ‘Vogue loves!’

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    Handwoven Cotton Jamdani Caftan - Two

    Two is a NY-based brand founded on designer Monica Patel-Cohn's love for the sari. Known for their luxurious caftans (a vacation essential!), she has kindly offered 5 handwoven cotton Jamdani caftans. They feature a delicate blue and pink paisley motif, a Tussar silk border and a silk ribbon neckline. Length 38".

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    A Night Out! - New York City

    Two supporters will be invited to join Filmmaker Bon Duke, Producer Roxanne Doucet and their industry friends for a special dinner out in New York City. Ask Bon, Roxanne and their friends anything about this project, receive industry insights and have fun over an intimate, delicious dinner!

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    A Night Out! - New Delhi

    Two supporters will be invited to join Border&Fall Founder Malika Verma Kashyap, Vogue India Fashion Features Director Bandana Tewari, Designers Rashmi Varma and Sanjay Garg and Creative Director Deep Kailey with a few of their industry friends for a special dinner in New Delhi. Pick their brains about anything industry related and have fun over an intimate, delicious dinner!

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    Pledge CA$ 750 or more About $565

    Custom Woven Kanjeevaram Sari - Kanya

    This is an incredible opportunity to own a coveted 100% silk Kanjeevaram sari woven just for you by Kanya. A heritage sari boutique based in Bangalore, they have been the definitive resource of South Indian saris for generations. This pays homage to the 'Rumal' turban worn traditionally by men, reviving their classic checked design. The base colour warp will be 'rani pink' but you can choose any of the following colors for the weft, that will lend a contrast color to the rani pink. Choose between bright orange, pine green, sunny yellow or a rani pink (i.e the exact image in the photo). State your preference and it will be made for you (or decide later - we can email you a swatch first!)

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    Banarasi Sari - Raw Mango

    Perfect for a wedding, either to wear or as a heirloom to gift, Raw Mango's Banarasi saris are exactly what you'd like to keep for years to come - classic yet contemporary. Choose from a few jewel tones.

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    One-of-a-Kind Sari - Rahul Mishra

    Designer Rahul Mishra has offered to create one unique sari that draws inspiration from his most recent Spring Summer 2017 collection shown in Paris. This will be one-of-a-kind and truly special - his intricate embroidery is divine and there will be no other like it.

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    Pledge CA$ 1,750 or more About $1,318

    Custom Sari Dress - Rimzim Dadu

    Designer Rimzim Dadu is known for her explorations of textile and unusual fibers. In this sari dress "hair thin metallic yarns are painstakingly sewn together to create a structured yet fluid garment". Easy to slip on and off, this reward is for 1 custom sari made to order from her studio. Choose between 10 special colors including red, blue, green, pink (we will send you a swatch image to choose from).

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    Pledge CA$ 2,375 or more About $1,789

    Associate Producer Credit: 1 How-To Film

    We'd love to have you as Associate Producer on one of our how-to drape films, helping share this cultural documentation with the world.

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    Pledge CA$ 7,500 or more About $5,649

    Associate Producer Credit: Indie Film

    Three supporters will receive an Associate Producer credit on one of our three indie films on a first come, first serve basis. Please send us a message specifying which director's film you'd like to be associated with. Bon Duke's short indie film will explore the sari's future in his signature fresh, urban vibe. Pooja Kaul's short indie film will be exploring the inter-generational links of the sari between a daughter, mother and grandmother. Q's short indie film will be exploring the sari through the male gaze.

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Funding period

- (30 days)