£1,385
pledged of £5,500pledged of £5,500 goal
10
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Fri, January 5 2018 3:26 PM UTC +00:00
Aymer AmaleBy Aymer Amale
First created
Aymer AmaleBy Aymer Amale
First created
£1,385
pledged of £5,500pledged of £5,500 goal
10
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Fri, January 5 2018 3:26 PM UTC +00:00

About

Why we are doing Kickstarter

The luxury jewellery market has long been dominated by a small group of large multi-billion pound brands, making the landscape very difficult for smaller brands like Aymer Amale to thrive. 

It is a fiercely competitive market, with extremely high advertising and marketing costs. By launching a pre-order campaign on Kickstarter, we can bring our latest collection to life and to you directly. 

Ruth Aymer and Sade Amale have been friends of over a decade, and have both always appreciated design and the expression of individuality.

 Aymer Amale was birthed from the combined passion for wanting to create something different, something strong, bold and elegant. For the first collection we decided to focus on rings, with ancient architecture being the inspiration. Throughout the production process we have carefully selected a team that have an appreciation of exquisite design and craftsmanship, and the result of this is seen in the end product.   

Ruth Aymer discovered her appreciation of specific jewellery techniques in design, when attending University of the Arts. She was then able to develop upon her fascination with ancient ruins and structures by translating that into design.

Sade Amale has long been an appreciator of bold accessories and statement pieces, as well as her passion for expression through art. This became a foundation for Aymer Amale and hails as highly potent with each piece of jewellery and follows through into the visuals.

 Aymer Amale has many stories to tell, the aim is to create visually strong content that will engage our customers and challenge them to be confined and to embrace individuality.  Every piece is hand crafted in London and our products are made with  both the male and female market in mind. 

Risks and challenges

The main reasons we are doing Kickstarter is to generate sales and exposure for the latest collection. We aim to put the money back into the business in order to create the next collection and increase the product selection.

We have a great production line in place so, we will get the product over to the customer in 2-4 weeks depending on customer location. All rings are available in plaited gold, rose gold and silver.

As a luxury jewellery brand, an excellent customer experience is at the heart of all we do here at Aymer Amale. We have great customer care, we pick up emails and DM every day of the week and happy to answer any questions with regards to the product or the current Kickstarter project.

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Support

  1. Select this reward

    Pledge £1 or more About $1.26

    Thank you email

    Pledge any amount and we will show our up most appreciation, by sending you a thank you email and adding you to our database; where you will find out about upcoming events and news.

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    Pledge £10 or more About $13

    Pledge without reward

    Pledge without reward, just because you want to see us reach our goal!

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  3. Select this reward

    Pledge £250 or more About $315

    Best seller

    Customers receive one of our three best sellers from The Pantheon Collection. The options are DORIC, IONIC COMPOSITE or CORINTHIA

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  4. Select this reward

    Pledge £320 or more About $403

    Any Ring of your Choice

    Choose any ring from our Pantheon Collection of your choice which will be shipped to you!

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  5. Select this reward

    Pledge £500 or more About $629

    A friend of AYMER AMALE

    Customers can choose any ring from The Pantheon Collection. They will get a special meet & greet with Ruth and Sade where they will have their ring sized.

    They will also get a shoutout on Instagram and invited to any future event/parties AYMER AMALE host in future.

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  6. Select this reward

    Pledge £1,000 or more About $1,258

    Up close and personal with Aymer Amale

    Customers can choose any ring from The Pantheon Collection. They will get a special meet & greet with Ruth and Sade where they will have their ring sized.

    They will be invited down to our showroom in central London where they will be able to choose one piece from the new collection.

    Images from the meet and greet will be posted on our Instagram and Facebook.

    They will also get a shout out Instagram and invited to any future event/parties AYMER AMALE host in future.

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Funding period

- (30 days)