Monty's Beef Co. began as my dream to open a Piedmontese burger restaurant. After spending time in Italy to directly source my product, I realized it was a better business decision to supply America with 100% Pure Piedmontese™ as a butcher and retailer (who wants to open a restaurant anyway?!?!). While Monty's Beef Co, directly supplied by our Piedmontese farm, successfully sells steaks and roasts out of our retail store and online, I have continued to develop my burger recipe.
After 2 years of creating, tasting, and blending my burger recipe I was rewarded by earning a 100% satisfaction rating from 4,000 tasters at our Labor Day Arts Beats & Eats Festival in Michigan.
My burger is a proprietary blend of the tastiest Piedmontese cuts and a mix of all natural and healthy herbs + spices. Our 1/3lb. burger patty is full of flavor and has less than 2.5g of fat.
Because of the overwhelming positive response, my original burger concept has now evolved into an avenue to deliver a delicious, low fat, high protein burger to a national audience. My goal is to box and distribute my pre-seasoned, frozen burger patties to grocery markets across America.
Monty's 100% Pure Piedmontese™ is
- hormone and antibiotic free
- sustainably farmed
- humanely raised
- free range
- all natural
The Burger Patties are:
- low in fat-- less than 2.5 grams of fat per serving
- higher in protein-- 32 grams per serving
- MSG Free
- Gluten Free
What's all the beef?
Piedmontese - is a breed of beef whose origin in the Italian Alps and is the focus of advanced food and wine cuisine in the Piemonte region of Italy. Italian diners have enjoyed Piedmontese beef for centuries because of its naturally lean properties and its tender texture. Because it is genetically superior to other North American breeds, Piedmontese beef is naturally low in fat and cholesterol, but still has the rich flavor of the more marbled, fatty cuts of beef.
We don't just make claims and expect to never face our consumers. I can vouch for our product and it's integrity because I set the standards. Our product is 100% traceable farm to fork. http://jasonferruggia.com/healthy-food-sucks/
Specific use of the funds:
Establishing a UPC code and registration
Label Submission and expediting services through the USDA
The sexiest packaging our cow will lend (what's not hot about a cow?)
Vendor entry and registration at this year's Fancy Food Show in San Francisco
***SUPER BONUS REWARD!!!*** [added 12/06/2013]
Backers, I've got some great news. As a big thank you for helping us to reach our goal, I'm going to let you all in on making gastronomic history.
A friend of mine, Matt Tolnick, is a Master Jerky Craftsman. Matt is such a fan of our 100% Pure Piedmontese™ that he generously offered to pair his Lawless Jerky recipes with my Monty's Beef Co. meat to create the very 1st ever Pure Piedmontese Jerky.
This history making, limited edition jerky will only be available to the backers our of our endeavors, mine $20+ and Matt's backers of the current Lawless Jerky campaign who back at $35+.
Risks and challenges
The biggest challenge I face, and the one that I cannot expect to manage on my own, is the complacency of American consumers to not only eat poor quality product, but that even those consumers who do care more about quality ingredients and what they are putting into their bodies may not have not have great access to these products.
My other challenge is growing our full-blood Piedmontese herd on our farm. As demand for our healthy product increases, we are working with researchers and animal scientists to expand our herd safely and ethically. Additionally we have engaged co-operative relationships with other farmers, ranchers, and breeders to partner in Piedmontese breeding and to promote greater sustainability.
Read more on this at http://midmichigan.secondwavemedia.com/features/piedmontese82013.aspx
- (30 days)