Extremely amazing coffee from the 7,000 Islands
Did you know the Philippines consist of just over 7,000 Islands - depending on whether you count during high or low tide! But what’s more important (at least to us) is that in the high mountains of the Philippines some of the world’s most awesome coffee is growing.
We have started MUNI Coffee Company for the purpose of bringing the best coffee from the Philippines to London, and now we are getting ready to move into our first coffee shop! Not only will we be the first to offer Filipino specialty coffee in London, but we will take our customers on a real adventure!
Our coffee, besides being wonderfully bodied and deliciously fruity, will tell a story of it’s own: A story of dedication and hard work, from the bean that was hand-picked by one of our friends on the farm all the way to the cup in our coffee shop in London!
To ensure we find the very best coffee, we have spent over a year, visited different farms and tested over 25 of the most promising coffee origins until we finally found the very best! We would like to thank Joe and John from Campbell & Syme, one of London’s finest coffee roastery, for their sheer endless patience with us until we finally made it :)
The coffee we found is from a hidden farm in one of the highest mountains in the Philippines: Torre, a farm in the province of Benguet.
'Kuya’ is a Filipino word and is a respectful way of saying ‘big brother’. Kuya Norman (33) is the head of his family from the Igorot tribe and owns the 30-hectare land known as the Torre farm in Benguet.
A few decades ago, gold was found in the back of the Torre mountain and a mining company bought a large piece of their land for a small amount of money from Norman’s grandfather. As a young man and in order to provide for his family Norman started as one of the over 5,000 workers underground.
Fairly recently, Kuya Norman quit mining and decided to build on his rich family legacy: The farm. Along with his family and friends they went back to coffee farming that has long been their family’s livelihood. He told us: “My dream is to transform this piece of land into a coffee tourism farm, so locals will learn about coffee farming and its importance to communities”
Is it the gold in the mountain that makes their coffee so special? Or is it the combination of extremely fruitful soil, just the right sun exposure and Kuya Norman’s dedication to excellent farming? Whichever it is, Torre coffee truly stands out - and they are as excited as we are that their coffee will soon be available at Muni Coffee Shop!
Kuya Norman and his family became determined to go back to coffee farming with the help of Ms. Vie, founder of the Philippine Coffee Alliance. Her work has been changing the coffee farms for many years by enabling farmers’ capacity. She often visits JR and the gang in Torre and teaches them all the ins and outs of coffee farming. When we met Vie, she supported our vision to contribute by helping them develop their already excellent coffee even further by giving it exposure to the European market and channelling expertise and shares of the profit back to the farm. MUNI Coffee Co. is committed to be key player in making coffee sourcing from the Philippines sustainable - one farm at a time!
The Coffee Shop
We are so excited that we are almost ready to open our first MUNI Coffee Shop in London. As the perfect location we have identified South Kensington, a vibrant place filled with different universities, office spaces, museums, and tourist attractions. On top of that, we really believe that the West is shouting out for more independent coffee shops and we want to be one of the few to add a unique concept to this side of London!
Don’t worry if it’s not close to where you live, we will also have an online shop to make sure you will be able to get a pack of MUNI Coffee whenever you need it!
When you walk into the shop you will feel like you have been teleported to the farm! We are working with some of London’s best interior designers to create a unique feel in our shop that will incorporate a beautiful, traditional Filipino design and create a colourful, tropical vibe fitted into London’s urban design!
We we will offer a range of outrageously delicious food items that the MUNI team has specifically developed (together with Randy, a patisserie chef who has worked for some of the famous kitchens and bakeries in London) to harmonise with our coffee. All of these items are traditional coffee shop favourites, but they are a unique combination of Filipino and European food culture.
Pan de sal
What croissant is for the French, pan de sal bread is for the Filipinos. Early morning they make their way to the nearest bakery to grab a bag of pan de sal, freshly baked and still hot from the oven. It’s soft in texture, and the subtle mix of sweet and salty makes it a perfect companion for a cup of coffee.
Adobo is one of the most famous Filipino dishes. It is meaty with a hint of sweet and sour and, simply put, quite amazing. We have taken this dish and recreated it in a sandwich.
Leche Flan is a custard dessert, topped with caramelised sugar. Ask anyone who have been lavishly fed by a Filipino family - he will know this one! Yet still for those who haven’t had the chance to taste this chunk of goodness, we created our version by topping Leche flan on a chiffon base making it problem free for your to-go cup of coffee!
What we’ve done so far
We took our time to find the best coffee beans, work with people who share our vision, and build a brand that truly sends our message across. So far we have been travelling to the Philippines, meeting farmers and NGO’s to support our social mission and bring the highest quality coffee to London. We have invested in our first coffee shipment (which is currently on its way), menu development, branding, website, and other pre-start up costs.
Partner with us
We hope you captured our heart at MUNI. While we are so excited to bring you the finest coffee beans and take you to the heart of their origin. What keeps us motivated is our commitment to support Filipino farmers to help making Philippine coffee sustainable for future generations.
We want to invite you to be part of the MUNI Coffee journey! We have been able to secure most of the funding already, but we need your help to complete it. If what you read so far excites you and you want to see MUNI Coffee succeed please support us. You can support MUNI by
- pledging any amount of money and by doing so earn the amazing rewards MUNI Coffee is offering.
- sharing this campaign to your friends.
Thank you so much for building MUNI together with us!
Jena, Julian & the MUNI team
In case you’re wondering what we will do with the money: a portion of it will already go back to the farms to buy new and desperately needed farming equipment and to invest into new seedlings to plant more young coffee trees. And the other part will go towards the completion of our first MUNI Coffee shop in South Kensington.
The full list of rewards is on the right side. Below are some of our highlights (please note that the images below are only illustrations).
Gold and Silver Cards
Back us with 500 GBP you will get a free coffee every day (Gold Card) or every week (silver card) for a whole year!
Coffee Starter kit
We want you to be fully equipped! With this reward you will get our first ever Muni coffee, a personalised mug with the MUNI logo and a MUNI thermal mug.
Fashionably Muni artwork
Our dear friend Viki (who is among other things a book illustrator) created this artwork that represents the mountain where we source our coffees from. Get this on a fashionable bag, shirt or hoodie!
Visit the farm
The ultimate reward! We will arrange a trip to the Philippines and of course to the farm! We would love for you to get to know Kuya Norman and his family.
We are Jena and Julian, a married couple living in London. We got to know each other during our Business Master studies at HULT Businsess School - our focus was Social Entrepreneurship (as you may have guessed).
We’d love to get to know you! Get in touch with us and let us know what you think about MUNI Coffee or if you want to know more about how you can be part of the MUNI adventure. You can connect with us via Facebook, email or Twitter.
Risks and challenges
We will try our very best to deliver all of the rewards to our backers within the promised time. If everything goes according to plan, we will however be faced with a large demand of MUNI coffee :) Just as in every project, there are risks and challenges. As we have mentioned, we are shipping the coffees from the Philippines and thus our main risk is probably a delay in shipment or scarcity with the coffee supply.
Our team have thought of potentials challenges with logistics and planned solutions to address them. Should there be any delays with the coffees, we we will notify our backers immediately while outlining when the next scheduled shipment will arrive.Learn about accountability on Kickstarter
- (30 days)