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We have developed a 100% Pure Piedmontese™ boxed burger to be conveniently sold in local markets across the US.
We have developed a 100% Pure Piedmontese™ boxed burger to be conveniently sold in local markets across the US.
124 backers pledged $12,521 to help bring this project to life.

About this project

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$12,521

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4,000 Monty Burgers in 4 days
4,000 Monty Burgers in 4 days

Monty's Beef Co. began as my dream to open a Piedmontese burger restaurant. After spending  time in Italy to directly source my product, I realized it was a better business decision to supply America with 100% Pure Piedmontese™ as a butcher and retailer (who wants to open a restaurant anyway?!?!). While Monty's Beef Co, directly supplied by our Piedmontese farm, successfully sells steaks and roasts out of our retail store and online, I have continued to develop my burger recipe.

After 2 years of creating, tasting, and blending my burger recipe I was rewarded by earning a 100% satisfaction rating from 4,000 tasters at our Labor Day Arts Beats & Eats Festival in Michigan.

My burger is a proprietary blend of the tastiest Piedmontese cuts and a mix of all natural and healthy herbs + spices. Our 1/3lb. burger patty is full of flavor and has less than 2.5g of fat.

Single Monty with Cheese
Single Monty with Cheese

Because of the overwhelming positive response, my original burger concept has now evolved into an avenue to deliver a delicious, low fat, high protein burger to a national audience. My goal is to box and distribute my pre-seasoned, frozen burger patties to grocery markets across America.

Our Retail Store in Royal Oak, MI
Our Retail Store in Royal Oak, MI

Monty's 100% Pure Piedmontese™ is 

- hormone and antibiotic free

- sustainably farmed

- humanely raised

- free range

- all natural

The Burger Patties are:

- low in fat-- less than 2.5 grams of fat per serving

- higher in protein-- 32 grams per serving

- MSG Free

- Gluten Free

less fat, calories, and cholesterol than chicken
less fat, calories, and cholesterol than chicken

What's all the beef?

Piedmontese - is a breed of beef whose origin in the Italian Alps and is the focus of advanced food and wine cuisine in the Piemonte region of Italy. Italian diners have enjoyed Piedmontese beef for centuries because of its naturally lean properties and its tender texture. Because it is genetically superior to other North American breeds, Piedmontese beef is naturally low in fat and cholesterol, but still has the rich flavor of the more marbled, fatty cuts of beef.

We don't just make claims and expect to never face our consumers. I can vouch for our product and it's integrity because I set the standards. Our product is 100% traceable farm to fork. http://jasonferruggia.com/healthy-food-sucks/

Specific use of the funds:

Establishing a UPC code and registration

Label Submission and expediting services through the USDA

The sexiest packaging our cow will lend (what's not hot about a cow?)

Vendor entry and registration at this year's Fancy Food Show in San Francisco

***SUPER BONUS REWARD!!!*** [added 12/06/2013]

Backers, I've got some great news. As a big thank you for helping us to reach our goal, I'm going to let you all in on making gastronomic history.

A friend of mine, Matt Tolnick, is a Master Jerky Craftsman. Matt is such a fan of our 100% Pure Piedmontese™ that he generously offered to pair his Lawless Jerky recipes with my Monty's Beef Co. meat to create the very 1st ever Pure Piedmontese Jerky.

This history making, limited edition jerky will only be available to the backers our of our endeavors, mine $20+ and Matt's backers of the current Lawless Jerky campaign who back at $35+.

Risks and challenges

The biggest challenge I face, and the one that I cannot expect to manage on my own, is the complacency of American consumers to not only eat poor quality product, but that even those consumers who do care more about quality ingredients and what they are putting into their bodies may not have not have great access to these products.

My other challenge is growing our full-blood Piedmontese herd on our farm. As demand for our healthy product increases, we are working with researchers and animal scientists to expand our herd safely and ethically. Additionally we have engaged co-operative relationships with other farmers, ranchers, and breeders to partner in Piedmontese breeding and to promote greater sustainability.
Read more on this at http://midmichigan.secondwavemedia.com/features/piedmontese82013.aspx

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  1. Select this reward

    Pledge $20 or more About $20

    Better Beef Backers, Thank you xoxo
    Please enjoy a super soft cotton T that read "eat better beef" (front) monty's logo + "100% Pure Piedmontese™" on the back. People love them! Especially those of you named Monty, or who know of someone named Monty.

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    Pledge $20 or more About $20

    For the beef-lover...we thank you with a 1 lb. bag of the same premium ground beef that is used in our patties, you'll also receive an adorable cow decal, AND a shout out on Facebook.

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    Pledge $25 or more About $25

    Be the first to taste the fruits of your generosity!!! As your reward you will receive a personal "Thank You" note sent along with a sample (2 1/4lb. patties) of our 100% Pure Piedmontese™ Burger Patties.

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  4. Select this reward

    Pledge $25 or more About $25

    More Cowbell please... As a token of our appreciation you will receive 1 lb. bag of our premium blend ground beef (the same good stuff we use in our burgers) AND an authentic cowbell.

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  5. Select this reward

    Pledge $35 or more About $35

    Your generous support will be rewarded with a 1 lb. box of 100% Pure Piedmontese™ Burger Patties, a thank you note, AND a Monty's Beef decal to boot! Who does't love our orange cow?!?!

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  6. Select this reward

    Pledge $35 or more About $35

    Congrats! You have just earned yourself a limited edition Monty's Logo T ... Not just any shirt, we prefer the performance fit (think Nike Dri-Fit). Who doesn't love a bright orange shirt featuring a bright white cow??? So come and get your swag on :-)

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  7. Select this reward

    Pledge $50 or more About $50

    You get quality, lean, red meat. Thanks for supporting the healthiest burger to emerge on the market. As thanks, we are sending you a box of 2 Prime Steaks :-)
    Up to 40oz of NY, Ribeye, PorterHouse, or Top Sirloin

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  8. Select this reward

    Pledge $75 or more About $75

    Piedmontese swag grab bag... your contribution earns you a 1 lb. box of our 100% Pure Piedmontese™ Burger Patties AND a branded orange Monty's Beef Shirt PLUS a legitimate cowbell!!!

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  9. Select this reward

    Pledge $100 or more About $100

    Spread the love and we'll share our beef! Thanks for your interest and support. We would love to send you a little sampler of cuts-- a variety of cuts totaling 5 lb. of our premium product.
    Out of country shipping subject to additional charges.

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    17 backers
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  10. Select this reward

    Pledge $125 or more About $125

    Keep your reward or REGIFT it!!! This reward includes a holiday gift basket as our "Thank you" for your support and generosity. Baskets include a sampling of snacks, sweets, cheese and crackers, as well as 4 premium steaks. Wrapped and ready to receive or we'll ship to your gift-ee.

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  11. Select this reward

    Pledge $250 or more About $250

    Dinner for 4: We thank you so much-- Dinner's on us!
    4 courses for 4. Of course, your menu will include steaks, ground beef, and dry goods from our retail store. Skip the grocery shopping for a night. Swing by our retail store to pickup your evening and invite your favorite couple over for a decadent Italian dinner.

    In store pickup or delivery anywhere in Metro Detroit.
    Orders out of MI add $50

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  12. Select this reward

    Pledge $500 or more About $500

    3 MONTHS OF 100% Pure Piedmontese™ Beef Every week for 3 months pick up your 1 LB meat reward-- YOU select your cuts equivalent to 12 LBS total. Get what you want... Get the same cut every week if you like! As long as it's in house, it's yours :-) We will even hold your order if you cannot make it into the store just call us to place your order and we will have your reward ready for your next visit.
    Pick up only. Out of MI shipping will process as 1 order.

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  13. Select this reward

    Pledge $750 or more About $750

    TOUR OUR PROCESSING PLANT AND FARM :
    An all day adventure that allows you to TRULY testify where your meat comes from. The tour begins 10am. We will depart from the Monty's Beef Co. in Royal Oak. By 1pm we will arrive to the plant for a guided tour through the entire USDA inspected facility. Awardees will see product as it is processed and packaged and will have an opportunity to sample some fresh meats as well.
    Following the plant, the journey continues on to our farm. Enjoy light snack and drinks before going out on the "back end", ride the John Deeres, feed peppermints to the cows and maybe just MAYBE catch a calf as it's born.... Springtime is calving time!!!! After all of that, we will head back to Royal Oak where you will be rewarded with dinner at a loyal favorite spot.

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    Pledge $1,000 or more About $1,000

    Catered Tailgate For 10: You pick the sport, venue, season! Reward your closest buddies with the very best in quality grilling. We will take care of the menu, set-up, service, and cleanup-- Just show up hungry!!
    AND each of your guests will be awarded their very own Monty's Beef goodie bag.
    Offer excludes Thanksgiving Day Game

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    Pledge $1,200 or more About $1,200

    Beef Appassionato Club Membership: Join the Club! Receive 4-6 LBS of 100% Pure Piedmontese™ Beef every 2 weeks for 12 months! Each order comes with a recipe card as you taste your way around the cow. Claim your reward by visiting our retail store. Out of state shipping available and may be subject to an additional charge.

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Funding period

- (30 days)