About this project
Even though our Kickstarter project has ended but you can still pre-order an OmieBox at: http://www.omielife.com/shop/
We'd like to give a huge THANKS to all our amazing backers and we can't wait to start shipping all your OmieBoxes!
A Simple Solution for Hot & Cold Food
OmieBox features a built-in vacuum insulated bowl, so you can store hot and cold food all in one lunchbox.
Kids get one-third of their daily calories at lunch, so don’t let your lunchbox limit what you feed them. It’s all too easy to fall into a rut where you are rotating between PB&J, chicken nuggets and deli meat.
Break Out of the Lunch Rut!
OmieBox makes it easy to pack their favorite meals. Add healthy soups & pastas to your lunch repertoire so you can nourish their growing bodies. Our insulated bowl keeps food warm (or cold) until lunchtime, while the leak-proof compartments keep food separate and mess free. Lunches taste good and look good, so kids are more likely to eat it.
Lunchtime is as Easy as 1-2-3
You can’t always be there to open lids or clean up spills. But you won’t need to when you use OmieBox! Our smart features will make lunchtime their favorite part of the day.
No Setup Required
OmieBox requires no setup, so kids spend more time eating, less time opening lids and laying out containers.
Easy Open Lid
Little hands have a hard time taking off tight lids, so we designed a special handle that's easy for kids to use.
Wide and Shallow
Our vacuum insulated bowl is wide and shallow, so kids can easily scoop out the food.
Good Things Come in Small Packages
Small, versatile and tough, OmieBox will be your child’s trusty companion for years to come.
Parent’s Favorite Helper
We loaded OmieBox with smart features to make life a little easier for parents!
- Dishwasher safe
- 3 Leak-proof compartments
- Integrated handle (so you don't need to buy a separate lunch bag)
- Small footprint means less clutter in your kitchen
In a Nutshell
We chose 3 playful color combinations to kick off our campaign. But we know purple and green (like the one featured in our photos) are also favorite colors for kids, so we’re offering these color combinations as stretch goals. If you can help us hit minimum order quantities, we will be able to unlock these additional colors!
We've achieved our Kickstarter goal but we are still far from reaching our goal of helping every child eat healthier at school! By helping us unlock our stretch goals, you'll receive special perks that'll make your OmieBox even more delightful!
Moms and dad make, on average, 180 lunches per child each year. These super parents are on a mission to pack a variety of nutritious lunches. And it’s no easy task.
Much to their dismay these carefully crafted lunches come back uneaten or as a big heap of unidentifiable leftovers. Warm, unwrapped cheese sticks. Half-eaten mushy sandwiches. Squished strawberries that have drained into their child’s back pack.
There’s nothing simple about a child’s lunch. Which is exactly why we set out to design a lunchbox that protects all the hard work and love that mom and dad put in. So when your child opens their lunch, it’s exactly as you intended it to be – fun, healthy, and filled with love.
When we set our sights on designing a lunchbox that’ll make a meaningful difference in people’s lives, we knew we had our work cut out for us. We debated every single design detail at length, with multiple rounds of prototyping, testing, and re-designing. We went to schools to watch kids eat lunch and talked with dozens of parents about how they pack lunch. Every single millimeter of OmieBox was designed with care, so that we can (hopefully) make your lives just a little bit better.
We’ve completed the design and selected a highly skilled factory to help us bring OmieBox to market. Your pledge will help us pay for tooling and materials for our first order.
A Heartfelt “Thanks” to These Individuals:
Tom and Angie Chen, Shogi Son, Wilson/Lee Family, Jess and Jason Moment, Luke Kang, Kevin O'Boyle, Rod Chen, Nellie and Tony Ling, Paula and Leon Su, Eric Chen, Julie Ha, Kai and Samantha Huang, Gunce Arkan, Mark Rosen, Avi Kaza, Meghana Reddy, Sherry Jhawar, Becky Goldfarb, David Montes, Juan Correa, Summer Chang, Amitabh Chibber, Larry Shubert, Leigh Rawdon, Mary Ku, Gordon Fong, Ellen Park, Pam Marcus, Chou Ha Ma, Bryn Bettenhausen, Charlene Schachter
BRANDING & IDENTITY DESIGN
VIDEO & PHOTOGRAPHY
Risks and challenges
OmieLife has a team with extensive manufacturing experience. Specifically:
1. We have a top tier team (MIT, IDEO, Stanford) with many years of experience bringing new products to market.
2. We have deep expertise with plastic injection molding. We are working with a highly skilled factory, and plan to be on the ground with them every step of the way.
3. OmieBox is the result of detailed planning. We’ve spent a year designing, prototyping, and re-designing to achieve the final design.
Despite our expertise and careful planning, there are risks to the project:
RISKS DUE TO PROBLEMS WITH THE INJECTION MOLD
Injection molding is a process that can set hardware products back. We have deep expertise with injection molding, but if there are mold modifications it could set the project back several weeks.
RISKS IN MANUFACTURING
Although we’ve carefully selected a factory that has a history of producing high quality housewares, this is our first time working with the factory and we can’t anticipate how well their production quality will satisfy our strict QC standards. There may be production delays if we need to address quality issues as they arise.
RISK DUE TO EXCESS DEMAND
Due to the long lead times for manufacturing vacuum insulated containers, we had to place an initial order with the factory in advance of our Kickstarter campaign. Should the Kickstarter campaign demand exceed our forecast, there will be a delay in shipment for the additional quantities.Learn about accountability on Kickstarter
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