Kickstarter is a platform that provides artists, musicians, filmmakers, designers and other creators with the resources and support necessary to bring their ideas to reality. To date, tens of thousands of creative projects of all sizes have been made possible thanks to the support of the Kickstarter community.
In exchange to backers contribution, they receive rewards from the company that publishes the project. Normally those “rewards” are the product they have created with a large discount on their future retail price. That way, the bakers get the product much cheaper and before it is launched to the market.