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This book will serve as a platform to help this generation learn the new rules for career exploration & paths to employment happiness.
This book will serve as a platform to help this generation learn the new rules for career exploration & paths to employment happiness.
80 backers pledged $3,504 to help bring this project to life.

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The Niche Movement: The New Rules to Finding the Career You Love

The average person will work 98,000 hours in their lifetime. The difference between loving your job and hating it has a substantial impact on your life. 

Research shows that the majority of this current generation is unhappy with their current employment situation. This issue can be solved by educating this generation about the new and disruptive approaches to finding a career you love. 

Do you believe we can rewrite the path to employment happiness for this generation? 

If so, join me in creating the first of many potential solutions for young people to find the work they love.

What is this project about and who is behind it?

The Niche Movement: New Rules for Finding a Career You Love is a book that will serve as a platform to help people in their career exploration in an age of limitless social connection. 

Too often, new college graduates either assume their dream job doesn't exist or their resume is not good enough to land it. This book will show them that is simply not the case. On the contrary, the problem lies within the conventional approach to career development. 

The jobs new graduates might love may be with organizations not represented at college career fairs or on online job boards. Their resumes may be great, but in today's digital world, your online presence is paramount. Many new graduates need help crafting and developing their digital reputation. 

The book curates personal stories from author and entrepreneur Kevin O’Connell, outline the new rules to finding the career you love, and includes advice from experts and influencers from around the world who chose not to take the conventional approach.

Some of the experts featured in the book will be those of you that contribute to this campaign!

What is The Niche Movement? 

The Niche Movement is a community of passionate young professionals that care about ending employment unhappiness for this generation. 

The movement is led by Founder Kevin O’Connell, who has spent the last 8 years working with college students and young professionals. Kevin has led initiatives on college campuses running the gamut from service-learning to student leadership to social media strategy and much more. 

The Niche Movement started in January 2013 and works with students from all over the country to help them find their niche. The movement has spread through Kevin's keynote performances and mentoring to several institutions including Saint Joseph's University, Stevens Institute of Technology and University of Calgary, among others. This past winter Kevin worked with the American Disabilities Association to help students with disabilities find their niche and leverage their differences in the career search process. 

Above and beyond Kevin’s work, members of The Niche Movement community have made the site a top resource for young professionals and recent grads looking to find their niche. 

This book will build on the success of this community to create an invaluable tool for this generation and it will rewrite the way we approach career development for good.

What will my support help accomplish?

The book will accomplish three goals: 

1. Empower young adults to take risks that will lead them to finding their niche. 

2. Teach the new rules for finding a career path that they will love. 

3. Create a platform to tell stories of others who have found their niche to help others.

The book is designed to go well beyond idealistic commencement speeches and give real world solutions for this generation to find the work they love. Kevin has curated stories from others who have found their niche. 

Stories include career paths that may look traditional but were found using unconventional tactics. There are also stories about young people who took big leaps of faith and started their own companies or traveled the world. Readers, no matter what age, will leave with lessons learned and advice that will help them find their niche and land a job they love.

Why Kickstarter?

Kickstarter represents the future. It exemplifies one of many reasons as to why we need to change our approach to career exploration. The traditional rules for career development were written well before the days of Kickstarter and the start-up scene it calls home. That’s why we need new rules for the new rapidly evolving world in which we live. I can’t think of a better place to rally influencers, garner support and ultimately launch this project.

Our expenses include: 

Research and interviewing others to curate stories. 

Design 

Editing 

Printing 

eBook conversion 

Shipping 

Travel

Marketing and Outreach

Thanks and we look forward to spreading the message to end employment unhappiness. - Kevin

Risks and challenges

As with any disruptive mindset, this project runs the risk of being misunderstood or held back by the guardians of the status quo. We are relying on the progressive community that gravitates towards Kickstarter as well as an amplified voice from those that believe what we believe in order to successfully fund this project. There is a whole industry out there that makes their living by continuing to indoctrinate young people with the outdated rules of career exploration. We will need to come together in order to disrupt that model and do what’s right for this generation.

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FAQ

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  1. Select this reward

    Pledge $9 or more About $9

    DIGITAL SPECIAL: Receive the entire digital version of The Niche Movement: The New Rules to Finding a Career You Love.

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    Pledge $25 or more About $25

    Receive a first edition print copy of The Niche Movement: The New Rules to Finding a Career You Love and a thank you credit in every book. You will be among the first to receive the book when it ships. We will include one digital copy of the book as well!

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    Pledge $50 or more About $50

    GET ONE, GIVE ONE: 1 printed copy shipped to you + 1 copy donated to someone who needs it + a thank you credit published in every copy of the book.

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    Pledge $100 or more About $100

    GET ONE, GIVE 3: 1 printed copy shipped to you + 3 copies donated to people that need them + your own personalized 140 character Niche Tip (your advice) that will be published in every copy of the book.

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  5. Select this reward

    Pledge $250 or more About $250

    GET ONE, GIVE 5 TO YOUR ALMA MATER: 1 printed copy shipped to you + 5 copies donated to the college or organization of your choice + your own inspirational story published in every copy of the book.

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  6. Select this reward

    Pledge $500 or more About $500

    GET ONE, GIVE 10 TO YOUR ALMA MATER: 1 printed copy shipped to you + 10 copies donated on your behalf to the college or organization of your choice + your own inspirational story published in every copy of the book.

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    Pledge $500 or more About $500

    LIMITED EDITION: 4 signed copies of the book, 1 signed poster frame of the book, + your own inspirational story published in every copy of the book. In addition, you have the opportunity to be a guest on our monthly #NicheStory interviews to share your story.

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  8. Select this reward

    Pledge $1,000 or more About $1,000

    LIVE WEBINAR SPECIAL: Kevin O'Connell will deliver a Live Niche Movement themed webinar for your organization or the audience of your choice. All attendees will recieve a digital copy of the book and Kevin will provide provide an opportunity to have a Q and A. Kevin is a TEDx speaker and dynamic presenter. Contributor will also receive 4 signed copies and their inspirational story published in every book.

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    Pledge $2,000 or more About $2,000

    KEYNOTE PERFORMANCE: Kevin O'Connell will deliver a keynote for your organization or the audience of your choice. All attendees will recieve a digital copy of the book and Kevin will provide provide an opportunity to have a Q and A. Kevin is a TEDx speaker and dynamic presenter. Contributor will also receive 4 signed copies and their inspirational story published in every book. Interested but outside of the United States? Please contact us using the button next to our Kickstarter video.

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    Pledge $4,000 or more About $4,000

    SPONSORSHIP: 140 Character shoutout on the back cover of every book, naming rights and sponsorship to upcoming Niche Movement event, and everything from the KEYNOTE PERFORMANCE SPECIAL. Interested but outside of the United States? Please contact us using the button next to our Kickstarter video.

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Funding period

- (29 days)