Back Up! is a fun, humorous game from Get Well Games where your goal is to reduce your back pain. It is a great gift for anyone with back issues as a get well gift, holiday or birthday present. There is a large population of people with back issues, and nothing like it on the market today, so there is a huge potential for success.
The money I raise on Kickstarter will be used to pay for the initial inventory of cards. This project has been entirely self-funded. I will be selling primarily through Amazon.com. The design (including box, rules and cards) is complete, and I am using a printer who specializes in card games. (Note the image above is the prototype, final product will be available at the end of October).
I've designed the cards to be slightly larger, with a large font so that it is easy to play if you are recovering. You can play sitting up or lying down, as cards are held in your hand throughout the game.
I developed the idea for Back Up! when I was recovering from back surgery. In the game, you start out at a pain level of 10, and your goal is to reduce it to zero by collecting Health cards. There are also Pain cards that increase your pain level, Action cards where you lose or gain cards, and Resource cards (Money and Insurance) required to use certain Health cards. I spent a lot of time balancing the number of cards so it is just challenging enough. A typical game takes 5-15 minutes.
Here are some card samples:
Thank you for your support!
Risks and challenges
My background is as a product manager, so I am well versed in coping with all of the challenges around product launches! My biggest challenge will be marketing the product - getting word out that it is available so that people will buy it. I'm pursuing as many different avenues as possible both online and traditional media to get the word out. There have already been some challenges working with a small printer, but it only caused small delays. Final proofs are now complete, with product expected at end of October.Learn about accountability on Kickstarter
- (30 days)