This project's funding goal was not reached on September 18, 2013.
About this project
What is Dyad?
Dyad is an exciting new clothing brand based out of Salt Lake City, Utah. The definition of Dyad is “the union of individual and environment coming together.” We like to take that a little bit further and think of it as becoming one with your element, whatever that may be. For some people, it may be skateboarding, snowboarding, skiing, bmx, mountainboard, art, music, or anything else that you are passionate about. Dyad is becoming one with your passion, one with your element. What's your Dyad?
We have spent years doing research and development in the clothing industry and believe we are ready to step up and make our own impact. We know what people in our target area want, and we can provide a better product to them at a price anyone can afford. Because of our low overhead, small team of hard workers, and innovative eye for design, we will be able to turn a profit in this economy, and solidify our standing in the industry for years to come. We are creative. We create our own timeless designs and styles which fit in seamlessly with today's trends and yet remain our own. And most of all, we care about staying true to what we set out to accomplish - using Dyad as a means to push and progress action sports and art. Dyad supports its riders and allows them to focus on their passions. We give them the freedom they need to express themselves and be able to push the limits of themselves, as well as the sports they are involved in. We believe in them and know that they are a instrumental in our success and in creating awareness of the brand.
What sets us apart?
Our clothes are made only with top quality materials, with our own finishing touches. We do the little things that make our products excellent and will keep our customers happy, comfortable, and looking great. By staying in touch with current markets and directions, as well as intuitively planning and designing for the future, we create pieces that will not only look good now, but set trends to come. We will create pieces that will last a long time and continue to perform great while staying in style. We will stand out, not blend in. Every item Dyad makes is inspected and tested for quality; we want to be sure our customers get nothing but the very best.
Along with making high quality clothing, we want to give back to the community. We donate a portion of every sale to help underprivileged kids get the opportunity to experience action sports for themselves. We know that action sports play a large part in our lives, and have helped shape the people that we have become today. This is our way of giving back to the sports that have done so much for us. Many kids don't have the opportunity to be involved in these activities, so we want to reach out and extend a hand with opportunities to as many kids as we can.
How you can be a part of Dyad.
Our goal is to release our 2014 product line by October so that we will have product in hand to approach stores and retailers with to carry it. Dyad will be successful once we get off the ground, however, we are looking for your pledge to get the first line out as our starting point. By assisting us in these early stages, you know you will be a part of something that will stand out and remain in the industry for years to come, and we'll forever be grateful. We are a small group of professional friends that stand behind our product and know we can deliver our clothes in a way that no one else can. By backing us, you are backing the progression of action sports, as well as art. You are allowing us to reach out and help our customers realize the passion inside themselves for their own particular Dyad, whatever that may be. We appreciate your support and pledges, and in return, we make our own pledge to never give up, and to work until we are a leader in our industry, pushing the limits past what is thought to be possible. We want everyone to find their own Dyad, as we have found ours.
Risks and challenges
With over 10 years experience in graphic design, as well as 5 years business, and apparel manufacturing, we are more then ready to make these products come to life. Over the last few years, while obtaining our research on market trends, and what our target market likes, we have bought all the necessary equipment to sew, print, and embroider our products. The challenges we are faced with will not be manufacturing, it will be the marketing on a larger scale after product is made, so that Dyad is known and available to millions of people across the world. We have put together a marketing plan that should allow us to do so, however with new projects such as this, there are always challenges that are unforeseen. Nonetheless, we have a highly skilled marketing team that is motivated and determined to fight through those challenges to make it happen.Learn about accountability on Kickstarter
Have a question? If the info above doesn't help, you can ask the project creator directly.
- (30 days)