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Central Neighborhood youth and residents will work together to make a monumental mural that represents their unique Central identity!
Central Neighborhood youth and residents will work together to make a monumental mural that represents their unique Central identity!
104 backers pledged $5,490 to help bring this project to life.

About this project

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$5,490

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What is the Central Identity Project?

In a nutshell:

 Green Central school youth and Central neighborhood residents will work together with artist Greta McLain in a series of community workshops and forums to create a monumental mural on the outside of the Green Central School...aka the Central Identity Project.

Central Identity Mural Crew Students!
Central Identity Mural Crew Students!

Ever drive up 35th street in South Minneapolis on your way to 35W and wish you had something to look at other than a big, drab, brown brick school? This is your chance to fund a project that will not only brighten your daily commute, but will also bring light and art into the lives of Central neighborhood residents, 700+ elementary and middle school students and the South Minneapolis community at large!

This is what the wall looks like now...you can't even tell it's a school!
This is what the wall looks like now...you can't even tell it's a school!
This is where we're going! Pink=Mural Placeholder!
This is where we're going! Pink=Mural Placeholder!

Beginning in June 2013, under the guidance of artist Greta McLain and in partnership with Minneapolis Community Education, the Minneapolis Public Schools and Central Neighborhood organizations, Green Central School youth and Central neighborhood residents will come together to create a large scale mural (2000+ square feet!) through a series of 10 community paint workshops.

With the main project goals of providing a positive outlet for youth, combating graffiti and training youth and residents in using art as a vehicle to address community issues, the Central Identity Mural Project will be one of the first of its kind and scale in Minneapolis. This high profile mural will reflect the history and culture of the school and neighborhood and will promote a positive Central neighborhood identity.

Detail from Green Central Cafeteria Mural, "Green Central Shines" painted this spring with the mural crew
Detail from Green Central Cafeteria Mural, "Green Central Shines" painted this spring with the mural crew

Who Benefits From This Project:

Middle school youth from Green Central school who get to exercise their leadership and art skills while doing something positive for the community.
Middle school youth from all over the Minneapolis Public Schools district who will have the chance to join in on the fun after their summer school day at Ramsey Middle School.
Central neighborhood residents, who will together create a piece of art that will reflect their diverse backgrounds, histories and cultures to be seen by generations to come while enjoying opportunities to connect with their neighbors.
Green Central School staff and students of all ages who will be inspired daily by seeing the mural as they arrive at school.
Aspiring South Minneapolis artists who will have the chance to apprentice under the multi-talented Greta McLain.
The city of Minneapolis and you- all of us get to enjoy the beauty of the completed mural!

YES!!!
YES!!!

Innovative and New; Thinking about access to get all hands involved!

The wall is big. How are we going to get people involved in creating the mural? Rather than painting directly on the wall, McLain will be using the indirect parachute cloth method developed by the Philadelphia Mural Arts Program and never used before in a Minneapolis community mural project. Using a lightweight synthetic material, the mural design will be partitioned into various sections to be painted at the different community art workshops and to later be installed on the building.

This technique will allow for all to participate- most notably our elders, children, residents with disabilities, and others who are traditionally left out of projects like these due to their physical limitations. With the introduction of this method, this truly will be a project created by and for the whole community.

In addition, McLain will be taking on apprentice artists who will have the opportunity to learn the technique through this project- meaning more spectacular and long lasting murals for the city of Minneapolis!

Painting away on cafeteria mural, from this spring!
Painting away on cafeteria mural, from this spring!

Why Does Some Paint on a Wall Cost So Much?

This is a mural that we want to LAST, so we are committed to doing it right. Our ideal budget for this project is about $35,000- this includes 6 months of lead artist fees, high quality Nova Color paint, other materials for the fabrication of the parachute mural method, publicity of the paint workshops, stipends for the community organizations we will be working with, videographer and coordination fees.

We have already won a $15,000 grant from the Minnesota Regional Arts Council, a $10,000 graffiti abatement grant from the City of Minneapolis, and a $1,500 grant from Arts for Academic Achievement,, but we need your help to get together the last funds that we need!

What Will My Dollars Fund?

Paint- gallons and gallons and gallons of high quality Nova paint
Brushes and rollers
Drop cloths
Scaffolding
Parachute cloth and installation materials
Table and chair rentals for the community workshops

What Will Any Additional Dollars Fund?

See that we already met our goal but still want to give? Please do! Any additional funds will be used to give youth stipends and make the 10 community art workshops and the final celebration even bigger and badder- how cool would it be to serve free food from local restaurants, hire local talent to entertain us, and give out free art supplies for neighborhood kids? Any extra money we get will go directly back to you at our community events!

Mural Crew talking with Seniors about the neighborhood!
Mural Crew talking with Seniors about the neighborhood!

Project Timeline:

Starting in May, McLain worked with a group of middle school Mural Leaders from Green Central school. This mural crew gathered information on Central neighborhood- taking pictures, researching history at Hosmer Library and speaking with neighborhood residents and community organizations. They synthesized all of this information into a preliminary sketch to present to our Mural Board, made up of community organization representatives, community residents, and Minneapolis Public Schools staff.

After the sketch is approved, the fun work will begin! During July and August in a series of 10 community paint workshops scheduled at different sites throughout the Central neighborhood, people will come together to talk, eat, dance, and PAINT(!) together on the panels that will eventually be put together to make the largest mural in the Central neighborhood (and yes, YOU are invited too!).

In late August, installation will begin with McLain and her apprentice artists. In early September, come join us for our official unveiling ceremony and bask in what you have helped to create!

May Session group! Talking to community organizers in Central Neighborhood
May Session group! Talking to community organizers in Central Neighborhood

Key Players:

Greta McLain, Community Artist

Lead artist for the project, Greta McLain has 10 years of mural making experience. She earned her BA from the University of California Davis, her MFA from Minneapolis College of Art and Design and has traveled around South America and Europe studying new and traditional mural techniques. She has created painted and mosaic murals throughout the Twin Cities and made murals in Argentina, Mexico, France, Memphis and Philadelphia. She is currently the only muralist working with the indirect parachute cloth mural technique in Minnesota and has worked on numerous projects of comparable scale to the proposed Green Central mural.

She has facilitated various projects in the Minneapolis Public Schools including murals at Windom, Ramsey IFAC, El Colegio, Andersen Elementary and South High School. She has lead a number of graffiti abatement projects and strongly believes in and has been witness to the positive results of providing a productive outlet for youth creativity. McLain was awarded 'El Fuerte de Barragan' for Artistic and Community Excellence for the mural Construyendo el Futuro with artist Melina Slobodian in December 2009, Ensenada, Argentina and was a recent participant in the Bush fellowship program, Creative Community Leadership Institute.

She just completed a large mural in the Green Central Cafeteria with middle school youth- come by and check it out!

Detail from Green Central cafeteria mural! Featuring their fabulous step team!
Detail from Green Central cafeteria mural! Featuring their fabulous step team!

Minneapolis Community Education

Minneapolis Community Education (MCE) exists to engage youth and adults in community-driven learning and enrichment opportunities. It provides opportunities for local citizens, schools, agencies and institutions to become active partners in addressing education and community concerns. MCE brings community members together to identify and link community needs and resources in a manner that helps people to help themselves and to raise the quality of life in their communities. MCE has been in the field of out of school time programming for more than forty years, serving the needs of children and families.

Green Central Community Education coordinator Candida Gonzalez will be assisting to coordinate The Central Identity Project’s many events and just plain making it happen.

Additional support has been pledged by the following neighborhood organizations and individuals: We Win Institute, Tamales y Bicicletas, CANDO, Elizabeth Glidden, Hosmer Library and Minneapolis Parks and Recreation Green Central Park director Marshall Wylie.

THANK YOU THANK YOU!


Risks and challenges

We have already come through many challenges in the process of getting to where we are now. Securing permission from the Facilities Dept. of the Minneapolis Public Schools, writing multiple grant applications, securing community support, and more!
At this point our timeline is contingent on getting our design approved by the Minneapolis Public Arts Council (end of June) and also getting enough hands out to paint at our 10 community paint days throughout July and August! Both of these challenges are also great opportunities. Working with the Minneapolis Public Art Council give us the opportunity for additional professional feedback on our design. Our NEED for community collaboration to paint the mural helps guarantee community ownership of the final mural. It also ensures our motivation to call on our communities, different neighborhood residents, groups and businesses as we look to fill these paint days with awesome productivity and artistic collaboration. But again, we need your help to overcome these challenges. Please help us ideate and gather ideas for our design at our next TALKING CIRCLE event! To be held the end of June, this event with be announced on our blog site: http://centralidentityproject.blogspot.com/
And PLEASE come out to paint!!!
If things get slowed up with design approval issues, or if we fall behind in production we may not meet our goal of a community unveiling in September...luckily that only would mean that we would have to push it back to October or the beginning of November...not the plan, not what we want, but not the end of the world!
Thank you for your support in making this project possible and working with us to overcome our challenges!

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  1. Select this reward

    Pledge $1 or more About $1.00

    THANK YOU: Your name will be listed on our project blog as a supporter! And we will be SO GRATEFUL!

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    POSTCARD: a postcard of the mural design will be mailed to your house! + Your name will be listed on our project blog as a supporter! And we will be SO GRATEFUL!

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    DIGITAL PRINT: a 8"x10" digital print of the mural design! + Your name will be listed on our project blog as a supporter! And we will be SO GRATEFUL!

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    SIGNED PRINT: a 11" x 17" signed print of the mural design on acid-free fancy paper + Your name will be listed on our project blog as a supporter! And we will be SO GRATEFUL!

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    Pledge $150 or more About $150

    POSTER: a poster sized print of mural completed! + Your name will be listed on our project blog as a supporter! And we will be SO GRATEFUL!

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    Pledge $500 or more About $500

    ON THE WALL: your name listed on the mural as a donor!!! (YOU'RE AMAZING!!) + poster sized print of mural + Your name will be listed on our project blog as a supporter! And we will be SO GRATEFUL!

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    Pledge $1,000 or more About $1,000

    ORIGINAL ARTWORK: An original painting by the mural artist! (Our Minds are BLOWN by your generosity!), + your name listed on the wall, poster sized print of the finished mural + Your name will be listed on our project blog as a supporter! And we will be SO GRATEFUL!

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Funding period

- (30 days)