A two night a week pop-up that's been bringing authentic NY style pizza to New Orleans looking to take things full time this Fall 2012.
Pizza Delicious, New Orleans's little pizza pop-up that could, is being transformed from a two night a week gig, to a full-time, full-service pizzeria, and we need your help purchasing our new pizza oven!
Wait, I’ve never been to Pizza Delicious. Can you explain?
Pizza Delicious started not as a business idea, but as a complaint. There was no place in New Orleans we could go for a simple slice of pizza. Pizza like we were used to eating growing up in NY. It was only after a friend introduced us to an old commercial bakery space for rent did our complaints begin to morph into into the idea for Pizza Delicious. Why not do it ourselves?
When when we began our pizza making odyssey two years ago, our only real goal was to learn what it takes to make the pizza that we missed eating. After a few months in the lab testing dough recipes, we began to create something that looked, tasted and smelled like real New York style pizza. With a few Facebook posts, fliers around the neighborhood, and the purchase of a pay-as-you-go cellphone (a "burner"), we opened for our first Sunday of business. In less than a month we went from slinging some pies to friends and neighbors, to being inundated with more orders than our grandpa of an oven could handle.
In the time since then, Pizza Delicious has grown from a rag-tag, one-day-a-week pop-up into a pizza phenomenon. Only open on Sundays and Thursdays, customers begin to call six hours in advance in hopes of snagging a pizza for later that night - our oven maxes out at twenty pies an hour. Imagine dinner reservations in three minute increments. When our doors open, we get people from right down the block, those traveling from around the city, and even some who call before they board their flight to New Orleans (that really happened!) Some friendly publications have helped spread the word of Pizza D far and wide:
- Times Picayune
- Gambit Weekly
- EATER: New Orleans
- SLICE: Serious Eats' Pizza Blog
- Edible New Orleans
The operation is not the only thing that sets Pizza Delicious apart, however. What really distinguishes it from other pizza places are the 20 and counting specialty pies, designed with care and creativity and crafted with the best ingredients possible. With an eye towards originality, we draw inspiration from our favorite Italian dishes, transforming them into delicious pizzas. Broccoli rabe is sauteed in extra virgin olive oil with sliced garlic and pancetta to top one special. For another pie, cauliflower is roasted and red onions are cooked down in balsamic vinegar. Even our more classic pies are made with great attention to detail. Our homemade meatball pizza actually broke one employee's 13 year vegetarian streak!
The New Pizza Delicious on Piety Street
We couldn't be more excited about our project, or more heartened by the overwhelming outpouring of enthusiasm we've already received from our regular customers and long-distance fans. Luckily, 617 Piety Street (between Royal & Chartres) is right down the block from our original shop, meaning an easy transition for all of our loyal customers.
It's going to take a few hard, slightly confusing and very sweaty summer months to custom build our new space. The move is not going to be cheap, we are building a new kitchen (entirely) from scratch, but with just a little help from all of our friends (that's you!) we'll be sliding the first pies out of our brand new oven come autumn.
Why do we need a new oven?
The trusty but slightly decrepit oven we have been using since we opened belongs to the community kitchen we have been renting space in. In fact, pretty much all of the equipment we use belongs to the kitchen. We could not be more grateful that this wonderful space has given us a chance to hone our pizza-making craft. It does mean, however, that in order to open our new space, we’re going to have to get our own pizza oven.
If we meet our fundraising goal over these next thirty days, this oven (Marsal & Sons SD-660 Stacked) will be ours!
While we may argue about mozzarella varieties and dough moisture variants, there's nothing more fundamental to making a pizza than the oven it's cooked in. Purchasing this oven is going to take Pizza Delicious to the next level. It will allow us to:
- turn out the highest quality product - (hotter oven = crispier/chewier crust)
- make more pizzas faster than before (less wait time)
- serve our new dining area (now you can get pies fresh out the oven)
- keep up with our expanded hours (lunch and dinner 6 days a week!)
Any donation helps
Remember Kickstarter is all or nothing, so if we don’t reach our $15,000 dollar goal in thirty days, we will not get any funds from any of you. We’ve worked really hard to put together some exciting rewards which are all listed at the right of the page. We can't wait to serve you delicious pizza (from our NEW oven) at the new Pizza Delicious at 617 Piety Street right here in New Orleans! Thank You
We have some amazing friends whom made this Kickstarter page possible. We would especially like to thank Christopher Stoudt, of New Orleans Style, who shot, directed and edited our video, Patrick Niddrie for the photos, and everyone who contributed to our rewards: Nathanial Zimet, Brooke Pickett, Jon Gross, Robert Mercurio, Trixie Minx & Fleur de Tease, Kiernan & The New Orleans Community Printshop, Purple Monkey Design, Bud Ries. Also thanks to all of our wonderful staff, Christine, Erin M., Kelsey, Meredith, Hazel , Erin F., Allison, & Mary, who have been extremely supportive in every step of this process. Thank you for being the best ingredients that we have!
Have a question? If the info above doesn't help, you can ask the project creator directly.