Cavalcade is a collection of rocking animals built from a single piece of wood; the result is a carefully designed iconic toy that both kids and parents will love.
Cavalcade, a collection of rocking animals, is the first product of new toy brand BLUC, founded by Luca Boscardin and Valentina Raffaelli.
The lines are pure and simple, the colours bright, the design strong and made to last for generations.
Every animal is created from the same wooden beam, and cut and painted in different colours to distinguish one animal from another.
The first three animals of a growing collection are all unique and created for great adventures.
WHAT’S SO SPECIAL ABOUT CAVALCADE?
Kids love it. And parents love it too. The rocking animals enhance the imagination of children, whether it’s riding like a cowboy, becoming a price or a princess, travelling the world or discovering the jungle!
They resemble a drawing but they have a strong and solid build. The colours were chosen to appeal to children while leaving enough to the imagination.
Cavalcade seems to belong to another time.
The rocking animals are classical toys but we have redesigned them in a simple, universal and graphic way. Cavalcade embraces all the values of playing: they are impossible to break and beautiful to touch. And to top it all off, we created the
Cavalcade in a way that it will age well; you will want to pass this strong and timeless toy down from generation to generation.
HOW ARE THEY MADE?
Designed in Amsterdam by two Italians, produced in Germany, and painted in Romania, Cavalcade is made in Europe.
The rocking animals are built using strong birch wood, painted using water-based colours, conforming to children safety standards EN71 and ASTMF963.
Cavalcade rocking animals are made in a very simple way:
- We take a long beam of birch wood of 2cm thick and 8cm wide. We draw the different parts of the rocking animal with a pencil .
- We then cut the wooden beam according to the pencil lines, and paint the legs, mouth and eyes. Then we round all the parts.
- At this point, the rocking animal is ready for assembling. We use wool felt for the mane.
The result is a flock of different animals that are characterised by minimal lines and bold identities. The movement is smooth and silent, totally safe for fast rides.
LET’S BRING THEM TO LIFE!
It has been a long and challenging adventure for us. We have had to find the right producer, test several prototypes for child safety, and keep the price as reasonable as possible.
We are beyond excited that the Cavalcade collection is finally ready to go into production!
We’re just missing one thing to bring the rocking animals to life: you!
We need to produce a minimum quantity to lower the product price, and with your help, we can do just that! By supporting our project and sharing it with your friends, we can finally help realise Cavalcade. You, your children, your nieces and nephews, your neighbour’s children, everyone will be rocking on your favourite Cavalcade animal in no time!
You can choose between the horse, the zebra or the giraffe; the rest of the gang will follow soon!
Cavalcade is the first product of BLUC, a brand new toy studio based in Amsterdam and founded by Luca Boscardin and Valentina Raffaelli.
After years of experience working for different toy companies, Luca decided to start his own toy brand, with the help by Valentina.
BLUC designs eclectic and meaningful products, where simplicity, sustainability and functionality come together in playful objects that enhance children’s imagination.
A fantastic city, a bubble, a modular toy, the noise of a wooden block, BLUC.
- Feb 2015: Ideation
- March 2016: conceptual development
- Sept 2016: manufacturer research
- Feb 2017: prototyping
- March 2017: user testing with kids
- April 2017: prototyping
- June 2017: CE kids safety tests
- Aug 2017: Re-design
- Sept 2017: prototyping
- Nov 2017: user testing with kids
- Jan 2018: CE kids safety tests
- Feb 2018 :manufacturer verification
- March 2018: Kickstarter campaign
- April 2018: production
- May 2018: product launch and shipping
Special THANKS to:
Andrea Raffaelli, Silvia Rossi and Daniel Al Paida Larsen for their video and editing skills; to Marco Bortoletti for his magical music composition.