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We bring toys to life with speech and a personality, allowing them to interactively engage and grow with a child.
We bring toys to life with speech and a personality, allowing them to interactively engage and grow with a child.
We bring toys to life with speech and a personality, allowing them to interactively engage and grow with a child.
2,256 backers pledged $275,000 to help bring this project to life.

About this project

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CogniToys: Internet-connected Smart Toys that Learn and Grow

$275,000

2,256

In the News!

Introducing CogniToys:

Recognizing a clear gap in truly smart educational toys, we set out on a journey to redefine the way kids play with their favorite toys. We've built a patent pending technology that allows kids to directly engage in intelligent conversation with their toys. The technology allows toys to listen, speak and simultaneously evolve, learn and grow with your child; bringing a new element of personalized, educational play to children. 

With your help, we are launching Elemental Path's first product: CogniToys – a cute cuddly dinosaur that is fun, playful and smart. 

CogniToys Features:

Speech Enabled - By pressing the belly of the toy, the child can speak directly to it, allowing the child to:

  • Ask thousands of questions and receive age-appropriate answers
  • Give commands to the toy allowing the child to discover hidden talents
  • Hear a number of stories and even create their own stories
  • Tell and listen to knock knock jokes
  • Create a unique personality for the toy that evolves over time based on the child's interaction with the toy

Internet Connected - Our toys are Internet "connected" smart toys, allowing for us to constantly improve the play experience. 

Personalized - Each toy will get to know the child and grow with him/her, interacting directly with them to create an experience around each child's personal interests. The toy will explore favorite colors, favorite toys, interests and use these to customize engagement. Even better, the toy has a personality of its own that changes over time. 

Educational -  Here's the best part: CogniToys create an atmosphere of fun, playful education! Built into the play experience is a number of custom modules that engage the child in educational play. These include rhyming, spelling, vocabulary, mathematics and much more. As the interaction increases so will the challenge of the educational content continuing to become more challenging as the child learns. 

This is where the tech becomes important. To a child, the experience should be seamless and fun, truly giving their toy a personality that actually engages them in a playful way. 

The technology required to accomplish this is very complex. We have created the first truly "connected" toy that is able to reach out to our cloud platform and give back an age appropriate, personalized response to each utterance. We have developed an extremely robust platform that allows this to happen and will continue to evolve long after the first rewards are shipped. As more children use the platform the toy will continue to evolve and the better the experience will become. As we proceed, we will identify even better sources of content and continue to create updates that are fun and educational. 

Why Kickstarter?

Because the Journey is half the fun.

It begin nearly a year ago when we entered the IBM Watson Mobile App Developer Challenge with a unique concept: a toy that could learn and grow with a child. Winners of the challenge would receive access to IBM Watson — IBM's powerful cognitive computer - which is one of the elements necessary to create a truly transformational toy. 

Accepting the Grand Prize Award at the IBM Watson Mobile Developer's Challenge
Accepting the Grand Prize Award at the IBM Watson Mobile Developer's Challenge

Out of hundreds of companies we were honored with the title of Grand Prize Winners in The Challenge. Immediately following we began refining our concept and moving it towards an actual product. We held initial focus groups surrounding an app based "friendgine" that was able to have early conversations and the feedback was overwhelmingly positive. We began to create our close network of supporters who volunteered their time, and often their children's time, to ask questions and test our early prototypes. 

We relied on family to be early test subjects in our product design process. They were more than happy to play the part!
We relied on family to be early test subjects in our product design process. They were more than happy to play the part!

We quickly moved into the "product" design phase while simultaneously continuing to build out our platform, a process which has proven to be tons of fun! Rapidly producing 3D print prototypes to let family interact and play with gave us valuable insight into our product design choices. Some designs were good, others bad, but the iterative process was crucial in honing down a final product that kids would love. We ultimately chose a dinosaur for our final design.

Our 3D printer allowed us to iterate multiple product designs rapidly.
Our 3D printer allowed us to iterate multiple product designs rapidly.

We have been hard at work over the last year making the best product possible. We have conducted numerous kid based focus groups, parent focus groups and have finalized a working prototype. 

Now it's time to move into production and again find those awesome supporters that help these types of products come to life. That's why we chose Kickstarter. Because this is just the beginning and we need your support to help us bring CogiToys to market. 

Rewards

View the rewards list on the right for full Reward details!
View the rewards list on the right for full Reward details!

Stretch Goals:

UPDATE: With the support of the Kickstarter community we have reached and surpassed our stretch goal of $100,000! This milestone will allow us to create our CogniToys Dino in alternate colors. We will reveal the two new color options shortly. We will also be launching additional stretch goals based on all of the amazing feedback we have received thus far. 

Kids love colors and kids love choices! The feedback on our green dino has been great but we would love to offer kids additional choices. If we reach $100,000 we will make two new colors available to choose from:

Risks and challenges

We are focused on delivering all pledges in a timely manner, however, as with any product that involves complex manufacturing, production delays could become an issue. We will focus on keeping our supporters always informed and mitigating any potential delays.

We have an extremely experienced team that has delivered on both physical and digital products, large and small. This experience will help us identify potential issues we face early and apply the appropriate recourse. Thank you for your patience and we hope you love the product as much as we do!

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FAQ

  • The toy works best for children 4-7. Older children can still interact and play with the toy.

    Last updated:
  • The first product will support English. We hope to add support for additional languages in the future.

    Last updated:

Support this project

  1. Select this reward

    Pledge $1 or more About $1.00

    COGNITOYS SUPPORTER

    Thanks for helping us get started. You will get exclusive news and updates as we build the world's smartest toy.

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    Estimated delivery
    104 backers
    $
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  2. Select this reward

    Pledge $25 or more About $25

    COGNITOYS BUILDER

    You are helping make it happen and you will "Become an Answer" and forever live in our source code as an answer to "who made you?"
    + Get all the exclusive news and updates as we launch CogniToys

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    Estimated delivery
    34 backers
    $
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  3. Reward no longer available

    Pledge $89 or more About $89

    "EARLY BIRD" COGNITOYS CARNIVORE!

    You get what you want. Thanks for the support and you will receive:

    (1) CogniToys Green Dino - World's smartest toy
    + Live forever in our source code as the answer to "who made you"
    + Get all the exclusive news and updates

    For being one of our first backers, early birds will be getting our Green CogniToy Dino at a discounted price!

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    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 200 backers
    $
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  4. Select this reward

    Pledge $99 or more About $99

    COGNITOYS CARNIVORE!

    You get what you want. Thanks for the support and you will receive:

    (1) CogniToys Green Dino - World's smartest toy
    + Live forever in our source code as the answer to "who made you"
    + Get all the exclusive news and updates

    Less
    Estimated delivery
    Ships to Anywhere in the world
    1,501 backers
    $
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    It's a way to bring creative projects to life.

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  5. Reward no longer available

    Pledge $175 or more About $175

    "EARLY BIRD" HERD ANIMAL!

    You have more than one special child to make happy. For your support you will receive:

    (2) CogniToy Green Dinos
    + Live forever in the source code as the answer to "who made you"
    + Get all the exclusive news and updates

    For being one of our first backers, early birds will be getting our Green CogniToy Dino at a discounted price!

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 20 backers
    $
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  6. Select this reward

    Pledge $198 or more About $198

    HERD ANIMAL!

    You have more than one special child to make happy. For your support you will receive:

    (2) CogniToy Green Dinos
    + Live forever in the source code as the answer to "who made you"
    + Get all the exclusive news and updates

    Less
    Estimated delivery
    Ships to Anywhere in the world
    305 backers
    $
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    It's a way to bring creative projects to life.

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  7. Select this reward

    Pledge $290 or more About $290

    TRIAD PACK!

    Two Dinos still not enough? We've got you covered! For your support you will receive:

    (3) CogniToy Dinos
    + Live forever in the source code as the answer to "who made you"
    + Get all the exclusive news and updates

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    Estimated delivery
    Ships to Anywhere in the world
    52 backers
    $
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  8. Reward no longer available

    Pledge $1,000 or more About $1,000

    COGNITOYS ELDER! EDUCATION PACKAGE!

    You know how important it is to learn and grow. With your help we will provide to the school of your choice:

    (10) CogniToys Green Dinos
    + A certificate from our team with a special thank you note from us to you.
    + Customized content. Work with our team to create up to 10 personalized pieces of content for the school of your choice. You will work directly with our educators to customize the content.
    + All the exclusive news and updates

    Less
    Estimated delivery
    Ships to Only United States
    Reward no longer available 10 backers
    $
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Funding period

- (30 days)