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A lunchbox for hot and cold food so you can send your kids' favorite meals. Simple and easy to use, OmieBox makes every lunch perfect. Read more

San Francisco, CA Food
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2,053
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$129,164
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Funded!

This project was successfully funded on August 21, 2014.

A lunchbox for hot and cold food so you can send your kids' favorite meals. Simple and easy to use, OmieBox makes every lunch perfect.

San Francisco, CA Food
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About this project

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Even though our Kickstarter project has ended but you can still pre-order an OmieBox at: http://www.omielife.com/shop/

We'd like to give a huge THANKS to all our amazing backers and we can't wait to start shipping all your OmieBoxes!

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A Simple Solution for Hot & Cold Food

OmieBox features a built-in vacuum insulated bowl, so you can store hot and cold food all in one lunchbox.

Kids get one-third of their daily calories at lunch, so don’t let your lunchbox limit what you feed them.  It’s all too easy to fall into a rut where you are rotating between PB&J, chicken nuggets and deli meat. 

Break Out of the Lunch Rut! 

OmieBox makes it easy to pack their favorite meals.  Add healthy soups & pastas to your lunch repertoire so you can nourish their growing bodies.  Our insulated bowl keeps food warm (or cold) until lunchtime, while the leak-proof compartments keep food separate and mess free.  Lunches taste good and look good, so kids are more likely to eat it.

Lunchtime is as Easy as 1-2-3

You can’t always be there to open lids or clean up spills. But you won’t need to when you use OmieBox! Our smart features will make lunchtime their favorite part of the day.

No Setup Required

OmieBox requires no setup, so kids spend more time eating, less time opening lids and laying out containers.

Easy Open Lid

Little hands have a hard time taking off tight lids, so we designed a special handle that's easy for kids to use.

Wide and Shallow

Our vacuum insulated bowl is wide and shallow, so kids can easily scoop out the food.

Good Things Come in Small Packages

Small, versatile and tough, OmieBox will be your child’s trusty companion for years to come.

Parent’s Favorite Helper

We loaded OmieBox with smart features to make life a little easier for parents!

  • Dishwasher safe
  • 3 Leak-proof compartments
  • Integrated handle (so you don't need to buy a separate lunch bag)
  • Small footprint means less clutter in your kitchen

In a Nutshell

Colors

We chose 3 playful color combinations to kick off our campaign.  But we know purple and green (like the one featured in our photos) are also favorite colors for kids, so we’re offering these color combinations as stretch goals. If you can help us hit minimum order quantities, we will be able to unlock these additional colors!

Specifications

Media

Stretch Goals

We've achieved our Kickstarter goal but we are still far from reaching our goal of helping every child eat healthier at school! By helping us unlock our stretch goals, you'll receive special perks that'll make your OmieBox even more delightful! 

Our Inspiration

Moms and dad make, on average, 180 lunches per child each year. These super parents are on a mission to pack a variety of nutritious lunches.  And it’s no easy task.

Much to their dismay these carefully crafted lunches come back uneaten or as a big heap of unidentifiable leftovers.  Warm, unwrapped cheese sticks.  Half-eaten mushy sandwiches.  Squished strawberries that have drained into their child’s back pack.

There’s nothing simple about a child’s lunch.  Which is exactly why we set out to design a lunchbox that protects all the hard work and love that mom and dad put in.  So when your child opens their lunch, it’s exactly as you intended it to be – fun, healthy, and filled with love.

Team

Design Evolution

When we set our sights on designing a lunchbox that’ll make a meaningful difference in people’s lives, we knew we had our work cut out for us.  We debated every single design detail at length, with multiple rounds of prototyping, testing, and re-designing.  We went to schools to watch kids eat lunch and talked with dozens of parents about how they pack lunch.  Every single millimeter of OmieBox was designed with care, so that we can (hopefully) make your lives just a little bit better.

Status

We’ve completed the design and selected a highly skilled factory to help us bring OmieBox to market. Your pledge will help us pay for tooling and materials for our first order.

A Heartfelt “Thanks” to These Individuals:

Tom and Angie Chen, Shogi Son, Wilson/Lee Family, Jess and Jason Moment, Luke Kang, Kevin O'Boyle, Rod Chen, Nellie and Tony Ling, Paula and Leon Su, Eric Chen, Julie Ha, Kai and Samantha Huang, Gunce Arkan, Mark Rosen, Avi Kaza, Meghana Reddy, Sherry Jhawar, Becky Goldfarb, David Montes, Juan Correa, Summer Chang, Amitabh Chibber, Larry Shubert, Leigh Rawdon, Mary Ku, Gordon Fong, Ellen Park, Pam Marcus, Chou Ha Ma, Bryn Bettenhausen, Charlene Schachter

BRANDING & IDENTITY DESIGN

Judy Minn

VIDEO & PHOTOGRAPHY

Joyce Chen, Tavia Holmes, Ashley Billings, Eric Wolfinger, Pete Lee, Alison Christiana, Daniel Duncan, Steve Courtney, Sarah MenanixColin Price, Nicola Parisi

PR 

Behrman Communications

WEBSITE DESIGN

Knapsack Creative

Risks and challenges

OmieLife has a team with extensive manufacturing experience. Specifically:

1. We have a top tier team (MIT, IDEO, Stanford) with many years of experience bringing new products to market.

2. We have deep expertise with plastic injection molding. We are working with a highly skilled factory, and plan to be on the ground with them every step of the way.

3. OmieBox is the result of detailed planning. We’ve spent a year designing, prototyping, and re-designing to achieve the final design.

Despite our expertise and careful planning, there are risks to the project:

RISKS DUE TO PROBLEMS WITH THE INJECTION MOLD

Injection molding is a process that can set hardware products back. We have deep expertise with injection molding, but if there are mold modifications it could set the project back several weeks.

RISKS IN MANUFACTURING

Although we’ve carefully selected a factory that has a history of producing high quality housewares, this is our first time working with the factory and we can’t anticipate how well their production quality will satisfy our strict QC standards. There may be production delays if we need to address quality issues as they arise.

RISK DUE TO EXCESS DEMAND

Due to the long lead times for manufacturing vacuum insulated containers, we had to place an initial order with the factory in advance of our Kickstarter campaign. Should the Kickstarter campaign demand exceed our forecast, there will be a delay in shipment for the additional quantities.

Learn about accountability on Kickstarter

FAQ

Rewards

  • You selected
    Pledge $10 or more

    41 backers

    THE ULTIMATE COOKBOOK // Our collection of healthy & delicious recipes that will satisfy the pickiest of eaters! Every little bit brings us one step closer to a new kind of lunchbox. The more we raise, the more we can accomplish. Join us on this journey! (PDF format)

    Estimated delivery:
  • You selected
    Pledge $25 or more

    10 backers

    OFFICIAL BACKER T-SHIRT // Let everyone know you backed OmieBox on Kickstarter! Receive one (1) t-shirt in your choice of size.

    Estimated delivery:
    Only ships to: United States
  • You selected
    Pledge $29 or more

    100 backers All gone!

    EARLY BIRD 1 BOX // This is an exclusive Kickstarter offer for our first 100 supporters! Receive one (1) OmieBox in your choice of any unlocked colors. (Includes cookbook)

    Estimated delivery:
    Only ships to: United States
  • You selected
    Pledge $39 or more

    704 backers All gone!

    FIRST WEEK SPECIAL 1 BOX // For those who missed out on our Early Bird Special, we've added a First Week Only special pricing. $10 off the retail price! Receive one (1) OmieBox in your choice of any unlocked colors.

    Estimated delivery:
    Only ships to: United States
  • You selected
    Pledge $49 or more

    219 backers All gone!

    FOUNDER EXCLUSIVE 1 BOX // You’ll receive one (1) OmieBox and VIP membership to our Founder’s Circle. You’ll get special behind-the-scenes updates, weigh in on product decisions (such as colors!), and receive exclusive offers and promotions. This membership is ONLY for Kickstarter sponsors and won’t be offered again. Choose from any of the unlocked colors; the more money we raise, the more colors we can unlock! (Includes cookbook)

    Estimated delivery:
    Only ships to: United States
  • You selected
    Pledge $49 or more

    100 backers

    1 BOX (2nd BATCH) // Due to the overwhelming love + support from our fans, we have sold out of our first shipment. You'll receive everything from the FOUNDER EXCLUSIVE 1 BOX reward, but the estimated ship date will be late November.

    Estimated delivery:
    Only ships to: United States
  • You selected
    Pledge $58 or more

    100 backers All gone!

    EARLY BIRD 2 BOXES // This is an exclusive Kickstarter offer for our first 100 supporters! Receive two (2) OmieBoxes in your choice of any unlocked colors. (Includes cookbook)

    Estimated delivery:
    Only ships to: United States
  • You selected
    Pledge $78 or more

    437 backers All gone!

    FIRST WEEK SPECIAL 2 BOXES // For those who missed out on our Early Bird Special, we've added a First Week Only special pricing. $20 off the retail price! Receive two (2) OmieBoxes in your choice of any unlocked colors.

    Estimated delivery:
    Only ships to: United States
  • You selected
    Pledge $98 or more

    130 backers All gone!

    FOUNDER EXCLUSIVE 2 BOXES // You’ll receive two (2) OmieBoxes and VIP membership to our Founder’s Circle. You’ll get special behind-the-scenes updates, weigh in on product decisions (such as colors!), and receive exclusive offers and promotions. This membership is ONLY for Kickstarter sponsors and won’t be offered again. Choose from any of the unlocked colors; the more money we raise, the more colors we can unlock! (Includes cookbook)

    Estimated delivery:
    Only ships to: United States
  • You selected
    Pledge $98 or more

    41 backers

    2 BOXES (2nd BATCH) // Due to the overwhelming love + support from our fans, we have sold out of our first shipment. You'll receive everything from the FOUNDER EXCLUSIVE 2 BOXES reward, but the estimated ship date will be late November.

    Estimated delivery:
    Only ships to: United States
  • You selected
    Pledge $117 or more

    44 backers All gone!

    KICKSTARTER SPECIAL 3 BOXES // Receive three (3) OmieBoxes in your choice of any unlocked colors.

    Estimated delivery:
    Only ships to: United States
  • You selected
    Pledge $117 or more

    29 backers

    3 BOXES (2nd BATCH) // Due to the overwhelming love + support from our fans, we have sold out of our first shipment. You'll receive everything from the KICKSTARTER SPECIAL 3 BOXES reward, but the estimated ship date will be late November.

    Estimated delivery:
    Only ships to: United States
  • You selected
    Pledge $156 or more

    12 backers All gone!

    KICKSTARTER SPECIAL 4 BOXES // Receive four (4) OmieBoxes in your choice of any unlocked colors.

    Estimated delivery:
    Only ships to: United States
  • You selected
    Pledge $156 or more

    8 backers

    4 BOXES (2nd BATCH) // Due to the overwhelming love + support from our fans, we have sold out of our first shipment. You'll receive everything from the KICKSTARTER SPECIAL 4 BOXES reward, but the estimated ship date will be late November.

    Estimated delivery:
    Only ships to: United States
  • You selected
    Pledge $195 or more

    2 backers

    5 BOXES (2nd BATCH) // Due to the overwhelming love + support from our fans, we have sold out of our first shipment. You'll receive 5 OmieBoxes, but the estimated ship date will be late November.

    Estimated delivery:
    Only ships to: United States
  • You selected
    Pledge $200 or more

    21 backers

    BE OUR GUEST // You’ll receive the Founder Exclusive Two (2) Box Package, recognition as a rock star supporter on our website, and an invitation to our LAUNCH PARTY in San Francisco! We can tell you is that it’s going to be HUGE and a lot of fun, so get your party hat ready! (Includes cookbook)

    Estimated delivery:
    Only ships to: United States
  • You selected
    Pledge $500 or more

    8 backers

    CUSTOM ORDER // You’ll receive the Founder Exclusive Two (2) Box package and we’ll CUSTOM ENGRAVE each box with your children’s names! Famed Bay area food blogger Snixy Kitchen (www.snixykitchen.com) will create a PERSONALIZED LUNCH PLAN and shopping list for you based on your children’s favorite foods and allergies. We'll also send you a SIGNED PRINT from the OmieBox photo shoot taken by amazing food photographer Eric Wolfinger (www.ericwolfinger.com). Eric's work include Tartine Bread and Manresa: An Edible Reflection. And of course, you'll be recognized as a rock star supporter on our website and you’ll be our special guest at our San Francisco launch party! (Includes cookbook)

    Estimated delivery:
    Only ships to: United States

Featured

Funding period

- (45 days)