About this project
Update information (7/31)
We have 2 stretch goals to Backers with gratitude.
At $60,000 (REACHED) - Invitation to the after reception party in NY for all the backers who pledge more than $150 & Upgrade of the rewards to the backers who select the pledge not to come to our Fashion Show.
- At $70,000 - Upgrade of your seat setting to the backers who select the pledge to come to our Fashion Show. Seating for $50 pledge, Front Raw for $300 pledge and more...
See details at the updates (#9).
We will also provide backers who pledge $25 or more an exclusive web access to the VIDEO OF THE BACKSTAGE of our kimono fashion show! Hope you enjoy the video after the show.
See details at the updates (#12).
What are we planing for this challenge?
"Kimono" is now a well known word around the world, yet in its native Japan the art of kimono creation is on the verge of crisis. Reduction of kimono market, aging of artisans, and lack of their successors are slowly fading the once vibrant art.
We hope to revive and revitalize the world of Kimono by presenting authentic hand crafted kimono designs on the runways at New York Fashion Week. If we succeed funding by Kickstarter, this is the world's first crowdfunding-based fashion show on the standard venues at New York Fashion Week. We believe this project is for the future of kimono and kimono fashion.
In order to expand the kimono market to the world, kimono artisans come out from their workshops and plan to show their kimono designs on stage at New York Fashion Week in February 2016, produced by Hiromi Asai. This project is organized by two non-profit organization, Kimono Hiro Inc. and Kimono Artisan Kyoto, in US and Japan, respectively.
Please check the Facebook page: Kimono Artisan Kyoto & Hiromi Asai to NYFW '16 for the updated and detailed information.
Hiromi Asai is New York-Florida based internationally acclaimed kimono stylist and designer, to work for fashion magazines and advertisements. She also founded a non-profit organization, Kimono Hiro Inc. to diffuse kimono fashion to the world.
Kimono Artisan Kyoto, a Japanese non-profit organization, is a leading association of kimono textile artisans in Kyoto, who use the most prominent age-old techniques in Japan. Kimono Artisan Kyoto acts internationally for the future of kimono and kimono artisans.
What type of show are we planing?
We will present a Kimono Fashion Show on one of the standard venues and settings of New York Fashion Week. We will produce a competitive catwalk fashion show as an official attendee of New York Fashion Week and make competitive media exposure to the other brands. We will show the authentic outfits of kimonos, made by artisans of Kimono Artisan Kyoto, using professional models from all over the world. Hiromi Asai will totally produce the show, and select / coordinate all the outfits.
What is the aims of our challenge?
Kimono is a Japanese garment with many unique features. Though many people in the world know the word “Kimono”, most people don’t know what really kimono is and how beautiful kimono is. Hiromi always thinks that kimono will be recognized as a universal formal wear that is beyond cultural and ethnic boundaries.
Our first aim is to demonstrate authentic kimono beauty and elegance, and publish it to the world at one of the biggest world fashion venues, which we believe to arouse great interest in kimono all over the world. People that see our show will rediscover and wonder that "old-fashioned" kimono is really a "modern" dress with huge capacity of variation.
Recently, major media; not only Japanese media, but also the world-major papers like New York Times and Daily Telegraph, reported that kimono industry and art of kimono creation is on the verge of a crisis because of reduction of kimono market, aging of artisans, and lack of their successors. Most of kimono manufacturers are estimated to discontinue their business in a decade.
We want to brush aside this crisis. We desire to pass art of kimono creation to the next generation.
Our second aim is to encourage kimono artisans, and make the kimono industry re-flourish through making bigger market of kimono in the world. We also want to evolve the art of kimono production to real fashion.
What do we need for this project?
We need $100,000 for one show on the standard venue of New York Fashion Week. Your pledges are funded to a non-profit (with 501(c)(3) exempt) organization, Kimono Hiro Inc. We start funding at Kickstarter in the world, then, will probably start funding in Japan. Thus, our minimal funding requirement on Kickstarter is the half, $50,000.
Budget breakdown of this project
Venue (including lighting, audio, etc) : $30,000 - 60,000
Production and PR: $15,000
Hair & Makeup: $5,000 - $15,000
Model: $ 5,000- $10,000
Live Streaming and Video: $12,000
Shipment of all stuffs: $5,000
Staff expense: $5,000
Total: $ 75,000-125,000
If we can raise more money, we can get a bigger venue, better models, and better hair & makeup artists to produce more attractive show. If we can raise less money including the crowdfunding in Japan, we will use a smaller venue and ask volunteers to help some parts of our project. We think that $50,000 fund raising from Kickstarter is essential to carry out this project.
We are proud to offer various rewards for your contribution. We provide two options on each pledge level for people who either can or cannot attend our show in February, 2016. So, backers all over the world enjoy our rewards. Most of the rewards are exclusive to our project.
Invitation to our Kimono Fashion Show
Each reward level more than $50 has an option to attend our Kimono Fashion Show on the venue of New York Fashion Week in February, 2016. See details on the information of each reward level. Here we show the position of your show invitation on each pledge level for backers who can come to the show.
- Standing : Pledge $50
- Seating : Pledge $100 or $150
- Priority seating (the second row) : Pledge $300
- 2 Priority seating : Pledge $500
- Front row seating : Pledge $1000 or $2000
- 2 Front row seating : Pledge $5000 or $10,000
The detailed information will be sent 2 to 4 weeks before the show. The invitation will be sent by Email. RSVP is needed after you receive the invitation.
we also provide additional invitation to backers at the following additional pledge. Please send us your comments including the information how many and what type of invitation you want in addition when you back the pledge. These are applied not for the first invitation, but for the second or third invitation.
- Standing : $30
- Seating : $60
- Priority seating : $120
- Front row seating : $400
Invitation to reception party after the show
Each reward level more than $500 has an option for two (or four on $10,000) of you to attend our reception party after the show. It will be held at the fancy Japanese Washitsu room after our show in February, 2016.
Mr. Stephen Globus kindly provides us Globus Washitsu and KeiSui-an Chashitsu (tea ceremony room) for this party. You can enjoy the party at the Japanese oasis in Manhattan.
See details on the information of each reward level. The detailed information will be sent 2 to 4 weeks before the show. The invitation will be sent by Email. RSVP is needed after you receive the invitation.
Artisans' Workshop Tour in Kyoto (京都きもの職人工房見学)
The pledge level $200 has an exclusive option to attend the artisans' workshop tour in Kyoto, Japan in November, 2015. The detailed information will be sent later. Because the workshops are narrow, this ticket is limited.
The pledge level $2,000 has an exclusive option to attend the backstage tour on our venue in February, 2016. The detailed information will be sent 2 to 3 weeks before the show. The invitation will be sent by Email. RSVP is needed after you receive the invitation. Don't miss this chance.
A piece of small kimono fabrics
The reward level of $50 has an option to receive a piece of small kimono fabrics, called hagire in Japanese.
Japanese Paper-Cutting Arts
The reward levels of $50, $100, and $150 have options to receive 3 picture cards of Japanese paper cutting (Kirie in Japanese) arts created by a paper-cutting artist, Akiko Kaneko.
The reward levels of $2,000 and $5,000 have options to receive an original Japanese paper cutting (Kirie in Japanese) art in the fancy wooden frames. All these are exclusive to the backers.
A embroidered cotton handkerchief
The reward levels of $50 - $300 have options to receive a embroidered cotton gauze handkerchief, provided by Wakomono-SACRA Japanese Kimono accessories.
A piece of Surigata-Yuzen dyeing fabrics
The reward level of $150 has an option to receive a piece of Surigata-Yuzen dyeing fabrics. Surigata Yuzen dyeing is a technique to dye different patterns using dozens of stencils. These are rare beautiful hand-made fabrics provided by Tachibana, a member of Kimono Artisan Kyoto. The reward levels of $300 and $500 have options to receive a bigger piece of Surigata-Yuzen dyeing fabrics with embroidery.
Furthermore, the reward levels of $1,000 and $2,000 have options to receive a piece of Surigata-Yuzen dyeing fabrics in the wooden frame.
A cute small strawberry-shaped sweets-deco kimono accessory
The reward level of $300 or more has an option to receive a cute small strawberry-shaped sweets-deco obi accessory, called Netsuke in Japanese. This Netsuke is provided by a sweets deco artist, Aya, belonging to NY-based company of the artists, Mode & Classic LLC.
A Nishijin-ori brocade obi sash
The reward levels of $5,000 and $10,000 has options to receive a Nishijin-ori brocade obi sash, provided by Shiko Co., Ltd., one of the prominent Noishijin-ori manufacturers and a member of Kimono Artisan Kyoto.
A Japanese bag by SACRA
The reward level of $10,000 will receive a fancy Japanese bag, provided by Wakomono-SACRA Japanese Kimono accessories.
Thank you for your support to our challenge
Contact / Media Contact
Kimono Hiro Inc.
(501(c)(3) exempt non-profit organization)
1133 Broadway, Suite 708, New York, NY 10010
Risks and challenges
We are aware with any launch of a new project or non-profit such as ourselves, there can be challenges. The invitation of our fashion show, reception party, and other events will be delivered by Email. RSVP will be needed.
We basically anticipate shipping our rewards in October of 2015, but a manufacturing delay may happen. Contributors who come to our fashion show will receive their rewards on the venue on the day of our kimono fashion show. We will even ship the rewards if they cannot come to the show.
The images used to represent our reward products are mock ups of what the finished prints will look like. While they are designed to be accurate representations, there will be small differences in the final products.Learn about accountability on Kickstarter
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