We need your help to raise enough funds to setup up our flagship boutique in the heart of Soho. It will be the ultimate luxury chocolate experience and we want you to be a part of it.
We have found a beautiful location in Smiths Court. We are running it as a popup in the weeks up to Christmas but need support to help turn it into the William Curley flagship store.
Since relaunching in 2016, we are an independent small business. The customer experience of luxury chocolates and confections is the focus of the business. Training the next generation of chocolatiers and sourcing only the finest ethical ingredients is also central to our values.
We want to bring to you the very best of William Curley.... Chocolates, cakes, biscuits, nostalgia, patisserie, desserts, confectionery and of course our signature hot chocolate!
Risks and challenges
We have been an established brand for over 14 years with much experience in retailing fine chocolates and building a loyal customer base.
After going separate ways to my previous business partner, we relaunched as an independent business in 2016 but lost both shops in the process. We have a successful shop in Harrods but to create the ultimate experience, we need our own boutique.
The location has been found, potential builders in place and a team ready to take on the new challenge... Now all we need is the funds to put this in motion.
- (28 days)