About this project
This will be the first book which explains in plain English how to become a VoIP provider and start different services, based on VoIP technology: Residential VoIP, Mobile VoIP, Callback Calling Cards, Call Shops, Virtual PBX, SIP Trunking, Wholesale Transit, Call Origination and Call Termination.
By using this step-by-step guide you will learn:
- How to identify your target audience for VoIP service
- How to select platforms and infrastructure for VoIP business
- How to find partners and suppliers for VoIP operations
- How to properly launch VoIP services
- How to adjust and grow your VoIP business
- How to choose which service has the high potential in your market
I’d like to thank all beta readers who spent their time and efforts to review the manuscript of the book and shared their valuable insights! BIG THANK YOU! The book was reviewed by 180 selected readers from different parts of the world, who have defined themselves as start-ups, VoIP business owners or technicians.
The story of the book began in 2009 at Kolmisoft which specialized in providing billing and routing platform to manage VoIP business. A part of the company’s customers used the platform to start their business. The majority of the startups wanted to launch calling card business by offering cheap international calls to the ethnic community in their market. However, starting the business from scratch was frustrating for the entrepreneurs. They needed to run through the specific tasks, such as reviewing the telecommunication regulation in their market, making a client and competitor analysis, establishing a company, finding reliable suppliers and partners, organizing sales and marketing, choosing the software and hardware solutions and much more…
Going through all those procedures for the first time without any guide made startups feel irritated and stressed rather than excited about the new business opportunity. Some of them have given up in the middle of this processes because of the limited time and energy they had. One of the main reasons of the early failure was that they did not find any trusted resource that would contain step by step guide to starting and running the prepaid card service.
As a solution to this, after the detailed market observation and analysis, the white-paper How to Start Calling Card Business was released. The white-paper enabled entrepreneurs to break the complex overwhelming project into smaller manageable tasks. It was easy to start with the first one and to move on from there. The demand for such guide has encouraged me to develop the primary idea of the white-paper into the informative and yet simple book with practical examples of launching different types of VoIP business.
I've been working in the telecommunication industry for 9 years and in the recent company I work with startups and service providers from 90 different countries and help them start and run VoIP business more efficiently.
The book is written in a very simple, non-technical language, so it would be easy for most readers to follow. There are four main groups of people whom the book serves – I’m sure you’ll recognize yourself in at least one of them.
Startups and entrepreneurs. Those are people who are new in the telecom industry and are planning to launch VoIP business in the near future. One of the key challenges for entrepreneurs is to create a realistic business plan and to follow it. However, it’s not so easy when you are starting VoIP business from scratch. Putting different pieces together is a frustrating and a time-consuming task. A more simple and convenient way is to develop a plan according to the guide which is based on hundreds of real business cases. The book will be your “virtual mentor” and will lead you through the main stages of starting your own VoIP business step by step. You‘ll be able to learn from success stories and mistakes of those people who have already gone throughout this process before you. Having a complete guide in the book will save your time and will make you more focused and productive.
Business owners. I have no doubts that business owners and co-founders of VoIP companies will pick up this book with an excitement. Not because they need a guide to starting something new, but because this book is a story about them. All of the business owners were startups at some point and have gone through the similar stages that are described here. This book reflects their ups and downs. Majority of the company founders that I’ve spoken to, were eager about the release of this book in order to give it as a gift for their employees and clients so they could see the whole picture behind VoIP business.
Technical people. The majority of those people are current or former employees of telecommunication companies with the experience at technical and operational levels. One of the key problems is that sometimes technical people pay too much attention to the technology instead of focusing on the revenue generating activities. I’ve seen many cases where technicians spent few years on building a perfect VoIP platform which was ideally integrated with their website and majority of the processes were fully automated. The only issue was that they completely forgot whom they built it for. There were not enough customer attraction activities and as a result, most of such businesses failed. This book will help you to understand both technical and commercial aspects of VoIP business. You will learn, what you need to focus on, which tasks you should delegate or automate and what you should cross off your list.
Curious people. If you did not recognize yourself in any of above profiles, but you are a curious person who’d like to learn more VoIP business, I’m sure you’ll enjoy this book. The fact is that a lot of people are familiar with the VoIP concept, but just a few of them understand, what’s happening inside the VoIP provider’s environment. After reading this book, you’ll learn something what is a mystery for the majority of people – how to organize processes in order to generate revenue from VoIP services.
VoIP business is like a puzzle which consists of many small pieces that should be connected in the right way in order to get a good result. Everyone can complete a puzzle - the only difference is, how fast. To make the complex simple, the book is divided into six informative, but easily readable chapters. The labels of sections are defined clearly and can be skipped by those who are already familiar with the material.
Understanding telephony. It is an introduction for those who are new in telephony. This part explains the evolution of telecommunication industry and how it has changed during decades. You’ll also understand the benefits and value drivers of VoIP and how it differs from the traditional telephony.
Choosing a VoIP service. There are many services that can be provided by using VoIP. This part reviews what’s special about the following business models:
- Residential VoIP
- Mobile VoIP
- Calling Cards
- Call Shop
- Virtual PBX
- SIP Trunking
- Wholesale Transit
- Call Origination
- Call Termination
Deciding on a business model. There are two levels in VoIP that you can choose from: reseller and service provider. This part will help you to understand your strengths and choose the right business model. Besides this, you will learn how to define your target audience.
Softswitch selection. Softswitch is the key platform which connects calls between clients and providers. This part explains how to build a solid infrastructure and what components are needed to run different types of VoIP services. The content is not too technical, all terminologies are explained well, so it will be easily understandable by a regular reader.
Finding partners and suppliers. To run VoIP business, you’ll need to select multiple partners that will provide you different resources. This chapter explains, what type of partners and suppliers you’ll need in VoIP business.
Launching your service. It explains how to organize sales and marketing, how to define your ideal client and how to begin business with the minimal resources. You will also learn the most common operations that are handled by VoIP providers daily. In the end, you’ll find some extra suggestions that will help you to adjust and grow your business.
My goal is to publish a professionally looking book that I could deliver to you. Your pledge will be used for:
- Content editing
- Layout and production
- Cover design
- Converting to different digital formats
- ISBN (a unique tracking number of the book)
According to my calculations I'll need €5717 EUR or $6410 USD for this project. You may ask, why I set a lower funding goal than the actual amount I need? Answer is simple. If I receive a partial funding, I will use my own money to complete this book. If I get the amount that I need or even more, I will be able to hire better professionals to complete each task which will result in the better reading experience.
Risks and challenges
I am confident that I will be able to meet the deadlines, but accidents and human errors can happen. There are a few risks and challenges to note:
1. Possible delays from the printing company. I'll be using a highly-recommended professional printing company, so I'm confident things will go well.
2. Shipping delays. I'll be using a fulfillment company to ship the books out once printed, and it's possible this will take a little longer than I'd like, so we'll all have to be patient if there are any delays.
3. Technical glitches. I'll be making a PDF digital edition, so there is always the possibility of technical glitches that cause delays.
Please note that in the unlikely event of a delay, I will of course keep you informed.Learn about accountability on Kickstarter
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