Share this project

Done

Share this project

Done
The Fresh Connection NYC: We're Buying a Sprinter Van! project video thumbnail
Replay with sound
Play with
sound
$15,363 pledged of $49,000 goal
backers
By Mark Jaffe
$15,363 pledged of $49,000 goal
backers

About this project

The Fresh Connection is a food transportation company that exists to help 40+ local New York metro area farms get their amazing products directly to 70+ restaurants, retail stores and CSAs in NYC that you know and love. We are huge believers in the farm-to-table, sustainable food movement and want to make it as easy as possible for small and mid-sized food producers to get their meat, produce, eggs and dairy off the farm and onto your plates.  

What we're trying to do: Through this Kickstarter project we are hoping to upgrade our transportation system by raising the funds to buy a refrigerated Mercedes Sprinter Van. We began as a bootstrapped small business with limited funds, and while we're excited by our growth so far, having our own vehicle (instead of just rentals) will make a huge difference to our bottom line and increase our ability to help even more farms get more of their products on tables and shelves in NYC.  

Why a Mercedes Sprinter specifically: The Sprinter is the perfect vehicle for the Fresh Connection and a huge step up from what we're currently using--large, expensive, gas-inefficient rental trucks. The Sprinter a) gets great gas mileage, 28mpg (incredible for a van!), b) holds a lot more cargo than standard cargo vans but c) is a lot easier to navigate and park on small NYC city streets. And getting the refrigerated version is essential to ensure that we deliver on our name with products that truly are the freshest.  

Why your support matters: getting this van will make a huge difference on this small business's bottom line and allow us to put more resources into growing the business--which means helping us serve even more local farmers and food producers and continue to build a truly sustainable local food system.  

More Background info on The Fresh Connection and Our Campaign:

Local farmers and food producers are great at what they do: growing and creating delicious food. They keep us happy and healthy and are often the last line of defense against processed, unnatural foods. But many of them hate dealing with deliveries, especially in a city as busy and crowded as New York. Small farms and food businesses are not served well by traditional large-scale distributors. Instead, they are usually left to manage their own logistics and deliveries, wasting their valuable time and energy.

Loading apples from Samascott Orchards
Loading apples from Samascott Orchards

The Fresh Connection has been working to solve this problem. The Fresh Connection is the only trucking and logistics company in New York City that specializes in supporting the local food system. Since 2012 we have made it our mission to get food from local farms and producers to the restaurants, businesses, and CSA customers they serve. 

Delivering for Norwich Meadows Farm to Romans in Brooklyn, NY
Delivering for Norwich Meadows Farm to Romans in Brooklyn, NY
 

Our customers are farmers, artisanal food producers, and other food businesses. These customers are loyal and growing, and many of them rely on us exclusively for all their last-mile distribution needs. We have received recognition throughout the local food movement, winning the 2014 Food and Enterprise Pitch Competition and being featured in the New York Times. We work every day to make sure the local food system has the support it needs to grow and flourish.

 

The goal of this Kickstarter is to purchase a refrigerated Sprinter Van. We currently lease our trucks, and this will be the first vehicle owned outright by The Fresh Connection. It will be branded with our logo, and will increase our capacity and flexibility, enabling us to grow and serve an even wider range of local farmers and food producers.

Picking up eggs from Millport Farm
Picking up eggs from Millport Farm
 REWARDS

In addition to The Fresh Connection swag we will be offering these great rewards from local food businesses:

Regal Vegan: Vegan Pates and spreads

Regal Vegan Faux Gras
Regal Vegan Faux Gras

Culture Yogurt: Fresh and frozen yogurt 

Culture Yogurt
Culture Yogurt

Brooklyn Grange: Brooklyn rooftop-grown produce

Brooklyn Grange Farm
Brooklyn Grange Farm

Good Eggs: Local Food Vouchers; Tote Bags; Herb Posters

Good Eggs
Good Eggs

Splendid Spoon: Locally made soups and cleanses

Splendid Spoon
Splendid Spoon

City Saucery: Home-made tomato sauces

City Saucery
City Saucery

Heritage Radio Network: HRN Memberships

Heritage Radio Network
Heritage Radio Network

Great Performances: Jars of Barbeque sauce and signed Sylvia's Table cookbooks

Great Performances and Sylvia's Table
Great Performances and Sylvia's Table

Quinciple: Special box of great local food

Quinciple
Quinciple

Natural Gourmet Institute: Culinary Classes

Natural Gourmet Institute
Natural Gourmet Institute

Thank you so much for considering contributing to our Kickstarter, and I hope you'll choose to support our project!!!

The Fresh Connection Crew: Wendell, Todd, and Mark
The Fresh Connection Crew: Wendell, Todd, and Mark

Risks and challenges

The risks and challenges that present themselves with accomplishing this specific project are fairly minimal. Once funded we will need to go through all the rigmarole of purchasing a new vehicle (getting it registered, insured, etc.) but nothing that should present any significant obstacle.

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support this project

  1. Select this reward

    Pledge $10 or more About $10

    Thank-you postcard

    Less
    Estimated delivery
    Ships to Anywhere in the world
    4 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge $25 or more About $25

    The Fresh Connection Trucker Hat or Beanie

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 18 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge $25 or more About $25

    The Fresh Connection T-shirt

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 7 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge $25 or more About $25

    The Fresh Connection Tote

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 16 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge $50 or more About $50

    The Fresh Connection Trucker Hat or Beanie plus a sample or swag from one of our great producers (such as Splendid Spoon; Culture Yogurt; Regal Vegan; Good Eggs; Brooklyn Grange; Great Performances; City Saucery)

    Less
    Estimated delivery
    Ships to Only United States
    Limited 16 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge $75 or more About $75

    Quinciple Sampler Box; NYC Only

    Less
    Estimated delivery
    Limited 8 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge $100 or more About $100

    The Fresh Connection Trucker Hat or Beanie; The Fresh Connection T-shirt; plus a sample or swag from one of our great producers (such as Splendid Spoon; Culture Yogurt; Regal Vegan; Good Eggs; Brooklyn Grange; Norwich Meadows; Lucky Dog Organics)

    Less
    Estimated delivery
    Ships to Only United States
    Limited 17 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge $100 or more About $100

    The Fresh Connection Tote and a signed copy of Sylvia's Kitchen Cookbook

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 3 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  9. Select this reward

    Pledge $250 or more About $250

    The Fresh Connection T-shirt and Trucker Hat/Beanie plus a full Producer Sampler Pack

    Less
    Estimated delivery
    Ships to Only United States
    Limited 3 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  10. Select this reward

    Pledge $500 or more About $500

    The Fresh Connection T-shirt and Trucker Hat/Beanie plus a full Producer Sampler Pack and Fresh Connector status on our website.

    Less
    Estimated delivery
    Ships to Only United States
    Limited 3 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  11. Select this reward

    Pledge $1,000 or more About $1,000

    The Fresh Connection T-shirt and Trucker Hat/Beanie plus a full Producer Sampler Pack and Freshest Connector status on our website.

    Less
    Estimated delivery
    Ships to Only United States
    Limited 0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  12. Select this reward

    Pledge $1,000 or more About $1,000

    Attendance to Natural Gourmet Institute's "Professional Culinary Technique for the Home Cook: A 4-Session Intensive Series" starting July 9th.

    Less
    Estimated delivery
    Limited 0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (30 days)