3 years ago, I stumbled across what I like to consider the Rolls Royce of bath towels. It was at my mother-in-law's house and although the towel wasn’t organic, it was luxuriously plush, highly-absorbent and out of this world! It was unlike anything I’ve ever used before and the opposite of whatever was hanging in my bathroom at the time.
So I scrambled to the mall to pick up my own set. But to my dismay, the bath towel commanded a hefty price tag beyond mere mortals like myself.
Fast forward a year later, looking at my own collection of bland towels got me thinking: How could a simple piece of textile have such an effect on my precious bathroom experience?
Sick of mediocre towels that did no justice to my body and the environment, I did the unimaginable. I went to that very same mall, bought that godly bath towel, took it home, admired it and cut it into pieces. It cost me $115 US.
And We're Off!
For the next 2 years (and much to my wife's dismay!) I obsessed over creating the best bath towel in the world. It not only had to be better than the original that inspired me, but also ethically made, ecologically sustainable and earth/human-friendly. Lastly, and very importantly, it had to be affordable!
After countless late nights, prototypes and what seems like an endless amount of hair-pulling, frustration and facepalms, it finally happened. Our chance to say “NO” to shoddy bath towels!
It's time for you to meet a truly organic, naturally awesome and super luxurious bath towel made for gods and priced for mortals!
The Woolly Mammoth towel started off with a simple idea: to make a premium, environmentally sustainable towel at an affordable price.
Starting with our premium organic cotton, we took a hard look at our entire textile manufacturing process, from top to bottom. Through countless design iterations over the next two years, we eliminated all harmful and unnecessary chemicals and used natural substitutes in their place, to leave you with a bath towel that’s not only naturally plush and absorbent, but much better for the environment too!
When we say 100% organic cotton, we mean it. Each of our towels is made with premium organic cotton only - even the small things like sewing yarns and care tags. We never use synthetic polyester or blends to cut corners or save costs.
We buy all of our cotton from Global Organic Textile Standard (GOTS) certified suppliers, with no exceptions. GOTS certified suppliers have to strictly comply with very onerous quality and labor standards.
Biodegradability is crucial to ecological sustainability. We didn’t want to produce something that would outlive its use and then outlive you by several generations before breaking down.
As our bath towels are truly 100% organic cotton, this means they’re also truly 100% biodegradable. Other towels containing polyester can take up to 200 years to break down. We won't stand for that!
Our signature Mammoth Coat is the proud centrepiece of our towel. Its high-quality pile formations are up to 3 times longer than those of average towels. A two-ply yarn process adds amazing strength, plushness and absorption, providing unmatched comfort. It really has to be felt to be believed!
Making our bath towels super soft, yet super absorbent was challenging. To do it, we used 100% organic cotton which has natural hydrophilic properties, unlike synthetic materials which can often by hydrophobic. We also used a two-ply, low TPI (twist per inch) yarn for our piles which adds strength while keeping our towels soft and super absorbent.
To show you just how absorbent our towels are, we ran a simple comparison test with a different brand of towel by fixing the towels at an angle and showering water on them from above.
On the right, you can see the Woolly Mammoth's superior absorption, as it soaks up every last drop of water. On the left, the other brand of towel fails to absorb the majority of the water, which 'pearls' off its surface and runs onto the floor.
Other companies also like to add optical brightening agents (OBAs) to their towels to create the illusion that their products are whiter and cleaner. This faux-clean look makes the towels easier to sell but comes at a great cost to the environment and your skin.
Woolly Mammoth bath towels are 100% OBA-free, meaning they’re naturally clean on the inside and out. Which one would you prefer touching your skin?
Yarn sizing is an essential textile process that can also be environmentally damaging. It is in the sizing phase that yarns are prepared for the vigorous beatings of the weaving phase. Yarns are usually coated with a combination of petro-based PVA (polyvinyl alcohol), modified starch and paraffin wax.
While it gets the job done cheaply, it does so at tremendous cost to our environment. PVA simply isn’t biodegradable and is the major contributor to high COD (chemical oxygen demand) in textile effluent.
So, what’s our answer? We use a natural sizer made from a starch compound (potato and corn) and coconut oil. Not only is our natural sizer 100% biodegradable and natural, it’s also much yummier to boot!
Why take something as epic as organic cotton and smother it with unnecessary and toxic chemicals? Unfortunately, this is the practice of many organic towel brands you see in the market today.
Woolly Mammoth bath towels are dye-free where it matters most - the body! Covering 98% of the towel, the body is what predominately touches your skin. By going dye-free, we keep the organic cotton touching your skin as organic and natural as possible.
While we originally intended Woolly Mammoth Bath Towels to be 100% dye-free we kept receiving feedback from beta testers that our towels didn’t add anything to the look of their bathroom. More importantly, couples and families couldn’t tell their towels apart!
So, we borrowed a few crayons from Mother Nature herself (she has the best crayons after all) and with a splash of colour here and there… Well, we’ll let you be the judge.
Salt is one of the many chemicals used in textile dyeing for cotton. Working together with alkali it allows the dyes to fix into the cotton fibres, creating the colours that we know and love today.
However, salt happens to be the most abundant chemical used in dyeing and often ends up being diluted into waterways, increasing water salinity and affecting the environment, wildlife and humans too.
While a single conventional body towel uses on average 220g of salt, Woolly Mammoth bath towels use absolutely zero!
After extensive testing on friends and family, we landed at 650GSM as the optimal luxury weight. This delivers thick and plush quality heft without being overly heavy or taking too long to dry. We think our towels feel perfect - 650GSM of pure, pure bliss.
Based on traditional Chinese knot buttons, our hand-made care loops are designed to be robust, functional and visually pleasing. They're easy to spot and handle with minimal effort, and they protect our towels against damage or snagging from towel hooks.
Currently listed shipping prices provide an estimate only. We are working hard to negotiate lower shipping rates with our trusted fulfillment partners.
If your country isn’t listed, please contact us directly and we will notify you of our plans for shipping to your country.
Customers outside of Australia and the United States are advised to check any local import/ duty rates they may be liable to pay.
Risks and challenges
While there are risks to every project, we've taken extra precaution to minimize our own. Internal costs and lead times have been exaggerated so as to provide space for slip-ups.
Our background in textile makes it easier to develop and communicate with our manufacturing partners. Nearly three years of development on Woolly Mammoth towels also means our designs are mature and will not change when it comes time to manufacture.
Our manufacturing partners have also promised us unrestricted access to follow up on the entire production process ourselves - something we plan to take full advantage of.Learn about accountability on Kickstarter
- (35 days)