$155
pledged of $12,500 goal
10
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Fri, May 29 2015 10:02 PM UTC +00:00
Mark RussellBy Mark Russell
First created
Mark RussellBy Mark Russell
First created
$155
pledged of $12,500 goal
10
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Fri, May 29 2015 10:02 PM UTC +00:00

About

The Free Mulch App Story

Nurseries, tree lovers, and gardeners know the value of wood chips; Wood chips hold in moisture and add nutrients back to the soil.

My name is Mark Russell, I've owned a tree service and since 1997 and have wasted thousands of gallons of diesel driving wood chips to the landfill.  For years I'd drive past neighborhoods frustrated because I knew I was passing people who had requested free mulch from other tree services.

The problem was that tree services maintained separate request lists which caused us all to waste more fuel, and the clients to get their wood chips WAY slower.     

The solution:  We needed ONE centralized list!

I love technology and had some experience project managing several small software projects so I finally decided to build it and see if it would get any traction. The response has been awesome!

Results of the beta test:  Everybody who hears about the idea absolutely loves it!  So far we have around 200 tree services, and over 6000 home owners, who have signed up for our beta test and the list is growing daily!

Fuel Savings Breakdown:  Preventing fuel from being wasted was our primary motivator and our goal is to have the majority of tree services in the country using the app. When this happens, we will cumulatively save over EIGHT MILLION GALLONS of fuel per year.

20,000 tree crews delivering one load a day x 2 gallons of fuel (average fuel savings) x 200 work days a year = 8,000,000 GALLONS OF FUEL SAVED ANUALY!!!

What we need the funds for:

12,500 will get us the minimum features below.  HOWEVER, we have a LOT of other cool features we'd love to provide. So if we hit 12K, please support anyway!   :-)   Thanks!

1.  Product Sustainability-  The first and biggest need is to make the app financially self-sustaining. In Atlanta we have thousands of requests. Many times whether I go north, south, east, or west there is a mulch request within a mile.

This density provides an opportunity for the app to be financially supported by allowing the requester to incentivize the tree service to deliver to them first by offering a “tip” upon delivery. A percentage of that tip will go back to the system to keep the service up to date and free for everybody to use. Having, at minimum, a small amount of money coming into the system is necessary simply because software is continually upgraded and this costs money to keep platforms updated to the latest security standards. (Not to mention new features that we would like to add as well as hosting fees etc.)

2.  International functionality-  The second thing the funds will be used for is to create international functionality. When we initially created the app, we did not want to spend money on features that we weren't sure would be utilized. However since we launched, we have received many international emails expressing their desire to use the app as well. Our feeling is that the United States should not be the only country who gets to benefit from the free mulch app and we hope you will agree with us!

Rewards:

I've spent months trying to come up with good rewards.  The problem is our “product” is free to begin with: The ability to have a load of mulch delivered straight to your house for free. So it's difficult to give a “reward” other than what we are already giving.

So the rewards for supporting our project is, at your option, recognition for you or your company on our supporters page sorted according to those who have made the biggest impact.

Lori (my wife) and I laid out over $25,000 of our own money to develop this MVP (minimum viable product) and believe in the product and how much it will help our environment.

We all say we want to be environmentally conscious, here is YOUR opportunity to join with us and together change an industry and save millions of gallons of otherwise wasted fuel.

Thanks!

Risks and challenges

There's not a ton of risk in ensuring that the features get completed. As I mentioned above, Lori and I have already taken the biggest risk by creating the MVP. At this point adding features is not all that difficult.

Our technology solution, Rietta.com, are more than capable of implementing the functionalities described. They currently have a bit of a backlog which is the only reason why we set our target completion date for September.

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    We love the free mulch app!

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Funding period

- (30 days)