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We want to invite you to experience our finest chocolates, patisserie, cakes, nostalgia and desserts in the heart of London.
433 backers pledged £84,033 to help bring this project to life.

About

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£84,033

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We need your help to raise enough funds to setup up our flagship boutique in the heart of Soho. It will be the ultimate luxury chocolate experience and we want you to be a part of it.

We have found a beautiful location in Smiths Court. We are running it as a popup in the weeks up to Christmas but need support to help turn it into the William Curley flagship store.

Since relaunching in 2016, we are an independent small business. The customer experience of luxury chocolates and confections is the focus of the business. Training the next generation of chocolatiers and sourcing only the finest ethical ingredients is also central to our values.

We want to bring to you the very best of William Curley.... Chocolates, cakes, biscuits, nostalgia, patisserie, desserts, confectionery and of course our signature hot chocolate!

Couture Chocolates
Couture Chocolates
Hazelnut Rochers
Hazelnut Rochers
Chocolate Goodies
Chocolate Goodies

Risks and challenges

We have been an established brand for over 14 years with much experience in retailing fine chocolates and building a loyal customer base.
After going separate ways to my previous business partner, we relaunched as an independent business in 2016 but lost both shops in the process. We have a successful shop in Harrods but to create the ultimate experience, we need our own boutique.
The location has been found, potential builders in place and a team ready to take on the new challenge... Now all we need is the funds to put this in motion.

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Support

  1. Select this reward

    Pledge £15 or more About US$ 20

    Box of our signature chocolate truffles

    A small ballontine box of truffles will be sent out to your chosen address.

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    Ships to Only United Kingdom
    Limited 25 backers
    £
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  2. Reward no longer available

    Pledge £20 or more About US$ 26

    Gift Bar Box

    A Gift box containing four William Curley signature bars. A perfect gift for and chocolate fan.

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    Ships to Only United Kingdom
    Reward no longer available 35 backers
    £
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  3. Select this reward

    Pledge £20 or more About US$ 26

    Couture Box

    A 9 piece box of our signature couture chocolates.

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    Ships to Only United Kingdom
    Limited 45 backers
    £
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  4. Select this reward

    Pledge £25 or more About US$ 33

    A drink and dessert for two people

    Enjoy a visit to the new boutique with a drink and fresh dessert for two people.

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    Limited 35 backers
    £
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  5. Reward no longer available

    Pledge £35 or more About US$ 46

    Nostalgia Selection

    A box of our Nostalgia selection. Including our posh versions of Jaffa Cakes, Coconut Bars, Peanut Caramel Nougat, Millionaires Shortbread and Hazelnut Rochers... Plus more!

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    Ships to Only United Kingdom
    Reward no longer available 25 backers
    £
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  6. Select this reward

    Pledge £35 or more About US$ 46

    Signed Nostalgia Book & Rocher Box

    Receive a signed copy of our book 'Nostalgic Delights', with your chosen message and a box of the hazelnut rochers as featured on the cover.

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    Ships to Only United Kingdom
    Limited 24 backers
    £
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  7. Reward no longer available

    Pledge £40 or more About US$ 53

    Award Winning Chocolate Box

    A 25 piece box with a collection of our most highly awarded couture chocolates.

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    Ships to Only United Kingdom
    Reward no longer available 60 backers
    £
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  8. Reward no longer available

    Pledge £50 or more About US$ 66

    Jaffa Cake Box!

    A dozen of our Jaffa Cakes boxed and delivered to your door. Perfect for gifting and sharing!

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    Ships to Only United Kingdom
    Reward no longer available 5 backers
    £
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  9. Reward no longer available

    Pledge £55 or more About US$ 72

    Ultimate Caramel Collection

    A large box of our signature caramels... Including sea salt, muscovado, fudge and mou

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    Ships to Only United Kingdom
    Reward no longer available 15 backers
    £
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  10. Reward no longer available

    Pledge £55 or more About US$ 72

    Create you own chocolate flavour!

    Chose a flavour combination and we will make your own chocolates for you in your chosen flavour. You will receive one box for yourself and one box to share!

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    Ships to Only United Kingdom
    Reward no longer available 11 backers
    £
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  11. Select this reward

    Pledge £70 or more About US$ 92

    Signed Chocolate Book & Couture Box

    Receive a signed copy of our book 'Couture Chocolate', with your chosen message and a 25 piece box of fresh couture chocolates.

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    Ships to Only United Kingdom
    Limited 2 backers
    £
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  12. Reward no longer available

    Pledge £75 or more About US$ 99

    Award Winning Chocolate Box

    A 49 piece box with a collection of our most highly awarded couture chocolates.

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    Ships to Only United Kingdom
    Reward no longer available 20 backers
    £
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  13. Select this reward

    Pledge £75 or more About US$ 99

    Confit Fruit Selection

    A selection of three boxes of chocolate confit fruits: Orangettes, Ginger and Citrus.

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    Ships to Only United Kingdom
    Limited 2 backers
    £
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  14. Select this reward

    Pledge £95 or more About US$ 125

    The Ultimate Fruit & Nut Bar

    Two luxury slabs topped with a selection of fruit and nuts. One in milk chocolate and one in dark chocolate.

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    Ships to Only United Kingdom
    Limited 2 backers
    £
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  15. Reward no longer available

    Pledge £100 or more About US$ 131

    Luxury Hamper

    A selection of our signature chocolate goods, including coutures, bars, nibbles and bouchee.

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    Ships to Only United Kingdom
    Reward no longer available 30 backers
    £
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  16. Reward no longer available

    Pledge £100 or more About US$ 132

    Dinner for 2 at Sticky Walnut

    An evening with Gary & William, with a five course chocolate inspired menu and a chocolate talk & tasting to finish the evening.

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    Reward no longer available 16 backers
    £
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  17. Reward no longer available

    Pledge £200 or more About US$ 264

    Dinner for 4 at Sticky Walnut

    An evening with Gary & William, with a five course chocolate inspired menu and a chocolate talk & tasting to finish the evening.

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    Estimated delivery
    Reward no longer available 2 backers
    £
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  18. Reward no longer available

    Pledge £220 or more About US$ 291

    Dinner for 2 Frog by Adam Handling

    An invitation for two people to be treated to five courses paired with matching wines at Adam Handling's restaurant.
    Complete with a chocolate inspired dessert created by William & Adam and couture chocolates to complete your evening.
    An invitation will be sent in time for Christmas.

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    Reward no longer available 4 backers
    £
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  19. Select this reward

    Pledge £300 or more About US$ 396

    Curley Club Memebership for 1 Year

    Receive a delivery of seasonal William Curley chocolate goods once a month for a year.
    This can be purchased as a gift also.

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    Limited 13 backers
    £
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  20. Select this reward

    Pledge £300 or more About US$ 396

    Private truffle course for two people

    Spend an evening with William learning how to make truffles at the Soho boutique

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    Limited 5 backers
    £
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  21. Reward no longer available

    Pledge £300 or more About US$ 396

    Private caramel course for two people

    Spend an evening with William learning how to make caramels at the Soho boutique

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    Reward no longer available 5 backers
    £
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  22. Reward no longer available

    Pledge £400 or more About US$ 529

    Dinner for 4 at Frog by Adam Handling

    An invitation for four people to be treated to five courses paired with matching wines at Adam Handling's restaurant.
    Complete with a chocolate inspired dessert created by William & Adam and couture chocolates to complete your evening.
    An invitation will be sent in time for Christmas.

    Less
    Estimated delivery
    Reward no longer available 3 backers
    £
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  23. Select this reward

    Pledge £500 or more About US$ 661

    Deluxe Curley Club Membership

    Receive a large delivery of seasonal William Curley chocolate goods once a month for a year.
    This can be purchased as a gift also.

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    Estimated delivery
    Limited 11 backers
    £
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  24. Select this reward

    Pledge £500 or more About US$ 661

    Truffle Course with William

    A truffle course hosted by William for up to 4 people at your chosen venue. Please note this is only available in London and the surrounding areas.

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    Limited 3 backers
    £
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  25. Select this reward

    Pledge £500 or more About US$ 661

    Sea Salt Caramel Course

    A sea salt caramel course hosted by William for up to 4 people at your chosen venue. Please note this is only available in London and the surrounding areas.

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    Limited 3 backers
    £
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  26. Select this reward

    Pledge £600 or more About US$ 793

    Patisserie Course: Jaffa Cake Tarts!

    A patisserie course for up to 4 people at your chosen venue. Learn how to make our Jaffa Cake Tarts. Please note this is only available in London and the surrounding areas.

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    Limited 0 backers
    £
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  27. Select this reward

    Pledge £1,000 or more About US$ 1,321

    Chocolate Making Workshop with William

    William Curley will host a chocolate making workshop at your home or chosen venue for up to 10 people. Please note this is only available in London and the surrounding areas.

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    Limited 3 backers
    £
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  28. Select this reward

    Pledge £1,000 or more About US$ 1,321

    Chocolate Tasting with William

    William Curley will host a chocolate tasting masterclass at your home or chosen venue for up to 25 people. Please note this is only available in London and the surrounding areas.

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    Limited 1 backer
    £
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  29. Select this reward

    Pledge £2,500 or more About US$ 3,304

    Chocolate Talk, Tasting & Demonstration

    William will conduct a chocolate event at your chosen venue for up to 100 people. Please note this is only available in London and the surrounding areas.

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    Limited 1 backer
    £
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  30. Reward no longer available

    Pledge £4,000 or more About US$ 5,286

    Event, Product and Packaging Development

    Working together to create events, brand development and products to suit your requirements.

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    Reward no longer available 1 backer
    £
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  31. Reward no longer available

    Pledge £8,000 About US$ 10,571

    Bespoke Chocolates

    Chocolates made for you and provided for your chosen events and occasions.
    Gift bags, favours and corporate.

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    Reward no longer available 1 backer
    £
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  32. Reward no longer available

    Pledge £8,000 About US$ 10,571

    Consultancy, Events & Marketing

    William's time dedicated to your chosen projects. .

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    Reward no longer available 1 backer
    £
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Funding period

- (28 days)