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Muni will be a unique addition to London's independent coffee shop scene.By bringing you Philippine's finest beans, food, & culture. We are opening in Chelsea on the 11th of June.
Muni will be a unique addition to London's independent coffee shop scene.By bringing you Philippine's finest beans, food, & culture. We are opening in Chelsea on the 11th of June.
112 backers pledged £15,678 to help bring this project to life.

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Muni Coffee Shop: Bringing you Philippine's finest coffee!

£15,678

112

Extremely amazing coffee from the 7,000 Islands

Did you know the Philippines consist of just over 7,000 Islands - depending on whether you count during high or low tide! But what’s more important (at least to us) is that in the high mountains of the Philippines some of the world’s most awesome coffee is growing.

The Company

We have started MUNI Coffee Company for the purpose of bringing the best coffee from the Philippines to London, and now we are getting ready to move into our first coffee shop! Not only will we be the first to offer Filipino specialty coffee in London, but we will take our customers on a real adventure! 

The Coffee

Our coffee, besides being wonderfully bodied and deliciously fruity, will tell a story of it’s own: A story of dedication and hard work, from the bean that was hand-picked by one of our friends on the farm all the way to the cup in our coffee shop in London!

The Journey

To ensure we find the very best coffee, we have spent over a year, visited different farms and tested over 25 of the most promising coffee origins until we finally found the very best! We would like to thank Joe and John from Campbell & Syme, one of London’s finest coffee roastery, for their sheer endless patience with us until we finally made it :)

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The Story

The coffee we found is from a hidden farm in one of the highest mountains in the Philippines: Torre, a farm in the province of Benguet.

'Kuya’ is a Filipino word and is a respectful way of saying ‘big brother’. Kuya Norman (33) is the head of his family from the Igorot tribe and owns the 30-hectare land known as the Torre farm in Benguet.

A few decades ago, gold was found in the back of the Torre mountain and a mining company bought a large piece of their land for a small amount of money from Norman’s grandfather. As a young man and in order to provide for his family Norman started as one of the over 5,000 workers underground.

Fairly recently, Kuya Norman quit mining and decided to build on his rich family legacy: The farm. Along with his family and friends they went back to coffee farming that has long been their family’s livelihood. He told us: “My dream is to transform this piece of land into a coffee tourism farm, so locals will learn about coffee farming and its importance to communities”

Is it the gold in the mountain that makes their coffee so special? Or is it the combination of extremely fruitful soil, just the right sun exposure and Kuya Norman’s dedication to excellent farming? Whichever it is, Torre coffee truly stands out - and they are as excited as we are that their coffee will soon be available at Muni Coffee Shop!

The Commitment

Kuya Norman and his family became determined to go back to coffee farming with the help of Ms. Vie, founder of the Philippine Coffee Alliance. Her work has been changing the coffee farms for many years by enabling farmers’ capacity. She often visits JR and the gang in Torre and teaches them all the ins and outs of coffee farming. When we met Vie, she supported our vision to contribute by helping them develop their already excellent coffee even further by giving it exposure to the European market and channelling expertise and shares of the profit back to the farm. MUNI Coffee Co. is committed to be key player in making coffee sourcing from the Philippines sustainable - one farm at a time!

The Coffee Shop

We are so excited that we are almost ready to open our first MUNI Coffee Shop in London. As the perfect location we have identified South Kensington, a vibrant place filled with different universities, office spaces, museums, and tourist attractions. On top of that, we really believe that the West is shouting out for more independent coffee shops and we want to be one of the few to add a unique concept to this side of London!

Don’t worry if it’s not close to where you live, we will also have an online shop to make sure you will be able to get a pack of MUNI Coffee whenever you need it!

When you walk into the shop you will feel like you have been teleported to the farm! We are working with some of London’s best interior designers to create a unique feel in our shop that will incorporate a beautiful, traditional Filipino design and create a colourful, tropical vibe fitted into London’s urban design!

The Food

We we will offer a range of outrageously delicious food items that the MUNI team has specifically developed (together with Randy, a patisserie chef who has worked for some of the famous kitchens and bakeries in London) to harmonise with our coffee. All of these items are traditional coffee shop favourites, but they are a unique combination of Filipino and European food culture. 

Pan de sal

What croissant is for the French, pan de sal bread is for the Filipinos. Early morning they make their way to the nearest bakery to grab a bag of pan de sal, freshly baked and still hot from the oven. It’s soft in texture, and the subtle mix of sweet and salty makes it a perfect companion for a cup of coffee.

Adobo Sandwich 

Adobo is one of the most famous Filipino dishes. It is meaty with a hint of sweet and sour and, simply put, quite amazing. We have taken this dish and recreated it in a sandwich. 

Leche Flan

Leche Flan is a custard dessert, topped with caramelised sugar. Ask anyone who have been lavishly fed by a Filipino family - he will know this one! Yet still for those who haven’t had the chance to taste this chunk of goodness, we created our version by topping Leche flan on a chiffon base making it problem free for your to-go cup of coffee!

What we’ve done so far

We took our time to find the best coffee beans, work with people who share our vision, and build a brand that truly sends our message across. So far we have been travelling to the Philippines, meeting farmers and NGO’s to support our social mission and bring the highest quality coffee to London. We have invested in our first coffee shipment (which is currently on its way), menu development, branding, website, and other pre-start up costs.

Partner with us

We hope you captured our heart at MUNI. While we are so excited to bring you the finest coffee beans and take you to the heart of their origin. What keeps us motivated is our commitment to support Filipino farmers to help making Philippine coffee sustainable for future generations.

We want to invite you to be part of the MUNI Coffee journey! We have been able to secure most of the funding already, but we need your help to complete it. If what you read so far excites you and you want to see MUNI Coffee succeed please support us. You can support MUNI by 

  • pledging any amount of money and by doing so earn the amazing rewards MUNI Coffee is offering. 
  • sharing this campaign to your friends.

Thank you so much for building MUNI together with us! 

Love,

Jena, Julian & the MUNI team

The Rewards

In case you’re wondering what we will do with the money: a portion of it will already go back to the farms to buy new and desperately needed farming equipment and to invest into new seedlings to plant more young coffee trees. And the other part will go towards the completion of our first MUNI Coffee shop in South Kensington.

The full list of rewards is on the right side. Below are some of our highlights (please note that the images below are only illustrations).

Gold and Silver Cards 

Back us with 500 GBP you will get a free coffee every day (Gold Card) or every week (silver card) for a whole year! 

Coffee Starter kit

We want you to be fully equipped! With this reward you will get our first ever Muni coffee, a personalised mug with the MUNI logo and a MUNI thermal mug.

Fashionably Muni artwork

Our dear friend Viki (who is among other things a book illustrator) created this artwork that represents the mountain where we source our coffees from. Get this on a fashionable bag, shirt or hoodie!

Visit the farm

The ultimate reward! We will arrange a trip to the Philippines and of course to the farm! We would love for you to get to know Kuya Norman and his family. 

THE FOUNDERS

We are Jena and Julian, a married couple living in London. We got to know each other during our Business Master studies at HULT Businsess School - our focus was Social Entrepreneurship (as you may have guessed).

We’d love to get to know you! Get in touch with us and let us know what you think about MUNI Coffee or if you want to know more about how you can be part of the MUNI adventure. You can connect with us via Facebook, email or Twitter.

Press link

1. Manila times online 

2. Global Sisters report 

3. Press release 

Risks and challenges

We will try our very best to deliver all of the rewards to our backers within the promised time. If everything goes according to plan, we will however be faced with a large demand of MUNI coffee :) Just as in every project, there are risks and challenges. As we have mentioned, we are shipping the coffees from the Philippines and thus our main risk is probably a delay in shipment or scarcity with the coffee supply.

Our team have thought of potentials challenges with logistics and planned solutions to address them. Should there be any delays with the coffees, we we will notify our backers immediately while outlining when the next scheduled shipment will arrive.

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Support

  1. Select this reward

    Pledge £1 or more About $1.26

    "THANK YOU + A VIRTUAL MUNI HUG"

    We appreciate your support! To let the whole world know, we will shout out your name on our MUNI social media networks.

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  2. Select this reward

    Pledge £5 or more About $6

    WE WON'T FORGET

    And to make sure you won't either we'll send you a 30 sec. 'Thank you' video message from the MUNI founders.

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    7 backers
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  3. Select this reward

    Pledge £15 or more About $19

    'YOU'RE A HERO' POSTCARD & PIN BUTTON

    You were there for us when we needed you, and you shall receive a handwritten ‘Thank you’ card and a ‘I love MUNI’ pin button!

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  4. Select this reward

    Pledge £20 or more About $25

    NEW!! GET OUR MUNI KICKSTARTER BLEND - DURING THIS CAMPAIGN ONLY!

    We have developed a special Muni coffee blend for Kickstarter only! Strictly pure Arabica, bold, edgy and with an exotic note - this 200g bag of awesomeness will remind you of our Kickstarter adventure!

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  5. Select this reward

    Pledge £20 or more About $25

    NEW OFFER: 1 GUEST Pass to our LAUNCH PARTY

    Launch the coffee shop with us! Meet the founders, selected guests, friends, & our coffee roaster. Enjoy the party over some live music and complimentary coffee.

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  6. Select this reward

    Pledge £25 or more About $31

    'BE THE FIRST' COFFEE BLEND

    Leave all the others behind. Get our first ever MUNI Coffee blend (200g bag, ground Arabica beans). Sealed with love and conveniently sent to your home.

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    Limited 34 backers
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  7. Select this reward

    Pledge £30 or more About $38

    CLOSING OFFER: CARRY IT ON BAG
    Since we are leaving Kickstarter, you can get this at £30!

    Looks good, feels good, does good: Get one of our limited edition Canvas bags with our MUNI original illustration. The design tells the story of our coffee origins.

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  8. Select this reward

    Pledge £30 or more About $38

    CLOSING OFFER: Fashionably MUNI T-Shirt

    Since we are leaving Kickstarter, you can get this at £30!

    Looks good, feels good, does good: Get one of our limited edition Canvas bags with our MUNI original illustration. The design tells the story of our coffee origins.'FASHIONABLY MUNI' SHIRT

    Show your love for coffee and still look stylish? Get one of our limited edition T-shirt with MUNI original illustration and enjoy everyone else's envious looks.

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  9. Select this reward

    Pledge £35 or more About $44

    MUNI SINGLE ORIGIN

    For coffee lovers! Get our first ever MUNI single farm coffee (200g bag, ground Arabica beans). It doesn't get much better than this...

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    Limited 8 backers
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  10. Select this reward

    Pledge £45 or more About $57

    VIP ACCESS TO OUR LAUNCH PARTY FOR TWO

    Celebrate with Jena, Julian, and the Muni Coffee team plus a few number of selected guests their official opening party! Enjoy this event with awesome coffee, delicious food, and some cool live music!

    (Launch party is going to be held in London, UK)

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    Limited 2 backers
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  11. Select this reward

    Pledge £50 or more About $63

    CARRY IT ON BAG

    Looks good, feels good, does good: Get one of our limited edition Canvas bags with our MUNI original illustration.

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    Limited 4 backers
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  12. Select this reward

    Pledge £50 or more About $63

    NEW!! MUNI'S TEAM PACK (1KG MUNI KICKSTARTER BLEND)

    A reward for you and your whole team! We'll send you five freshly roasted 200g bags to you home or office address. This should give you about 100 cups of excellent coffee - your colleagues will love you!

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    Limited 6 backers
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  13. Select this reward

    Pledge £50 or more About $63

    NEW OFFER: Mix & Match bundle items

    Get a personalised Muni coffee mug and choose from either a Fashionably Muni T-shirt or a Carry-it-on bag

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  14. Select this reward

    Pledge £55 or more About $69

    'FASHIONABLY MUNI' SHIRT

    Show your love for coffee and still look stylish? Get one of our limited edition T-shirt with MUNI original illustration and enjoy everyone else's envious looks.

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    Limited 6 backers
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  15. Select this reward

    Pledge £75 or more About $94

    'FASHIONABLY MUNI' HOODIE

    Everyone's favourite for the cold season! Get one of our limited edition hoodies with MUNI original illustration.

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    Limited 4 backers
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  16. Select this reward

    Pledge £100 or more About $126

    COME COFFEE CUPPING WITH US

    Ready to be hands-on? Join us in cupping new coffee samples and be part of the process of selecting the new MUNI beans. The best part is, you can take home samples of each of the tested coffees!

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    4 backers
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  17. Select this reward

    Pledge £150 or more About $189

    YOUR NAME ENGRAVED

    Seal your love for MUNI once and for all! We will engrave your name on our MUNI legacy wall in our first coffee shop. Even future generations will know beyond any doubt: you're a real MUNION.

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    Limited 2 backers
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  18. Select this reward

    Pledge £200 or more About $252

    NEW!! MUNI'S CORPORATE PACK (5KG MUNI KICKSTARTER BLEND)

    Do you want to make sure your company never has to suffer from mediocre coffee again? Then our Muni Corporate Pack is the first step in the right direction. We'll send you five freshly roasted 1kg bags of MUNI coffee to your home or office address. You’ll be able to make 500 cups for yourself, your colleagues and your boss. We can’t guarantee it, but that might result in a promotion on your part...

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  19. Select this reward

    Pledge £200 or more About $252

    MUNI MOBILE KIT

    We want to make sure you can take our coffee with you wherever you go! Get our first ever Muni coffee blend (200g, ground Arabica beans), a personlised mug with MUNI logo and a MUNI thermal mug - all delivered in a stylish box!

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  20. Select this reward

    Pledge £350 or more About $440

    SILVER CARD (1 COFFEE PER WEEK FOR A YEAR)

    We want to make sure you never run out of coffee in 2016! Get a free cup of MUNI coffee once a week in our shop, for a whole year!

    Alternatively, if you don't live in London, we'll send you a 200g bag of MUNI coffee goodness once a month to your home - for a whole year!

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    Limited 1 backer
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  21. Select this reward

    Pledge £500 or more About $629

    GOLD CARD (1 COFFEE PER DAY FOR A YEAR)

    This is your personal coffee heaven! Get a free cup of MUNI coffee ONCE A DAY in our shop, for a whole year!

    Alternatively, if you don't live in London, we'll send you a 400g bag of MUNI coffee goodness once a month to your home - for a whole year!

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  22. Select this reward

    Pledge £1,000 or more About $1,258

    MY OWN MUNI BLEND

    What you always dreamed about will now finally become reality: We’ll develop your personal MUNI coffee blend (a taste that matches your personality - as unique as you) and we will sell it in our shop!

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  23. Select this reward

    Pledge £4,000 or more About $5,032

    NEW!! EVERYTHING MUNI

    This reward gives you everything we have to offer:
    +Muni Kickstarter blend (200g)
    +'Be the first' Muni blend (200)
    +Muni single origin (200g)
    +Muni 'carry it on' bag with artwork
    +'Fashionably Muni' T shirt
    +'Fashionably Muni' Hoodie
    +Muni Team pack
    +Muni corporate pack
    +Gold card (free coffee for a whole year)
    +5 names of your choosing engraved in our Muni wall
    + a secret surprise

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  24. Select this reward

    Pledge £5,000 or more About $6,290

    ULTIMATE MUNI EXPERIENCE

    You'll become a MUNI Master! Join us on a trip to Torre farm/ Sagada (inclusive of Flight tickets, guided trip to farm + meet and greet with farmers and Vie Reyes from PCA).

    If you’re living in the Philippines or the US: join us in London (inclusive of a flight to LONDON, meet & greet with the MUNI team and a guided trip to coffee shop & roaster).

    Either way, we look forward to having you with us!

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Funding period

- (30 days)