We’ve been asked some interesting questions since this project became public, and today we want to share one of those with you that is a little too complex to simply be put in an FAQ.
Q: “Why not make the campaign goal something much lower, like $25,000? This would result in a “Funded” campaign more quickly, which will attract more backers and result in reaching our “real” funding goal.
A: There are two primary reasons we didn’t take this route:
First, it would have been a very risky move for a small company to take. For example, the miniature molds alone cost $17,000 dollars. If we’d actually funded at a lower level than we’re asking, but then the campaign lost steam, it would be impossible to deliver a satisfactory product to our backers.
Second, even the current $75,000 dollar goal will only cover bare production costs. As a small company we don’t have the leverage of our bigger counterparts to negotiate the price of producing one full game box. The question is not only about the amount of money raised, but also the number of game boxes ordered from the factories.
The hard truth is that if Perdition’s Mouth doesn’t fund then there is a high chance it will never be produced. This campaign is not a glorified pre-order system like you sometimes see on Kickstarter. It’s really the kind of project Kickstarter was originally created for: helping a small company make a dream come true. And dreams are more expensive to produce than products.
Let us assure you that the current funding goal was a result of a lot of deliberation. Funding at the base goal will allows us to create Perdition’s Mouth, which is the dream we’ve been working so hard to achieve. It will be a full, feature-packed game offering hours and hours of fun and challenge.
Thank you all so much for your support on this project, dream makers.
:-Dan (Editor for Perdition's Mouth)