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A thought provoking, engaging and fun way to incorporate social sciences and human behavior into a challenging and strategic game.
Due to numerous requests, we are accepting pre-orders for the Kickstarter Limited Edition versions for a limited time only. Click the button below to pre-order.
Due to numerous requests, we are accepting pre-orders for the Kickstarter Limited Edition versions for a limited time only. Click the button below to pre-order.
5,405 backers pledged $282,294 to help bring this project to life.

About this project

Dan Ariely's Irrational Card Game! project video thumbnail
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Dan Ariely's Irrational Card Game!

$282,294

5,405

Hi, my name is Dan Ariely. I am a Professor of Psychology & Behavioral Economics at Duke University, the author of the New York Times bestsellers Predictably Irrational, The Upside of Irrationality and The Honest Truth About Dishonesty, and a founding member of the Center for Advanced Hindsight.

One of the most important life skills is the ability to predict how events might unfold. If you can improve this ability, you will be better able to master decisions. This is what social science is all about and that's why we created the "Irrational Game".

Box design may change
Box design may change
Box design may change
Box design may change
Question Cards are classified by category and color
Question Cards are classified by category and color
The back side of a question card
The back side of a question card

If you would like to review the detailed rules of the game and understand its mechanics, including the way power cards can be obtained and utilized, please click HERE to see the infographic that we created for you. Note that this is a beta version of the rules. The rules will be updated periodically based on the feedback we receive from you and the unlocking of relevant stretch goals.

Photo credit:  Loic Le Meur
Photo credit: Loic Le Meur

Dan is a Professor of Psychology & Behavioral Economics at Duke University and is dedicated to exploring questions about human behavior in order to help people live more sensible — if not more rational — lives. Dan is a TED speaker, the author of the New York Times bestsellers Predictably Irrational, The Upside of Irrationality and The Honest Truth About Dishonesty, and a founding member of the Center for Advanced Hindsight. 

The proceeds from this Kickstarter campaign will be used to fund new research conducted by the Center for Advanced Hindsight.

Your support will help us achieve this goal!

  • Back us!
  • Add a second copy to your pledge for the most irrational person you know – they won’t get the hint but they will love playing the game.
  • Tell all of your friends to get their own copy, as you won’t be loaning yours to anyone, because we all know people never return things, right?
  • Share! Help us spread the word via the “Share this project” button above.
  • Subscribe on our website, follow us on Facebook and Twitter.
This is our small button, let us know if you think we should use the large one
This is our small button, let us know if you think we should use the large one

The stretch goals include new features and new content and are applicable to all pledge levels.

 * The new Power Card is called “Convert a Card”, and it allows the player holding it to move a card from their “missed” pile to their “answered” pile or vice versa. The situations in which you’d want to convert an “answered” to a “missed” are rather exotic, but imaginable.

** We are hoping that as part of the game, after players tried to predict the result of an experiment, there will be a discussion around the table – what does this all say about us, and how can we take more rational decisions? In order to facilitate this discussion, but at the same time keep the game flowing and fun, we created a new type of card. It is a regular question card with a new section called “Best Practice”. In this section, the player is not presented with a few alternative results to an experiment, but with a few alternative "Best Practice" behaviors, that if applied, can prevent the irrational behavior described in the question card.

A new power card, a new type of question card
A new power card, a new type of question card

We put a lot of thought into the mechanics and design of the game to make sure it would be fun and educational at the same time.

We are using larger cards (3.5” x 5.75”). These allow players to show the experiment description and illustration to other players, and question cards will be easier to read this way.

We were passionate about the art used in the experiments’ illustrations. Each card has a unique illustration created especially for our game by Miki Mottes.

Art from the "Downsizing Dinner" card. Why commit to eating less now, when I can do it later and leave food on my plate if I want to?
Art from the "Downsizing Dinner" card. Why commit to eating less now, when I can do it later and leave food on my plate if I want to?

We were fortunate to work with Miki (www.mikimottes.com), a top illustrator who created the amazing art we're using throughout the game and in our campaign. 

Initially, we thought about having a couple of characters who would illustrate the different experiments on the Question Cards. Miki drafted these characters for us to select from:

  • Mustache and Eggplant
  • Duck and Can
  • Fox and Tooth

We liked them all so much that we decided to keep all of them (except for the happy tooth, which was a bit too creepy). Then Miki added Rabtus, the Cactus Rabbit and Cumber, the cucumber. This is what the gang looked like in their first group game:

 Credits:

By purchasing the game, you can have fun, learn new things and support Dan's research. 

To order multiple rewards, just add the pledge amount for each extra reward you'd like. Extra shipping charges may apply.

After you've backed us and the campaign ends, you will receive a survey from us that will let you know what the next steps are and verify your details for shipping. Feel free to message us with any questions you might have.

Thank you for your support!

This project is promoted by J​ellop,​ a direct­ response online advertising agency specializing in Kickstarter campaigns on Facebook Ads and Google AdWords.

Risks and challenges

We are working hard to make sure that we use the most interesting, funny, crazy, surprising and inspiring experiments in the game, and lots of them!
We are also working hard to make sure that we fulfill the demand by producing and delivering the game according to schedule, so you receive your game on time.
In order to achieve this goal we have teamed up with a leading game printing company that will help us with production and logistics, making sure you will get your game as quickly as possible.

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Support this project

  1. Select this reward

    Pledge $1 or more About $1.00

    IRRATIONAL LOVE
    We thank you with an irrationally big hug (free shipping).

    -You will see the "Backer Only" updates and get email notifications

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  2. Select this reward

    Pledge $24 or more About $24

    BASICALLY IRRATIONAL

    -One copy of the game (75 question cards, power cards and box).

    -To order multiple rewards, just add $24 for each extra reward you'd like. (extra shipping charges may apply).

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    802 backers
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  3. Select this reward

    Pledge $34 or more About $34

    EXTRA IRRATIONAL

    -BASICALLY IRRATIONAL + a Kickstarter exclusive "Psychology of Money" question cards deck (25 cards).

    -To order multiple rewards, just add $34 for each extra reward you'd like. (extra shipping charges may apply).

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  4. Select this reward

    Pledge $79 or more About $79

    4 copies of BASICALLY IRRATIONAL

    -To order multiple rewards, just add $79 for each extra reward (1 reward = 4 copies) you'd like. (extra shipping charges may apply).

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  5. Select this reward

    Pledge $99 or more About $99

    IRRATIONALLY AUTOGRAPHED

    -One copy of EXTRA IRRATIONAL, SIGNED BY DAN ARIELY.

    -To order multiple rewards, just add $99 for each extra reward you'd like. (Extra shipping charges may apply).

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    Pledge $99 or more About $99

    4 copies of EXTRA IRRATIONAL

    -To order multiple rewards, just add $99 for each extra reward (1 reward = 4 copies) you'd like. (extra shipping charges may apply).

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    249 backers
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  7. Select this reward

    Pledge $499 or more About $499

    THE GAME CHANGER

    -We will Easter Egg your name on one of the Question Cards.

    -You will also receive the “IRRATIONALLY AUTOGRAPHED” reward.

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    Pledge $999 or more About $999

    MASTER CLASS

    -You and the other backers who grabbed this reward will meet Dan for a group game and behind the scenes insights and stories.

    - The cities these sessions will take place in are: New York, San Francisco, Durham NC and London UK.

    -You will also receive the “IRRATIONALLY AUTOGRAPHED” reward.

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    Reward no longer available 12 backers
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  9. Select this reward

    Pledge $9,999 or more About $9,999

    THE MAD SCIENTIST

    -Be an “experimenter for a day": visit the Center for Advanced Hindsight at Duke University and have lunch or dinner with Dan:
    - Tour of our lab
    - Research review and update
    - Participate in research

    -You will also receive the “IRRATIONALLY AUTOGRAPHED” reward.

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Funding period

- (30 days)