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£3,230 pledged of £70,000 goal
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By KnoGno
£3,230 pledged of £70,000 goal
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About this project

Solve your own problem 

BELO's the result of a collaboration between KnoGno, a tech and design co. in London and Rodell Design, a Lake District based product designer/developer.

Collaborating over distance we ended up becoming our own target audience. We have worked on trains, in cafes and across continents at times to bring BELO to the world. Creating BELO has been a fantastic journey. We love BELO and we hope you will too.

BELO: Functional beauty
BELO: Functional beauty

Whose problem?

KnoGno (know-know) is 3 docs: John, Martin and Simon, all trained in science or maths and all from careers in some form of technology. They all also have a penchant for good design and with the ubiquitous role of the laptop in their and everyone's lives, they wanted to combine technology and design with this innovative product. Paving the way, Simon serendipitously met Will of Rodell Design in the Lake District and they decided to collaborate. Will is an excellent new, young industrial designer, he's a very original thinker and an excellent maker: industry professionals are amazed by his in-the-garage injection moulding! KnoGno with Rodell design formed the perfect collaboration, marrying a London startup with a Lake District designer, to produce and introduce BELO to the world.

BELO: sleek & clean
BELO: sleek & clean

 

Seamless transition from case to support
Seamless transition from case to support

Hold and Protect

BELO is a strong, protective case.

Slip your computer out and BELO assumes a wedge, giving you a comfortable, inclined typing surface.

Laptops used to be bad on the lap. No longer with BELO. Now, when using your computer on your knee or on a crossed leg, BELO's unique design conforms to the shape of your body. BELO forms an ergonomic interface between you and your computer, hugging and gripping your legs, insulating you from your computer, making laptop use more secure and comfortable.

BELO: custom grip
BELO: custom grip

BELO is a tough semi-rigid case. It's ABS-strong and water resistant where it needs to be to protect your machine. But don't be deceived by the beauty of the side wall bellows - BELO's sides are tough too. 

Yet BELO is soft where it needs to be: it's malleable underneath to hug your legs when required. Plus BELO is lovely and soft inside to protect your beloved machine.

BELO's distinctive red straps are strong but they are interchangeable should you happen to take a bad day out on them.

charge your laptop inside BELO
charge your laptop inside BELO

Laptop Sizes 

We have designed BELO to fit machines similar to the ubiquitous 13" Macbook Pro (models from 2013 to current) and 13" MacBook Air (models from 2008 to current).

  • BELO will fit any laptop of the same size: 327 x 229 x 20 mm (12.87 x 9.02 x 0.79 inch) or slightly smaller
  • NOTE max 20mm / 0.79 inch thickness 

Anything larger than this WILL NOT FIT. We hope to introduce more sizes once the initial launch of BELO has been successful. If you have a larger or much smaller laptop and would like a BELO please register your interest and the size or model of your laptop (length, width and height) by emailing us at rest@belo.design

BELO: an elegant case
BELO: an elegant case

Where you come in

Developing BELO has been a fantastic journey and we hope it is not over yet. We need investment to take this idea to the next stage: manufacture. Design is finalised and as you can see, prototyped and user tested. We have tooling and manufacturing quotes and we know how to get BELO made (Although there are still a few small challenges to overcome. See "Risks and Challenges" section). The only barrier is the cost and that's where you come in. If you like BELO and would like to own one of the first off the production line, then please pledge what you can. We will keep you up to date with how the final bits of development and the manufacturing process is getting on and at the end of it you will be one of the first to own BELO before it is available to the wider world. You will also have our (KnoGno and Rodell Design's) sincerest thanks for all your help.

BELO's patented ergonomic adaptation system
BELO's patented ergonomic adaptation system

What others have said:

Along the way, we've been encouraged by these snippets of feedback:

"It's beautiful, it belongs in a museum shop" - Eli Lederman, Founding CEO of Turquoise, the pan-European stock market”

"That's f-ing gorgeous, where did you get that?" - an anonymous friend of a friend

"It does catch the eye.. it's got a lot going for it. It emulates the shape of the leg through its nature; that's nice." - Mark Sheahan, Inventor in Residence, British Library

That’s a great little product you've got there, you should go ahead” - Grahame Jones, PDR - International Centre for Design and Research 

"You might’ve stumbled upon a winner there” - The Gear Shop, Kendal

"Where did you buy that?” - a Product Manager at Google (friend of Simon’s)

BELO: easing laptop use wherever you choose to work
BELO: easing laptop use wherever you choose to work

Reward Tiers

Our pledges are very simple:

  • £20 Screen protector: to support the project and in return we will send you a beautiful BELO-embossed screen protector. Free UK shipping.

Early Birds (Limited)

Be amongst the first to support BELO's production and we will reward you with one of the first BELO's ever produced. 

Note colours as shown and only 13" size as described above. 

  • £30 Blackbird: the first in the dawn chorus. Be amongst the first 100 backers.
  • £35 Robin: join one of the next 250 backers and be the second earliest bird, the robin.
  • £45 Wren: join the third earliest bird, the wren,  amongst the next 500 backers.

BELOs

Support BELO's first production run and we'll reward you with a BELO for a great price. Expected RRP £80+. Note colours as shown and only 13" size as described above.

  • £60 BELO: we'll reward you with a BELO for this great price.
  • £99: Special Edition BELO & BELO Wallet: Want to give more and be rewarded with something more special? Receive a numbered (#001-#100 except 007), engraved BELO plus a limited edition mini-BELO card wallet.
  • £100: BELO + friend: Pledge more than £100 and we'll reward you with 2 BELOs.
  • £400: MultiBELO: Be rewarded with 10 BELOs for a £400 pledge.
  • £500: pledge more than £500 and receive the only #007 numbered BELO with special edition BELO card wallet.

 

BELO: opening tab detail
BELO: opening tab detail

 

 

BELO: design detail
BELO: design detail

 

 

Some thanks 

In no particular order, some people we would like to thank for their time, support or advice along the way:

Risks and challenges

Developing BELO has been a challenge but now we have a fantastic final prototype product that we hope you will love. There are however still some obstacles to overcome before BELO can be manufactured.

We have finalised the cost and method for tooling and production for all of the components of BELO bar one, the bellows itself. This is an extremely challenging component to produce in a cost effective way, but we are close to solving the problem. Manufacturing a fabric bellows is not hard but it is expensive due to the nature of the process. What we need to do is reduce this cost by adapting the process. We are at a final stage of experimental prototyping a polymer extrusion for this component and the results are very promising.

Once we have finalised this process we can then move on to commissioning tooling for the larger plastic components, producing first runs and samples of components and then start the full scale production.

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Support this project

  1. Select this reward

    Pledge £20 or more About $29

    Thank you with a BELO screen protector

    As thanks for your valued support, we'll send you a lovely soft BELO embossed laptop screen protector. You'll also receive all updates on how the project is progressing.
    Free UK Shipping.

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  2. Select this reward

    Pledge £30 or more About $43

    Blackbird - First 100 - 1st Early Bird

    Blackbird - First 100 - 1st Early Bird

    Support the production of BELO and be one of the first to own this fantastic product. Join the first 100 dawn chorus birds, the blackbirds, and you will receive one of the first hundred BELOs plus a set of spare straps.

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    Limited 44 backers
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  3. Select this reward

    Pledge £35 or more About $51

    Robin - Next 250 - 2nd Early Bird

    Robin - Next 250 - 2nd Early Bird

    After all the Blackbirds have started singing, join the next wave, the 250 Robins. Sing your support of BELO and for this special pledge you will receive a BELO plus a set of spare straps.

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  4. Select this reward

    Pledge £45 or more About $65

    Wren - Next 500 - 3rd Early Bird.

    Wren - Next 500 - 3rd Early Bird.

    Don't worry if all the Blackbirds and Robins have started singing, you can join the 500 wrens to complete BELO's early bird dawn chorus. For this early supporter pledge, you'll receive a BELO plus a set of spare straps.

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  5. Select this reward

    Pledge £60 or more About $87

    BELO

    BELO

    Support the production of BELO and be one of the first to own our fantastic product. You will receive a BELO plus a set of spare straps.

    Expected RRP £80+

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    1 backer
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  6. Select this reward

    Pledge £99 or more About $143

    Special edition BELO & wallet.

    Special edition BELO plus a BELO wallet.

    You will receive a a limited edition, numbered BELO (#001 to #100 except #007) and engraved plus a limited edition BELO card wallet.

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    Limited 3 backers
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  7. Select this reward

    Pledge £100 or more About $145

    Double Up. BELO & friend.

    Double Up. BELO & friend.

    Get a BELO for you and a friend, 2 for £100.

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    6 backers
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  8. Select this reward

    Pledge £400 or more About $579

    MULTIBELO

    MULTIBELO

    Want a few? Get 10 BELOs for £400

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    0 backers
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  9. Reward no longer available

    Pledge £500 or more About $723

    #007 BELO

    #007 Pledge more than 500 and be rewarded with the only engraved #007 numbered BELO with special edition BELO card wallet

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Funding period

- (30 days)