Save Energy with SerraView Smart Daylighters project video thumbnail
Replay with sound
Play with
sound
$3,081 pledged of $100,000 goal
backers
By SerraLux
$3,081 pledged of $100,000 goal
backers

About

Studies show that our bodies performs better with natural daylight; children learn better, employees are happier and more alert and productive; customers linger longer; and patients heal faster. Our body’s circadian rhythm requires daylight nearly as much as air and water, or it will eventually lead to problems with health and well-being. 

When we go outside we are refreshed by beautiful, clear, full-spectrum daylight. However, people only spend on average only 10% of their day outside, generally not nearly enough. Wanting to capitalize on the good feelings of natural light, SerraLux developed products to bring the power of daylight inside to improve our homes, schools, and workspaces with more of nature’s gift of natural illumination. And, in the process reduced the need for costly artificial lighting because—because daylight is free! 

SerraView Smart Daylighters 

Status: Currently in Prototype Phase 

Our newest product is an active daylighting system (we call "Daylighters") that installs as easily as ordinary window blinds with just 4 screws! SerraView harvests daylight from outside by redirecting it upward and deep into the interior of the room; providing illumination which is then diffused downward for higher levels of natural, glare-free, full spectrum lighting. All while preserving the all-important views out the window.

Note: the prototype above is hung in a lower position for demonstration purposes only
Note: the prototype above is hung in a lower position for demonstration purposes only

SerraView Smart Daylighters looks like a set of transparent blinds; consisting of a head rail and clear horizontal acrylic slats. Built into the head-rail is a fully-autonomous sun-tracking system used to rotate the slats to provide optimum levels of daylighting according the sun's elevation in the sky.  

 project video thumbnail
Replay with sound
Play with
sound

 Each optically clear 2” slats are multiple, side-by-side, clear acrylic optical elements with microscopic gaps. These gaps work like internal mirrors, redirecting the full-spectrum daylight to the ceiling deeply into the space. The light is then diffusely reflected off the ceiling downward to illuminate work surfaces/desktops/living area below with full-spectrum natural lighting. 

SerraView is ideal for windows that have direct sun with sun angles greater than 30 degrees, for very large rooms, or when you want to control where the daylight is redirected. 

The daylighting system has internal batteries and photovoltaic recharging, no need for wiring and electricity. In addition, the Daylighters have a Bluetooth receiver, enabling a cell phone application technology to override the sun-tracking system. The app can control one Daylighter or groups of Daylighters. 

Watch the video below to learn more about the control mechanisms of the SerraView Smart Daylighters and the iPhone app:

 Installing SerraView Smart Daylighters 

SerraView Smart Daylighters are active daylighting systems that install as easily as ordinary window blinds. Customized to the window size and shape, you install SerraView in the upper portion of the window or typically down to eye level. You can then use a standard window treatment (blinds, drapery, shutters) on the lower portion of the window if sun blocking or privacy is desired. This way, you continue to get full-spectrum lighting while blocking unwanted downward sunlight. And the need for electric lighting down.

Product Development to Date 

We started with an idea: how to use our patented daylighting technology in our daylighting film, and develop an active daylighting system; one which brings in more glare-free daylight for longer periods of time from windows. We experimented with our daylight redirecting film and moveable window coverings, and created the Proof of Concept Model below (pre-Prototype):

The Concept Model started from a window blind kit, plus we applied our patented film daylight redirecting technology to the slats to achieve light redirection. We were ecstatic how much and how deeply a swath of daylight deeply penetrated the space! This prompted us to develop a “macro” version of the film technology to virtually eliminate glare, provide full-spectrum illumination, and to achieve optical clarity of the slats. To do this, we sandwiched multiple, side-by-side, clear acrylic optical elements with microscopic gaps within each slat and Prototype I was born. As the assembly method is improved through development, the daylight will become more uniform (rather than the squiggly lines seen in the video of Prototype I).

Status of SerraView Smart Daylighters

Currently, SerraView is in the development and testing stage. We are fine-tuning the physical aspects of the daylighting system; making them lighter in weight and more optically clear, and with a bluetooth interface. Our goals include achieving the greater uniformity of redirected daylight as demonstrated by the Concept Model into the fully developed and ready-to-manufacture SerraView Smart Daylighters. We anticipate a fully-installable product by summer 2015. Kickstarter funding would help us finish development and commercialize the product. Below is the latest update:

And, many thanks to Leslie Cannon the Autodesk Clean Tech Program for the use of your awesome Building Design Suite of tools!

Our Current Success:

SerraGlaze Daylight Redirecting Film 

Status: Currently shipping & installing 

Our premier product, SerraGlaze Daylight Redirecting Film is a patented single film applied to the interior surface of the window. This thin, flexible, recyclable acrylic film contains micro-structured “louvers” that redirect the incoming daylight upwards in the room, turning the ceiling into a natural light fixture that spreads full-spectrum natural daylight downward and throughout the space.  Watch our time-lapse of SerraGlaze installed on the interior of the windows redirecting daylight:

Transparent, cost-effective, glare-reducing, easy to install, and commercially available today, SerraGlaze is effective with both direct sun and even when there is no direct sun. It is most effective when the sun elevation is 40° to 70°, typically a southern orientation (southeast to southwest) in the northern hemisphere, opposite in the southern hemisphere. 

SerraGlaze is the perfect solution for shallower spaces, where daylight would normally illuminate the area near the window, yet leaves the rest of the room dark. Typically, 8 square feet of SerraGlaze is sufficient to brighten up 120 to 200 square feet of floor area. With SerraView, it can brighten up to 160 to 240 square feet!   

SerraGlaze vs. Plain Glass Illumination!
SerraGlaze vs. Plain Glass Illumination!

Pictured is a scaled model with SerraGlaze (SG) installed in the clerestory position (above 6′) in the left side space, and Plain Glass in the right side space. To mimic a real life scenario, light has been blocked below the 6′ level with “shades”. Most evident is that throughout the day a higher and more evenly distributed, and comfortable level of beneficial natural illumination exists throughout the SerraGlaze space.

SerraGlaze Headway 

  • Billion dollar global organization specified and selected SerraGlaze for its New York City office; the first phase is under way.  
  • Globally recognized architectural firm RTKL applied SerraGlaze to its Dallas, Texas headquarters.  
  • Currently being considered for the Grand Egyptian Museum in Cairo, Egypt, a charter school system in Nevada, other hi-tech firms located in Silicon Valley and India.
  • Green Light New York selected SerraGlaze for display in their Daylighting Lab.
  • Scheduled to be installed and monitored on the Facade Integrated Technologies (FIT) Testing Facility at the University of Oregon

Who Benefits from Daylighting?

People! Many buildings were constructed without regard to natural lighting needs as electric lighting would suffice. In recent years, studies show that people's health and well-being suffer without enough natural lighting plus the costs of the electricity has sharply risen. As many of us spend a majority of the day indoors, it only made sense to find ways in which to improve indoor quality while reducing electrical costs. More natural illumination means less artificial lighting is required. Results: better lit interior and happier, healthier people.

Building Owners / Property Managers

  • Reduce the cost of overhead lighting  
  • Average rents for day lit buildings: 4% higher than comparable properties  
  • Vacancy rates for day lit buildings: 3% lower 
  • Selling price for day lit buildings: 7% higher than corresponding properties 

Tenants / Occupants  

  • Productivity increases of up to 15%  
  • Reduced stress, absenteeism  
  • Better performance, concentration, and sleep cycles 

Schools 

  • Reduced absenteeism, more attentive students 
  • Statistically better test scores than in artificial light 
  • Increased vitamin D fosters student growth and health  

Hospitals / elder care facilities   

  • Improved recovery rates 
  • Soothing, calming environment 
  • Seniors see better in daylight  

Retail stores   

  • Customers stay longer in day lit stores 
  • Easier to assess colors, locate and identify items quickly  

Why Kickstarter

When it comes to daylighting, we are that team of thoughtful, committed colleagues trying to change the world by bringing healthy, energy efficient, aesthetically beautiful daylight to a space near you! Kickstarter provides SerraLux with an extraordinary platform to inform the world that we can now bring daylight into our daily lives; improving the indoor environment while saving energy. It also accelerates our manufacturing scale-up and processes while finalizing the development of SerraView. We need your financial support!

     

Tweet this quote.

Timeline

Rewards

Meet Our Daylighting Experts in our $7,999 Rewards: 

John Mardaljevic is Professor of Building Daylight Modelling at the School of Civil & Building Engineering, Loughborough University. Prof. Mardaljevic validated the Radiance lighting simulation program under real sky conditions—the definitive study of its kind, establishing Radiance as the de facto standard for lighting simulation. Mardaljevic went on to pioneer the development and application of climate-based daylight modelling. For his full biography, go to his website

Michael Wigginton is an award winning architect who studied at Cambridge University School of Architecture, where he qualified in 1964.  He has written over 40 published articles and books on architecture and technology, and on architectural theory. Glass in Architecture, was published in October 1996 and won the AIA Book Prize for Professional Reference in 1998. For his full biography, connect on LinkedIn

Got questions? 

If you have any questions about a specific reward and what it entails please don't hesitate to email info@serralux.us or tweet @serralux. If we need to get on a call together to confirm any additional details we would be more than happy to do that. 

Shipping Details

We are working with our fulfillment and shipping vendors to minimize the cost to our backers especially to those outside of the U.S. U.S. shipping is included in the pledge amount and backers outside of the U.S. will need to add additional shipping, local duties and taxes. If you have any more questions email us at info@serralux.us.

Our Team

SerraLux grew from the work of British engineer and founder Peter J Milner. Chief engineer of De Lorean Motor Cars Limited, Milner also served as senior engineer for Chrysler European. One of Peter’s creations, the Milner Mirror (an aerodynamically efficient wing mirror that used prismatic structures) led to the development of the SerraGlaze prototype. 

In 1999, David Willetts joined Peter Milner, putting together an initial round of “angel funding” for Peter. Willetts career included work in US, Canada, France, and UK. While working with major global industrial and manufacturing firms, David gained experience in new business creation, start-ups, business turnaround, and corporate finance. The men shared a passion for innovation as they sought to realize value from Peter’s creative technology. After Milner’s untimely death, Willetts continued developing SerraGlaze in the UK, and vowed to bring SerraLux to America. Through his efforts, the daylighting technology that Peter Milner envisioned has becoming a reality. 

In 2012, Bob Ford joined as CEO to develop and commercialize new daylighting products, materials, and patents (including SerraView) that combine the best of optical science, electronic design, and engineering. We've developed a great team in California and England, including...

Our Leadership Team 

SerraLux’s development projects benefit from the strong guidance of experience professionals with dual passions for savvy investment and green innovation: 

Bob Ford (President and CEO) has broad experience within green energy technologies (solar, wind, and energy efficiency). As co-founder of Solaicx Inc., he raised over $73 million in VC funding to grow the company into the most innovative silicon ingot manufacturer in the world. 

David Willetts (Chairman and Managing Director, European Operations) was CEO of SerraLux’s former parent company, Bending Light, and has been involved with regeneration initiatives in London for over 25 years. Before joining Bending Light, he founded Reeve Hepburn an international boutique corporate strategy business. 

David Robins (Board of Directors) has been Chairman and CEO of the investment bank ING Barings, and a Board member of the ING Group. Before joining the ING Group, he spent 18 years with Phillips & Drew and UBS. David has extensive UK and international experience having held senior management, research, sales, and trading roles in the UK, Japan, the United States, Switzerland, and Australia.

Thank You 

We would like to thank you for your help! And, the following people and companies for supporting SerraLux: 

  • The whole team at AIA SF especially Stacy!  
  • Autodesk for their generous software donation via their clean tech program. 
  • Hogan Lovells for letting us film our time-lapse in your conference room.

Risks and challenges

Developing and launching new products is an exciting venture—creative, innovative, stimulating.

And, yes, risky.

At SerraLux, we leverage the tech skills of our crack development team, the strategic guidance of our experienced management, and the support of established partner relationships to develop our products.

Possible manufacturing challenges
We have finalized negotiations with a high tech tool manufacturing partner for the microstructured acrylic film that becomes SerraGlaze. While we anticipate no delays implementing a production scale-up, unforeseen events can occur. For example, a high volume order from another of the manufacturer's customers could delay the delivery of SerraGlaze film, pushing back delivery dates.

SerraView is in prototype phase and there is some risk in commercializing the product. While we have engaged some of the leading experts to ensure that the transition into becoming a commercial product, there is a risk that it will be delayed or that the product will not perform exactly as expected.

We believe that the timeline established above is realistic, but even the most well-planned development process may hit the occasional bump, or experience unforeseen delays.

Our commitment is to create a high-quality product—and our promise to you is to provide open, transparent communication on our progress and on any development issues that may arise. As a Kickstarter backer and SerraLux supporter, we want to keep you in the loop.

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge $1 or more About $1.00

    KEEP CURRENT: Get updated on our latest product news and be included on a thank you page on our website.

    Less
    Estimated delivery
    6 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge $35 or more About $35

    GET SARTORIAL: A SerraLux eco-friendly t-shirt. PLUS: Your name on our website. U.S. shipping included. International backers you are responsible for local duties and taxes. For more information refer to shipping details below.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge $50 or more About $50

    SHOW YOUR SUPPORT: A 3-pack of SerraLux branded laptop skins. PLUS: Your name on our website. U.S. shipping included. International backers you are responsible for local duties and taxes. For more information refer to shipping details below.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge $125 or more About $125

    LIGHT THE WAY: SerraLux 12 oz. LED-lit coffee mug + eco-friendly t-shirt + laptop skin + your name on our website. U.S. shipping included. International backers you are responsible for local duties and taxes. For more information refer to shipping details below.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    1 backer
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge $199 or more About $199

    IT'S A DEAL: Early Bird Special - SerraGlaze (Includes up to 8 square feet of SerraGlaze Daylight Redirecting Film customized to your desired size and installation kit). PLUS: Your name on our website. U.S. shipping included. International backers you are responsible for local duties and taxes. For more information refer to shipping details below.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 5 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge $299 or more About $299

    SHED SOME LIGHT ON: SerraGlaze (Includes up to 8 square feet of SerraGlaze Daylight Redirecting Film customized to your desired size and installation kit). PLUS: Your name on our website. U.S. shipping included. International backers you are responsible for local duties and taxes. For more information refer to shipping details below.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge $349 or more About $349

    IT'S A STEAL: Early Bird Special - SerraView Smart Daylighters (Up to 8 square feet customized to your desired size -- includes SerraView Daylighters, sun-tracking technology, iPhone app, battery and photovoltaic recharger). PLUS: Your name on our website. U.S. shipping included. International backers you are responsible for local duties and taxes. For more information refer to shipping details below.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 1 backer
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge $449 or more About $449

    CAPTURE THE SUN: SerraView Smart Daylighters (Up to 8 square feet customized to your desired size -- includes SerraView Daylighters, sun-tracking technology, iPhone app, battery and photovoltaic recharger). U.S. shipping included. International backers you are responsible for local duties and taxes. For more information refer to shipping details below.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    1 backer
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  9. Select this reward

    Pledge $999 or more About $999

    INSTALL + CEO: SerraGlaze (Includes up to 20 square feet of SerraGlaze Daylight Redirecting Film customized to your desired size), install by the pros and meet-n-greet our CEO. Only available for those in the greater San Francisco Bay Area.

    Less
    Estimated delivery
    Limited 0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  10. Select this reward

    Pledge $1,999 or more About $1,999

    INSTALL + CEO+: SerraGlaze (Includes up to 32 square feet of SerraGlaze Daylight Redirecting Film customized to your desired size), install by the pros and meet-n-greet our CEO. Only available for those in the greater San Francisco Bay Area.

    Less
    Estimated delivery
    Limited 0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  11. Select this reward

    Pledge $3,999 or more About $3,999

    F2F--California: In-person 1-day professional consultation with SerraLux daylighting experts in Silicon Valley. Breakfast, lunch & dinner will be included. Date: TBD and mutually agreed upon by both parties. Airfare and lodging not included.

    Less
    Estimated delivery
    Limited 0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  12. Select this reward

    Pledge $7,999 or more About $7,999

    F2F John in England: Get a 1-day meeting with SerraLux Chairman David Willetts and Professor John Mardaljevic, the world's leading proponent of Climate Based Modelling. Airfare and lodging not included . Date: TBD and mutually agreed upon by both the backers, SerraLux and John Mardaljevic.

    Less
    Estimated delivery
    Limited 0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  13. Select this reward

    Pledge $7,999 or more About $7,999

    F2F Michael in England: Get a 1-day meeting with SerraLux Chairman David Willetts and Professor Michael Wigginton, leading expert on architectural design for daylight. Airfare, lodging and meals not included . Date: TBD and mutually agreed upon by both the backers, SerraLux and Michael Wigginton.

    Less
    Estimated delivery
    Limited 0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (45 days)