Strength. Resilience. Dependability.
At Crave, these are more than simple words or general beliefs; they’re the very foundation of every product that we create, especially when it comes to the things you rely on most to get you (and your mobile devices) through the day.
The Crave 4ORCE USB cable was designed not only to help power your smartphones and tablets, but to outlast every adventure, every last-minute flight, and every life-changing moment along the way.
How? Simple. We made it the world’s toughest and most reliable charging cord ever created—and we’ve got the results to prove it.
It’s no secret that most standard cables today don’t get the job done because they suffer from the same three major issues: poor connectivity, weak connection points, and durability.
We spent an entire year analyzing these problems and so many more, all to ensure that the Crave 4ORCE was built to outlast every backpacking trip through the mountains, tough semester in college, and business meeting that seems to drag on forever.
In other words, we built it for people who hate cheap cables just like we do.
There are always these wild claims by companies that say they’ve done all this testing and tried all these things to prove they have the best charging cables; and then there’s Crave, and we said, “Yeah, but did you see Goldberg pull a DC-3 airplane with it?”
When we started, we searched for rugged materials that still offered flexibility because we understand that real people still use these things. And while we started with the standard “bulletproof vest and Kevlar” strength that most brands claim and took it a step further with the 4ORCE Fiber.
A proprietary technology that’s so tough and durable, we were sure it could withstand anything. That’s why we pitted it against a man known for throwing other giant men around like ragdolls—Bill Goldberg.
That’s right, WWE Hall of Fame wrestler, former professional football player, and American actor, Bill Goldberg.
See for yourself.
Our 4ORCE Fiber contains an advanced organic compound called phenylenediamine which is then covered by a nylon braiding among other things. Inside each sheath is a tin-plated copper braiding and an aluminum foil shielding which helps add more strength but also repels static or electromagnetic interference. In other words, it protects your connection no matter how tough the road ahead may be.
As you can see, even Goldberg and a line of vehicles didn’t slow it down.
When all was said and done, and we determined that we needed one more insane challenge to show our toughness and reliability, we took it to the extreme with a base jumper - Andrew Toyer.
We decided to suspend a human 5,500 feet above the ground from a hot air balloon to ensure that we had the highest impact tensile strength known to man.
We also held our collective breathe a little when he began lowering himself down.
See what we mean below:*
Once again, we came up with the same conclusion: nothing beats the Crave 4ORCE. That’s because here at Crave, strength isn’t about just saying you’re the toughest—it’s about proving it for the world and our customers to see firsthand.
There’s a lot to be said for being the best at something, especially when you’re willing to do whatever it takes to prove it’s the truth. At Crave, our end goal isn’t to just say “World’s Strongest USB Cable”, it’s to be able to say that we were there with you when you were preparing for that last final in school, that your devices kept you going all through that tough military deployment, and that you have the confidence to live out your entrepreneurial business ventures because you had the right support along the way.
That said, we are proud to say that we have the world’s toughest USB cable, because that means we’re listening to what you need, and we’ve created a solution to match your life. And whether you need it for your smartphone, your tablet, or some other mobile device that’s integral to your life, Crave will always demand the very best for you.
The 4ORCE Fiber Composition is a proprietary design that begins with 4-Nitrochlorobenzene, a raw material that creates an organic compound called Phenylenediamine (PPD) during the hydrogenation process. In simpler terms, it’s what adds that special strength and resilience to our cables and sets us apart from standard charging cables on the market.
There are multiple layers to every charging cord we create, both on the inside and the outside of each one. This begins with wire braiding, a wire jacket install, foil and tin-copper shielding, and a PVC jacket on the inside. It’s then followed up by a 4ORCE Fiber braiding-over jacket and nylon braiding on the exterior.
Once the basic process is completed, and the cable is cut to the desired length, it then goes through spool manufacturing and assembly. This then becomes a more in-depth process which includes nylon jacket and foil shield stripping, twisting shielding together, loading wire into a soldering jig, stripping and shielding wire tips in ultra-sonic liquid, and then soldering on a Lighting or USB-C adapter onto the cable.
We then test cable connections and follow up by lading the jig with wire, installing a tin plate jacket on the adapter, adding the outside housing injection mold installation, and spooling cable onto a spool (as shown above).
There’s no doubt that you’ll always need your phones and tablets to help you navigate life, be it shopping on Amazon, texting your friends, video chatting with a loved one, or using a map to guide you along the route. Make sure that you keep a Crave 4ORCE USB cable with you wherever the road leads, so you can always be ready to enjoy every second.
Risks and challenges
Crave is a brand built for people who live life on the go. That’s why every material is
carefully chosen for long-lasting resilience and tested to ensure they’re tough, safe, and
offer years of reliable use. As a company, we’re focused on delivering high-quality
products that pass not only our tests but match your own adventure and travel needs.
We’re proud of the fact that we’ve made the strongest USB cable in the world, and we’re
always going to prove it through our testing, customer service, and product warranty.
When you back this Crave Kickstarter, you can trust that we’ll do everything in our
power to ensure you’re getting the best USB cable ever made, and that it comes with the
support you deserve both now and in the future.
- (30 days)