€10,246
pledged of €20,000pledged of €20,000 goal
27
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Tue, December 26 2017 11:00 AM UTC +00:00
ForCurlyBy ForCurly
First created
ForCurlyBy ForCurly
First created
€10,246
pledged of €20,000pledged of €20,000 goal
27
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Tue, December 26 2017 11:00 AM UTC +00:00

What is a prototype?

A prototype is a preliminary model of something. Projects that offer physical products need to show backers documentation of a working prototype. This gallery features photos, videos, and other visual documentation that will give backers a sense of what’s been accomplished so far and what’s left to do. Though the development process can vary for each project, these are the stages we typically see:

Proof of Concept

Explorations that test ideas and functionality.

Functional Prototype

Demonstrates the functionality of the final product, but looks different.

Appearance Prototype

Looks like the final product, but is not functional.

Design Prototype

Appearance and function match the final product, but is made with different manufacturing methods.

Production Prototype

Appearance, function, and manufacturing methods match the final product.

068ce19eadeb28b5da9fa4ac9f3e414e original.jpg?ixlib=rb 1.1

Prototype Gallery

These photos and videos provide a detailed look at this project’s development.

About

The Amir TREEE          &          The Abril TREEE
The Amir TREEE & The Abril TREEE

The design of a tree was chosen as a tree resembles nature, provides shelter and nourishment for many animals and is a symbol for wisdom, longevity and connectivity with all living matters, a symbol for family, the family tree. 

Based on the concept of a seed growing into a tree, ForCurly designs and develops products that also encourage children to grow and develop.

The TREEE is formative fun-niture. It grows with your child through functional, constructive and imaginative stages of play from new born to early teens.

The three "E"’s in 'TREEE' stand for Enchantment, Engagement and Enlightenment.

The Amir TREEE
The Amir TREEE

Enchanting - Because The TREEE is designed to captivate your child and encourage imaginative play, while providing smart storage solutions. A place to share their favourite stories, a stage for creative play, and a natural anchor in a changing world. And because The TREEE is made in Germany with the finest natural materials and incorporate discreet technologies, they will enhance your home, becoming even more beautiful as they are used and loved.

The Abril TREEE
The Abril TREEE

Engaging - Because the functions and features of The Abril and Amir TREEE are informed and inspired by Piaget and Smilansky, to appeal to your child and support them through each stage of their development. Just like a real tree which develops from a seed, The TREEE grows with your child. The TREEE nurtures and nourishes your child’s unique personality and provide an environment in which they can learn, develop, and flourish. 

The Amir TREEE
The Amir TREEE

Enlightenment - Because by choosing The TREEE you show a commitment to respect and protect our planet. The TREEE is built to last from sustainably sourced hardwood, which means it is an antidote to disposable toys and throw- away furniture. Our materials and packaging are sustainably sourced and we strive to manufacture with love and respect for our environment.

That’s why ForCurly encourages you to plant a tree, or 'TREEE,' in the heart of your child’s room.

Choose between Amir TREEE or Abril TREEE and adapt your chosen TREEE to your child’s wishes and developmental phase.

The Amir TREEE & The Abril TREEE
The Amir TREEE & The Abril TREEE

Pick the natural-coloured Abril TREEE with rounded, organic shapes, or the colourful and geometric Amir TREEE.

The Amir TREEE

The Amir TREEE is inspired by classic building blocks every child enjoys assembling with their parents. Simple geometric shapes are arranged in layers to form an abstract silhouette of a tree.
The Amir TREEE
The Amir TREEE

The lower trunk compartments are easy and fun to remove and can be used as stools and occasional tables.

The Amir TREEE - Features
The Amir TREEE - Features

Our fun furniture is practical yet entertaining, beautiful yet functional, and a little bit magical. Each TREEE provides storage space for a child’s treasured possessions, along with space for reading or playing, either alone or with a loved one. Our TREEEs can hold books and other cherished objects, and represent your child’s milestones and accomplishments

The Amir TREEE - Details
The Amir TREEE - Details

Easy to Install

Each TREEE is securely mounted to the wall via a frame. The TREEEs cannot be installed without this wall frame in place.

The lowest bolts and spacer of the cork panel, the lowest panel of the Amir TREEE, are approximately 100 cm / 40 inches above the ground. The various nuts and bolts and stepped construction of the Amir TREEE, prevent a panel from falling of in case an older child unscrews (one of) the nuts.

Each TREEE comes with clear instruction and template how to mount the wall frame and how to build The TREEE. Building The TREEE is fun and can be done together with your child.

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The Abril TREEE

The Abril TREEE is inspired from wooden puzzle games. A series of flat layers can be arranged and slot together to create a rich 3D structure.
The Abril TREEE
The Abril TREEE

The profiles of the top structure represent the different seasons - Spring, Summer, Autumn and Winter encouraging creative interaction.

The Abril TREEE - Features
The Abril TREEE - Features

Just like The Amir TREEE, The Abril TREEE provides ample storage space for a child’s books, favourite drawings & photos along with space for playing and expressing its imagination on the chalkboards.

The Abril TREEE - Details
The Abril TREEE - Details

Easy to Install

The Abril TREEE is securely mounted to the wall via a frame and cannot be installed without this wall frame in place. Furthermore, the weight of The Abril TREEE rests on the floor.

Parts of The Abril TREEE cannot be removed by for example a toddler. The Abril TREEE has a locking connector cap at the height of approximately 170 cm / 67 inches. Without this part removed, no panels can be lifted or removed from the Abril TREEE.

Each TREEE comes with clear instruction and template how to mount the wall frame and how to build The TREEE. Building The TREEE is fun and can be done together with your child.

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We have developed panels in prototype stage which also include a night light and Bluetooth speaker. Technology is integrated into the TREEE, but in a neat and unobtrusive way. We expect the electronically panels to be available as from mid 2018 and can be purchased separately and added simply to your existing TREEE by swapping a panel. ForCurly continues developing applications with new functions and add-ons like desk, teepee / tent, and much more!

The Abril TREEE - development ideas
The Abril TREEE - development ideas

The TREEEs are inspired by the four stages of play which stretch from birth until age 11-plus and are Functional Play, Constructive Play, Symbolic Play, and Games with Rules. Learning and development of a child by way of play is widely recognised recognised as an advantageous method.

Four Stages of Play
Four Stages of Play

Functional play could for example take place by the toddlers touching The TREEEs and discovering different textures. Also, learning to place and remove books and toys on and from The TREEE.

Constructive play could for example be a child taking the stools and boxes of the Amir TREEE for stacking and fitting.

Symbolic play could be imaging The TREEE as a real tree and playing with friends or parents underneath the tree.

Finally, games with rules include playing with friends and parents the board games of the Abril TREEE.

The TREEEs will be there for many years through a child's development and growth. ForCurly continues developing new fun and functional parts of The TREEEs which can easily be swapped.

The TREEE is part of a sustainable future. We have started a business that rejects the idea of disposable consumption. We strive to have all our materials and packaging sustainably sourced, our (German) manufacturing processes minimising environmental impact, off-set our carbon footprint by planting trees, and work with partners that support sustainability in materials, energy use and social responsibility. 

But more than this, The TREEE is made in Germany from hardwood and designed to last. It builds a history, becoming more cherished as it ages. A modern antique that will be loved by this and future generations.

Also, every TREEE sold, helps with growing the ForCurly forrest as we plant two new trees in co-operation with TreesForAll (www.treesforall.com).

TreesForAll
TreesForAll

Safety is of course our number one concern when we are designing, developing, manufacturing and testing our products together with our German manufacturer. 

The three trunks of the Amir TREEE and the bottom part of the trunk of the Abril TREEE have rounded edges. The TREEEs are treated with natural and odourless wax and water-based primer, paint hardener and paint. 

The surfaces are sanded to create a smooth surface preventing splinters, but still letting a child experience the lines, groves and texture of wood. Magnets are imbedded in the wood to make it more difficult for curious little fingers trying to get the magnets off the wood. 

Although safety is a main concern, please bear in mind that The TREEEs are not a toy and adult supervision is required for children younger than 3 years. 

The Amir TREEE:

What is included in the box:

  • 1 x Amir TREEE (without electronics)
  • Plastic all-purpose wall dowel with/without collar: 8 pcs x 50 mm 
  • ASSY 3.0 galvanized steel yellow TG screw AW 4.5X60 
  • 1 pcs. matching screw head bit 
  • mounting/installation instructions with service telephone number
  • paper/cardboard template for easy mounting of wall frame 
  • product data sheet 
  • made in Germany
The Amir TREEE - Dimensions
The Amir TREEE - Dimensions

Dimensions:

  • Height: 180 cm / 70.87 inches 
  • Width: 116.6 cm / 45.91 inches 
  • Maximum Depth (coming of the wall): 28.5 cm / 11.22 inches 
  • Total weight: 37 kg / 81.57 lbs. 
  • Packaging: flat packed, recycled cardboard 

Materials + Surface treatments:

  • Trunk compartments (3 x ): A/B quality, FSC® certified European birch wood sanded + oiled with wax colorless 
  • Wall Mount / Wall Frame: multiplex birch, thickness 24/27mm
  • Hexagonal elements and shelves: MDF – sanded + lacquered with water based paint + water based paint hardener 
  • Door of secret compartment: with 8 pcs. magnets laid in 
  • Pin-board / Cork board: solid birch, oiled, cork 10mm 
  • Spacers + Bolts + Nuts: solid birch, oiled
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The Abril TREEE:

What is included in the box:

  • 1 x Abril TREEE (without electronics)
  • 10 x pegs / pin for peg / pin board 
  • 1 x small felt pouch + 1 x large felt pouch 
  • 6 x wooden magnets: owl, bird, squirrel, leaf, nut + seed 
  • All-purpose wall dowel with/without collar: 8x50 mm 
  • ASSY 3.0 galvanized steel yellow TG screw AW 4.5X60 
  • 1 pcs. matching screw head bit 
  • mounting/installation instructions with service telephone number
  • paper/cardboard template for easy mounting of wall frame 
  • product data sheet 
  • made in Germany
The Abril TREEE - Dimensions
The Abril TREEE - Dimensions

Dimensions:

  • Height: 180 cm / 70.87 inches 
  • Width: 108 cm / 42.52 inches 
  • Maximum Depth (coming of the wall / magnet panel): 44.2 cm / 17.40 inches 
  • Total weight: 46 kg / 101.5 lbs. (excl. packaging) 
  • Packaging: flat packed, recycled cardboard

Materials + Surface treatments:

  • Renewable material: A/B quality, FSC® certified European oak Brushed, sanded and oiled with colourless wax 
  • Chalkboard + Games Board + Wall Mount MDF (10mm / 19 mm) waterbased paint + water based paint hardener 
  • Wooden pins / Pegs + hooks: solid oak, sanded + oiled 

TimeLine

Project TimeLine (estimated)
Project TimeLine (estimated)

Use of Funds

So far, this project has been privately financed by us. To be able to bring The TREEE to children's room, we kindly call upon your support. 

Materials, testing, tooling for bulk production, packaging (engineering and production), marketing and new product development of The TREEEs carry the largest costs.

Use of funds
Use of funds

ForCurly came to live when one of its founders, Oncke, was on the lookout for a nice and long-lasting present for his then 1-year old daughter to decorate her room. 

He quickly became frustrated with the single-purpose baby / child items available on the market, items without a nice design, designed for short use and life span, and mainly made of unsustainable materials, stimulating over-consumption, with the non-environmental friendly plastic packaging having an additional negative impact on the environment.

The Amir TREEE
The Amir TREEE

With Ales, Co-founder, the idea came alive to design and develop the functions of various kid's items and toys into one long lasting, high quality item with a pleasing design and manufactured with love and respect for nature.

It was further important to us that this FUN-ITURE accompanied the creative development of children inspired by the 4 stages of play by Piaget and Smilansky / development of a child.

Together we developed the idea into reality. ForCurly was born. (www.for-curly.com)

The Abril TREEE
The Abril TREEE

Our Name 

“Curly“ is a symbolic name for a child. The brand name ForCurly therefore articulates the intention / notion of a gift.

Our Mission

To develop and deliver high quality, innovative products manufactured with respect and love for nature and which contribute to the social and creative development of our children and future generations.

How? 

By combining, creating and developing engaging learning tools and toys that enhance the creative development of children and sustainability overall, through the design and manufacture of products that connect with the 4 stages of play throughout children’s creative development.

The Team

The founding fathers & designers.
The founding fathers & designers.

Of course we could not have done all this without the help of some fantastic people and partners.

Mauricio, our project manager & specialist in sustainability topics for our manufacturing and supply chain management.
Mauricio, our project manager & specialist in sustainability topics for our manufacturing and supply chain management.

The design of the TREEEs is by STUDIOLAV (www.studiolav.com Instagram: /studiolav). Studiolav is a London based award winning studio, founded by Loukas Angelou and Vasso Asfi, specialising in product and interior design. 

Research is central to their work, which often focuses on the emotional connection between people, objects and their environment. They draw inspiration from heritage, tradition and everyday encounters to create and tell new exciting stories through their collections.

The German company, RIEDL Messe-/Laden- & Objektbau GmbH, has been involved with the technical elements and manufacturing of the various prototypes of the TREEEs from the first day. 

As an owner-managed, internationally oriented company with over 85 employees, RIEDL (www.riedl.com) ensures smooth operations for more than 60 years in the high-quality object, shop or trade fair projects or bespoke furniture. Many renowned customers worldwide rely on their competence and experience and benefit from their maximum flexibility.

Our contact partners at RIEDL.
Our contact partners at RIEDL.
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Risks and challenges

In case we do not achieve our target, we won't be able to go into first batch of commercial production. We will however do our very best to make this project into a succes.

Please keep in mind that the manufacturing process of a new product is often a long and complex one. Our prototypes are in an advanced stage and have been designed by an experienced team and manufactured by a 2nd generation German wood shop. Nonetheless, the road to commercial product completion might not be as smooth as anticipated. Our estimate for shipping and delivery is realistic.

Furthermore, we will perform further testing and obtain certification when and where necessary. The design prototypes have been carefully developed, but as mentioned, safety is a very important matter for us. You should feel safe having your children play with the TREEEs. If testing reveals any possible improvements, we will implement these of course.

Our current delivery schedule is tentative, but together with our manufacturers, suppliers and many partners, we will work hard to meet our estimated delivery schedule. We will communicate updates on manufacturing progress.

You expect us to bring a safe and high-quality product into your home and we will not compromise on this. Even if that may mean a delay in our estimated delivery schedule.

Alterations to Product

The Abril TREEE might appear slightly darker in the videos and photos than the intended production version.

The product representations and details are current as of the time of your pledge. Although products are as close to the final version as possible, products may change throughout the campaign, and ForCurly reserves the right to make any changes due to ongoing testing, materials sourcing, feedback and other development activities. Our goal is always to launch the best version of each product when it goes to production.

As much as we try to manufacture The TREEEs to the presented images, please be aware that no two trees or TREEEs are alike. Every tree grows and twists very differently depending on the year and conditions, meaning the wood of each tree as used for The TREEE is also different in tone or pattern. We think that this only ad to the beautiful design of The TREEE and makes your TREEE unlike any other.

Shipping

Please contact us (info@for-curly.com) if your country is not listed as a country to where we ship. We gladly look into the possibility of shipping The TREEE to your country as well!

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Support

  1. Select this reward

    Pledge €10 or more About $12

    Make a pledge without a reward.

    Show that you like our project and wish to support us by making a small contribution. Thank you!

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    Pledge €20 or more About $24

    Plant with us the ForCurly forest.

    We are planting the ForCurly Forest where you / your child can have a tree as part of a reforestation project with TreesForAll (www.treesforall.nl). The forest will be planted in the Netherlands and a sibling forest either in the Philippines or Bolivia.
    We will keep you updated about our project. Thank you so much for supporting us!

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  3. Select this reward

    Pledge €25 or more About $29

    2 ForCurly Key Rings

    Wooden key rings (2 x) in the form of one of our original ForCurly icons; owl, bird, squirrel, leaf, acorn, and ForCurly seed logo. For your child's keys or school back pack.

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    Pledge €29 or more About $34

    ForCurly branded T-shirt or Baby Body

    ForCurly The TREEE character and icons on T-shirt (kids or adult) or baby body (long sleeve) made from organic materials and printed with environment friendly ink.

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  5. Select this reward

    Pledge €45 or more About $53

    Set of solid oak Magnets (6 pcs.)

    Set of ForCurly solid oak wooden magnets shaped to what can be found in the TREEEs; squirrel, owl, bird, acorn, leaf and seed. For any imaginably use at home or wherever your child decides to take it!

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  6. Select this reward

    Pledge €99 or more About $117

    ForCurly Gift Back Pack

    All the above nicely packed in a ForCurly back pack. You are awesome! Get it for €99 instead of €119.
    1 x ForCurly forest planting contribution
    2 x ForCurly solid oak key rings
    1 x ForCurly solid oak magnets set
    1 x ForCurly T-shirt or 1 x baby body
    1 x ForCurly bag pack

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  7. Select this reward

    Pledge €995 or more About $1,173

    Super Early Bird: AMIR TREEE (€500 off)

    Plant The Amir TREEE in your child's room at a whopping €500 / 33% off the retail price (€1,495). We can only ship 5 of The Amir TREEE at this price point. It is our way to say thank you for supporting us so early on. Our first production will go to you as Super Early Bird backer. Our German manufacturer will do its utmost to have your Amir TREEE under your Christmas tree.

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    Pledge €1,195 or more About $1,408

    Early Bird: The AMIR TREEE (€300 off)

    Plant The Amir TREEE in your child's room at a €300 / 20% discount for early birds. Unlock your child’s imagination, engagement, enchantment and enlightenment with The TREEE.

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    Pledge €1,249 or more About $1,472

    Super Early Bird: ABRIL TREEE (€500 off)

    Plant the solid oak Abril TREEE in your child's room at a whopping €500 / 30% off the retail price (€1,749). We can only ship 5 of The Abril TREEE at this price point. It is our way to say thank you for supporting us so early on. Our first production will go to you as Super Early Bird backer. Our German manufacturer will do its utmost to have your Abril TREEE under your Christmas tree.

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    Pledge €1,295 or more About $1,526

    The AMIR TREEE (€200 off)

    Plant The Amir TREEE in your child's room at the special Kickstarter price. Unlock your child’s imagination, engagement, enchantment and enlightenment with The TREEE.
    Discount €200 from retail price.

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    Pledge €1,395 or more About $1,644

    The AMIR TREEE (€100 off)

    Plant the Amir TREEE in your child's room at the special Kickstarter price. Unlock your child's imagination, engagement, enchantment and enlightenment with The TREEE.
    Discount €100 from retail price.

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    Pledge €1,449 or more About $1,708

    Early Bird: The ABRIL TREEE (€300 off)

    Plant the solid oak Abril TREEE in your child's room at a €300 / 17% discount for early birds. Unlock your child's imagination, engagement, enchantment and enlightenment with The TREEE.

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    Pledge €1,495 or more About $1,762

    The AMIR TREEE: free engraving

    Engrave the Amir TREEE with the name and date of birth of your child for the price of a non-customised Amir TREEE.

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    Pledge €1,549 or more About $1,825

    The ABRIL TREEE (€200 off)

    Plant the solid oak Abril TREEE in your child's room at a special Kickstarter price.
    Unlock your child's imagination, engagement, enchantment and enlightenment with The TREEE.
    Discount of €200 from retail price.

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    Pledge €1,649 or more About $1,943

    The ABRIL TREEE (€100 off)

    Plant the solid oak Abril TREEE in your child's room at a special Kickstarter price.
    Unlock your child's imagination, engagement, enchantment and enlightenment with The TREEE.
    Discount €100 from retail price.

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    Pledge €1,749 or more About $2,061

    The ABRIL TREEE: free engraving

    Engrave the solid oak Abril TREEE with the name and date of birth of your child for the price of a non-customised Abril TREEE.

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  17. Select this reward

    Pledge €6,149 or more About $7,246

    Re-sellers / Retailers Package

    3 x The Abril TREEE + 3 x The Amir TREEE at a very special introduction price for a limited number of you to re-sell locally. We will also provide you with catalogues of The TREEEs and list you on our website. Shipping to be arranged and paid for separately.

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Funding period

- (32 days)