Do you train or care about what you eat? If so, keep reading.
We create meals that help you dial in your daily nutrition and clean eating goals, and that answer the question, “I need fuel, what am I going to eat?!”
Our meals are made with the freshest ingredients on the planet, and the macronutrients are dialed in for you - all you have to do is add 1 cup boiling water. This unique mix of fresh food + freeze-dried technology let’s you finally have healthier food than you can buy in the grocery store, anywhere, anytime YOU choose.
We have completed 5 meals with another 15 on deck. The nutritional information for our “Starting 5” is below. If you are a plant-based eater, we have several recipes in the formulation stage that will be available by December 2017. Read below why our meals are so fresh and nutritious. NOTE: We reached our $50,000 stretch goal, so we added a 6th meal to the menu: Sweet Potato Hash!
Freeze-drying technology removes only the water and leaves all the good stuff. In fact, all the food in our meals is alive; enzymes, micronutrients, vitamins and natural flavor. When rehydrated, our food is as fresh as the day it was harvested at the farm.
Other features of our freeze-dried meals?
- 2 year shelf life
- Lightweight, easy to carry
- Require no fridges or microwaves
- Ready to eat when you are, wherever you are
- Did we mention the flavor? It's incomparable
80% of your health and conditioning is what you put in your mouth.
To stay on target, you know you have to PLAN and PREP your nutrition. Thus, meal prep is a necessary evil in maintaining your health and fitness goals…
But, no matter how much you plan and prep, life has a way of perpetually disregarding your plan! I know you know what I’m talking about.
Watch this short video to see how easy it is to prepare an Elements Meal.
Is the produce in your local grocery store really fresh? In most cases, that “fresh produce" is picked green and transported thousands of miles over months of time, severely depleting its nutritional value and flavor. How does Elements food + technology compare? See the infographic below.
The idea for these meals emerged in 2015 when I was training to crush the world record in the Men’s 50+ mile run. That was an extremely difficult year for me. Divorce, single fatherhood, business travel … All heavy, responsibilities that were wearing me down.
One of the ways I dealt with the adversity was by giving my Athlete full rein. My training was off the hook. Being constantly on the road created my greatest frustration—my WHITE-HOT-PAIN. Whether on the highway or local streets of a city or town, it was all the same. Every franchise sign yelled at me:
I knew the truth. It’s all garbage, unidentifiable and unlabeled. I constantly found myself asking, “With all the technology out there, why so much garbage and poison?”
All our friends who train had the same experience. Everyone was high intensity, everybody’s training for a purpose, and yet we all struggled to find clean food. That white hot pain was burning everyone. It always had.
A lot of my friends meal prepped. Sundays and Wednesdays were spent kneeling to the oven, the stove, the food. Cooking up veggies and rice, the chicken breasts, dividing them into never-ending containers of Tupperware, and carrying them around in our sacred freezer bags.
But I would regularly swear, “If I have to eat another microwaved, 4-day old chicken breast I am going to come unhinged”. Then I’d choke them down anyway because that was my best option..
If you train and care about your nutrition, I know you know what I'm talking about.
As I said earlier, my frustration in finding clean food to eat led to anger—anger from trying to govern my life and realizing I was being governed. What’s the value of my health if it kept me from giving my best to family, friends, church, profession and community. This led to the overwhelming desire to create a solution.
So, I took my visualization to a team of food scientists and you won’t believe what happened.
We worked long and hard to not only dial in the macros an athlete needs, but to make the meals delicious. This was no easy task and took months and months of trial and error, working with the best, whole ingredients; animal and plant proteins, clean carbs, healthy fats, herbs and spices, endless taste testing, getting the proportions right, starting over and trying again.
Elements was born! Simply ADD HOT WATER and enjoy our delicious FOOD when your body needs it, wherever you are.
Elements meals have already passed the test with elite and every-day athletes. Read what they have to say:
We've chosen to launch directly to you because it allows you to buy the highest quality food for the lowest price, by eliminating the middleman.
We love the Kickstarter community because you allow us a safer avenue to gauge demand and introduce our product to a broader audience at a lower price point.
Please help us get there!
Risks and challenges
Starting lines lead to finish lines and there are hurdles in-between. We’ve mitigated our known risks prior to this launch. However, we recognize that unknown unknowns exist. For example, production time/delivery may take longer than we planned. (Why? No one has ever done this before.) Sometimes ingredients take longer to produce. These are common food production/supply chain issues and we know how to deal with them.
Another challenge, if not funded now, is the delay of our direct-to-consumer website and we’ll have a smaller production run with our first five meals.
Here’s our promise to you: we’ve been working on this for two years and we’re confident about where we are with you and with this food. Our freeze-drying facility is best-of-class, and our fulfillment partner has a great reputation. Our founding team has extensive experience in start-ups and running successful companies and we are committed to ensure that we deliver what we promise and to go the extra mile to help you reach your clean eating goals. Thank you for believing in us!Learn about accountability on Kickstarter
- (45 days)